Game Entertainment Empire

After the press conference, the popular entries of "Minecraft" directly rose to the top of the list, including the video about the Redstone technology demo of "Minecraft" at the Nebula game conference on major video sites was even played millions of times.

At the same time, the game has also been confirmed, but it is different from the release date of "Minecraft" that everyone thinks after "Silent Hill". I chose to launch "Minecraft" on the fifth day of the new year.

In terms of price, the pricing of "Silent Hill" did not surprise many players. The price of 198 yuan is not high for a game that is almost 3A quality.

The "Minecraft" pricing is to surprise everyone.

Not too expensive, but too cheap.

"My World" is priced at 60 yuan.

This is almost equivalent to the price of an independent game. Originally, based on the shocking promotional trailer of Nebula Games at the press conference and the explanation of the gameplay, most players guessed the price of "Minecraft" online. They are all maintained at around 150~200 yuan, this is because Nebula Games has always been more conscientious in games.

But they never expected that this time "Minecraft" was only sold for the same price as ordinary independent games.

However, this pricing is actually quite scientific in Yang Chen's opinion, because the development cost of "Minecraft" is really not particularly high, and its development cost is even lower than that of games such as "Silent Hill" and "Prototype". , are much lower.

Because this is a game that focuses on creative gameplay.

And Yang Chen never thought about making money purely by relying on the selling price of the game, even if a game sells for 200 yuan, so what.

Yang Chen believes that for "Minecraft", it can guarantee its vitality for a long time, and the multiplayer mode requires a huge server.

The operation and labor costs of this server are quite a lot. Some of the new servers and some of the old servers on the side of "Biochemical Survival" are temporarily used as "Minecraft" pilots in the early stage.

In the later period, a large number of servers will be purchased, including warehouses. It is impossible to use the method of renting servers all the time, and multiplayer games will also play a very important role in the strategy of Nebulas games in the future.

The development cost of "My World" is about 20 million RMB, but the server cost that "My World" needs to prepare,

It takes hundreds of millions, even if this is not an annual fee, and not all of them are servers for the "Minecraft" project.

Of course, this aspect of the server is only a consideration. In addition to this, the more important thing is that Nebula Games also needs to have a sustainable profitable project.

As Nebula Games' old game "Survival Survival" is still at the top of the list despite its monthly turnover, but excluding holiday activities, the profits it can create from updating to the new version are far from as high as expected.

And it's impossible for them to launch a new item every so often in order to take out the money in the player's pocket, right?

On the other hand, the same is true for the cards of "Yu-Gi-Oh". On the one hand, considering the simultaneous animation and animation, on the other hand, it is necessary to consider the balance of the profit of "Game of Thrones" has actually begun to decline.

After discussing with Xu Yu, in addition to the new stand-alone project, "Minecraft" is the new game selected by Yang Chen.

In fact, there are many good choices besides "Minecraft" in the dream memory, not to mention the "DOTA" map and the "True Three Kingdoms" that are currently online and even have reached about 400,000 in "Warcraft". For the Wushuang map, these two games are independent, and they can definitely make a lot of money by selling hero skins.

The most important thing to choose "Minecraft" is that "Minecraft" and the peripheral products launched by Nebula Games can form a good complementarity, apart from its amazing gameplay and its own miracle.

That is Amiibo.

Although Amiibo figures have been launched, the price of figures cannot be lowered because of the mold making and production. Almost a realistic figure still needs a price of around 300~400. This is because they are directly sold and do not need to pay. The reason for the IP licensing fee.

But "Minecraft" is different, because of the characteristics of its block building blocks, and because of the cost reduction, the price can be maintained at around 50~100 yuan when the quality is guaranteed. Some large figures that need to be assembled by players are priced No more than 200 or so at most.

In addition, players in the game can also buy figures to obtain some skins and buildings in "My World", such as Helgen Amiibo in "The Elder Scrolls: Skyrim".

Players who get Amiibo toys can play building blocks with their children and girlfriends in reality to enhance their relationship. At the same time, they can also directly build Helgen’s buildings in the game to appreciate. This is simply killing multiple birds with one stone.

Even in the view of Yang Chen and Xu Yu, if Amiibo sells well enough, "Minecraft" may be able to be like "Survival Survival" in the later stage, and it will be free to all players directly, and even buy you "Minecraft" The money is turned into platform vouchers and game 50% off coupons and returned to players.

In some games under Nebula Games, most of the figurines are just character or weapon models, but it is different compared to "Minecraft". OK

The price of good materials will definitely not go down, and there is no competitive advantage with other big brand building blocks; the price of poor materials will go down, but the quality is not good.

But if it is a hand-made building block, it is different. I will not talk about the building blocks such as the Great Wall and the Forbidden City that everyone can make.

Snowman City, Solitary City and Alduin the Destroyer of the World in "The Elder Scrolls: Skyrim", Umbrella Corporation, the police station in "Resident Evil", Jushan Mental Hospital in "Escape", Nebula Games' There are too many IPs that can be linked with "Minecraft".

In Nebula Games' office, Wang Yaliang, who was sitting in front of the computer and playing "Minecraft", looked at Xu Yu's plan and Yang Chen's detailed explanation, and was silent for a long time without saying a word.

"I feel that if we don't make games, we can definitely make a lot of money by selling toys." Wang Yaliang said with emotion.

As soon as she finished speaking, she saw Yang Chen looking at her like a fool: "What are you talking about? You only drink a few dishes like this? You're talking nonsense, there is no such thing as "The Elder Scrolls: Skyrim", "Resident Evil" and "Minecraft" is in the later stage of IP linkage, who will buy our Amiibo toys and figures? There is no attraction at all."

While Yang Chen was chatting with Wang Yaliang, "My World" also ushered in the countdown to its launch.

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