Game Entertainment Empire

Day by day, Yang Chen's official blog basically maintained a very stable update speed.

And this is the only information players can find about Yang Chen's new game "Red Dead Redemption".

And as the pictures were released, players also confirmed that Nebula Games' new game "Red Dead Redemption: Redemption" is really a game with a real western theme, not the kind that sells dog meat with sheep's tricks .

You can feel it just from the style of the picture.

"Mr. Yang, isn't "Red Dead Redemption" coming to the Switch platform?" During lunch in the cafeteria, Wang Ye and several core employees asked Yang Chen curiously.

It has been quite a long time since the establishment of "Red Dead Redemption" project. In the middle, "Call of Duty: Modern Warfare" and others have ushered in a big version update.

But for players, it is clear that new games are more attractive to them.

As for "The Legend of Zelda: Breath of the Wild", it has also entered the final stage.

"It's possible to land, but it's not necessary." Yang Chen stuffed the last piece of pork chop into his mouth, picked up the napkin next to him and wiped the oil stains from the corners of his mouth, then shook his head and said.

It is not technically difficult to develop "Red Dead Redemption" on the switch simultaneously.

Reduce the details in the game, compress the picture quality resolution, and be able to log in to the switch.

But this is an unnecessary thing, because "Red Dead Redemption" itself is a game with a lot of picture quality and various details. Only in this way can players be better immersed in this western world.

It can be said that although they are all open worlds, compared with "The Legend of Zelda: Breath of the Wild", they are two different types of games.

If "Red Dead Redemption" on the PC platform gets a perfect score of 10, Yang Chen absolutely believes that it can get a perfect score of 10.

Also on the switch platform, "The Legend of Zelda: Breath of the Wild" is also definitely a perfect score of 10 if it is scored.

However, if the reduced image quality and various details of "Red Dead Redemption" are forcibly transplanted to the Switch platform, then in Yang Chen's opinion, a large part of the score will be lost.

Because the two focus on different things.

"The Legend of Zelda: Breath of the Wild" chose a cartoon rendering style, and it is destined to have little effect on the entire game to some extent.

And "Red Dead Redemption" is a realistic game. The more realistic the picture, the more immersive it can be for players.

Using the analogy of a movie, the former is a low-cost literary film that pays more attention to bringing content to players; while the latter is a commercial sci-fi blockbuster, which needs to bring visual immersion to players while having content.

Can you imagine a magical, sci-fi commercial blockbuster, interpreted with five cents special effects?

For "Red Dead Redemption", if the various details are reduced, and the resolution is lowered to log on to the switch platform, it is like a movie called The Avengers in the memory of dreams uses the special effects of the fighting TV series. , Close your eyes and imagine the sense of the picture.

………………

The publicity about "Red Dead Redemption: Redemption" has already begun, although there is still a long distance between the pre-sale and the official launch of the game.

Of course, the publicity is carried out so early in advance, and the large-scale offline publicity has not yet been rolled out, and more publicity information is still posted online.

It's like driving a car. You can't just go straight up, you have to increase your strength slowly.

Compared with the previous games of Xingyun Games, this time the overseas advertising efforts are much larger, and of course more money is spent.

However, the early publicity basically didn't have any big news, and mainly focused on the theme of the game, as well as the promotion of Nebula Games and Yang Chen's return to the open world.

Looking at the promotion of the game, no matter whether it is the operation department of the newly established overseas subsidiary of Nebula Games or the domestic operation department, the people in charge of it all have a look of resentment.

The promotion of this game in the early stage is nothing more than showing the original concept art, or making a fuss about the theme, and telling the players how much resources we used to make this game, and how awesome it is.

In the end, I went to the stage with the dubbing and motion capture actors to promote the development progress and environment.

But the key is that these things are all old calendars!

On Yang Chen's domestic official blog, as well as on foreign social platform accounts, the latest progress of the game will be exposed every now and then.

Players already know everything they should know, and they can't promote what they shouldn't know.

How should this publicity be publicized?

Blow it from the side!

Let's use Xingyun Games to talk about games developed by Yang Chen before.

Therefore, the popularity of "Red Dead Redemption: Redemption" has remained unchanged after it hit the hot search list. It is not clear whether the operation team is strong or not.

However, during this period of time, Nebula Games' old games, such as "The Elder Scrolls: Skyrim" and "Metal Gear: The Phantom Pain" and a series of games, although not in the discount stage, have seen a slight increase in sales. This is It's obvious.

And some other game manufacturers also released some news about their own games during this time period.

But it's not the masterpiece that players expected.

It is mainly the kind of works that test the direction of the market.

After all, although everyone is not very optimistic about Yang Chen and Xingyun's Western-themed game, Yang Chen's past record is solid, and there is no need to believe in evil and put the game on the same schedule as Yang Chen's game.

…………

While countless players were silently waiting for the news about "Red Dead Redemption: Redemption", Yang Chen silently posted an official blog when the salary was approaching.

'The Coming Westworld'

At the same time, online and offline game promotions immediately began to function.

Its scale is no weaker than the previous "Call of Duty: Modern Warfare".

Ordinary players don't feel anything, at most they feel that the promotion of "Red Dead Redemption" is really enough.

But some people in the game industry saw something different from Nebula Games' actions.

The large-scale publicity method of the original "Call of Duty: Modern Warfare" just blazed a special path from the FPS market.

The plot of modern warfare and the fast-paced gameplay of the multiplayer mode made it a new IP that immediately gained a firm foothold in the FPS market.

Now, when Nebula Games is promoting "Red Dead Redemption: Redemption", the overseas publicity is not weaker than domestic ones, plus its newly established Nebula Game Platform overseas.

Reminiscent of the previous "Call of Duty: Modern Warfare" and "Dark Soul", everyone understood in an instant.

Nebula Games wants to be the same as Power Storm!