Game Entertainment Empire
Chapter 79 Hot Operation
By the way, aren't they a game development company?
Is it really appropriate to do so?
Listening to Xu Yu's comments on the strategic development of Nebula, Yang Chen and Wang Yaliang couldn't help but look at each other.
Is this a transfer of things from film and television entertainment?
According to Xu Yu's idea, the next operation of Nebula Studio will focus on Yang Chen and Wang Yaliang to create the concept of star game designers.
"Isn't this very good? After all, we are just a game company." After listening to Xu Yu's suggestion, Yang Chen said.
"Star game designers or something is just a name. The real core content should be games. After all, we are not fresh meat." Yang Chen looked at Xu Yu and said.
For a game designer, the most important thing is whether the game is fun or not.
And for players, whether the game is fun is the measure of a game designer's greatest reputation.
After all, unlike traffic stars, game designers cannot rely on their faces to eat.
Regarding the question raised by Yang Chen, Xu Yu obviously already had an idea, he nodded: "Of course, game products are the top priority, this is the main thing, including the so-called star producers are also built on this foundation. but the two are not in conflict.”
"Moreover, Mr. Yang, you and Mr. Wang also have potential in this regard. You can see from the fans on the official blog. There are close to 800,000 fans and a fairly high level of activity to leave messages with fans. If you operate a little It's not difficult."
Speaking of this, Xu Yu's tone was full of confidence. After all, he was engaged in film and television entertainment before this, and he also had a lot of achievements.
It may be very difficult to let him run two bosses in the film and television entertainment circle.
But in the game circle, Xu Yu felt that there was no difficulty at all.
The first is topicality. The owner of Nebula Studio is a young couple, and they are also good-looking.
The second is that at least the games developed by Nebula Studio are still explosive, and the reputation is also excellent.
These two points alone gave Xu Yu the confidence to run it into an idol 'star' in the game circle.
This is also because Yang Chen's foundation is good enough. Looking at other game producers in the circle, most of them are middle-aged people, and they have been engaged in game development for a long time, resulting in baldness and belly.
In all fairness, Yang Chen can barely score 7 points if he really wants to talk about his appearance, but there is no harm if there is no comparison. Compared with people in the game industry circle, Yang Chen's appearance has immediately changed from 7 points to 10 points. .
Moreover, Xu Yu felt that such an operation would also be of great benefit to Nebula, such as the hot publicity of subsequent self-publishing, including the hot hype of the game, these are all benefits.
However, the final decision rests with Yang Chen and Wang Yaliang.
Hearing Xu Yu briefly describe Nebula's next strategic direction, and the reasons why he wanted to make him a star game designer, Yang Chen had a sense of ignorance.
"What do you think?" Yang Chen looked at Wang Yaliang next to him and asked.
He doesn't have any ideas himself. Xu Yu is responsible for the operation of the heat. The most important thing for him is to make the game well, such as the game in the dream memory. This is his biggest reliance.
Looking at Yang Chen's gaze, Wang Yaliang blinked and thought about it: "It seems to be quite interesting, but it won't be particularly troublesome, right? For example, what activities do you often participate in, such things?"
"Of course not, it's not a real star, as long as you usually post one more official blog, for example, you will post one every day or two, about the content of Mr. Yang's game development, or the usual self-portrait and life photos, but taking pictures At the same time, he pretended to accidentally photograph the game under development,
And I will formulate related topics. "Xu Yu said with a smile.
Listening to Xu Yu's simple description, Yang Chen couldn't help showing a sudden realization.
This way, it means that players are often given a message like 'I'm doing it, don't worry, I'll be able to play it soon'?
…………
I have to say that Xu Yu is very capable in this regard. It only took about a week to formulate a complete plan for Yang Chen, without establishing a new department or anything.
For the time being, all the work is in charge of setting up an operation department to test the water, which is responsible for operating the reputation and reputation of Nebula Studio.
After all, for the previous games, Nebula Studio was handed over to Galaxy Network for distribution, but Galaxy Network will definitely not mainly promote Nebula Studio in terms of publicity, but focus on the game itself and their Galaxy Network.
This is also a normal state in the game industry. If you don’t do effective promotion for many players, except for core game players, most players don’t know who developed the game.
There are even many gamers who think that "The Binding of Isaac", "Octopian Traveler" and "Escape" are all developed by Galaxy Network.
This is also something that ordinary players often do, and regards agency publishing as a studio that develops games.
Of course it doesn't matter to players, but it does matter to Nebula Studios.
At first, after Yang Chen agreed to this plan, he paid more attention to it with interest. Then he realized that he didn't quite understand the operation, and turned to continue the development of "Resident Evil".
During Yang Chen's development of "Resident Evil", several incidents related to Yang Chen happened in the game circle.
The first is that Changan Studio announced the development of 3A-level games, with Lin Jiayi as the main planner and NetDragon investment.
Up to 150 million to develop a brand new IP ARPG type game.
Although the two of them never thought they were competitors or anything, in the era of media traffic, many media hyped Yang Chen and Lin Jiayi as rivals, and several previous games had already collided by chance.
This time, Yang Chen just posted a somewhat unclear official blog picture not long ago, and it also caused a lot of heat. At this time, Lin Jiayi and NetDragon announced the development of a new AAA game.
This has given the media a lot of hype themes, and players who eat melon have also expressed their interest in watching it.
Secondly, Galaxy Network joined with a second-tier overseas game publisher to bring "The Binding of Isaac", "Octopian Traveler" and "Escape" to overseas channels, and achieved considerable results.
Among them, the most outstanding performance is "The Binding of Isaac", which has sold more than 1 million copies.
However, the share of overseas channels is temporarily unavailable to Nebula's account, but at least in the short term, Nebula's funds are absolutely not lacking.
During the period of development of "Resident Evil", Yang Chen was not idle. In addition to developing with the team, he sometimes visited some well-known game studios in the industry, which was considered a learning experience.
This is also a very common phenomenon in the game circle.
So during this period of time, the players who were following Nebula Studio and Yang Chen discovered a strange phenomenon.
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