Game Entertainment Empire

Regarding the promotion of "Wasteland", NetDragon has put a lot of effort into it. All major videos and media websites are full of relevant information about "Wasteland".

As for the player rating of "Wasteland", although it has dropped a bit compared to before, it is also within the normal category.

But in the NetDragon meeting room, Ma Lei couldn't understand it.

what's the situation?

what happened?

Why didn't the sales of "Wasteland" grow much?

The popularity of publicity has been done enough, and the word-of-mouth of the game is also very good. How can the sales be the same as the sales on the first day?

It is the same as the sales volume on the first day, which is equivalent to a decline in sales.

Could it be that the popularity of the publicity has not been converted into sales, and we need to wait?

Looking at the statistics below, Ma Lei couldn't help but feel puzzled.

However, to Ma Lei's surprise, as time progressed, the sales of "Wasteland" did not explode as he expected, but began to decline like a cliff.

If it wasn't for the absence of other types of games in the near future, specifically avoiding their "Wasteland" and Nebula Games' "Watch Dogs", based on this data, "Wasteland" probably wouldn't be able to keep its top ranking.

It shouldn't be!

Everyone is obviously very satisfied, right?

The popularity is also maintained very well, and word-of-mouth is also quite good. Why is the sales continuing to decline?

This kind of cliff-like decline in sales basically occurs in those games whose word-of-mouth has exploded, and the player word-of-mouth of "Wasteland" is obviously very good!

In the end what happened?

NetDragon immediately launched a market survey, and at the same time sent corresponding questionnaires to some players who bought the game but refunded it.

In the end, I got more answers: the lack of surprises, and the "Watch Dogs" that I plan to buy Nebula Games.

In an instant, Ma Lei was a little dumbfounded.

Lack of surprise? Ready to buy Watch Dogs from Nebula Games?

how so?

In fact, the performance of "Wasteland" can be said to be quite good.

The most crucial point is that sentence.

This is due to the limitation of the meta game itself.

Especially in this information age, almost a game has just launched, live broadcasts, videos, and communities. Unless you don’t pay attention to the information of this game at all, you can always be spoiled from just a few words.

And the core fun of the meta element is the shocking feeling when the unknown is presented in front of you.

If you knew the answer in advance, then this kind of shock would naturally be impossible to talk about.

When "Wasteland" was first released online, all players maintained a sense of the unknown, so they were able to get 100% game experience. It can be said that this is a very good game.

But with the promotion of "Wasteland" popularity, many players who are still waiting and watching, or players who have just bought, know the direction of the follow-up plot.

If "Wasteland" is a game that focuses on the experience of gameplay, this is actually not a big deal, but "Wasteland" focuses on the experience of meta elements, that is, the reaction between plots. A sense of surprise to the player.

And in this case, if you know it in advance, the experience will disappear without a trace in an instant.

At the same time, there is a more critical point, that is, players actually have choices.

"Watch Dogs" is also released recently, and for most ordinary players with a plot-oriented game like "Wasteland", it is obvious that after knowing some of the content in the game, the sense of expectation they give cannot be satisfied. theirs too.

This is also the main reason why the sales of "Wasteland" did not explode as expected by NetDragon.

………………

After reaching this conclusion through market and questionnaire surveys, Ma Lei and the operation team of "Wasteland" in NetDragon were at a loss.

What's going on! ?

This is not a problem with the game itself!

This is a problem with the players!

Players know the key plot of the game in advance and reduce their desire to buy. What can they do?

They can't put a knife on the player's neck and let them buy the game! ?

But this is not the most uncomfortable place for Ma Lei.

If it is normal, in fact, although the sales of "Wasteland" did not meet expectations, it is not too bad.

After all, the sales volume is not comparable to the popular FPS and open world games, but it can't stand the game's excellent rating.

The media and players gave favorable comments one after another. Although the money didn't make much money, at least the reputation was bought.

We don't sell sales of this game, we win prizes!

Word of mouth is relatively good, the score is relatively high, it should be regarded as the only good news.

After all, looking at NetDragon’s games in recent years, it’s not that there are no high-selling games, but almost none of them have high player ratings.

Although the appearance of "Wasteland" does not make much money, it can be regarded as making up for a small shortcoming of NetDragon.

This is still acceptable.

But if it's normal, it's fine.

The point that made Ma Lei most uncomfortable was his ambitious desire to be the first to make a vote of "Watch Dogs".

And now, it is estimated that he will be stepped on the head again.

…………

…………

With the launch of "Wasteland", Nebula Games' promotion of "Watch Dogs" is also in progress step by step.

Many game manufacturers who have been paying attention to NetDragon's activities are also very surprised.

The sales of "Wasteland" are so low?

Million-level sales volume is an unattainable goal for most game manufacturers.

However, considering the scale of resources invested in this game and NetDragon's efforts, including the follow-up advertising, this result is obviously not good enough.

Although it must have been influenced by Nebula Games' "Watch Dogs", the word-of-mouth and publicity of "Wasteland" itself are all Tianxiu's start.

In this case, the follow-up sales should not be like this.

Could it be that meta games are not suitable for such large productions?

Looking at the sluggish performance of "Wasteland", this makes many game manufacturers who are about to step into the category of meta games a little bit in a dilemma.

Especially for manufacturers like UEgame and Apex who have already established projects, they are extremely entangled.

This project that has already started, is it a timely stop loss, or should it continue?

Tangled ah!

But this doesn't have much to do with Yang Chen. The "Watch Dogs" test, as well as the previous popular promotion, have also been completed.

After this period of warm-up, players' expectations for "Watch Dogs" have reached their peak, and as an open world game, the player base itself is also large enough.

In the anticipation of countless players, the day of "Watch Dogs" has officially arrived.