Game Entertainment Empire

Regarding the welfare activities during the Christmas period, major manufacturers have also begun to warm up in advance.

Which naturally also includes Nebula games.

Although the festival has not yet arrived, players on major game forums have already begun to actively discuss, and the most discussed is obviously the welfare activities of Nebula Games.

'Sure enough, Mr. Yang's activities are still as simple and violent as ever! '

‘League of Legends and PlayerUnknown’s Battlegrounds’ new Christmas-limited skins are super pretty, but why isn’t it Yasuo’s? I can't wait to go with the wind! '

‘Meet Yasuo player again, really, can’t Mr. Yang delete this hero! Ten Yasuo, nine pits, and one special pit! '

'It's time to take out my Mr. Yang's loss emoticon again! Games that originally cost two to three hundred yuan are all sold for only a few dozen yuan now, and Mr. Yang's underpants are about to be pawned! '

‘Is it true that no one is paying attention? It seems that many old games of Xingyun Games have added some special elements, such as replacing Uncle Tyrant's hat with a Christmas hat. '

‘Yes, yes, not only the hat of Uncle Tyrant has been changed, but also the Jushan Mental Hospital has been redecorated! '

‘Hee hee, not only the Jushan Mental Hospital has been decorated, but the house of the father-in-law and mother-in-law in “Resident Evil” has also been specially decorated, so that you can fully feel the festive atmosphere of Christmas. '

‘My god, the home of my father-in-law and mother-in-law, the mental hospital has been decorated! Strongly request Mr. Yang to introduce a function to delete games in the inventory. The "Escape", "Resident Evil 5" and "Silent Hill" in my inventory look so scary! '

Numerous players were having heated discussions, and some players looked at the pre-order price of the pre-event in Nebula game.

Although rationality told them that these games that they didn't intend to buy originally, but now look very attractive, there is a high probability that they will be eaten as ashes when they are bought back, but this hand seems to be a little bit out of control.

Seeing that the shopping cart was already full, countless players comforted themselves in their hearts.

The original price of the game is 300 yuan, but now you only buy a few dozen yuan. If you do this calculation, you have earned more than 200 yuan from Mr. Yang?

There are so many games in the shopping cart, this rounded up to one or two thousand!

If you think about it this way, it seems that you feel much more comfortable in your heart!

…………

In Nebula Games' office,

Yang Chen leaned on the chair.

The next period of time is almost a period of relaxation.

Christmas is not a short holiday. After all, Nebula Games has a large proportion of foreign employees, and the following Spring Festival is also a long holiday.

Just like Christmas, there must be related activities during the Spring Festival, including various games under the banner, and the corresponding content must be prepared in advance.

Yang Chen, who was leaning on the chair, took out his mobile phone from his pocket, and slowly checked the official blog.

Looking at the comments on the official blog of his latest promotional activity, there was a comment of 'Mr. Yang is dead', Yang Chen laughed cheerfully, and then silently gave him a thumbs up.

Swipe, swipe, and soon a message bar pops up.

The latest news reported to him by the secretary department.

Looking at the content of the message above, Yang Chen couldn't help showing a look of confusion.

NetDragon Games successfully won the IP of "Roman Empire", and cooperated with the producer of "Roman Empire", and jointly developed the VR version of "Roman Empire" with Phoenix Games and Tenghua Games.

Yang Chen did have some impressions of the movie "Roman Empire", a war movie released during the National Day.

The box office rose in a short period of time after its release, even breaking the previous highest box office of war movies, and it also gained a lot in major movie awards.

The film is so successful, it is naturally expected that a series of IP follow-ups will be built around it.

The first is the confirmation of the sequel, and then the filming of the TV series, saying that it will talk about some things that were not mentioned in the movie. Comic books have also become a whole industry chain.

As for games, Yang Chen has never paid attention to IP, but the major game manufacturers are actually very jealous. For example, UEgame and Apex Games have also competed for this IP copyright.

But never expected that it would be acquired by NetDragon.

This surprised many players at home and abroad, as well as movie lovers.

However, although it was unexpected, considering the strength of NetDragon, many players expressed their expectations.

Especially the new work "Wasteland" recently released by NetDragon, although the industry knows exactly what is going on with this game, the sales volume has not met NetDragon's expectations at all.

But in terms of word of mouth, this "Wasteland" can be said to have earned enough attention. For many players, this is already considered a masterpiece, and the media ratings are not low at all.

In addition, in addition to NetDragon, Phoenix Games and Tenghua Games have also joined it. This is a super luxurious lineup.

………………

‘I can inform all expecting players in advance that this game will be a very cool game! '

‘We will discuss the design and development of the game with the film producer, as well as the screenwriter and director of the original work, and the leading actors of the original work will also star in the game. '

'At that time, players will definitely be immersed in the game world! '

At the press conference that followed, as the leader of NetDragon, Ma Lei, who hadn't been to the front line for a long time, made a rare appearance in this press conference, and went on stage to paint cakes.

After the press conference, Ma Lei couldn't help showing a smile when he looked at the players who expressed their expectations on the Internet.

This is the killer move he prepared.

IP strategy.

Relying on the game itself alone, Ma Lei also realized one thing, it is really difficult to overwhelm the Xingyun game.

It can even be said that they are at a disadvantage in terms of publicity.

Because Xingyun games are really too stable, even games like "Prototype" with a poor reputation are all games with low ratings from the media, but they have a very high status in the hearts of players.

It can be said that the word-of-mouth of Nebula Games has been earned through single-handed battles.

In this case, if you want to overwhelm them, unless Nebula Games makes a mistake.

But it's so shaky!

Pin your hopes of victory on your opponent's mistakes?

This is not their NetDragon style!

That being the case, we can only look for external forces.

Your old IP?

That can't work, if it turns out to be hit by Xingyun Game riding, wouldn't it be a big loss?

Therefore, the hottest and most trafficked film and television IP recently fell into the eyes of Ma Lei.

And considering the failure of Apex's "Star Wars" before, Ma Lei decided not to make any video games, but directly to video games!

Make the most of traffic heat.

Coupled with recent mistakes, although "Wasteland" did not achieve commercial success, it has an unexpectedly good reputation among players. It can be regarded as NetDragon's best-known game in recent years. Let NetDragon have more chips when it wins the IP of "Roman War".

And in this case, players also feel that they have seen the changes of NetDragon. After winning the IP of "Roman War", most players also remained neutral and expressed their expectations.

At that time, the new game of Nebula Games will only be blessed by its own traffic popularity, and in addition to our three major channels of publicity, there will also be the traffic popularity of the IP "Roman War".

In this case, what do you use to fight us at Xingyun Games?

What was lost before must be brought back!

After the press conference was over, Ma Lei picked up the tea on the table and took a sip lightly after looking at the news and the player feedback he had collected.