Game Entertainment Empire
Chapter 933 Publicity Strategy
With the participation of UEgame, the development of "Assassin's Creed: Odyssey" is much faster than expected.
Especially when it comes to the details of the game.
What is the most important thing about making it a living open world?
Obviously the attention to detail in the game.
In games with ancient Greece as the background, architectural features, humanities, historical background, and related customs at that time, etc., all need to be well presented in the game.
Players may not know it, but they need to do it.
On the other hand, "Assassin's Creed: Odyssey" can be said to have undergone drastic content reforms compared to the previous "Assassin's Creed" series.
Including the national warfare system and the naval warfare system in the game, these are all newly added contents.
However, it did not make the team feel difficult. First of all, the national warfare system in the game. By attacking a faction, the function of conquest can be activated after reaching a certain level. As far as Nebula games are concerned, it can be said that they are very experienced.
After all, "Battlefield" also has games such as "Mount and Blade" that show the shocking visual impact of war, and Nebula Games has also done a lot.
As for the content of the sea battle, it is indeed a troublesome difficulty for the Nebula game. After all, the Nebula game has never done such a game as the sea battle.
But although Nebula Games didn't have one, UEgame did!
On this kind of theme, UEgame can't be said to be top-notch, but its technical reserves are also considered first-class.
In "Assassin's Creed: Odyssey", which was changed to an open world and added a level system, the shaping of side tasks is not a difficult problem for the entire game team.
Because Yang Chen has already completed the detailed script of the main game, the entire content team is mainly responsible for how to connect some of the branch lines in the game to bring players a novel experience.
For example, in a formulaic open world game, what is the most criticized part of it by players?
Is not fun?
Obviously not, if the game is not fun, how can there be such a saying as a formulaic open world, and this approach has become a replicable model.
As for the sense of repetition mentioned by the players, it is also just the feeling caused by the perfunctory tasks.
Think about it carefully, in fact, most of the tasks in the game are similar, for example, "Red Dead Redemption" and "Witcher: Wild Hunt" have excellent scripts in the open world, and their side main tasks are also It's nothing more than where to go, what clues to find, and who to kill.
But different from the formulaic games, the side missions of these games tell the players a story that can make the players feel fresh, and the means to complete the missions are just means, while the content of the formulaic games has become a change. leather pattern.
For example, to kill someone is simply to kill someone; to get something back is simply to get something back.
Rather than a seemingly simple task like many side quests in "The Witcher: Wild Hunt", but a tortuous story can be found.
In the dream memory, in fact, "Assassin's Creed: Odyssey" can already see the changes that Ubisoft has made in the formulaic genre.
For example, the dialogue option added in the game is to allow players to better understand the story behind the mission and increase the player's desire to explore the unknown.
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After a simple promotional video for "Assassin's Creed: Odyssey" was released, Yang Chen and the official blog of Xingyun Games remained silent.
In addition to already knowing that the name of this game is "Assassin's Creed: Odyssey", knowing that the background of the game will come to ancient Greece is already part of the official stone hammer.
The various other information disseminated on the Internet are basically the content of the players' own research and speculation. There is no real news that can be confirmed.
Regarding the curiosity and expectations of online players, Yang Chen and his team have not launched new content releases.
The subsequent publicity includes letting players know how innovative this game is.
Including the level system in the game, and the change of the protagonist from an assassin to a mercenary, these contents will be clearly told to the players in the following promotions, there is no way to make the players mistakenly think that the new game is still like Altaïr and Ezio the assassin.
But the same content cannot be told to players too early in advance, otherwise it will have a great impact on the early word-of-mouth of the game.
When the game development is almost complete, start publicity. When players have no doubts about the game, officially open the game to all players, relying on its own quality to erase the doubts of the players.
Otherwise, by announcing these contents in advance, Yang Chen has no doubt that by the time the game is launched, the evaluation of "Assassin's Creed: Odyssey" among the player community will drop to the bottom.
Although Yang Chen also believes that when "Assassin's Creed: Odyssey" is actually launched, the follow-up will still be able to change players' views on this game and reverse its reputation.
But if you can minimize this impact, why take the risk?
However, while Yang Chen and Xingyun Games were silently working on the content production and development of "Assassin's Creed: Odyssey", on the other hand, "Roman Empire" adapted by NetDragon Three started various promotions, even including a short section Real machine content video.
Obviously because of the news of "Assassin's Creed: Odyssey", NetDragon's three major players can't sit still.
However, this real machine content is more of a demonstration. Although it is an IP adaptation to the game, and it is jointly developed by the three major NetDragon, it is obviously unrealistic to make a model in such a short time.
But for player-oriented promotional content, it is enough.
In the video, what is shown to the player is a classic war scene in the original movie. The protagonist played by the player participated in the famous First Punic War.
Compared with movies, using games as a carrier, coupled with special lens effects, completely presents the feeling of a huge battlefield in front of players.
In addition to this war scene, the video also shows players some well-known buildings from the Roman period at that time and so on.
As soon as this promotional video came out, it immediately caused a lot of repercussions, because the content in this video gave players a good feeling!
Compared with the big scene in the movie, it is completely restored through the display in the video, and it seems to be more shocking. In addition, the picture of the game is also very fine, which makes many people looking forward to "Roman Empire" Players, as well as fans of the original, are pleasantly surprised.
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