Game Entertainment Empire

Chapter 959 Publicity Plan

After determining the game direction of "The Sims", it officially began to enter the stage of research and development.

The senior management of UEgame and Xingyun game team also held a meeting together to discuss, mainly because of the content in the game, to allocate their respective fields of expertise.

Although it is two different game field manufacturers and teams, it is not the first time that the two parties have cooperated.

In the early development of "Battlefield" and the recent "Assassin's Creed: Odyssey", it can be said that UEgame and the Nebula game team have a certain tacit understanding.

Even if UEgame is still in a cooperative state with Xingyun Games, and Yang Chen is a little embarrassed to start, he would want to just wave a hoe and continue digging UEgame's corner.

Because it is so convenient, the cooperation of this project team, if you dig it, you don't need to run in, and you can directly join the existing project team of Nebula Games.

But having this idea, Yang Chen was still a little embarrassed, after all, poaching people is relatively normal in the industry.

But there are almost two hundred people in the UEgame faction in their Nebula game.

The main reason is that there is no way. At the beginning, Nebula Games took the initiative to dig, but as Nebula Games became famous, it cooperated with UEgame by the way. Every time UEgame ended, many people took the initiative to vote for Nebula Games HR. CV.

This made Yang Chen very embarrassed. If he wanted it, he would be a little embarrassed. There are more and more people in UEgame in Xingyun game. If he doesn't want it, the opponent's strength is really strong.

It's embarrassing!

In the office, Yang Chen looked at the corresponding documents and sighed.

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The development of "The Sims" is actually relatively smooth. The more troublesome areas are the calculations for AI and the art content in the game. Compared with "GTA", which is an open world that players can independently control Games, in fact, there are many materials in "The Sims" that can be replaced by separate texture models.

After all, the gameplay framework of the entire game is mainly for players to operate from the perspective of God.

Of course, players can also choose to enter the first-person or third-person close-up over-the-shoulder perspective.

As for why such a perspective is adopted, it is mainly due to the type of game.

After all, compared to open world games like "GTA", "The Sims" still contains some strategic elements, and the function menu in the game is not suitable for displaying to players in third-person mode.

When the "Sims" project was established and developed, some brand licensing work in the game was also operated with the efforts of UEgame and Jiasheng.

Of course, it is impossible to be the same as the reality. Any brand can be won. In that case, even Xingyun games will not be able to bear it, but it is almost enough to bring players a real sense of immersion.

For example, in the game, according to the plan in game development, players can also use game consoles produced by Nebula Games to play games, as well as dance mats produced by Jiasheng and some audio equipment from UEgame.

Although these contents are not necessary, they can still bring players a better gaming experience.

It's like making a trade-off, you have to choose between 100 yuan and 50 yuan, and anyone who is not stupid will choose 100 yuan; but if there are no mandatory conditions, then almost everyone will choose to have both.

……………………

"Are there already so many companies that have agreed?" In the project room of Nebula Games, Yang Chen was having a conversation with Grayson.

Except for two or three brands that don't need this model at all and have a deep heritage, they have rejected it. Most of the affordable luxury brands, as well as the more famous trendy brands, have been authorized.

Of course, the relevant contracts have not been signed yet. At that time, these brands also need to see whether they will have an impact on their brands in the game.

Yang Chen was not too surprised by this, it was all expected.

After all, compared to the world in dream memory, the linkage and combination of most brands with games and entertainment projects has always been very popular.

Even at home and abroad, many manufacturers hope to obtain the authorization of some IPs under Nebula Games.

But so far, these authorizations are basically given to some famous restaurants, and the game-themed restaurant activities corresponding to the plot.

"The influence of our UEgame is not vegetarian!" Grayson and Jiasheng at the other end of the video smiled at the same time.

Especially on Jiasheng's side, the smile was even happier.

Even though your Nebula Games looked down on them, Jiasheng, and didn't even let them get involved in the game development, which made their desire to steal lessons shattered.

But they are still very good at Jiasheng.

After all, ginger is still old and spicy!

They have been able to up and down the game world for so many years, who doesn't have a few brushes?

Especially this kind of clothing has a light and luxurious brand relationship, and they Jiasheng have always maintained a close relationship.

Moreover, the licensing fee is completely different from those ordinary game manufacturers with their Jiasheng and UEgame.

You Nebula Games are still too young!

Jiasheng on the other end of the video smiled happily.

Although I also understand in my heart that this project can be involved, the main reason is that Nebula Games has taken a fancy to their ability in this area.

But if you understand it, you must understand it, and you should be happy where you should be happy!

"By the way, has Mr. Yang's follow-up publicity plan been drawn up?" Grayson asked Yang Chen when he suddenly thought of something.

"Not yet, it's still a while before the game is finished." Yang Chen shook his head, then looked at Grayson: "Any ideas?"

The current project is just underway. Although the scale of the entire game is smaller than the previous "Assassin's Creed: Odyssey", and it is also developed with the assistance of UEgame, and most of the art materials can also be reused, but there must be a period of time. Naturally, the relevant publicity plan has not yet started.

"I do have an idea, and I have communicated with the other party. How about making a separate promotional theme for each individual brand?" Grayson said to Yang Chen.

Listening to the other party's explanation, Yang Chen almost understood.

Each signed authorized brand will launch a separate themed promotional video.

In fact, this is what they discussed before when they were developing game content.

No matter what the players think, anyway, there is definitely no so-called high and low divisions in the game, such as S-level and A-level divisions.

The price of items of the same type is also based on realistic pricing. There is no problem with this, because the economic structure in the game is also based on the realistic economic structure.

"That's a good idea, as long as they agree." Yang Chen nodded towards Grayson.

This is not too bad for them, and it can be said to be very helpful to the promotion of the game.

Although in this case, the cost of publicity will definitely increase a lot, but it is not a big deal.

"Leave this to us and Jiasheng." Grayson said with a smile.

He proposed the plan, so naturally he had already prepared the plan.

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