Game production: I created Mihoyo

July 8.

Li Zhiming was stunned when he saw the news on the game section.

《The first-day data of Honkai Academy 2 even gave him a sense of unreality.

On the first day, there were 600,000 users, but the daily turnover reached 5 million. In contrast, Penguin had 1 million users and only 2 million turnover.

From the data on the first day, it can be seen that Penguin was completely defeated by Mihoyo!

The No. 1 game company in China has not been able to beat a game company that has been established for less than half a year?

Who would believe this? Even if it is said out loud, it would not be written in a novel.

Originally, I thought Penguin was my strongest opponent, but I didn't expect Mihoyo to be a dark horse that no one expected.

Li Zhiming had already begun to worry about whether"Fantasy Westward Journey" could beat these two games.

Even if it can't beat Mihoyo, at least it should beat Penguin.

On the day when"Fantasy Westward Journey" was launched, it still attracted a large number of players. Everyone was very interested in this free"Fantasy".

In addition, the previous publicity and promotion activities were done well, and the first-day results can be called excellent, and at the same time, it also led to a large number of new players for the PC version of"Fantasy Westward Journey".

The number of players on the first day was 800,000, and the turnover reached over 3 million.

After learning the data, Li Zhiming was obviously relieved. It was enough to be higher than Penguin.

Then he suddenly realized, why did he start to compare himself with the worst?

**

When the data of Fantasy Journey to the West was posted online, the media, which were always interested in watching the excitement, were all excited.

What is big news? This is big news!

#Mihoyo! A dark horse beyond everyone's expectations!

#In July, three mobile games have all been launched, but this one turns out to have the best data!

#Shocking! A startup company actually beat the first and second largest manufacturers in China

#Things change! Mihoyo is emerging as a new force and may become the number one mobile game manufacturer!

These media titles are as exaggerated as they can be, and netizens just love them

"Shit, Mihoyo has surpassed Penguin and Yiwang???"

"Mihoyo is awesome! Honkai Academy 2 is awesome!"

"Damn, Penguin's crappy game actually plays word games. You have to reach the maximum level to get 1500 Penguin coins! Push me up so more people can see it."

Penguin Company.

Wang Xiansheng stared at the news in silence.

Mihoyo, which he had always been pessimistic about, not only did not die suddenly, but also became popular, and finally killed Penguin and Yiwang.

Wang Xiansheng called his secretary.

"Let the planning team disassemble the system of Honkai Academy 2 to see what caused its high turnover."

After the secretary left, Wang Xiansheng also downloaded Honkai Academy 2.

He looked at the paper people on the screen of his mobile phone and was very confused. Why would players spend money on these paper people?

Is it that Flying Dragon in the Sky is not fun? Or is the national war not exciting enough?

That night, the planning team handed the disassembly report of Honkai Academy 2 to Wang Xiansheng.

"It turns out that they used a high-cost first-charge gift package to break the ice, and then there was a monthly card that was both cost-effective and could attract retention, so its turnover was so high?"

Wang Xiansheng stared at the report blankly, and couldn't help but feel shocked. How did the other party come up with such a thing?

This thing that was played out by all mobile game manufacturers in the past life, now makes Wang Xiansheng amazed.

"Let the planners quickly launch this kind of gift package"

"So should we change our recharge levels to follow the same pattern as in Honkai Impact 2?"

Wang Xiansheng was stunned for a second. The values of 128 and 328 were really strange, but the other party must have had an intention to design it this way. Maybe they used some psychology that he didn't know about.

"Change it, and make it the same as them."

The planners and programmers changed the recharge function overnight, and the revenue of"Flying Dragon in the Sky" increased significantly, but the decline of the game became more and more obvious.

**

On July 16, all three games had been online for more than 7 days.

In the gaming industry, the most important data for a new game’s launch are the 7th and 30th days, in addition to the first and second days.

Mihoyo and Yiwang both published their 7-day data online.

《On the 7th, Honkai Impact 2nd had a total of 4 million players, 2.5 million active players, and a total turnover of 22 million.

It has topped the mobile rankings on the CCERO platform with a score of 9.6

《The total number of players of Fantasy Westward Journey on the 7th was 5.5 million, the number of active players was 2.7 million, and the total turnover reached 15 million. It ranked second on the CCERO platform with a score of 9.1.

Penguin has not released the data of"Flying Dragon in the Sky", but it can be seen from the ranking on the CCERO platform.

The game has dropped to 10th place, with a dismal score of only 7.9, and most of the comments below are venting their dissatisfaction

"Are you playing word games with me? I don't want the penguin coins anymore, and I don't want to play games anymore."

"It's too grueling. It takes hours to fight a national war, and you can't log off during that time. If I had this much time, why don't I just play the PC version?"

"For the first time, I feel that playing games is like working. I might as well just go to work, without the middleman making a profit."

"It's the same as the PC game, so why shouldn't I play the PC game?"

Everyone stared at Penguin, but Penguin didn't respond.

《Wang Xiansheng has firmly memorized the 7-day data of"Flying Dragon in the Sky" and he will probably never forget it in his life.

There were 8 million total players in the 7 days, and less than 1 million active players. Although the turnover reached 21 million, it was completely unacceptable compared with the data of Mihoyo.

The player retention is too poor. As a game that needs to be operated for a long time, this 7-day retention data is completely unqualified.

A PC MMORPG game that Wang Xiansheng previously led was once one of the most profitable games of Penguin. This is why he will be responsible for Penguin's first mobile game.

As a result, the cake of the mobile terminal is in front of him.���, but only had a small bite, and could only watch others feasting.

He smoked one cigarette after another, and had no idea why"Flying Dragon in the Sky" lost so badly.

《He participated in the system design of"Flying Dragon in the Sky", and he thought out the national war gameplay. He put in so much effort but ended up in complete defeat.

Wang Xiansheng never knew that when he tried to use the experience of PC to make a mobile game, the game was doomed to fail.

As powerful as Penguin was, it became a stepping stone for Mihoyo.