Giant of the times

After one or two months of preparation, Quanjude Roast Duck has officially entered the menu of the Panda Express chain. However, Quanjude Roast Duck was not as popular as Li Zetian imagined.

Yu Jingqiu frowned and sighed slightly: "Americans may not like eating Quanjude roast duck."

Li Zetian shook his head and said: "The roast duck tastes very good, so sales shouldn't be mediocre... dignitaries from all over the world who visited China ate BJ Quanjude roast duck and gave it a thumbs up!"

As he spoke, Li Zetian fell into deep thought.

After a while, he suddenly had a flash of inspiration and said: "It may be that the publicity is not enough. I have thought of a good way. Let dad personally deliver a Quanjude roast duck to US President Carter, and then make some fuss about him!"

"Uh, is it okay to use the president for publicity?" Yu Jingqiu half-opened her mouth, with a look of astonishment on her face, and a trace of worry on her face.

"It doesn't matter, publishers have used the president for advertising before,"

Li Zetian smiled slowly and said, "This publisher had a batch of unsalable books that he couldn't get his hands on for a long time. He suddenly came up with an idea to send a book to the president and asked for his opinions again and again. The president who was busy with government affairs did not want to tangle with him. , and replied: "This book is good." The publisher advertised: "There are books that the president likes for sale." So these books were sold out.

Soon, the publisher had another book that could not be sold, and sent another one to the president. The president fell for it once and wanted to ridicule him, so he said, 'This book is terrible. ’ After hearing this, the publisher suddenly changed his mind and advertised again: ‘There are now books for sale that the president hates. ’ Many people rushed to buy it out of curiosity, and the book was sold out.

The third time, the publisher sent the lecture to the president. The president accepted the first two lectures and made no reply. However, the publisher advertised: "We have a book that makes it difficult for the president to draw conclusions. If you want to buy it, buy it now." ’ It was actually sold out again. The president didn't know whether to laugh or cry. The publisher mobilized the tiger of the president and made a fortune. "

Yu Jingqiu was surprised and said: "Well, you want us to learn from this publisher..."

"Haha, yes, that's right! Give Quanjude Roast Duck to the President, no matter what his attitude is, we can use it to promote it!" Li Zetian chuckled, "What do you think of this idea?"

"It's good, but it's a bit too..." Yu Jingqiu shook her head mid-sentence, "I still feel it's a bit inappropriate..."

"What's inappropriate? The President of the United States is not the President of China. Besides, this is the last year of President Carter's term. The United States will run for a new president next year. With his current public opinion, he will definitely fail in the election. You know , if the presidential campaign fails, he will be nothing. We use him to promote hype, which actually means nothing to him, so there is no need for him to offend us! At most, he will laugh it off..."

"Are you so sure that he will lose the election?"

"This is not difficult to analyze," Li Zetian said with a smile. "During his tenure, Carter rashly ordered the special forces to launch "Operation Eagle Claw" to rescue the American hostages in Iran and suffered a disastrous failure. His reputation among the people plummeted, and many media He is considered one of the American presidents with the worst political performance. However, he actually did some good things. During his tenure as President of the United States, China and the United States formally established diplomatic relations, and China and the United States reached three agreements, recognizing China's position that there is only one China and that Taiwan is part of China recognizes that the People's Republic of China is the only legal government of China; starting from January 1, 1979, China and the United States recognized each other and established diplomatic relations, and exchanged ambassadors on March 1 , establish an embassy..."

Li Zetian thought for a while and said, "At this time, if Panda Express offers Quanjude Roast Duck, a Chinese specialty food, Carter will be very happy to accept it."

"Well, that makes sense!" Yu Jingqiu nodded, and then asked with a smile, "How did you come up with these crooked ideas?"

"Read more!"

Indeed, Li Zetian read a lot of books. Now a billionaire, he still takes two hours a day to read. There is no end to learning. Only by making yourself stronger every day can you keep up with the times and master this huge family business.

The next day, Yu Jingshan followed Li Zetian's suggestion and sent President Carter Quanjude roast duck and asked him how it tasted.

President Carter ate a small piece of roast duck and couldn't help but give a thumbs up and praised: "Well, it's very delicious, the skin is crispy and the meat is tender, and the aroma is fragrant. It's simply great!"

"Mr. President, can we take a photo together?"

"No problem at all!"

After taking a group photo, Yu Jingshan smiled secretly and said goodbye to President Carter.

Within two days, a photo of Yu Jingshan and President Carter appeared in the newspaper, and it was written: "Panda Express's new dish 'Quanjude Roast Duck' was highly praised by President Carter and called it a peerless delicacy!"

President Carter's name was really useful. After reading the newspaper, people rushed into Panda Express Restaurant and ordered a Quanjude Roast Duck. For a while, the supply of Quanjude Roast Duck exceeded the demand, and people could only wait in line! As a result, the queue got longer and longer, causing a sensation and attracting media reporters!

So the next day, more media reported on Panda Express and Quanjude Roast Duck, causing more and more people to come here.

"Is Quanjude Roast Duck really that delicious? So many people queue up?"

"Hey man, aren't you in line too?"

"Oh, I just want to try it to see what it tastes like. However, it smells quite delicious..."

"I'm the same as you! It is said that Quanjude Roast Duck is a famous delicacy in China. The Qing Emperor even named it himself! Did you know that the Emperor has more power than our American President..."

"..."

After a lot of hype, Quanjude Roast Duck became popular in the United States, and Panda Express's business soared in vain. Although the price of roast duck is very expensive, there is an endless stream of diners.

Yu Jingshan couldn't help but consider opening more branches.

President Carter smiled helplessly, knowing that he was being used by Yu Jingshan, but he did not do anything, he just laughed it off.

Beverly Hills Villa.

Yu Jingqiu said: "The roast duck at Panda Express Restaurant is so popular that the Western fast food giants KFC and McDonald's felt a slight threat and began to study roast duck!"

Hearing this, Li Zetian felt dumbfounded, "We have authentic technology, inherited from a century-old store, and are not afraid of competition. They develop roast duck, which is actually promoting us. People will compare the roast duck in their fast food restaurant with Quanjude roast duck... "

After saying that, the phone rang suddenly and he walked over to answer it.

The caller was Li Zetian's father, Li Chengzhi.

On the phone, Li Zetian learned the news that Li Jiacheng was negotiating with HSBC Bank and wanted to purchase the equity of the old British commercial bank - "Hutchison Whampoa" from the HSBC Group.

Li Zetian vaguely remembered that it was Li Jiacheng's acquisition of Hutchison Whampoa that gave him the qualification to become the richest man in Hong Kong!

"Hong Kong's richest man, Li Jiacheng, it's better not to sit down. I'll cut him off..." Li Zetian murmured after hanging up the phone.