Giant of the times

"Happy Camp" started in 1997 and has been popular for 6 years now. Within 6 years, it has accumulated a large number of viewers. Every Saturday night at 8 o'clock, people sit at home and turn on Hunan Satellite TV to watch "Happy Camp".

Even if "Run, Brother" is a good program, can it still be better than "Happy Camp"?

Almost everyone at Hunan Satellite TV feels that Zhejiang Satellite TV is digging its own grave.

…

Before a new program is broadcast, there is no fan base, so publicity work is essential.

Zhejiang Satellite TV spent a lot of money to buy the first season of "Run, Brother", so it naturally spared no effort in publicity and gave up almost all the best promotional resources in the station to "Run, Brother".

In addition to advertising on TV stations, "Run, Brother" is also heavily promoted on the Internet. For example, "Run, Brother" is on the Yahoo portal, NetEase portal, Sohu portal, Tencent QQ software, and YouTube website More than ten online platforms have made promotional advertisements.

As for offline promotion, it is mainly in Honor chain Internet cafes and buses.

In addition, the stars of "Run Brother" are also participating in some activities to promote the show!

However, because there is no Weibo yet, the influence of celebrities is much weaker.

Li Zetian has actually been paying attention to "Run, Brother". He thought that if there was a Weibo, celebrities would just update Weibo and make a little appeal, and fans would respond in droves. "Run, Brother" would immediately become a hot topic. It ranked first on the search list and became popular before it was broadcast.

Fortunately, this show has a strong star cast, which has attracted great attention from the media and fans. Moreover, the promotional video released by the show, especially the part of the game of tearing off famous brands, is even more surprising. I didn't expect the stars to be so open-minded. , and he can play so "fiercely", which is simply shocking. On the Internet, netizens almost flooded the comment section of "Run, Brother".

"I feel sorry for the fairy sister for 100 seconds!"

"Lu Yi 6666!"

"Huang Lei is so witty!"

"Holy shit, Jet Li is so skilled, he deserves to be from the Shaolin Temple!"

"This show is awesome. It has so many celebrities and the fun is so exciting. I really want to watch it!!"

"..."

As the promotion progressed, the popularity of "Run, Brother" gradually increased.

On October 29, the media suddenly revealed that "Run, Brother" was designed by Li Zetian himself, and Li Zetian's celebrity effect is comparable to that of celebrities.

As soon as the news came out, it was quickly reprinted by major media and networks, causing a huge sensation in China, and even foreign media also followed suit!

After continuous exposure, the program "Run, Brother" is almost becoming a household name.

At this moment, Hunan Satellite TV finally felt a little moved and scared.

At 8 o'clock in the evening on November 1st, "Run, Brother" started airing 20 minutes earlier than "Happy Camp".

Many viewers originally wanted to watch "Happy Camp", but the show hadn't started yet, so they thought of watching "Run, Brother" first. As a result, I was hooked upon watching it, but I forgot about "Happy Camp".

It takes some time to calculate the ratings. Neither Zhejiang Satellite TV nor Hunan Satellite TV knows who has the higher ratings. This night is bound to make many people unable to sleep.

On the YouTube website, comments on "Run, Brother" are increasing very quickly.

"It's so good! "Run, Brother" is the most interesting variety show!"

"This is a real variety show!"

"The first large-scale outdoor variety show in China is awesome! Support "Run, Brother"!"

"I have always been a loyal fan of "Happy Camp", but now I have to say that after watching "Happy Camp" for several years, it feels a bit monotonous. The appearance of "Run, Brother" is really a surprise. It’s not bad, I really think “Run, Brother” is much more interesting than “Happy Camp”!”

"..."

At 12 o'clock that night, the number of clicks on the first episode of the first season of "Run, Brother" reached 4 million. This is 2003, an era before smartphones have been developed. Although China's Internet is much more developed than in previous generations, it is so amazing to achieve 4 million clicks in one night! ! !

And this just shows how popular "Run, Brother" is! !

In comparison, this issue of "Happy Camp" only had 900,000 clicks, which is a huge difference.

The number of clicks on the online video of "Run, Brother" has caused a sensation in the entire Chinese e-commerce industry.

Taobao is the exclusive title of "Run, Brother", and stars make jokes in the show and introduce Taobao from time to time. In addition, the recording location of this episode of this program is in Hangzhou, at the Alibaba headquarters, and it is full of advertisements! ! !

Other e-commerce websites are speechless.

It’s so heart-breaking to make an advertisement like this!

SoftBank’s Masayoshi Son and eBay Dangdang CEO Li Guoqing were so angry that they almost vomited blood.

With the popularity of "Run, Brother", Taobao must have become famous, and the number of website visits has increased significantly!

Moreover, what scares all e-commerce companies is that Taobao advertised on the program that it will hold a "Double 11 Global Shopping Carnival" on November 11, and also defined Double 11 as Singles' Day. Look, there are four Arabic numerals "1" , mostly shaped like four smooth sticks! Isn’t it true that being a bachelor means being single? There are 365 days in a year. On which day can there be so many bachelors? Isn’t November 11th Singles’ Day? ! !

"Singles' Day" has become popular on the Internet. Young people like to hype it up and repost it in QQ groups like crazy to let more friends and classmates know about "Singles' Day". At the same time, the "Double 11 Global Shopping Carnival" has also become popular. What makes countless e-commerce shopping users ecstatic is that on the "Double 11" day, Taobao has crazy discounts, with all products discounted from 50% to 30% off. Wait, and give away a shopping allowance of 1 billion yuan. This is simply crazy! ! !

A long-term online shopping user said: "I couldn't believe what I saw. I have never seen an e-commerce website offering products at a discount of less than 30%. eBay Dangdang's initial discount of 5% is already very disappointing. Surprised. Moreover, Taobao also gives away a shopping subsidy of 1 billion yuan. As long as users receive the shopping subsidy, they can save further money! I believe that on Double 11, countless users will flock to Taobao crazily! "

The "Double 11 Global Shopping Carnival" to be held by Taobao has become popular in the United States, attracting great attention from the American media and industry.

Amazon.com headquarters.

"Mr. Bezos, what do you think of the 'Double 11 Global Shopping Carnival' held by China's Taobao? Will Taobao impact Amazon's leading position in China's e-commerce market?" the reporter asked.

Jeff Bezos pondered for a moment and said: "I have to say that the 'Double 11' event is a great initiative! Taobao will achieve a leap in development during this 'Double 11' event!" Jay Jeff Bezos paused and said solemnly, "Frankly speaking, China's Alibaba is very powerful and impressive. It will be Amazon's biggest competitor in China!!!"

PS: There was no 5 updates yesterday, so sad. The only way to relieve worries is to update...