Giant of the times

In the previous life, "Legendary World" developed by Shanda Group after copying "Legend of Hot Blood" was also very popular. Ironically, it was hosted by the Audiovisual Electronics and Online Publishing Management Department of the General Administration of Press and Publication, and the Game Working Committee of the China Publishing Workers Association CGPA, At the China Game Industry Report Conference jointly hosted by China Telecom Group Corporation and International Data Corporation (China) IDC, "Legendary World" developed and operated by Shanda was selected as the first among the "Top Ten Most Popular National Games"; "Hot Blood" "Legend" was selected as the first among the "Top Ten Most Popular Online Games".

Well, "Legendary World" was plagiarized like that, almost printed in the same mold as "Legend of Hot Blood", and it can actually become a national game... I have to say "convinced".

Moreover, "Legendary World" is still very popular.

SoftBank invested in Shanda Group in its previous life and made a lot of money.

In this life, SoftBank has invested in Shanda Group, which seems to be rolling forward along the historical wheel of the previous life.

But, will Li Zetian let Shanda Group grow bigger in the Chinese game market?

Li Zetian still doesn’t know that SoftBank has invested in Shanda Group. If he knew, hehe, just one word, do it! !

At this moment, in a small conference room at Blizzard, company executives such as Li Zetian and Mike Mohan were discussing the development of "StarCraft Online".

"EVE Online" developed by Icelandic Game Manufacturer (CCP) was playing on the big screen in the conference room. Everyone was watching and talking about it.

With Blizzard's current position in the gaming industry, it's a bit embarrassing to have to learn the games of a small company. However, an excellent company must continue to learn and improve in order to maintain its leading position.

Plagiarism? No, that is "not ashamed to ask", it is learning from others, taking the essence and discarding the dross!

Li Zetian believes that Blizzard will always develop games with its own characteristics. The originator of real-time strategy games is "Dune 2". However, Blizzard developed "StarCraft" and "Warcraft 3" and became synonymous with real-time strategy games!

"EVE Online" is difficult for newcomers to get started, and it is a niche game. However, the games developed by Blizzard are intended to be played by people all over the world. In addition, the backgrounds of the two games are completely different, so these two games should It will vary greatly.

Although "StarCraft Online" is an online game, it will definitely incorporate some ideas from real-time strategy games into it. Players can look for various forces to rely on, or they can stand on their own, or even become space pirates, or build a nation for the best players. Players will have their own armed forces, including battleships, fighter jets, tanks, ground troops, etc., and the battle mode is by no means turn-based. It is best for players to show their operations and military strategies.

Li Zetian and others discussed in the conference room all morning and finally decided to develop "StarCraft Online". The specific kind of game that will be developed will naturally require more time to discuss. With Blizzard's relentless game development speed, a new game may not be completed in less than two or three years. In addition, Blizzard has a tradition of delaying releases, and it’s hard to say when the online game “StarCraft Online” will be released.

Blizzard is famous in the gaming industry for its delayed tickets. "There is a kind of delayed ticket, called Blizzard", "No delayed tickets, no Blizzard"...

It would be strange if Blizzard stopped delaying tickets one day.

Blizzard's delaying behavior makes players grit their teeth and at the same time admire it. It can be said that they love and hate it. The reason for the delay is because Blizzard wants to pursue higher product quality, which is why so many players around the world like Blizzard's games!

After lunch, Li Zetian left Blizzard. He just made a start. How to develop "StarCraft Online" mainly depends on Blizzard itself.

In the afternoon, Li Zetian went to Weibo (Weibo) company to learn about it. The website is half developed and will be completed by the end of this year.

As for how the development of William's Facebook project was going, Li Zetian didn't ask, and it was all up to William to do it himself.

Three days later, the news of SoftBank's investment in Shanda Group came through. Li Zetian was only slightly surprised, and then a sneer appeared on the corner of his mouth. Seeing this sneer, people who are familiar with Li Zetian will know that someone must be in trouble!

Li Zetian's disdain does not mean that Chinese game manufacturers can also be disdainful.

As soon as the news broke that SoftBank invested US$100 million in Shanda Group, it immediately caused an uproar in the Chinese gaming industry!

Everyone can see how profitable games are. Shanda Group got cramps counting money because of a "Legend" game. However, the current portals are not very profitable, and portals such as NetEase, Sina, and Sohu are looking for ways to transform. Among them, NetEase's transformation direction is the clearest, which is to develop or represent games. In 2001, it established the NetEase Game Division.

In addition, powerful game companies have emerged, such as Ninetowns, Giant Network and other companies.

In 2002, The9 gained the exclusive mainland agency rights for the game "Miracle MU" developed by South Korea's WEBZEN. As the most popular online game among mainland Chinese players at the time, The9 became the only company in the industry that could represent "Legend". Shanda is a rival company.

Giant Network was founded by Shi Yuzhu, who is very famous and legendary in China. In 1994, he invested in health care products. The first product was "Brain Gold". Later, due to the investment in the Giant Building, the capital chain was broken and he almost went bankrupt, with a debt of 250 million yuan. Later, it made a comeback and launched the health product "Melatonin". This product was a great success and was quickly promoted across the country. Speaking of which, everyone must be familiar with the advertisement for "Melatonin": "If you don't accept gifts during the holidays this year, if you do, you will receive melatonin!"

I don’t know how many people in China have been brainwashed by this advertisement...

The success of Melatonin once again made Shi Yuzhu appear on the "Forbes Rich List". Therefore, Giant Network's financial resources are very strong, and unlike Ninetowns' agency for Korean games, Giant Network's goal is to create products that truly belong to Chinese online game players. game, to create the Chinese’s own online game masterpiece, and is currently independently developing an online game called “Zhengtu”!

NetEase, The9, Giant Network and other companies have held meetings to discuss SoftBank's investment in Shanda Group.

…

Tencent headquarters, Los Angeles, USA.

It was the first time that Li Zetian met Ma Huateng face to face, and the other person was obviously a little nervous and excited.

"Ma Huateng, don't be nervous. I have called you here from Shenzhen this time because I have something good to tell you." Li Zetian patted Ma Huateng on the shoulder and asked with a smile, "Do you have the position of President of Tencent China?" not interested?"

When he heard this, Ma Huateng's heartbeat suddenly accelerated and his eyes shone. He didn't know why he was inexplicably poached to Tencent. Now more than four years have passed, although he worked hard to climb up. , but Tencent is full of talents, with every carrot and pitfall, it is not easy to be "promoted". When he suddenly heard that Li Zetian wanted him to be the president of Tencent China, how could Ma Huateng not be excited? !

"Interested!" He responded loudly, knowing that this opportunity was rare and he couldn't miss it.

Li Zetian smiled and nodded, and then said: "Okay! But I have a condition. If you can defeat Shanda Group, I will let you be the president of Tencent China!!! You will return to China tomorrow and be mainly responsible for Tencent Games Business Department. Haha, I’m just waiting to see your performance!”

Ma Huateng immediately straightened his back and responded loudly: "Mr. Li, don't worry, I will definitely live up to your trust and will definitely lead Tencent Game Division to defeat Shanda Group!!!"