Giant of the times

AT\u0026amp;T has between 100,000 and 200,000 employees. For Apple, it is a huge customer!

Tian Shuai then said: "Mr. Carey Occam, do you mind if I give you a detailed introduction to Apple-ll and the supporting software?"

"Of course I don't mind! Please tell me!" Carey Ockham smiled.

Therefore, Tian Shuai spent more than twenty minutes and explained the main functions of Apple-ll and the Excel spreadsheet office software developed by Microsoft to Carey Occam in great detail.

Carey Ockham is particularly interested in Excel spreadsheets. With it, AT\u0026amp;amp;amp;T can greatly improve office efficiency and save a lot of money!

"Mr. Tian, ​​how do you sell Excel spreadsheets?" Carey Occam couldn't help but ask.

Tian Shuai replied: "A copy costs 200 US dollars. Currently it can only be run on Apple-ll personal computers!"

Carey Occam frowned, this is almost a bundled sale!

If you want to use Excel, you must buy Apple-ll.

In the past life, the reason why Apple-ll was so popular was inseparable from a spreadsheet called VisiCalc at that time. Many people had to buy the expensive Apple-ll for VisiCalc. VisiCalc subsequently became the world's first and most popular commercial program for personal computers and was one of the main catalysts for the rapid development of the PC industry!

There is no doubt that Excel will replace VisiCalc in this life and will continue to do so!

Li Zetian felt secretly happy when he was standing by!

This is binding and monopoly!

Carey Occam thought for a while and said: "I will send someone to Apple to investigate. If Apple-ll is indeed as powerful as you said, AT\u0026amp;amp;amp;T is willing to buy a batch. As for Apple, The company wants to sell Apple-ll in AT\u0026amp;amp;amp;T stores, but this is probably impossible! You know, AT\u0026amp;amp;amp;T is a telecommunications company. If our business hall sells computers, then It becomes nondescript and has a great impact on the company’s brand!!!”

The bigger a company is, the more it values ​​its brand. AT\u0026amp;T does not want to lose its bigness because of its small size!

Coca-Cola President Douglas Daft said: “If Coca-Cola’s factories around the world were burned down by fire, as long as the Coca-Cola brand still exists, all the factories will rise from the ruins overnight!! !”

Yes, brand is very important to a company! ! !

Since the other party is unwilling, Li Zetian's words are useless.

"Well, Mr. Occam, thank you very much for taking the time to meet with us!" After Tian Shuai finished speaking, he prepared to leave, but just as he stood up, he suddenly said, "Oh, Mr. Occam , I may have to waste a few minutes of your time, but I suddenly thought of something!"

"Tell me, what is it?" Carey Occam smiled.

"Oh, that's it. AT\u0026amp;amp;amp;T published an article on the Unix operating system at ACM last year. After reading this article, we were quite interested in the Unix operating system and wanted to You need to research it. However, after all, the Unix operating system has intellectual property rights, and Apple cannot use it for free research, so it wants to purchase the license of the Unix operating system from you."

Carey Occam was quite surprised when he heard this!

This is the first company to tell AT\u0026amp;amp;amp;T that it wants to purchase a license for the Unix operating system, because AT\u0026amp;amp;amp;T has not said it would charge a fee, and all other companies use the Unix operating system for free.

Tian Shuai saw Carey Occam's surprise and couldn't help but explain: "Apple is a company that attaches great importance to intellectual property rights. It believes that infringing on other people's intellectual property rights is unethical behavior. An unethical company like this will definitely develop. Not big!”

Carey Ockham couldn't help but praise: "Apple's corporate culture is indeed admirable!!!"

After a pause, Carey Ockham asked: "What kind of authorization does Apple want to obtain?"

"Apple will make major modifications based on the Unix operating system to avoid trouble. We hope to purchase a permanent license!"

As expected, AT\u0026amp;T's senior executives did not pay attention to the Unix operating system. After hearing this, Carey Occam was not wary at all. First, he did not see the value of the Unix operating system. Second, the company had already The source code has been made public and there is no plan to charge for it, so I don’t think it’s a big deal to permanently license the Unix operating system... Of course, the license only authorizes the current version. AT\u0026T's Unix operating system will continue to be updated. Carey Occam is not stupid enough to license all future Unix operating systems to Apple, but that's enough for Apple. , Apple has its own development team and will continue to develop based on this version. When AT\u0026amp;amp;amp;aT realizes the value of the Unix operating system and starts legal battles with other companies, Apple can stay out of it!

"Okay, no problem!" Carey Occam nodded at this time.

Tian Shuai was overjoyed, and with a calm expression on his face, he deliberately said a low price: "Mr. Occam, do you think $30,000 is OK?"

The low price means that Apple does not attach great importance to Unix. If it announces a high price right away, it will arouse the other party's suspicion. If AT\u0026T is not satisfied, it can just increase the price.

Carey Ockham readily agreed. Although $30,000 was not much, it was still a lot of money. Unix was originally free, but it can be sold for 30,000 US dollars, which is considered a pick-up. In addition, AT\u0026amp;amp;amp;T is still thinking about Excel spreadsheets and is simply selling Apple a favor.

The two parties reached an agreement and soon signed a permanent license for the Unix operating system.

"Mr. Carey Occam, let's say goodbye!!" Tian Shuai said happily when he left, "Oh, by the way, when will AT\u0026T send representatives to Apple to inspect? "

Carey Occam thought for a moment and said, "AT\u0026amp;T will send someone there in about a week!"

"Okay, we will fully demonstrate the functions of Apple-ll to the representatives of your company. They are welcome to come!"

After Tian Shuai finished speaking, he and Li Zetian left AT\u0026amp;amp;amp;T Company.

Li Zetian smiled on the road and said: "This visit to AT\u0026amp;amp;amp;T Company is still very fruitful. Not only did I get the Unix operating system license, but I also negotiated another business with AT\u0026amp;amp;amp;T Company. ! It’s a pity that our Apple-ll personal computers cannot be sold in AT\u0026amp;amp;amp;T stores, otherwise, we would definitely make a fortune!!!”

Tian Shuai smiled and said: "But this is already very good! If we can cooperate with Sears, the sales effect is actually no worse than selling at AT\u0026amp;amp;amp;T stores! Next Monday, I made an appointment with the CEO of Sears When we met, he was very interested in our company’s Apple-ll, and I felt that the conversation between me and him would be very pleasant!!!”

Li Zetian nodded in agreement. Sears is the largest private retail company in the United States and the world, with more than 300,000 employees. There are more than 1,600 chain stores printed on product catalogs alone, and there are more than 800 suppliers. Contractor, its subsidiaries are located in major cities in Europe and the United States, and enjoys the reputation of "Academy of Retail Industry" in the Western business community!

In Sears' more than 100-year development history, it has occupied the number one position in the U.S. retail industry since the early 20th century. Wal-Mart was far behind it until the early 1990s. Wal-Mart, which started as a discount store, surpassed Sears.

"Tian Shuai, I think you can also meet Mr. Walton from Wal-Mart!"

"Is it the Wal-Mart that opens a discount store?"

"Yes, this is this company. I am quite optimistic about the development prospects of this company. If possible, it would be best for Apple to invest in Wal-Mart and become one of the shareholders of this company!"

By investing in Wal-Mart and forming an alliance, Apple will now have one more product sales channel!

As for how powerful Wal-Mart is, it goes without saying! ! !

PS: Brothers, I’m looking forward to your support! ! !

PS: Brothers, I’m looking forward to your support! ! !