Global Monopoly of Technology

After the dinner, Luo Sheng stayed at the Hilton Hotel for one night, and woke up early this morning to wash up quickly and easily.

When he came to the restaurant, there was a breakfast ready on the table waiting for him to enjoy it at any time. Luo Sheng ate something casually and left Shencheng to return to the company later.

There was also a copy of "Shencheng Morning Post" on the table, Luo Sheng picked up the newspaper and read it while eating.

The headline news on the front page was the news of the company's C round of financing yesterday, and the headline was also eye-catching.

[Bluestar Technology Co., Ltd. created a myth of financing in the Internet industry, the C round of financing raised 10.55 billion yuan, and the company's valuation after financing was 124.15 billion yuan! ] - "Shencheng Morning Post"

The content of the news also deliberately converted the figures according to the real-time exchange rate. Large numbers are more shocking and eye-catching. The dollar figures are small, with a performance financing of US$1.275 billion and a post-financing valuation of US$15 billion.

Luo Sheng casually looked at the content of the article. In addition to reporting some news about the C round of financing, one-third of the page of this article was referring to his valuation.

After the financing, the equity that Luo Sheng has held may reach a valuation of 51.8 billion yuan, which is definitely a string of incredible astronomical figures in this era.

Not only the "Shencheng Morning Post", but many other media have used a lot of content to make a big fuss about Luo Sheng's wealth myth. You must know that the richest man in China this year is worth about 12.4 billion yuan.

As long as Bluestar Technology continues to develop so steadily, after completing its IPO, becoming the new richest man in China is a sure thing, and the gap with the second place will be several times larger.

In just over a year, such an incredible wealth myth has been created, which has greatly stimulated more people to focus on the field of the Internet.

And people in the industry who have experienced the Internet bubble era did not feel that it was too bizarre except for being quite emotional. You must know that on the eve of the bursting of the Internet bubble, it was even crazier than this.

In the era before the industry bubble burst, no matter what you did, as long as you could open a website, you could get a high valuation and easily complete an IPO.

Luo Sheng read the contents of the newspaper for a while, then threw it aside, ate something and left the guest room.

Without taking too many pictures here, I set off back to Sioux City that morning to start the research and development of the "Blue Core" project.

The company's online video business has been launched for two weeks, and it has not become a popular new website immediately, because Bluestar Technology is not the first video sharing website to enter the market.

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On September 15th, Menlo Park, California, the North American Film Director of Bluestar Technology.

"OK, this time I go to the company headquarters and I swear that this trip to China will definitely benefit me a lot. To be exact, BOSS has benefited me a lot. He really understands everything about the Internet."

The person talking was Chad Hurley, who had just returned to California after nearly three days in Sioux City.

The purpose is to participate in a high-level meeting at the company headquarters to hold a meeting on the online video business of Bluestar Technology Company. Since the domestic version and the international version are operated separately, they are actually very different because of the different environments.

But obviously, after Chad Hurley had this trip, he admired Luo Sheng even more.

"As BOSS said, BV Video (BluestarVideo) is not the first video sharing site to enter the market, of course, our streaming media technology is super, but to become the online video site that users love, it needs rich content ," said Chad Hurley.

At this moment, Chen Shijun, Judd and other seven or eight people were sitting in the same room, all having a meeting while eating snacks.

Chad Hurley said confidently and eloquently: "BOSS taught me a lot of tricks, this time,

I brought Blue Star Advertising Alliance, viral video marketing, and many new ideas from headquarters. Yes, viral video, a lot of viral video gameplay. How to make a video spread like a virus? The answer is... to combine brand building with entertainment. "

"so……?"

In the following time, in order to find the best value proposition for BV videos, Chen Shijun, Judd, Chad and others started endless brainstorming.

Finally, they positioned it as a mass media, a consumer media business platform where people watch and share original videos on the Internet.

The "Blue Star Advertising Alliance" brought Chad Hurley the key to quickly allowing the website to have a large number of original videos. The most important point is to provide advertising revenue sharing with the original users of the video.

"To quote BOSS, BV video can create its own online video star," concludes Chad Hurley.

"Why doesn't BOSS talk to entertainment companies about copyright cooperation, like the MusicSpace music store, to enrich the content of video sites?" Judd said.

"Damn, how much royalties will it cost? It is true that the company received a huge sum of $1.275 billion in its Series C financing, but not all of this money will be used for BV videos." Chad Hurley helplessly spread his hands, and after a while He added: "Actually, I told the boss that too. Guess how he answered me?"

Seeing the curious look of Chen Shijun and others, Chad Hurley imitated in a prudent manner: "...Listen to Hurley, if you do this, BV Video is a mediocre streaming video site, which has nothing to do with current video sites. How to subvert them and successfully surpass them? BV Video is a brand-new video site, which not only needs brand-new leading streaming technology, but also brand-new content.”

BV Video is a brand new video site. Everything is new. If it is not unconventional and looks different, it will be submerged in dozens of existing video sharing sites. The team immediately realized this.

Next, the operations team continued to brainstorm endlessly and began planning a series of viral videos.

The marketing staff hired a behind-the-scenes team, an innovative talent agency from Hollywood, who spent money to carefully design video content for BV videos.

The goal is to create the first BV influencer, and the creative artist agency hires an eighteen-line actress Jessica Parker.

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September 22.

One month after the BV video was established, a 16-year-old girl "Bray Evelie", who has attracted much attention, appeared in a "video podcast". The 16-year-old girl who called herself "Lonelygierl5" released an online video by serializing it on BV. Tell your story in a journal.

The video originally released by Bray Avery was not abnormal, but after he claimed in the video that he had joined a brown religious organization with a "mysterious ritual", it attracted widespread attention from netizens, and quickly became a member of the public during this time. Internet celebrity.

Around the same time, the BV video site featured a football-clear Ronaldo video, but it was actually a Nike ad.

The operation team perfectly implemented Luo Sheng's request to combine the brand with entertainment.

At the end of September, something unexpected happened to Chad Hurley's team, while NBC's "Saturday Night Life" was on the air, and a user uploaded a video by Andy Thunberg of "Saturday Night Life" and "Saturday Night Life". 'Lazy Sunday' video starring Chris Parnell mocking his own stupid rap.

In the end, the video went viral, showing the potential of BV video for the first time.

By October 5, the video had 1.18 million views on the BV video site.

After 10 years, the number of million clicks and views is only a very common number, but nowadays, especially in the current stage of BV video sites, it is even a milestone for the entire streaming media online video field.

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