Global Monopoly of Technology

Chapter 107 [Hurley's Mail]

But domestic.

With the launch of the streaming media online video website by Bluestar Technology, people in the industry have woken up like a dream, can the Internet still play like this?

As a result, domestic related video businesses got together and set up projects, such as White Video, PPS Video, LeTV Video, Youku Video, and Tudou Video.

Just follow the template of Bluestar Technology, especially the rapid popularity of its overseas version of the BV video network, which makes the industry realize that the next explosion point in the Internet traffic harvesting field is online video services.

Now everyone is pouring in, but the online streaming video business is a money-burning hole. Don't look at the fact that it is easy to get financing now, but over time, huge operating costs, it is basically very difficult for startups that can raise money in the future. .

Doing streaming media video business is basically very viable, but if you want to gain a firm foundation, you will either be depended on by large companies, or you will be able to obtain capital for a long time. Constant financing and burning money.

Today, Bluestar Technology is moving towards another myth on the road of [always imitated, never surpassed]. The industry is amazed by Luo Sheng's keen sense of smell in the Internet field, which makes him always one step ahead of others to seize the most powerful The tuyere, thus creating a super explosion.

Many people, from the beginning of envy, jealousy, and hatred, gradually began to worship.

Because he can always find opportunities that others can't find, or seize opportunities before others, and he can't accept it.

However, in the online video business, it is not a problem to follow the template of Bluestar Technology. The content marketing model of the BV explosion can also be imitated, but there is one thing that is not so easy to imitate.

That is leading streaming technology.

If it cannot reach the technical level of Bluestar Technology, it can only be inferior technical imitation, and finally users will flow to Bluestar Technology.

The streaming media technology of Bluestar Technology can achieve the smoothest HD video playback in the industry under the current limited broadband speed.

In the case of the same bit rate, the video quality is the highest in the industry; in the case of the same video quality, the video bit rate is the lowest in the industry.

This alone has opened a clear gap with its peers in the industry. This gap is at least three years ahead. It can be seen that whether a good opportunity or a new outlet can occupy the core after it is excavated will ultimately depend on the core. technology.

Even if it is not the innovator of the model and the first to seize the market, if it is technologically advanced, it may catch up.

Leading core technologies and innovations, under such two-wheel drive, make Bluestar Technology a leader in the industry, far ahead and widened the gap.

...

Just at the end of November, a phenomenon-level online game was officially released in North America and other regions, and it was Blizzard Entertainment's "World of Warcraft".

A lot of related game videos appeared on the BV video site. Blizzard and other game companies saw the potential of this video site. They not only took the initiative to upload some promotional videos to the site, but also allowed all users to upload any related videos.

Other game companies are also gradually following up. This is obviously a good publicity position, and it also makes many entertainment media companies feel entangled in their hearts.

And now, the company's previous $150 million video reward program has ended 20 days early, because all the money has been rewarded, and that time can be said to be the peak period of video skyrocketing. In just over a month, users are in BluestarVideo video. The website has uploaded more than 50 million+ original videos.

There is no bounty plan now, but the trend has been pulled up, and now users are constantly uploading new video content to share on the website every moment of every day.

Although there is no longer any money for posting videos, there is still a chance to earn money through the advertising network, but the premise is that the video content is popular enough.

As user traffic continues to soar,

In addition to the explosive growth of new video content on the website, the skyrocketing volume has also brought about further unevenness in the quality of the content.

In fact, it must be admitted that behind the bright data of the website, more than 80% of the video content is very boring, that is, the quality is too low and users do not like spam content.

From the end of November to the beginning of December, Chad Hurley, the head of the BV video project, had more frequent email exchanges with Luo Sheng than usual.

Of course, this is an independent and independent email within Bluestar Technology. Bluestar Technology has released its own Email system since last year, but not many people use it, and it is relatively small. The company has not stepped up its promotion. The mailbox service of Yahoo and other companies is the first.

Because of the time difference between the two places, there is always one hemisphere at night. E-mail communication is the best way to communicate, and it is the best way to communicate between the two places.

Today, Luo Sheng came to the office of Bluestar Technology, and when he went to his office, he routinely turned on his work computer to check his emails.

He is now only taking into account the development of overseas business every day. On average, he has to deal with and reply to 35 emails a day. There are emails from the Reddit anonymous forum, the international version of BlueSpace social networking site, MusicSpace music store, BluestarVideo online video and other operation teams. Emails from top executives in Europe, North America, etc.

With so many affairs to be handled in an orderly manner, only Luo Sheng's super-strong running speed with a "16-core brain" can handle it with ease and it seems extremely relaxed. But Luo Sheng's brain was always very clear.

I clicked through Chad Hurley's email and browsed through it.

Mr.Chairman (Mr. Chairman)

Today, our BV project team has rapidly expanded to 300 people. The development of the BV project has made the whole team extremely excited. The current focus of the team is to help video users actively provide the video content they want to watch in a large number of content, so as to improve their experience. service experience and improve their satisfaction, and up to 70% of the videos watched by BV website users are from recommended videos.

On November 27th, we launched a new version of the BV website and updated the algorithm mechanism. Earlier in early November, our operation team conducted a lot of data analysis. We paid attention and finally found the number of users watching videos and It cannot truly reflect whether the recommended video content meets the real needs of users.

So, during this time, our team's focus was lagging the [views] of a video, we decided to focus on the user's [view time], and on November 27th we updated the code, although doing so caused users 's average views dropped by around 26% in a single day, but watch time increased from an average of 115 seconds to 145.7 seconds.

Up to now, the daily video viewing time of users on the BV website has reached 29.5 million hours, from [number of views] to [viewing time]. Obviously, we believe that BV video websites should pay more attention to the user's viscosity, and also It's what the user might be interested in.

Oh, by the way, there is an interesting thing I can't wait to share with you BOSS. Yesterday, a Google engineer added (wa) to (jiao) our team. It was Jason, the developer in charge of the GoogleVideo project, who complained to us. :

"The video quality of GV is actually much higher than that of BV, and the quality of the video on the BV website is very low, just like sand, who would watch this? Well, it turns out that the whole world wants to watch it. The GV project is picking up. But to the dissatisfaction of Schmidt and Page, GV's product manager, John Picitello, has taken the blame and left."

Haha, I swear I'm definitely not gloating, we're all sad about John getting fired, but if he'd like to join our team, I think we'd be very welcome.

Luo Sheng couldn't help being amused when he saw this. Chad Hurley was also quite funny, and he felt that way when we first met.

As for scorning competitors, this kind of thing is a popular thing at home and abroad, but I don’t know that Apple’s Joe and Microsoft’s Gates have been torn from the last century to the present.

What's more, John was the first to ridicule.

Recently Google realized that it was a stupid decision to remove the video of the BV website from Google search, and now it has been quietly restored, and the face was beaten...

While Google still feels internally that those videos are as worthless as dross, that’s not the case, and they’re search-worthy no matter how they’re there.

After John Pisitello was fired in a lightning manner, the new coach went into battle and decided to let go of the idea of ​​learning Bluestar Technology and take the lead in ease of use.

Why study Bluestar Technology? Because when users use GV video before, they need to know the codec of the video and the size of the video frame.

In contrast, when using BV video, the video is all in it. If you want to upload the video to the website, you don't need the uploader to know the video codec or the size of the video frame at all, and you can upload it with one click.

...

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