Global Monopoly of Technology

Luo Sheng's decision did not surprise Xu Yong and others at the meeting, because this issue had already been discussed when the WhatAPP was being developed.

Today, after a year of development, WhatAPP has become a star-level APP for major social products within Bluestar Technology Group, and its momentum is second only to BlueSpace. They are all star-level products, showing the potential of WhatAPP.

Once launched, the user increment is tens of millions every month, which can be called a god-level application.

The current global user base of this app has reached 150 million, and the WhatAPP app has not been launched in the mainland.

"This social app is called 'WeChat'." Luo Sheng made a decision very decisively.

Well, if you rob someone else's path and leave others with nowhere to go, there's no other way. If you don't rob someone else's path and walk, your own path will become narrower and narrower in the future.

Luo Sheng added: "WeChat should be a real-name social application. It should be the opposite of the simple WhatAPP concept. It should have rich functions, including circle of friends, official account..."

Product development Luo Sheng will not go to the front line to type codes. Next, he will explain the functions including Moments and Official Accounts to Xu Yong and others at the meeting.

At the end, Xu Yong took a decisive lick: "The boss's creativity has no ceiling."

Zhang Bowen couldn't help laughing and said: "Once this product is launched, it will definitely give Tengxun a heavy blow on the battlefield of the mobile Internet in combination with the general trend of the mobile Internet era."

It is true that Luo Sheng’s WeChat in his previous life was able to quickly defeat Fetion and Rebs’ Michao launched by Huaguo Mobile, largely due to the large number of QQ users.

Although Luo Sheng does not have the traffic portal of QQ, he has social portals such as Blue Space and Weibo. Today, the number of users is larger than that of QQ. Wechat was developed in his hands, and its rise will only be faster.

"The product will be launched in the second half of this year."

Luo Sheng said succinctly, set a tone, and then looked at Xu Yong, the chief technology officer, who patted his chest and nodded, indicating that there is absolutely no problem.

At this time, a core executive named Liu Jinlong said: "Mr. Luo, compared to QQ, a competitor, I think Fetion launched by Mobile may be the first and most powerful opponent that WeChat has to face."

Luo Sheng fixed on Liu Jinlong at a glance, and pointed at him: "You are right, you are very right."

Then he looked at everyone and added: "Do you know why I want to call it WeChat? The target is Fetion, OK, I have decided that this project will be independent, and you, Liu Jinlong, will be the senior product manager of WeChat, focusing on the development of WeChat. and marketing.”

Everyone and Liu Jinlong were stunned for a while, and the latter responded immediately and said, "Understood!"

In fact, Liu Jinlong was quite excited the moment he took over this task, because from the previous discussion at the meeting, what Luo Sheng said made him particularly profound.

Once WeChat succeeds, the value of this product alone will reach a terrifying order of magnitude of 500 billion yuan in the foreseeable future, which means that its scale may be an order of magnitude with the blue space.

Liu Jinlong is not yet a director of Bluestar Technology Group. Once this project is completed, it is a sure thing to sit on the board of directors.

Several colleagues who attended the meeting were also a little envious.

You must know that many of the executives present already want to take this high-quality project.

But Luo Sheng ordered Liu Jinlong in one go,

It's basically a decision, and no one can challenge his authority within the company.

At this time, Liu Jinlong said in an orderly manner: "With the continuous development of the Internet, social software has also flourished, such as the current QQ and Fetion, the user activity of these two products is really comparable to each other. According to relevant statistics, the simultaneous online users of Tengxun QQ and Mobile Fetion have reached a scale of 100 million, which shows their influence."

Fetion, which is a software that can realize seamless links between the Internet and SMS, rises in the era of web2.0, and was first launched in 2007. It is one of the most popular social software in China today. It is no exaggeration. It is said to be a super application in the same echelon as QQ and Blue Space.

In 2007, WhatAPP has not appeared yet, which shows that the innovation in the mainland is definitely remarkable.

Users can use Fetion to send text messages to friends in their address book, which is very convenient for users who need to send notifications, and this service is free.

In fact, the operator's short message business is sluggish, not only the rise of social products such as QQ, but also Fetion, which is owned by Mobile, has also played a strong assist.

In 2007, at this time, the domestic mobile phone market was still dominated by operators. Cote d'Azur just released the first generation of Azure mobile phones, with a poor market share, and Fetion was launched by the most powerful mobile phone.

Today, this product is at its peak, the number of users has reached 500 million, and the number of monthly active users has reached 100 million. Considering that smartphones are not very popular, most Fetion users are still on smartphones such as plastic keyboards. run.

Luo Sheng looked at Liu Jinlong and asked with a smile: "Competitors are so strong, whether it's QQ or Fetion, WeChat has not been launched yet, you are responsible for this business, then how do you get from the two social giants of QQ and Fetion? A successful rise?"

Liu Jinlong and the other executives at the meeting saw the faint smile of the ultimate boss, giving them the feeling that he must have found a solution to defeat the competition.

But don't say it.

Liu Jinlong realized that the BOSS was testing his own pattern.

He didn't answer immediately, but thought about it for a while. Luo Sheng was not in a hurry and waited patiently.

After combing through the intertwined information in his mind, after a while, Liu Jinlong looked at Luo Sheng and replied, "As far as Fetion is concerned... Mr. Luo, I think one idiom can sum up his future."

Luo Sheng was very curious: "Oh?"

Liu Jinlong said solemnly: "Success is also Xiao He and defeat is Xiao He."

Luo Sheng: "How do you say this?"

Liu Jinlong said: "If I remember correctly, I saw a report some time ago that Fetion users of Azure mobile phones only accounted for about 25% of Azure mobile phone users, a quarter, because China Unicom and Telecom users could not use it, Fetion has gained a lot of convenience because it belongs to China Mobile, but it was rejected by China Telecom and China Unicom.”

When he said these words, Luo Sheng nodded with satisfaction, he had no worries in his heart, and he could rest assured that this important project would be handed over to him.

Seeing this scene, Liu Jinlong was also secretly refreshed, and his thoughts became clearer, but he added after a moment:

"My conclusion is actually very simple. Fetion is not unexpectedly likely to die in the competition because it does not support the three networks. This is Fetion's biggest shortcoming. Mobile does not seem to want to change the meaning. It may be because it is too easy to acquire users. Well. And the WeChat we are going to launch must support the three Netcoms, the next three years will be the best development period, and Fetion may not respond.”

Luo Sheng smiled admiringly: "It's good to say, but do better, understand?"

Liu Jintaki nodded heavily, obviously he was a middle-aged man in his forties, but he was a little excited when he was so admired and recognized by the young boss.

In fact, Luo Sheng rarely brags about a subordinate like this in person, but Liu Jinlong's remarks really directly pointed out the core pain point of Fetion, and at the same time, the judgment of the general environment pattern is quite accurate.

The next three years will be the golden three years of WeChat development, or the golden three years of instant messaging in the mobile Internet era.

Because smartphone brands will spring up like mushrooms after a rain, the more important thing is that Luo Sheng already knows that Rebs wants to make his Xiaomi mobile phone take the cost-effective route, and almost everyone can afford a 2,000 yuan smartphone. , will inevitably further accelerate the expansion of the mobile Internet.

The past three years are also the superposition of the golden age and the decline of Huaqiangbei and Shanzhai, or because of Xiaomi and Rebs, the knockoff was defeated by him.

Under the offensive of Xiaomi's 2,000 yuan stall, the cottage machine is completely powerless.

Everything seems to have no intersection. In fact, it affects the whole body. The changes and transformation nodes of the times have been the most rapid in the past three years. Some have risen and some have declined, which is also the effect of "fast fish eat slow fish" in the IT industry. manifested prominently.

Fetion is so big, and it is backed by an operator giant like China Mobile. It is big enough, and it was eaten in the end because the response was too slow.

This is a classic case of fast fish eating slow fish.

Blame the mobile operators for thinking that Fetion has reached such a huge size, and is too superstitious about the "Matthew effect", and feels that no matter how bad it is, it will never face the tragedy of death. The reason is very simple. Take a look at QQ's Volume, look at the volume of the blue space, after so many years, no one can do anything about it, including Fetion's volume is almost at this level.

Everyone occupies a dominant market share in their respective fields, forming the "Matthew effect" of winner-take-all, and it is not surprising that Fetion was slow to respond and eventually died.

Because until now, few people have realized the concept of "fast fish eat slow fish".

Luo Sheng looked at Liu Jinlong: "WeChat's competitors, Tengxun QQ and Mobile Fetion are already confirmed competitors, two very strong opponents, but at the same time, we should also pay attention to potential competitors that have not surfaced. "

When everyone heard this, they looked at Luo Sheng suspiciously.

Liu Jinlong hesitated: "Mr. Luo, what do you mean...".

Luo Sheng muttered to himself in a deliberate or unintentional tone: "I always feel that Mr. Lei seems to be doing something recently."

As soon as he finished speaking, Luo Sheng immediately looked at everyone and asked, "Has any of you noticed Xiaomi's recent recruitment information?"