Global Monopoly of Technology

Chapter 60 [The first competitor announced the fall]

After the meeting, Luo Sheng stopped paying attention to the Yunge Search Project Department.

This project consists of three core members, Feng Yi, Yu Jun and Li Mingyuan, and can operate independently, especially the intern Li Mingyuan.

He joined Bluestar Technology Company as an intern for a month, and then he became a regular. After he became a regular, he would not go back to school. With the strong recommendation of Yu Jun, Li Mingyuan became the first product of Yunge Tieba. manager.

At this time, in the cloud song search project department, a product manager has a strong right to speak.

Feng Yi is the general manager of Yunge Search, and Yu Jun is the chief architect of Yunge Search. It can be said that it is basically an independent product department within Bluestar Technology.

The project consists of 62 people in total, accounting for about 15% of Bluestar Technology. At present, the entire company has more than 400 overseas employees, and it is still increasing.

The scale of 400 people, in terms of the number of employees, is definitely among the best in today's Internet industry.

...

In December, the user growth of Bluestar Technology still maintains a monthly growth of tens of millions, which is picturesque. The total number of user registrations has reached 112 million, of which overseas users have exceeded the 10 million mark for the first time. The North American users accumulated to 7.25 million.

The growth of overseas users is quite dazzling. After all, Luo Sheng has set a hard target for George Charles, President of Bluestar Technology Americas. This year, the number of users of the international version of BlueSpace in overseas regions will exceed 15 million, of which North America will exceed 10 million. .

If the performance does not meet the standard, they will be blamed for demotion, salary reduction or even resignation. If they meet the standard, they will receive a salary increase and the qualification for allotment from the option pool reservation.

The blue space social networking site is basically invincible in China, and Xiao Ma's is getting worse and worse. As for other competitors, in Luo Sheng's eyes, there are two or three cats and dogs.

Domestically, Blue Space has begun to benchmark QQ, and the two sides have begun to compete, and the core of the competitive field is user activity.

The number of users is the foundation, but the activity is the foundation of realization and the key to value.

A user may have QQ and blue space accounts at the same time, but his time is 24 hours a day, and the user's time to surf the Internet is also fixed and limited. The more time you spend on the blue space, the less time you spend on QQ, which is ultimately reflected in your activity.

...

Pengcheng, Tengxun headquarters, internal high-level meeting.

Brother Xiao Ma has been very annoying recently. The failure of the Renren project has become irreversible, and the lightning-like rise of competitors has now significantly affected the activity index of QQ.

In other words, the two sides have not launched a face-to-face competition, but they have also begun to compete virtually.

"The failure of the Renren project made me think about it for a whole month. The creativity can't keep up, and the copy can't win. This is the most embarrassing. The first half is over, the Renren project is completely defeated, and there is no chance in the second half. Matthew of the Internet The effect is already present in the blue space."

Brother Xiao Ma's voice resounded in the conference room. Zhao Peng was also in the meeting, and he was the most embarrassed person.

Everyone present at the meeting was reluctant to accept and had to accept this fact. Even if there is an idea that is enough to become popular, it will not help. If you can copy it, others will copy it.

And from Luo Sheng's acquisition of hao123 and decisively cutting off search requests from search engines such as Baidu and Google, it is enough to see that it is very decisive to take action when it is time to take action.

Business competition is like that.

Xu Chenghua heard some flavor from these words, and roughly concluded that Mr. Ma was most likely to give up the Renren project to stop losses.

"Just this morning, I suddenly felt a sense of awakening." Brother Xiao Ma looked at the crowd, and after a moment asked himself, he added: "Why do you have to fight Luo Sheng?

Maybe to break new ground. "

"Turn the car around?" Xu Chenghua also looked at each other, and the managers present at the meeting looked at each other.

"Yes, I only now understand the reason why we have been imitating and never surpassing it. Because our direction was wrong from the beginning, or we gave up the greatest advantage from the beginning, why should we be obsessed with real-name social networking? Why? Do you want to give up your biggest advantage of virtual social networking? Why can't you build a virtual community on the basis of QQ virtual social networking?"

Everyone looked at him, and after a while, Brother Ma said, "I decided to reorganize and adjust the resources of the Renren project, and develop new projects based on this. Let's call it... QQ space."

As soon as these words came out, the people present at the meeting couldn't help but feel a little stunned, and many people were immediately refreshed.

Yup!

This road is blocked, there is another way, just turn a corner.

The reason why the Renren project has been losing ground is because it has attracted the strong base of QQ users before, but this does not take advantage of the biggest advantage.

The same is true as long as the activity can maintain and grow steadily.

Brother Xiao Ma continued: "The QQ space should be a personalized virtual space on the Internet, and it should also have the function of blogging, which can be displayed in various ways such as writing logs, uploading users' personal pictures and sharing them. The color space is exactly the same, the fundamental difference is that the blue space is real, and the qq space is virtual.”

"I think this is very promising, and only QQ can do it, but blue space can't do it, because the core is different, it is not necessary to adapt to the soil and water, and this may be the biggest reason for the failure of the Renren project competition."

After this meeting, Teng Xun decided to resolutely admit his cowardice. You are a great critic of Bluestar Technology, but I won't play with you anymore.

As a result, the Renren Project has become the predecessor of the QQ space.

In this Tengxun internal meeting, in addition to determining the development of the [qq space] project, Xiao Ma also personally decided to establish another key project, that is, the development of the [qq group] project.

The so-called [QQ Group] project is a multi-person chat and communication service product. After the group owner creates a group, he can invite friends or people with common interests to chat in a group, and can set up administrators to help the group owner. To manage QQ groups, you can change the vest, chat in the group, and provide group space services. In the group space, users can use group BBS, photo albums, shared files and other methods to communicate.

It can be said that combined with the social attributes of QQ itself, the [qq group] project has opened up [qq space] at the same time, and everything is driven by the activity of QQ users.

The inspiration for the QQ group is to a large extent Bluestar Technology just launched the cloud song search post bar product. Luo Sheng and Bluestar Technology are now the focus of attention in the industry. As soon as there is a new action, countless pairs of eyes in the industry are staring at it. .

The Internet is a high-risk industry, and its development speed is too fast. Once it misses the wind, it may directly disappear.

As soon as the product of Yunge Tieba was launched, some people inside Tengxun also started to study it. The birth of QQ group was influenced by Tieba, but it is completely different from Tieba, because QQ group is a supplement to QQ, an instant messaging product, which makes QQ itself to be better.

In addition, this meeting also confirmed the third project - [Search]

That's right, after the launch of Yunge Search, the pattern of the domestic search engine market has become more complicated and confusing. Teng Xun confirmed his own search engine project immediately afterward.

...

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