Global Monopoly of Technology

Time passed by day by day. In February 2004, Bluestar Technology Co., Ltd. also successfully passed its one-year anniversary. There was no big celebration. It was a simple party to celebrate.

For many Internet companies, it is good to have a smooth first anniversary, and it is considered a success. The metabolism of this field is too fast, new Internet companies have sprung up, and the number of dead companies is too numerous to mention.

In February, the cumulative number of global users of the BlueSpace website reached 143 million, of which the international version of BlueSpace experienced rapid growth in overseas users, accumulating 37 million, and North American users reaching 18.7 million.

Blue space is Bluestar's core business, and its growth rate and growth, to a certain extent, are directly related to the company's future valuation.

At present, in the field of real-name social networking sites, domestic rival sites have already existed in name only, or have changed their face. Tengxun launched QQ space at the end of January this year, but it was unexpectedly successful in combination with QQ itself. This project was naturally killed.

The largest domestic competitor announced GG in less than a year. Only one 51 space in the mainland survived, and now it has become the second largest market share, second only to the blue space, but its share is smaller than that of renren.

Luo Sheng is now most concerned about another strong competitor from North America, MySpace, which has more than 5 million users and completed a series A financing worth 8 million US dollars in January.

MySpace, a social networking site, is almost a mirrored version of the international version of BlueSpace.

The company's current situation is that it has already competed with QQ in China, and the two sides have begun to compete on user activity. In foreign countries, the main competitors are North America, and the target is MySpace. The two sides compete to seize users.

After obtaining the B round of financing, Luo Sheng directly invested a huge sum of 50 million US dollars for the expansion of the North American market. Now the industry is almost stuck on the concept of "big fish eat small fish", while in North America, the international version BlueSpace is undoubtedly playing the role of "big fish", MySpace is playing the role of "small fish", Luo Sheng directly invested 50 million in the North American market, while MySpace only raised 8 million US dollars, the size gap between the two sides is huge.

The current situation seems to confirm the phenomenon of "big fish eat small fish", but Luo Sheng's thinking is ahead of everyone in this world, and the pattern is not at one level at all.

And there is no need to doubt, he is very clear that in the future Internet world, what is more terrifying than "big fish eats small fish" is "fast fish eat slow fish", even if it is a giant, as long as it swims slowly, it will be swum fast. fish eat.

At the same time, another project of Bluestar Technology, "Cloud Song Search", has been well received since its launch, and its growth has become extremely impressive. In just over three months, it has occupied 6.3% of the domestic search engine market. market share, but the dominance of whiteness is still difficult to shake, and its 58% market share is still far ahead in the industry, followed by Google and Yahoo search.

It is worth mentioning that after entering February, Tengxun also began to exert its strength. It just launched the QQ space at the beginning of the year, and launched its own search engine again the following month.

Relying on the super monetization ability of this QQ show product, Tengxun completed the financial turnaround in 2004, which is a booster for the little penguin who is worried about the monetization ability. The little penguin is entering a new era. The frequent actions at the beginning of the year are all paving the way for IPOs in Hong Kong in the second half of this year.

This year is a crucial year for Tengxun.

Although it is now facing direct competition with Bluestar Technology, it does not hinder the market's preference for Little Penguin, because Tengxun is now the second largest shareholder of Bluestar Technology.

For Teng Xun, it is undoubtedly a matter of putting the left pocket into the right pocket, and also enjoys the dividends of Bluestar Technology's business going overseas. Tengxun has no income overseas, and relies entirely on the indirect income of holding Bluestar Technology's equity.

In the same month, Sogou search was also officially launched, and it is certain that new search engines will emerge one after another.

For Baidu, it can be said that the beginning of the year is not smooth. Looking around, strong enemies are waiting, not to mention the old rival Google, and now there are new competitors such as Yunge, Soso, and Sogou.

Especially cloud song search, don't look at the market share of only 6.3% now, but the growth momentum is terrible, just like the blue space website, no matter how you look at it, it has the potential to become a popular product, the product of Tieba has become very important, these It simply makes Bai Du fidget.

Now, Yunge Search's related products, Tieba, have also become the object of common imitation in the industry.

Anyway, the peers are now with a "salted fish mentality", just feel the Bluestar Technology to cross the river. When making a product, generally first look at how Bluestar Technology does it. Bluestar Technology launches new products. Products or new concepts, follow up decisively in the next second, and change the skin to go online.

It has become a leader in the Internet industry.

From this point of view, it can also reflect why so many VCs like Blue Star Technology favored Bluestar Technology, and they would throw money crazy for Luo Sheng.

...

"Mr. Luo, I recently drafted a marketing plan. I think this plan can bring huge traffic to Tieba."

In Luo Sheng's office, after Li Mingyuan came in, he directly handed the planning manuscript he had sorted to the other party. When Luo Sheng opened the browse, Li Mingyuan continued: "As early as the first ten days of January, I had already completed the planning, but at that time you I'm still traveling in the US."

"Super Girl?"

Luo Sheng couldn't help feeling surprised when he saw the keywords in the planning content. After a while, he looked up at Li Mingyuan, who immediately added:

"Well, Super Girl, it's a sister event to 'Super Boy', which is hosted by Mango TV. I've checked, and the organizer wants to focus on building the brand this year, and I think it's quite a format that everyone can participate in. It is novel and creative, and it will inevitably bring about uneven levels of participants, but it will have a sense of freshness and can set off topics, which is very important for Yunge Tieba."

Luo Sheng roughly read his plan, and nodded in agreement: "It makes sense, Tieba, with the new model close to search, and the operation of entertainment events like Super Girl, have a great probability of detonating Tieba traffic, I think this idea. You can do it, so what are you going to do?"

After finishing speaking, Luo Sheng looked at Li Mingyuan again. He was the person Yu Jun brought to the company. Now he is the first senior product manager of Tieba. The chief architect of Tieba, in fact, is mainly responsible for the operation of this product by Li Mingyuan.

Hearing that Luo Sheng agreed with the plan without thinking much, Li Mingyuan was in high spirits and immediately said in detail: "The Super Girl project has just started, and in general the organizers don't know whether it will be successful or not, so there won't be too much investment. , We took the money to find the organizer to cooperate, this time is the best opportunity, and it is easy to negotiate."

Luo Sheng smiled and said, "Why, it seems that you are very optimistic about this project?"

Li Mingyuan scratched his head and said with a smile: "I think it is human nature to be entertained. Boss, I guess you are optimistic about this project."

Luo Sheng smiled and said, "Haha, tell me, how much do you want?"

Li Mingyuan was overjoyed, thought for a while and said hesitantly, "Then 10 million, it should be enough."

Hearing that, Luo Sheng pointed at him, then stretched out his fingers, and said without hesitation: "I will give you 50 million, sign a 5-year cooperation agreement with the organizer, exclusive naming rights, and the host must mention it every time he opens. And recommend the audience to go to Yunge Tieba for discussion, you can figure it out by yourself, I won't pay attention to the specifics, I just look at the results."

Li Mingyuan was stunned when he heard this number. At this time, 50 million was an astronomical amount. For the organizer of this entertainment project, it was a lot of money before it was broadcast.

Luo Sheng took his hand back and added: "How to operate and how to use the money, just discuss it with Lao Yu, and discuss with the organizer."

After reacting, Li Mingyuan nodded ecstatically: "Understood! I'll start preparing now."

As Li Mingyuan left the office, Luo Sheng comfortably leaned back on the boss's chair. If Li Mingyuan thought this entertainment project would be successful, then Luo Sheng was more confident than him.

Because in the last life, it was Yu Jun and Li Mingyuan who brought the traffic of Tieba to an unprecedented peak by virtue of their operation in the entertainment world such as "Super Girl".

The proportion of traffic in Whiteness has soared from 1% to 11% within half a year, making it one of the most popular Chinese online communities in the world. This traffic data was second only to search and Mp3 too.

The success of Tieba can be called phenomenal. For a long time, in terms of traffic and activity, there is not even any interest community product in China that can compete with it. At the same time, it also opened the web2.0 era of user-contributed content for Baidu. , but now all of this belongs to Yunge Search, to Bluestar Technology, and to itself.

Go your own way, let others have no way to go, a cool stroke.

...

(There is one more chapter in the afternoon, and the third is asking for tickets (broken sound)~~)