Global Movie Emperor

"Finding You" has ended its second week of release. So far, it has collected a total of more than 630 million in box office, and has recovered its cost. To be precise, this movie with an investment of 50 million started on Wednesday last week. Profitable.

This does not surprise anyone. After all, the number of domestic moviegoers is still rising, and the cultural industry still has a lot of room for improvement. In this era, as long as the film is not ugly, it can achieve a score of six points. Five or more, basically a movie with a small investment can make money.

The current state of the mainland film market is basically similar to that of Hong Kong in the 1980s and 1990s. More and more investors are interested in investing in movies after seeing the risks reduced and profits rising.

Putting aside certain chaos and just discussing the general environment, there is no doubt that the current movie environment is in a virtuous circle. In fact, the reason is very simple. To put it bluntly, the most important thing about movies is funds. Once funds are When the flow of money increases, everything can be easily solved. Money can make things worse.

Of course, many of these investors will become stepping stones for the larger environment. Just like Hong Kong back then, thousands of movies were produced every year. Can everyone make money? No, most of them are buried in the ocean of numerous movies. Only a few people are successful, but "Finding You" is not one of them.

So, if "Find You" was released in 1600 or 17, during that period, a heavy and depressing movie would definitely not earn as much as it does now, probably between tens of millions and 200 million, and it would not exceed too much.

This shows how prosperous the domestic cultural market was between 2016 and 2021. This is mainly due to the continuous development of the domestic economic level, but it also has a lot to do with the obvious improvement of the audience's movie-watching literacy. .

As the economy develops, income will naturally increase, but as a result, the currency is obviously depreciating. Pork, for example, now costs 14 or 5 yuan per pound.

An ordinary 2D feature film ticket only costs more than 20 yuan, which may not be as much as a lunch for white-collar workers. Naturally, more and more people do not mind exchanging the money for a meal for an entertainment and cultural event. Come feel happy.

The improvement of the quality of movie viewing means that the plot of the movie is becoming more and more demanding. Rubbish people raise rubbish movies. Now these are no longer rubbish. Instead, they are people who have extremely high requirements for movies. Movies produced by such audiences will naturally Not much different, unless you want to starve yourself to death.

This is not friendly to the entertainment industry. Competition pressure continues to rise. Under the survival of the fittest, those practitioners with low standards cannot make a living and must either continue their studies or quickly change careers.

Not to mention these practitioners who are devoted to their work, even the academic students who are still studying in school no longer dare to be proud of their appearance. They feel that they can rely on their reputation to make a living. They all study professional knowledge in the library. Or hide in the rehearsal room to hone your professional skills.

Except for those kids from rich families, almost all the students in the film school looked like they had died suddenly, and were almost bald from exhaustion. They have squeezed themselves crazily in the past few years of school, because they understand that if they don’t work hard to learn professional skills now, Exiting the school gate means that you have been passed.

In this way, people have to admit that students in art academies are under more pressure than ordinary universities. After all, art academies often have directors who come to the school to select students to join the team, while ordinary universities usually do not have companies to select ungraduated students. work in company.

It can be said that freshmen art students who have just entered school have to face heavy learning pressure and competitive pressure with their classmates. This discourages many high school students who want to learn performing arts, leaving only those with talent. A promising young man who is willing to endure hardship chooses to apply for art school.

In this case, in the near future, let alone ten or twenty years, just five years from now, a large number of outstanding new generation film practitioners will emerge in China and enter the battlefield of the film industry to fight. Only those who are better than the best will emerge. , can you become a leader in this industry.

Cruel? Yes, but it's a visual feast to come for casual viewers.

Now, although the industry is still launching new traffic idols, their level is much higher than in previous years. They are no longer able to perform a decent dance like before. , if you look good, you can make your debut. Among the current rigid indicators for debut, singing and acting must be equally successful in both.

In this way, even if the crossover fails, the audience will be able to express their understanding, instead of criticizing them and saying "xxx is not suitable for acting (singing), please don't act (sing) again". For children, The areas where fresh meat is good at will not have much impact.

You can think about it carefully. Artists like Xiao Xianrou have experienced constant ups and downs over the years. When capital first entered the market, the entertainment industry at that time still needed you to have some ability, just like the "Fast Man" back then. ", "Supergirl", in fact, the ability is not bad. Let's think of that period as a stable line.

But when the release of brainless Taiwan TV series and mainland follow-up works lowered the appreciation level of audiences who could accept "Super Girl" and "Fast Man" again, this stable line began to fall.

It has been so low that as long as you use a knife on your face and you can jump twice, you can make your debut. Under the fierce criticism from people across the country, the entertainment industry has made some changes, and some excellent costume TV series have appeared, which has made many young people popular. Actors, this line is slowly starting to rise.

Until 2021, the Xiaoxianrou currently launched has good capabilities in at least one field. Now this line has risen to basically the same level as "Fast Man" and "Super Girl" back then, and it continues to rise. For Xiaoxianrou The professional level of meat is still more stringent.

Then Lu Ze predicts that in the future, young actors launched in the domestic market should be similar to young actors in Hollywood. For example, Leonardo, who has just debuted, is similar to the Dutch boy who was popular in "Avengers" a few years ago, and his appearance is acceptable. And traffic stars with high professional standards, no, they should be called outstanding young actors at that time, and the young talents of this period will no longer have a foothold.

In the final analysis, this is just the pain caused by capital entering the market, and fresh meat stars are just semi-finished products put in to maintain profits during the market transformation period.

Therefore, Lu Ze has never looked down on these little freshmen who rely on their reputations to make a living. Instead, he has some pity, because except for those freshmen who make money, all current popular artists and trainees who have not yet made their mark are victims of capital, even if If he becomes popular, he will also be a despised character when people talk about him in the near future.

Even if you don’t make money, no one will complain about it. Isn’t this a bloody loss?

After talking about so many big-environment issues, in fact, the market environment is getting better and better, and the quality of practitioners will be getting higher and higher. These two sentences can be summarized.

Going back to "Find You" itself, "Find You" ranks first on the annual list, with a high score of 8.7 points, and will sprint for the remaining two weeks with a goal of 700 million.

...

"Brother Lu! Get the ball!"

He took the basketball and threw it with a standard posture. The basketball swished in a beautiful arc and only touched the net. Looking at the camera pointed at him, Lu Ze looked away pretending not to care.

"Okay, thank you for your hard work, Brother Lu, we can sort out the rest ourselves. Soon, you will be able to see yourself on TV."

After thanking the director of the film crew for his hard work, Lu Ze tugged on his jersey to give himself some air. The water from the watering can just now was a bit too big, and now his clothes are all stuck to his body.

A few days ago, he just accepted an advertisement for a well-established domestic beverage company worth 15 million in two years. The one he shot just now is the same. It doesn't matter if he didn't win. Someone will make the storyboards later. He just needs to pose. , just say it is full of ice power.

After all, he hasn't played basketball in almost ten years. Now he can only be grateful that he still has some foundation left over from practicing basketball when he wanted to be a sportsman, and thank the director team for not asking him to dribble the ball twice and then perform a dance. How can he not be embarrassed? Finish the commercial.

"Zixuan, what time is it?"

"Thirteen twenty, Brother Lu, do you want to eat? I ordered takeout."

"Forget it, let's eat in the car. Call Brother Liu and wait for me at the door. I'll take a shower first and then go back to the company directly."

After arranging the follow-up matters, Lu Ze walked into the shower room on the set. After a while, he had to go to the company to work on the new movie and meet the other actors participating in the film.

"...."