A sports goods store has a brand new billboard hanging at the door, and the spokesperson is Chen Yi.. Judging from the newness, it should have been hung up for a while..
A young woman in her twenties and thirties was sitting at the checkout counter holding a baby, a middle-aged woman with soft eyebrows was sorting the shelves, and an elegant middle-aged man was cleaning an old TV..
A fat middle-aged woman was sitting at the door, eating melon seeds, and said:"I told you that I wanted to join a big brand, but you didn't listen. You see, my store has joined a big brand. I don't know how good the business is. It's really good." The initial investment is a bit big, but you will make it back soon."
The elegant middle-aged man said:"If I don't have that money, I won't join."
The obese middle-aged woman said:"So, why do you spend the money? Regarding Chen Yi, not only to support him, but also to provide for him to go to such a good high school, wouldn't it be good to keep that money and invest it yourself??" The middle-aged woman with soft eyebrows frowned and said,"Don't say any more. That's what it means. Xiaoyi's parents were very good to us back then. Even if you don't want to support us, you still want to stop us??" The obese middle-aged woman said:"What does it mean to be nice to us? Isn't it just a small favor? , does that small favor mean that we have to pay the price of supporting their son?? And that boy Chen Yi is not up to par at all. He can't even pass the college entrance examination. Apart from studying, he has nothing else to offer. What can I do in the future? What can I repay you??"
The young woman sitting at the cashier couldn't stand listening anymore and said:"We don't ask for anything in return, we just want to be worthy of our conscience. It's a good thing that Xiaoyi can make a career, just plain and simple. Very good."
The obese middle-aged woman taught her a lesson:"Xiao Yun, you have already been married, why are you still so naive?? If you don't help Chen Yi, even if you don't join the brand store, you can still keep more money, and you won't be After divorcing my husband, it is so difficult for me to earn money for milk powder alone... I heard that you still have some money left to prepare for him to repeat his studies or even go to college. Why not save it and use it to distribute flyers for advertising... Chenyi can give it to you. What, that billboard outside?? He’s just a pretty boy, can he still bring you business??"
The young woman Zhou Yun said:"Whether it’s useful or not, it’s just Xiaoyi’s good intention."
That billboard outside, there’s also There was an advertising video that Chen Yi suddenly proposed to shoot yesterday. He also joked that he would be able to help them if he became popular. Although Zhou Yun, Zhou's father, and Zhou's mother felt that this would probably have no effect, they felt that his kind intention It was quite heart-warming, so I didn’t refuse..
Zhou's father moved the newly cleaned TV to the door and said,"Not only do I want to put up billboards, but I also want to play advertising videos. Xiaoyi is so handsome, why can't he bring business??"
Obese middle-aged woman He rolled his eyes and said disdainfully:"If he can bring more than three orders of business, I will eat this old-fashioned TV alive."
Father Zhou just said it hard, but he actually didn't think Chen Yi could bring business...
But what I didn't expect was that after a while, a group of young men and women passing by saw the advertisement on the TV and shouted excitedly, and then hurriedly walked into the store.
The obese middle-aged woman was very surprised. This advertisement is actually effective? Even Zhou Yun, Zhou's father and Zhou's mother were surprised. Some little girls were attracted by Chen Yi's looks, but there were a few boys among them. They seemed to be more excited than the girls. What was going on?
A young man asked:"I would like to ask first, where did the advertising video shown on the TV in front of your door come from? Has it been approved by Chen Shen?"
In fact, the previous billboard was noticed by Chen Yi's fans who were passing by. , but thought this was just an unscrupulous businessman taking advantage of the popularity. How could such a small shop afford Chenshen? ? However, when this advertising video came out, it seemed more real. The video was shot in this store, so it didn’t look like it was fake..
Zhou Yun and Zhou's father and mother were both stunned for a moment, and Zhou Yun asked doubtfully:"Chen Shen?"
"It’s Chen Yi."The young man explained
"Oh Xiaoyi, of course with his consent, he shot this video for us. Zhou Yun explained. Seeing that several people still had questions, she took out her mobile phone and pulled out some photos and videos taken with Chen Yi. Several of them were photos of Chen Yi holding Zhou Yun's daughter.
Zhou Yun added :"Xiaoyi grew up in our family, just like my biological siblings. Do you know Xiaoyi? Is it his friend or classmate?"
After several young men and women saw the photos and videos, they no longer had any doubts. It turned out to be Chen Shen's family. No wonder such a small store could have an advertisement for Chen Shen.
They suddenly became polite and looked at each other. His expression was full of excitement. He was so lucky to bump into a store owned by Chenshen’s relatives, which meant that he was destined to Chenshen. Maybe Chenshen grew up using the sporting goods here, so he bought things here. Maybe it can be tainted with spirit
"Chen Shen doesn’t know us, so how dare we say that we are Chen Shen’s friends, but since we are sure that Chen Shen is the spokesperson, let’s pick some running shoes and skateboard."
A few young people couldn't wait and started to choose. The first thing they picked was the same type of running shoes that Chen Yi wore during the competition. Those running shoes were given by the Zhou family, so they are naturally available here. Next, they picked the Feixiang brand skateboard. Fortunately, this is Big brands happen to be available here. One person picked out one set each and paid generously. Before leaving, he took a photo and posted it on WeChat Moments to show off that he had the power of Chenshen. After a few people left,
Zhou Yun , Father Zhou and Mother Zhou were still a little confused.
Father Zhou said in surprise:"They all seemed to be attracted by Xiaoyi's advertisement? ?
Zhou's mother was very puzzled:"Xiaoyi is not a celebrity, how can he have such an advertising effect?" ? And why do they call Xiao Yichen Shen? This flower name is too strange, right?
Zhou Yun smiled and said,"Ask them if they are Xiaoyi's friends, and they say no." The obese middle-aged woman curled her lips and said indifferently:"It's just a bunch of ignorant gangsters. This is the same group of people and can only be regarded as the same order.""
Originally they thought that this might be just a special case, but they didn't expect that the WeChat Moments and photos posted by those people quickly spread, and after a while the number of customers began to increase sharply.
Soon the second and third batches came. Batch, fourth batch... The business in the store quickly exploded, and today's sales quickly exceeded the previous month.
At this time, they realized that something was wrong even more. Zhou Yun couldn't help but take advantage of a customer to pay. , asked if they came because of Chen Yi.
Several customers answered in unison, of course they came for Chen Shen. Then one after another, one after another, praised Chen Yi, and their words were full of admiration. Several customers The girl was not only polite to Zhou Yun, but also a bit too close. She tried her best to behave well and wanted to leave a good impression.
Zhou Yun, Zhou's father and mother, and the obese middle-aged woman listened, and they finally understood. It turns out that Chen Yi participated in the global race and became famous.
The obese middle-aged woman seemed not to believe it:"You mean Chen Yi became a celebrity?"
"Of course, he is definitely a big celebrity. After one hour of Chen Shen's live broadcast, the income from the live broadcast room exceeded 300,000 yuan, and he accumulated countless fans, making him a big anchor. Advertising effectiveness is also leveraged. Currently, running shoe endorsements have risen to 2 million, and skateboard endorsements have started at 3 million. This is not a celebrity, so what is a celebrity?"The customer saw the obese middle-aged woman questioning and said loudly.
Zhou's father was dumbfounded:"One hour of live broadcast is 300,000 yuan, running shoe endorsement fee is 2 million, and skateboard endorsement fee is 3 million. Is this too exaggerated? I had expected that Xiaoyi would be successful in the future, but I didn't expect that he would become so successful so soon. Even if you participate in the global race, you can't become famous so quickly. Zhou
's mother was also surprised:"Doesn't that mean that the value of this advertisement he gave us is at least millions?" ? No wonder he specially wanted to shoot an advertising video for us yesterday."
Zhou Yun said:"No wonder he didn't want to repeat his studies. It turned out that he participated in the Global Race. He said that if he became a celebrity advertisement, it would be valuable. I thought he was joking, but I didn't expect it to come true so soon."
The obese middle-aged woman still didn't want to believe it, so she checked it online, but all the evidence told her that it was true... She couldn't help but be stunned, why is it so exaggerated?? That kid actually turned into a big star?? Doesn't that mean? , his advertising is more effective than joining a big brand?? After just a while, the things sold here are the sales of her store for many days, and there is no franchise fee. The obese middle-aged woman smiled coquettishly, Said:"I didn't expect this kid to become successful so soon. I was wrong. If you said I used his photo for advertising, he probably wouldn't have any objections. After all, I am also his aunt. I hugged him when I was a child. Pass him"
Zhou's mother said angrily:"You still have the nerve to say that you are Xiaoyi's aunt. Did you help a little bit when Xiaoyi became an orphan? Now that Xiaoyi has made a career, why do you have the nerve to use his fame?"
Father Zhou said He even said unceremoniously:"If you are kind enough, go and ask Xiaoyi to see if he agrees. First of all, I want to warn you. Any unauthorized use without Xiaoyi's consent is an infringement. If I sue you, I will sue you one by one." No matter how much you earn, you have to spit it out."
The obese middle-aged woman's face turned red. Thinking of how she treated Chen Yi in the past, no matter how thick-skinned she was, she didn't dare to ask Chen Yi. And the key question is, with Chen Yi's character It's probably in vain to ask..
She couldn't help but feel regretful. It would have been better if she had taken care of Chen Yi. Chen Yi's living expenses and tuition fees over the years really didn't cost much, tens of thousands at most. If they were shared equally with the Zhou family, it would be even less. Comparatively The value of Chen Yi's current reputation and return on investment are simply ten times or a hundred times..
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