The magazine "Economic Weekly" became an instant hit, and everyone from the wealthy family to the peddlers talked about it.
Of course, what follows is all kinds of controversy and nitpicking.
Various gossip newspapers in Hong Kong almost want to put this magazine under a magnifying glass and find faults.
However, before they could take any action, they received pressure and threats from all sides!
In the eyes of Hong Kong's top tycoons, "Economic Weekly" is just right and the most appropriate publication. After all, it publishes data that has already been made public. Oriental Newspaper Company is just an ingenious summary and original analysis. .
On the other hand, if those gossip tabloids who have no bottom line and do whatever it takes to concoct news are allowed to investigate and dig out some of the gray industry and gray income behind them, it is almost destined that there will never be a real secret in Xiangjiang.
At that time, it will bring them countless troubles.
After all, many of them are already among the heroes who have crossed the Blackwater River and successfully come ashore clean. They do not want their disgraceful past to be made public, which is tantamount to being stripped naked and run away in broad daylight.
This kind of consequence is unbearable and unbearable for them.
At the beginning, Oriental Newspaper Company was also worried about being 'warned', 'threatened' and 'retaliated', but as time passed, no one came to look for trouble, and the company was relieved.
Then I fell into a sea of joy!
Within three days, the sales volume of "Economic Weekly" has been rising steadily, and has exceeded 600,000 copies so far!
You know, as a high-end financial magazine, with a very high price, it can still have such sales data, which is simply outrageous!
When the weekly sales volume of "Economic Weekly" was announced, not only the colleagues in Xiangjiang were shocked again and turned purple with envy, but also a hurricane blew up in the entire Yazhou.
This trend even spread to North America, causing Fortune magazine to hold a small closed-door meeting to study the feasibility of launching a global list.
At the same time, many media people have sensed new business opportunities.
Especially the unscrupulous colleagues in the Hong Kong newspaper industry immediately followed suit.
In just a few days, newspapers and magazines in Hong Kong launched all kinds of fancy lists to attract attention. But before Oriental Newspaper Company could take action, they pounced on them!
This is also easy to understand. If the list is not authoritative, it will lose the meaning of existence.
The most fundamental reason why Oriental Newspaper Company has the confidence to launch the "Economic Weekly" magazine and highlight the two lists, igniting the enthusiasm of the entire market, is that it holds the world's No. 1 noon newspaper "Oriental Daily News" .
Lists launched by other people or organizations do not have this prerequisite, and they are wild lists and copycat lists, which have no credibility at all.
Apart from attracting firepower and causing a lot of scolding, there is no benefit at all.
Gradually, all the newspapers and magazines that followed the trend stopped.
Facts have proved that what Oriental Newspaper Company is good at, they may not be able to play well, not to mention that they end the game rashly without even understanding the rules of the game. Apart from being embarrassed, they gain almost nothing.
There is no harm without comparison. Compared with the strict logic of the Economic Weekly magazine list, the list they launched is simply full of errors.
For a time, even the original controversy over Economic Weekly disappeared. It can only be said that everything depends on the support of peers.
"Boss, the first week sales volume of Economic Weekly has been released."
Huang Sheng held the fresh data at his feet and said with excitement: "In the past week, "Economic Weekly" combined the local and foreign markets in Xiangjiang and sold a total of 1.2 million copies. Xiangjiang local contributed 1/1 of the total sales. 5. The performance is gratifying!”
"Okay, very good!" He Zhou nodded with satisfaction.
If he remembered correctly, when Forbes first launched the list, sales in the first week were only five million copies.
Not to mention what kind of foundation "Forbes" is, and how much higher the other party's market quality is than that of "Economic Weekly". "What was the economic level of Global Literature when it was launched?"
…Please give me flowers…
The first issue of "Economic Weekly" magazine was able to sell 1.2 million copies, which was far beyond He Zhou's expectations!
Of course, when everyone in the company was in a mood of optimism, he remained calm. This is the basic quality of a leader.
This sales data is the result of a combination of various factors. In the next issue, as the early marketing assistance gradually weakens and the blessing effect of the list decreases, the magazine's sales should continue to decline.
However, "Economic Weekly" is not the kind of cheap mass-produced goods that are popular in volume. What it really needs is high-end loyal customers.
Just like many of the world's top fashion magazines, their sales may not be very good, but their influence is amazing, so their commercial value is extremely high.
All kinds of top luxury goods companies and fashion cutting-edge companies would rather spend large sums of marketing expenses on this kind of magazine platform that is not down to earth, and even down to earth in some cases, rather than spend money on advertising in areas such as radio, television, the Internet, etc. .
"In the next few weeks, we will make every effort to stabilize magazine sales, but at the same time we must be mentally prepared for a sharp decline in magazine sales." He Zhou subconsciously poured cold water on him.
In his view, for a high-end magazine like Economic Weekly, the current sales volume is not important. What is important is how much will be left in one month, three months, half a year or even a year. Sales volume, that is the most realistic.
Things went as he expected.
The next few issues of the magazine basically showed a steady decline, and it was not until a month later that it stabilized around a value, at which time he breathed a sigh of relief.
The data has not become too ugly, everything is still within the acceptable range.
The weekly sales volume of about 600,000 is currently enough to stabilize the status of "Economic Weekly".
"The next step is for Economic Weekly to use Xiangjiang's double list as a blueprint to launch enterprise lists and rich list for each country!"
PS: It's probably because the auditor's aunt is here. She has been targeted today and has been modified more than a dozen times but has not been released yet. .
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