Global Tycoon: You Call This A Small Achievement?
89. Million Pounds
Raffles Hotel is a well-known landmark building in Singapore. It has hosted world-class poets and movie stars such as Maugham and Chaplin. It is one of the few remaining world-class hotels in the 19th century.
Now a hundred years later, its former luxury has not faded at all, and it has an irreplaceable status in the eyes of Singaporeans.
Today, when almost everyone looks up, they can see giant posters about two novels and "Oriental Daily" on the electronic screen of this skyscraper that is tens of meters high and wide.
Pedestrians passing by all marveled at this, this is a truly generous act!
This advertisement alone shocked the whole of Singapore and made Fleiss bow down. This shows how powerful the capital behind Oriental Daily News is. What others never dare to do or even think about, Oriental Newspaper Company does. I just did it, not only did it, but also made a big splash.
From this moment on, if all Singaporean citizens did not have a clear concept of "Oriental Daily" before, the impression of the hegemony of the Hong Kong newspaper industry has been deeply rooted in the hearts of the people.
Although Sing Tao Daily has been deeply involved in Singapore for many years, no one will now reduce the two to the same thing. One is the world's number one Chinese-language newspaper, and the other is only the second in Hong Kong.
The difference between the two is not the first and the second at all, but the difference between clouds and mud!
When the news of the giant poster spread back to Hong Kong, the entire newspaper industry lost its voice, especially the Sing Tao Group, which was furious and spent millions of pounds on an advertising stunt.
Not only are other newspapers in Hong Kong unable to afford it, but even the Sing Tao Group has no courage to follow!
"here you go!"
In the Oriental Newspaper Company, He Zhou almost waved his fists and shouted excitedly, "Such a big stunt will not only spread throughout Singapore, but will quickly spread to other countries in Southeast Asia, including the media in Japan, South Korea, Europe and the United States." We will follow up the reports one after another!”
On the surface, spending millions of pounds on advertising seems to be a loss, but in fact it is a huge gain.
Within twenty years, there will be no challenger to Oriental Daily in Singapore. When people mention Oriental Daily, they will inevitably think of this "great advertisement" and today's heroic actions.
"All I ask of you is to occupy the markets in Malaya, Indonesia, Thailand, Brunei, the Philippines and other places as quickly as possible before everyone reacts."
Although the level of economic development in places such as Malaya, Indonesia, Thailand, Brunei, and the Philippines is far inferior to that of Singapore, they are better because of their large population base, and the flames are high when everyone adds fuel.
Newspapers are not a luxury product. Even the lower class can afford them, let alone the middle class. The market potential is far higher than that of Singapore.
"Don't worry, boss, if you can't complete the task, we'll come and see you!" Huang Sheng said directly, taking care of everything.
In the next few days, all influential newspapers in Southeast Asia reported on the crazy actions of the Oriental Press Group. Even ordinary people felt extremely uncomfortable about the matter of "spending millions of pounds on advertising." of horror.
In many people's minds, newspapers should be a medium for businesses and businesses to advertise. However, now some people are spending an uncharacteristically large amount of money to advertise for a newspaper. This outrageous operation is really amazing.
Just when "Oriental Daily" rushed to Southeast Asian countries with great momentum, many newspapers in Southeast Asian countries were all trembling and walking on thin ice!
Even those who did not think that "Oriental Daily" could achieve the same success as in Xiangjiang and would not pose a threat to them have now quietly changed their views. From the previous comprehensive attack, focused attack, and comprehensive defense, to the current stronghold defense.
The overlord of the Hong Kong newspaper industry came with the overwhelming power of Mount Tai, surrounded by thunder and lightning, and the dark clouds covered the sky and covered the clear sky.
Some newspapers in Southeast Asia were exclaiming, ‘The wolf is coming’. However, on the day when the Oriental Daily was fully launched in Southeast Asia, people really understood that ‘the wolf is really coming’!
The local (bgdg) newspapers that were originally dominant in Southeast Asia had no resistance at all in front of this outsider. The originally formed defense line was as fragile as a piece of tissue paper and was easily scratched.
The official newspapers were fine, but those newspapers that were homogeneous and competitive with the "Oriental Daily" saw their sales drop as fast as an avalanche, and were hit hard by the impact.
And in the next few days, instead of showing any signs of recovery, it fell to the bottom.
The mood of everyone in the Southeast Asian newspaper industry has dropped to freezing point!
When the news spread back to Hong Kong, it was as noisy as the New Year, and the simple citizens were inspired with the simplest sense of national pride. "Oriental Daily" became a representative symbol of Hong Kong, and it seemed that this Oriental Pearl was even more dazzling. .
Cha Liangyong sighed, "He Sheng, the situation has become a success!"
As for stimulating fighting spirit and competing with Oriental Daily?
Presumably, when the sales performance of "Oriental Daily" in Southeast Asia comes out, even the Sing Tao Group will feel desperate and powerless.
This is also true. Oriental Daily's daily sales of one million copies in Southeast Asia were placed on the desks of several senior executives, and everyone felt extremely heavy.
Hu Xianer even smiled bitterly, wiped the tears from the corners of her eyes, and cried bitterly with her head buried in the report that was half a person tall.
She was raised as a boy by her father. She was very competitive and wanted to be first in everything. However, only after taking over the Sing Tao Group did she understand the overwhelming pressure.
In the eyes of others, she is the eldest daughter of the Hu family, top-notch white, rich and beautiful. However, only she knows that the entire Xingdao Group is like a splendid palace. It looks almost impeccable from the outside, but when you walk in, get close, When I got closer, I discovered that the interior of the palace was covered with borers and termites, and the beams had been chewed away to reveal heavy marks.
She was always worried in her dreams, fearing that one day she would suddenly wake up and find this gorgeous palace completely collapsed by lightning and heavy rain, turning into ruins.
However, the Hu family is still fighting for power and profit, and is still drunk and dreaming. They have no idea that the Hu family's property has reached a very dangerous situation. She is trying to maintain it and supporting it, which is just to delay the process of the building's collapse.
In fact, she didn't even have anyone to talk to, and all her depression was like a thousand arrows piercing her heart.
"No...no, maybe I should go meet him."
A ridiculous idea arose in Hu Xian'er's mind, and even she was shocked when she reflected it.
But as soon as this idea emerged from my mind, it quickly took root and lingered. .
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