Global Tycoon: You Call This A Small Achievement?

"Huang Sheng, how is the current pre-sale and distribution situation of "Economic Weekly" magazine?" From the Oriental Newspaper Company, He Zhou personally asked about this matter, expressing his importance and expectations for this magazine.

After this period of intensive arrangements, he believed that the result would not disappoint him. Although Huang Sheng's talent was slightly lacking, his execution ability was undoubted. He always completed the affairs he arranged without any compromise.

Feeling that everyone's eyes at the conference table were focused on him, Huang Sheng felt deeply pressured, but he was full of confidence in matters within his business scope.

With a slight smile, he said: "Boss, we have been preparing for the release of Economic Weekly since last week. With the help of some peers, we have already whetted the appetite of consumers." 690 "

According to the data we have obtained so far, there are already 57 distribution channel sellers who have initially reached an intention to cooperate with us, and the orders placed by us are also rising steadily. "

Everyone nodded after hearing this. Traffic itself is a business. Whether it can be converted into real sales depends on the quality of Economic Weekly itself and whether it can capture the hearts and minds of consumers.

Everyone is still very confident about this. As senior executives, they have already seen the sample issue. Even they are surprised and incredible. I believe that the real performance should not be too bad.

Although He Zhou also held an optimistic view, he still asked, "What's more specific?"

"So far, the total order volume of our Economic Weekly has reached 250,000 copies, of which 60,000 copies have been placed by local booksellers and newsstands in Xiangjiang, 3,500 copies in Macau, and 17,000 copies in Taiwan."

Huang Sheng said slowly, "Beyond our expectations, the order volume in the Southeast Asian market actually reached nearly 180,000 copies!"

After the words fell, everyone was in an uproar. They were shocked by the hot pre-sale of "Economic Weekly" and shocked by the enthusiasm of the Southeast Asian market.

He Zhou swallowed and said calmly: "This is not surprising. The Southeast Asian market is a blue ocean. It is only natural that we have opened up this market and obtained huge returns."

Southeast Asia has a population of more than 500 million, and the economic level is generally not too bad. Even countries like Cambodia and Laos, which are not ranked high in Southeast Asia and South Asia, are currently significantly ahead of the mainland in terms of economic development level.

From this point of view, we can understand why after the mainland has hastily promoted the "huge market" argument several times and no one paid attention to it, it began to focus on promoting its own cheap labor force and so-called demographic dividend.

Capital is the most short-sighted creature in the world. It cannot obtain sufficiently generous returns in the short term, and it will not even look at you twice.

But at the same time, capital is the most realistic creature in the world. It is not static. If you study it a little, you will find that without deep intervention from external forces, it will always flow in the direction of low cost. .

Just as European capital flowed to North America, creating the prosperity of the United States, just as global capital poured into mainland China, promoting various social undertakings in China, which have undergone earth-shaking changes in just a few decades. .

It seems that it proves every moment how much energy capital can bring and what a mess it leaves behind.

Liu Yiyi added with a smile, "I think there is another reason. Hong Kong, Macao and Taiwan are intuitive and clear to people in Hong Kong. The exchanges and exchanges between the three places are very close. Although the economic level and per capita income of Macao and Taiwan are There is a gap between Xiangjiang and Xiangjiang, but it is not a huge difference. Southeast Asia is different..."

For example, Britain, France, and Germany are both old capitalist countries, each with their own abilities. If anyone is said to be more advanced than the other, their own people will not recognize it. Britain is conservative, Germany is boring, and France is unloyal. .

We have been quarreling with each other for hundreds of thousands of years. We are all foxes on the same mountain. What are you talking about here?

"Distance brings beauty. Unlike our compatriots in Macao and Taiwan, not everyone in Southeast Asia has the opportunity to come into contact with the real Xiangjiang. The main channels for them to understand Xiangjiang are various film and television works produced by Xiangjiang, as well as various literary novels, magazines, and various official Reports..."

In fact, this is similar to the mainland's early perception of Hong Kong. Since the main tone of various media and even official media is to praise the prosperity of Hong Kong society, most people's perception of Hong Kong is "paradise on earth". .....…

There is a serious filter in this kind of cognition, which automatically filters out the bad ingredients and impurities in Xiangjiang, leaving the essence and planting it in the heart.

If Macau and Taiwan simply envy the feasting and excitement of Hong Kong, people in Southeast Asian countries regard Hong Kong as a dreamy place, a place of gods!

Regarding this reason, everyone agrees very much. The Hong Kong people are proud of their developed economy. Even those who live in public housing or even gather in slums will subconsciously straighten their chests when mentioning the wealth of Hong Kong. !

The economy created by just a few million people is almost equivalent to 1/4 of the total economy created by the more than one billion people in the mainland. Even if the mainland's performance is not up to par, it is still worthy of bragging.

"So what about Economic Weekly's pricing strategy in the Southeast Asian market?" He Zhou asked with a smile on his lips.

The person in charge of this business was Liu Yiyi. She immediately stood up and replied: "In general, in view of the economic level of Southeast Asian countries, there is a relatively obvious gap, so we also adopt differentiated pricing when setting prices."

“Among the Southeast Asian countries, Singapore’s economic level and per capita income are the most outstanding, so the price of 0.5 in Singapore by Economic Weekly is similar to that in Hong Kong, with a retail price of 5 yuan.

"Next is the Philippines. Although its economy has stagnated in the past ten years, in view of its outstanding performance in the past two decades, it has laid a solid foundation. After discussion, we believe that the price of 4.5 yuan is reasonable. ..."

To be fair, the Philippines is still relatively wealthy. Even if it is just a fleeting wave of the times, when it comes to per capita income, it is still a lot larger than that of neighboring countries.

After the Philippines are Malaysia, India, Thailand, etc. Generally speaking, the price of "Economic Weekly" in Southeast Asian countries is between 3 and 5 Hong Kong dollars.

From the perspective of per capita income levels in various countries, it is far from cheap, but from the perspective of tapping high-end users, it is just right. .