God of Life
Chapter 213 Consumer Aesthetics, Aesthetic Consumption
"Hello, ladies and gentlemen, what kind of watch do you want to choose?"
The saleswoman of Hermès had piercing eyes, and instantly picked Wang Yan and Lin Weiwei out of the customers wandering around, with extreme enthusiasm.
There is a misunderstanding here-many people think that the sales attitude of luxury brands is very good, polite, neither humble nor overbearing, and treat all customers equally.
NO!
Not at all.
No matter at home or abroad, in more than 95% of luxury stores, sales are based on what people order.
Being able to be polite and neither humble nor overbearing to ordinary customers is one of the very few salesmen with outstanding personal qualities.
The real situation is - in most cases, salesmen are just polite to ordinary customers, and then extremely enthusiastic to rich people.
They receive hundreds of customers a day, and it is unrealistic and impossible to be enthusiastic about everyone.
Therefore, only a few people can enjoy the best service and the warmest smile.
There are two types of minorities -
One is a celebrity, and the other is someone who looks rich.
With Mr. Wang's current temperament, he is always a minority wherever he goes.
One, two, three, four, pointing out the four watches, Wang Yan and Lin Weiwei came to the reception area, sat down firmly, and waited for the actual hands.
Those four watches, which Wang Yan found stunning at a glance, had a huge price range.
The first piece is called the English Garden, with a blue strap, made of crocodile leather, and there are no numbers on the dial. It is a whole garden dotted with a snow tree.
It should be the snow tree in winter, right?
Wang Yan wasn't sure, but that watch looked so beautiful.
The second piece is called Red Phoenix, with a red crocodile leather strap. The dial also has no numbers. The phoenix pattern micro-painted on the mother-of-pearl dial is equally beautiful.
The third piece is called Yueyue, the all-black belt and dial, micro-painted with two round moons, one up and one down, and then each is covered by a small half of the date dial and the time dial.
Perhaps it is expressing a partial lunar eclipse?
All in all, it is very calm, low-key, but has a very sense design.
The last piece is called Time Stop. According to sale, it is the most outstanding series of Hermès.
The one Wang Yan liked was a 13-year-old model, numbered AR8. 97A. 435. It had the darkest tone in the entire series and had an elegant and mysterious aura.
None of the four watches is the classic Hermès large H type.
Mr. Wang has a high aesthetic taste now, and he is very resistant to wearing a bunch of big LOGOs on his body.
If you wear non-basic items, some people can recognize them because they have good eyesight.
All kinds of big LOGOs are piled up on the body, and most of them can be recognized by anyone, exclaiming: Wow, that sheep is so fat!
Stupid or not? !
Spending money makes people feel embarrassed, instead of being ridiculed, it is a great science.
Wang Yan is studying hard.
So, when Sale started his big deception, Wang Yan smiled and said nothing, only picking out the useful points to listen to.
What works best?
Of course the price.
Time stop is the most expensive, priced at 390,000.
Phoenix is next, priced at 260,000.
The third monthly reading, priced at 210,000.
The English garden is the cheapest, priced at 180,000.
Then Wang Yan knew why the Shadow Time Stop was not easy to sell. A fashion watch produced by a non-professional watch manufacturer sold for a high price of 390,000. What kind of a fool would it be to buy it?
After muttering, Wang Yan was shocked to find out: Damn, you got yourself into it...
Isn't brother just a classic takeover?
As long as it looks good, isn't it cost-effective at all?
It's just two days of panting, why are you talking about professional or unprofessional? !
Of course, the basic quality issues have to be considered. If you wear it for a few days, you have to return it to the factory for repair, which is nonsense.
Turn around and ask Pingzhi: "Hey, how about the Hermès movement?"
All of a sudden, Lin Weiwei was confused.
"Ah?! I only care about your clothes looking good, what the hell are you talking about?!"
Ok,
Typical female thinking, it is unnecessary to ask you!
Sale immediately wanted to talk to fool him, but Wang Yan waved his hand and took out his phone.
Whoever you looked for when you bought Cartier last time, it's over if you still look for it now.
The parallel importer Chi Haomiao can't do anything else, and famous watches are his treasures.
"Brother Chi, I'm going to trouble you again." Wang Yan cut to the chase.
The parallel importer complained half-truthfully: "Brother, talking about trouble is too outlandish, isn't it? But when you have time, it's true to come out and get together."
Wang Yan smiled and responded calmly: "I'm going to school in the south recently, and I'm very busy, but I should have time on November 1. Then I'll invite you to drink with Brother Wide Mian, and let's have a good chat."
Chi Haomiao is happy, it would be nice if he could hang up his friendship.
"That's enough, Young Master Wang, as long as you have something to say. Tell me what you want!"
"Let me ask about the men's watch at Hermès..."
"Fuck!"
Wang Yan hadn't finished speaking when the parallel importer cut it off in surprise.
"Great God, you are a real god... Why do you go to those flowery shelves every time you buy something? What's wrong with having that money?"
Wang Yan rubbed his eyes: "Very flowery?"
"What a thief! The bezel despises the bottom end of the chain. It's not as good as the Cartier you bought last time!"
"But it's pretty."
Wang Yan's indifferent reply of four words made Chi Haomiao completely pained.
"Brother, you are my brother, the watch is really not worth that price! Buy it and immediately discount it by 30%, and after a year it will only be one-tenth..."
Wang Yan wanted to laugh.
You knowledgeable people, how do you always think about problems from the perspective of practicality?
Can't say it's wrong, after all, it's not easy for you to earn some money through hard work.
But the problem is, it's easy to make money!
Panting without being tired, you can get the most expensive one in two days, just look good!
Throw a piece of Hermes on the street and let you pick it up for nothing, will you bend over? !
bend?
Then shut up.
...
"Brother Chi, I only care about one thing: the quality. Will there be any problems with wearing it?"
Mr. Wang's voice was still so steady, with a hint of a smile, and Chi Haomiao calmed down immediately.
Opposite the phone is Zhenhao, a legendary mining province.
Maybe they spend three to four thousand yuan, just like I spend three to four thousand...
Then why do you advise?
Thinking about the problem is not on the same level at all!
After thinking about it, Chi Haomiao was so sore that he almost exploded, but his attitude was warm.
"Okay, since you really like it, then I won't talk nonsense."
"In terms of quality, it is actually divided into models."
"Hermes invested in a high-end movement factory called Vaucher in the first few years. The factory is huge and provides movements for Parmigiani, Richard Mille, and Kunlun."
"So you can look at the movement configuration. If it starts with the letter H, it is a high-end movement. There is no problem in terms of quality."
"If it's quartz or eta... Hey, what am I thinking? You must buy a watch starting at 100,000, and it's all high-end movements!"
"Anyway, let's not talk about the price-performance ratio. Under normal use, there is little possibility of problems, so you can buy it."
done.
That's what Wang Yan wanted.
The quality is OK, the travel time is accurate, and the rest is good-looking.
It is bought as a fashion symbol and used to wear clothes. Is there any difference from the Mi bracelet?
...
Uh, if the target is the Xiaomi bracelet, there is still a bit of a difference.
The stuff inside is really ugly and useless, it's not as good as tying a girl's hair with a headband.
At least you can help girls do their hair, right?
...
After hanging up the phone, Wang Yan let go of his worries and began to seriously consider the issue of appearance.
It's useless just by looking at it, but you'll know it once you wear it.
There are four watches with different dial sizes, but those are not a problem.
The real problem is the lugs.
Three of them are ring dial hoops and half-ring lugs. They look very beautiful from the front, but they are not resistant to careful consideration on the side.
For a fashionable watch like this, Wang Yan thinks it's better to have a little edge.
So there is only one option left - the English garden.
180,000, the cheapest one.
All right, since it's less than a day's salary, Wang Yan didn't bother to think about it and got up directly.
"Just make an order, just this one."
Sale smiled brilliantly, and immediately started busying.
"Sir, we have an event at Hermès recently, in terms of discounts and points..."
Hey, hey, he didn't stop.
No matter how well Hermès' clothes and bags sell, it has nothing to do with the watch after all.
The sales of high-end watches are inherently low, and Hermès is even a younger brother among them, which is very uncompetitive and quite difficult to sell.
But on the other hand, difficult to sell means high commission.
How tall?
Second only to home.
Sales really can't wait to meet such happy and generous customers every day.
When the salesman went to bill, Wang Yan strolled around again and got a set of autumn clothes.
Autumn in Star City is very comfortable. It is not so hot during the day and not so cold at night. The humidity is suitable and the autumn air is crisp.
Unfortunately it is too short.
So you don't need to prepare too much autumn clothes, a few sets are enough.
After paying and spending the money, the sale suddenly asked Wang Yan for contact information.
"Sir, because of your consumption quota, you already have a place to buy a birkin or kelly bag, but you just need to wait in line for a while, are you interested?"
"I don't feel...uh, wait."
Just as Wang Yan was about to refuse, he suddenly remembered something.
After receiving such a big gift from Lin Weiwei, Wang Yan always wanted to give her the same gift in return, but firstly, it was difficult to choose, and secondly, he had no chance in Star City, so he put it on hold.
Now that there is a chance, why not buy a Hermes backpack for her?
Well, there is a square milky white stupid bag, which feels particularly suitable for Hirayuki.
It's like shouting: white board when playing mahjong!
OK, it's messed up!
With a sneaky smirk, Wang Yan changed his words and asked Sale: "How long will it take to line up?"
The salesman replied: "Based on the current list, it will take approximately three to five months."
Tsk tsk, the shelf is really big...
Wang Yan had neither the right nor the intention to question his brand strategy, so he just asked again: "Is that a pre-order package?"
"Unfortunately, not."
Sale shook his head: "It's just a reservation for shopping. When the next batch of bags arrives in the store, we will notify you, and then you can choose. Basically, whichever bag you grab counts."
Wang Yan was completely startled, and turned to look at Lin Weiwei: "Is it too hot?"
Lin Weiwei sighed and nodded: "It's really that exaggerated. Each of the two series of bags is unique and handmade... Do you remember the boy downstairs who made handmade chocolates?"
"Remember, Qi Heng."
Wang Yan nodded and accurately named the pastry chef who had only dealt with him once.
Lin Weiwei raised her hands, with her left hand lowered to her waist and her right hand raised to her chest, to explain to Wang Yan.
"That one is from INBP Academy, rich in pastry chefs, and the level is on my left."
"And the position on my right hand represents Ferrandi, the strongest and the most powerful."
"The three trump courses of Ferrandi College are dessert, French cuisine, and handmade leather goods. The biggest dream of every student who applies for handmade leather goods is to become a craftsman of Hermès bags."
"To realize this dream, we need to work hard for at least ten or even decades."
"So far, Hermes is the only luxury brand that still insists on not using industrialized production, so you understand why the two bags of BK are expensive and difficult to buy?"
Wang Yan nodded: "It's respectable to stick to tradition."
Regardless of whether that thing is really worth so much money, how much hype is in it, the craftsman spirit is commendable.
The Japanese craftsman spirit is an exception, a dozen fakes.
Sales was stunned by the show, and praised sincerely: "Ma'am, you know a lot. Things like school, I, a trained salesman, don't even know."
Lin Weiwei smiled and said nothing.
Well, Pingzhi really likes that stuff.
Needless to say, let's arrange one!
Wang Yan took the form and began to fill in the information.
While filling it out, he ordered: "Be sure to notify me two days in advance of the arrival of the goods."
"Okay, sir, don't worry!"
Lin Weiwei still didn't realize that the bag was actually reserved for her.
She gloated and laughed at Wang Yan: "Stupid Wang, be mentally prepared, the store will give you a lot of groceries..."
What the hell?
Wang Yan didn't quite understand, and looked at Sale suspiciously.
The saleswoman smiled awkwardly, and said hesitantly, "It depends on the style... If it is a higher-level bag, consumer support is inevitable..."
"Hehe, your words are really advanced."
Lin Weiwei couldn't help laughing, and then motioned Wang Yan to turn to look at the next door.
"Watch department, clothing department, jewelry department, home furnishing department, silk scarves department, leather goods department... Wow, guess which department is the worst?"
Wang Yan glanced sideways at the messy crafts in the shop, and immediately understood.
Tea caddy, gift box, silver mug, crystal goblet, blanket bath towel beach towel...
All of the above are normal, but the really weird ones are mini saddles, flash drives, old-fashioned diamond-encrusted padlocks, shoehorns and pebble clips!
All right, as long as you are happy.
As for the pebble clip that actually holds the pebbles...
Wang Yan deliberately took a look and found that it was actually a hand-sewn elastic belt case that could be carried.
That said...it can clip absolutely anything!
Wow, it's really useful...
Very good, good, worth buying.
Wang Hao Benhao is actually very indifferent to the unspoken rules of distribution.
Three months later, the new villa should be ready for people to live in. I have to buy home decorations anyway, so I will come to scan the goods when the time comes, and pick what I can buy!
Shenhao already needs to use details to support its style. As long as things look good, it doesn't matter if they are more expensive.
There are more rich and willful people. In the field of luxury consumption, what really determines the height is never cost performance, but aesthetics.
"Let's go to the next target."
Greeting Lin Weiwei, Wang Yan picked up the shopping bag and left.
Turn right when you go out, and you haven't walked out for 50 meters, and you're here.
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