God of Life

Gritting his teeth fiercely, Brother Gou immediately started to keep busy.

The first is to look at the information.

When the Weibo incident first came out, Wang Ting Entertainment had 800+ anchors, basically covering all genres.

The most important asset is not the four major food broadcasters that have become popular, but the more than 200 beautiful air models.

Anyone who often watches live broadcasts knows that an extremely beautiful female anchor will often appear in the show category.

Why?

Low EQ, bad temper, and airy goddess.

Girls with good looks usually grow up among the stars, have never been beaten by the society, and have too high a self-esteem, so it is difficult to put down their figure to coax men.

The show live broadcast is essentially a service industry.

If you can't let go of your figure and your posture, it will be difficult to succeed.

Capturing traffic in the newcomer period depends on affinity, and every little white account may be a future big brother.

The training period after the player's initial brushing depends on emotional intelligence, establishing and maintaining emotional bonds.

The adjustment period of unsatisfactory live broadcast results depends on perseverance to survive. All the big anchors are the "leftovers" who have persisted. Without a little tenacity, the negative pressure from black fans is enough for you to drink a pot.

However, it is difficult for a real high-value beauty to possess the above-mentioned qualities.

Because there are too many opportunities to realize, there is no need to die.

The same phenomenon widely exists in any service industry, such as SKP's luxury goods seller, there will often be a beautiful woman, but they often work for a short time, and they will never be the top seller in the store.

Return to the market: Do players need high-value beauties?

Of course I need it!

The beauties created by beauty + filter + microdermabrasion, the viewing experience is very poor, and the natural texture is seriously lacking.

Wang Ting Entertainment was able to sweep the entertainment category in the early days because of the natural beauty under the high-definition camera.

And not one or two are beautiful, but one or two hundred are all so beautiful.

Dimensionality reduction blows and cluster output destroyed the original show hostess.

The original live broadcast atmosphere is that everyone is looking for beauty, one by one, and the background of the live broadcast is all high-white, high-blur, and high-saturation.

The viewing experience can be imagined.

Now, hundreds of female anchors who follow the quality route have poured into the market, forcibly elevating the aesthetics of the players to a higher level.

The order collapsed, the style collapsed, and the unspoken rules collapsed.

At the same time, because she has worked as a model and has been in contact with the fashion and entertainment circles, the female anchor of Wang Ting Entertainment is not so childish, she will not be too arrogant, and she will not think too much of herself.

When Wang Yan picked people, he paid special attention to special points and conversation.

The former means clean and self-conscious, good-looking, mixed in the model circle but clean and clean, basically equals enough perseverance and hard work.

Conversation represents emotional intelligence and quality, which is an important condition for going on.

In the wild era when the live broadcast just broke out, this is a dimension reduction army.

Wang Ting Entertainment's February financial report shows that the more than 200 models from American Airlines contributed nearly three-fifths of the profits!

What eating and broadcasting, what outdoors, what head game anchors, compared with them, the ability to directly attract money is not enough to see.

Moreover, it is not those big platforms that have the highest net profit at all.

Wang Ting Entertainment has a total of 78 live broadcast platforms, and the smaller the show, the higher the net profit.

There is a small platform called Qixiu. In order to let Wang Ting Entertainment enter the market, the conditions offered are 65% gift share and 30% large recharge rebate.

Recharge 10,000, get 13,000 tokens, give it to your own anchor, and finally pay 8,450 yuan to Wang Ting Entertainment.

The platform only earns 1,550 yuan, and I don't know if it is enough for water, electricity and broadband.

Wang Yunxi sent three female anchors in the past to test the waters, but the boss and the second erupted before his own officials hit the rankings.

The monthly list has exceeded one million for three consecutive months, and they have directly become the first sister and second sister on the platform.

The third child didn't quite get used to it, so he switched to KK, a small dance-based platform,

As a result, I won the Zhou Crown in the first week.

It's that fierce.

...

According to the platform ranking, the total traffic of the top 10 platforms is 2.7 times that of the next 68 platforms.

However, those 68 platforms contributed 80% of Wang Ting Entertainment's net profit.

If he hadn't seen the report with his own eyes, Young Master Wang wouldn't have believed it.

Especially anti-logic, is there any?

Yet it is true.

In terms of feeling, the current female anchor of the show is like picking up money.

The traffic is increasing every day, and a steady stream of viewers are pouring into the live broadcast. High-quality female anchors can't fill the gap. Just saying "brother is so domineering" can make players spend money like chicken blood.

Moreover, the smaller the platform, the stronger the aggregation effect, and all the new traffic is pouring into the top anchors. The 200,000 monthly list is just like playing, and it is almost becoming the standard for female anchors of Wangting Entertainment.

The big stomach Wang Mizi who is popular out of the circle only has more than 500,000 monthly rankings, which is not even ranked in the Wangting Entertainment.

Of course, she has additional income such as advertisements, Weibo, and official accounts, and her earning power is still exaggerated.

Da Gang, who went to Hutooth to become a brother, is a loser.

Eighteen weekly stars, one annual championship, and daily PK meetings cost Wang Ting Entertainment almost 20 million, and recovered 10 million, a net loss of half.

The whole company is interested in winning the male anchor of the platform's first brother, but it is basically difficult to make money.

Pay back the capital in one year, and there will be an annual competition in the next year.

However, the benefits of getting a first brother are obvious - it can radiate traffic to the whole company and continuously bring up profit products.

The profit product is the female anchor of the show.

You don't need to invest in anything, just watch their performances, and all gifts are net profits.

Anyway, the company may lose money, but my dog ​​brother will always make money.

In February, the overall turnover of Wang Ting Entertainment was 280 million, and hiding his 50 million official accounts is just like playing.

The data for March has not yet come out, but it has already exceeded 300 million, and it is estimated to reach 3.5, which is a scary increase.

The net profit is not that high, less than 40 million in February and more than 50 million in March.

not worth a...

Uh, it seems to be faster than Brother Gou panting?

That's still worth mentioning.

Anyway, the speed at which thief Jill makes money is exaggerated.

What is even more exaggerated is the expansion speed of Wangting Entertainment.

From the Weibo explosion to today, Wang Ting Entertainment has recruited 1,736 new anchors across the country.

275 online anchors are scattered in the four major branches of Imperial Capital, Shanghai Magic City, Star City, and Shenzhen City.

There are 1,461 offline anchors, distributed across the country, with their own live broadcast equipment, and signed a step-by-step sharing contract with no guaranteed salary.

This is all the result of two rounds of screening.

Resolutely don't want crooked melons and cracked dates, and don't sign offline without any cost.

The quality of the new anchors is not bad, but they have completely transformed into the mode of raising Gu, simply throwing away some resources, broadcasting as soon as they can be broadcast, and self-defeating if they can't broadcast.

The most ruthless thing is the non-competition agreement and liquidated damages clause made by the operation department. If it can't be broadcast, it can only change careers, and it is absolutely impossible to go to other guilds.

This was normal company management behavior, and Wang Yan didn't intervene, so he let them do it.

So far, Wang Ting Entertainment has stood at the top of the live broadcast brokerage company.

The first choice for newcomers is basically Wang Ting Entertainment, the popularity is too out of the circle, 100+ new anchors sign up every day, and those who fail to sign will be diverted to other guilds.

Wang Siming didn't have this kind of influence when he was working on Panda last year - all the promotions before and after were added together, and there were only a few reposts in total?

The heat is not a level at all.

Therefore, Wang Ting Entertainment's biggest worry now is that there are not enough people and too much work.

The level of overtime is outrageous, half of the operation staff sleep directly in the office, can you believe it?

Fortunately, the overtime pay was paid in place, which ensured the efficiency.

However, Wang Yunxi was able to settle the small matters of daily management, but he really couldn't handle the remaining major matters.

The first thing is financing negotiations.

The ubiquitous Sequoia, the relentless Ali, copying the painful news that you didn't discuss... All the top 20 investment capital and industry leaders on the Internet have all made appointments for interviews.

The second thing is platform integration.

Wang Ting Entertainment has been seeking to fully acquire small platforms and integrate resources.

Dozens of companies are targeted, more than a dozen companies are interested, and a few companies have been negotiated. Next, there must be an overall charter.

Wang Yan intends to establish a platform department in Zhangjiang Park, unify technical standards, use a set of low-level templates, and multiple operation teams to start the tragic road of leeks.

It doesn't matter how much you cut and how little you cut, spend money to drain traffic, spend money to get official accounts, spend money to maintain accounts...

Anyway, enter the village quietly, don't shoot people.

The third thing is to surrender to the team.

There were a lot of teams who wanted to join Wang Ting Entertainment, some Wang Yunxi could make a decision, and some wanted to talk to Wang Yan in person.

For example, Zhang Dayi, a big internet celebrity who has cooperated with Taobao for a long time.

Another example is Huang Wei and his wife who want to enter Taobao live broadcast in Guangzhou.

And a bunch of little-known cultural companies.

Their main goal is to be affiliated, or to cooperate - because they cannot get the top treatment of Taobao Live.

Of course, Wang Ting Entertainment is not comparable to Taobao, the gap is too far.

However, compared with Taobao's live broadcast department, Wang Ting Entertainment is in a clearly strong position.

At the end of last year, when Taobao was contemplating live broadcasting, the two were still considered equal. However, as Wang Dashao went out of the circle and the popularity exploded, and Wang Ting Entertainment became the leader of the brokerage company, Taobao’s attitude towards live broadcasting became more and more softened.

More than a dozen people, three or five long spears, the new Taobao live broadcast is said to be highly valued, but it is actually just a casual move.

If you do well and can break through, you will have whatever you want in the future.

If it is not done well, it is one of the thousands of projects that quietly fail within Ahri every year.

Chen Lei, the person in charge under great pressure, has held meetings with Wang Ting Entertainment more than once, and formally established Wang Ting Entertainment as the only in-depth partner in the middle of this month.

On April 1st, Taobao Live will start a trial run, and all anchors, including Gao Ya, are eager to try it.

Some merchants and Internet celebrities who are more sensitive to the outside world have also focused their attention on this.

Most people are not optimistic about Taobao's move, but there are always a few people who are willing to take the risk.

Then, in order to get the best conditions and reduce risks, cooperation with Wang Ting Entertainment has become the only choice.

These teams are different from traditional anchors. They are more commercialized, more independent, more adventurous, and need to connect with upstream merchants.

Therefore, the possibility of a direct merger is unlikely, and the original contract is not suitable, so it needs to be negotiated one by one.

Wang Yan was very interested in Zhang Dayi.

This year's hottest Internet celebrity, Gou himself ranked first, Wang Siming ranked third, Mi Zi ranked eighth at most, and Zhang Dayi ranked fifth.

Pretty is second to none, mainly because of her influence in private server fashion, which is a good supplement to Wang Ting Entertainment's efforts in live broadcast e-commerce.

It seems that Kaola, who is not successful in eating and broadcasting and is going to switch to Taobao live broadcast to sell snacks, does not matter whether he has created profits for Wang Ting Entertainment before. What is important is the strategic significance of developing a new category.

When will the profits created by Taobao live broadcast catch up with the runaway female show hostess?

Hard to say.

It is very likely that you will never be able to catch up.

But we still have to do it, because the ceiling of the show can be seen at a glance, and there is only money, no external influence, and no good story can be told.

Wang Ting Entertainment's profit this year may reach 600 million, the probability is extremely high.

If calculated according to the normal net profit valuation method, the valuation of Wang Ting Entertainment should be 10 times the annual net profit, that is, 6 billion.

But investors disagree.

At present, Wang Ting Entertainment is only worth 2.5 to 3 billion, and even a quarter of it is brought by Wang Yan himself, because of the uncertainty of the show and the low growth prospects.

If you want to break through the barriers, you have to tell new stories.

Therefore, the first thing Wang Yan had to do when he returned to Shanghai Magic City today was to meet Zhang Dayi.

Financing negotiations will be put on the back burner.

If there is still no substantial breakthrough, Wang Yan doesn't even plan to start financing.

If you don't get more than twice the premium, what face is there to cut leeks?

Now let people enter the market with a valuation of 3 billion, that is tantamount to being a money-scattering boy, using the heat of his hard work to fatten investment institutions, don't even think about it!

After getting off the plane, Wang Yan went straight to the venue without stopping.

Please remember the first domain name of this book: . Vertex Novels mobile version reading website: