godfather of tokyo entertainment

The content of the third episode has been filmed early, and the post-editing work has been completed. The person who plays the murderer is a well-known NHK female anchor, who is probably as well-known as Dong Qing in Japan. I met by chance when I went to NHK to do a talk show.

of.

As Kei Fujiwara has been immersed in the broadcasting industry for longer, the number of contacts he has accumulated has begun to increase. The originally empty phone book is now gradually filled with names: President xx, Director xx, Special Agent xx, etc.

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For a creator, his works are certainly a moat, but personal relationships are another level of fortification.

The third episode of "Furuhata Rensaburo" and "Genius Detective Mitarai Kyi - Astrology Killing Magic" were released almost at the same time.

The setting of the first chapter of "Astrology Killing Magic" is quite attractive, so after this chapter was published, the feedback received from readers was pretty good, and it also ranked second in the readers' favorite ranking. In Xiaozheng

In the statistics, there was a fifty-vote difference between the two.

The first-place work is the work of an author who has won the Ranpo Prize in recent years. The Ranpo Prize was just announced a few months ago. This author has struck while the iron is hot and launched a new work. Now it is a time when it is attracting much attention, and it is the same as when Fujiwara Kei won the prize.

The situation was exactly the same when Naoki was rewarded.

Therefore, it makes sense that this author's new work ranks first in popularity.

However, the difference between the third place and Kei Fujiwara is less than ten votes, which shows that the popularity of the two works is almost the same. Maybe in the next issue, "Genius Detective Mitarashi Kiyo" will fall to the third place.

This result does not seem bad, but for Sima Guitai, it seems to be a little more than satisfactory.

Just like if an average online article author reaches the top ten in the monthly voting list, they will probably be very happy, but if a platinum author with great momentum only gets the tenth place, he may be ridiculed.

Isn't this (squid/eagle/elbow/newspaper seller)? We haven't seen each other for a few days, why are you like this?

Keita Sima is facing this situation now. The voices of ridicule in the forum are getting louder and louder. They can be summed up in one sentence: Is this the true level of the youngest recipient of the Naoki Award?

Others say that the Naoki curse worked.

At this time, news came out that the ratings of "Furuhata Shinsaburo" had plummeted, so various "crimps" on Keita Shiba gradually appeared in newspapers and periodicals.

"Qiwen Weekly": [Naoki's curse comes into play? Or is the genius writer showing his mediocre true colors? ]

"Last October, the novel "White Night Walk" came out, making everyone aware of this young writer in his early 20s. Sima Guitai single-handedly set off a socialist trend in the mystery literature world, making the socialist trend

Mystery literary works became popular. Just when everyone thought that his next work would continue the glory of the socialist school, he came up with a work with a change of style. "

"The response to "The Genius Detective Mitarashiyoshi" is still mediocre to this day. It is obviously not enough to continue the writer's reputation as a genius."

"So I wonder if this writer was eager to prove himself and wanted to continue his reputation as a genius, so he hurriedly produced his third work "Furuhata Jinsaburo". So far, Keita Shima has produced three works

, all over the three categories of original case, degenerate case and social case."

"However, it is regrettable that this work does not seem to be recognized by the audience. According to statistics, the broadcast rate of the first episode of this drama is as high as 28%, entering the threshold of popular dramas. This result is enough to make Keita Shima and Fukuyamadai

The top executives celebrated the show, but what was embarrassing was that the ratings for the second episode a week later dropped by a full 5%."

"Perhaps many readers don't understand the concept of 5%. Let me give you an example. The average ratings of several morning dramas broadcast this year, such as "Grandma Pearl", are only about 5.5%, which means that "Furuhata Jinsaburo" has a whole

It reduced the ratings of a morning drama."

"Such a large drop shows that the audience does not like this mystery work. Perhaps Sima Keita and his fans will find it difficult to accept what I will say next, but I still have to say it."

"Sima Guitai is not a genius, and his wisdom is not enough to enable him to create more sophisticated reasoning. I think he himself knows this, so

Only then did he turn to love dramas and food dramas. A socialist drama made him famous, but the times are abandoning him."

The words were extremely rude. When Kei Fujiwara was sitting in his office and saw this article, no matter how calm he was, he couldn't help but frown.

Look at the signature of the author of the article, oh, Mizuki River, I am an old friend.

This person criticized Kei Fujiwara in newspapers one after another, with a clear theme each time: "Keita Sima is not a genius and cannot write good mystery works."

When "White Night Journey" was at its peak, he began to criticize it. However, the market response to "White Night Journey" at that time was very good. Readers thought he was a joke, and Fujiwara Kei himself ignored it.

Perhaps due to the aura of a newbie, it was widely accepted among readers that "White Night Walk" was the most outstanding mystery in the past three years. The newspaper editor did not dare to challenge public opinion for fear of losing readers, so he was forced to delete some fierce remarks in the article.

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However, now, the light of "White Night Journey" has gradually faded, and Sima Keita's new works seem to be less recognized by readers. So Yukie Minakami has gradually let himself go.

Even "hating Shiba Keita" has almost become a label for Yuki Minakue, which has caused his column fee to rise. It has almost exceeded his own fee.

There is actually a huge market for celebrity criticism. This can be seen from the entertainment area of ​​Bilibili. The ones with the most traffic are always those who use tricks to ridicule and humiliate celebrity directors. The more cunning you criticize, the more innovative you will be. Like it.

The more people watch.

Although the Internet has not yet become popular, critics have perfected their ability to damage people in newspaper pages.

Kei Fujiwara read these book reviews for a while. At this time, Yui Mizuhara walked in, saw the newspaper in Kei Fujiwara's hand, was silent for a moment, and asked: "Fujiwara, I will find someone to negotiate with this author later.

"

Give him some money and ask him to be merciful and stop talking about what he has and what he doesn't have. These days, more people read newspapers, even more than TV viewers. What if you don't want to watch their dramas after reading these articles?

"Ignore it." Fujiwara Keido.

"But……"

"It is their freedom to express what they say. If one person's mouth is blocked, more people will be blocked. The budget is precious, and every penny must be spent wisely." Kei Fujiwara said.

In fact, Kei Fujiwara is not a stubborn person. If spending money on public relations is good for the show, Kei Fujiwara doesn’t mind doing it. He also has the ability to do it after being scolded, but he just doesn’t think it is necessary. The main focus of the article is

It's aimed at Kei Fujiwara personally, and it won't have much impact on the drama "Furuhata Jinsaburo".

And it can be considered an advertisement in disguise.

"Is this...really okay?"

Fujiwara Kei raised his head and smiled and said to Mizuhara Yui: "It really doesn't matter, Mizuhara, have you ever heard of the sleeper effect?"

Mizuhara Yui blinked her big eyes with long eyelashes and shook her head.

"A concept in psychology that refers to the tendency for people to forget the source of information due to time lag, retaining only a vague memory of the content."

"During World War II, in order to boost morale, the U.S. Army would screen various inspirational movies in military camps to encourage soldiers to fight bravely. However, this aroused resentment among the soldiers, who believed that the higher-ups were encouraging them to die, which resulted in a strong

Resistance. However, soon after, the soldiers accepted the ideas spread in the movie, and as time passed, this sense of identification reached its peak."

This psychological phenomenon has been applied to advertising, so various TV programs will suddenly insert advertisements in exciting parts. Aren’t advertisers afraid that viewers will be disgusted with their products? They are really not afraid. This kind of disgust is only temporary.

, or you will forget everything after a while and only remember the names of their products.

Melatonin is a successful example of applying this psychological phenomenon to the extreme.

"So if these people want to scold it, they can scold it. Instead, more people will know about this drama. By then, readers will forget the bad reviews and only remember that there is a police detective named Furuhata Jinsaburo in this world."