godfather of tokyo entertainment

"Very good……"

Mizuhara Yui caressed her chest and said that the ratings have exceeded her expectations.

It seems that the prime time advertisements have worked... No, how can you think so? The content of the program is the only thing that can really retain the audience. Just because you fought for the advertisements, you can't attribute it all to the advertisements!

Mizuhara Yui self-reflects on the path to the center of the earth.

"It seems that we are on the right track." Sasaki Takagi said excitedly, "As far as I know, this ratings result is the best premiere result for the late-night broadcast on Sunday in recent years."

"But there is still room for improvement." Keimichi Fujiwara, "As long as the subsequent broadcast content is interesting enough, I believe the ratings will hopefully double in two months."

"I think so too." Mizuhara Yui said with a smile, "If the situation is ideal, after the ratings stabilize, I expect the highest ratings to reach between ten and fifteen percent."

"The energy is here! The energy is here!" Hasegawa Hide's eyes lit up, "Let's start a new planning meeting."

Everyone looked at Kei Fujiwara. Kei Fujiwara picked up the eraser and wiped the whiteboard clean. "Now let's start planning the content of the third episode. I suggest selecting the content for this episode: Visiting my girlfriend's house and discovering that my father-in-law is a great Yakuza."

guy."

Soon, the second episode of "Anthropological Observation" was also broadcast. As expected, the ratings of this episode had a huge improvement on the original basis.

The average time-sharing rating is 4.1, the highest time-sharing rating is 8.4%, and the highest viewing share is 43%.

Pretty good results, almost double the ratings of the first episode.

A large part of the reason for such a huge leap is that Ma Guixiang participated in this episode. The audience base accumulated in the first episode was not enough to fully double the ratings.

Therefore, it is foreseeable that when the third episode of the program is broadcast, the ratings will definitely drop. After all, they do not have the money to invite celebrities to participate in the show every period.

Kei Fujiwara vaccinated other members of the creative team in advance to avoid fluctuations in their mentality.

The ratings war is a protracted war, and a stable mentality is the most important. It is the worst thing to be excited and aggressive when you see the ratings rising, and to be passive and pessimistic when you see the ratings falling.

"By the way, Miss Mizuhara." Kei Fujiwara suddenly thought of something, "Has our program been mentioned in the newspaper?"

Most Japanese people have the habit of reading newspapers. The propaganda capabilities of newspapers in this era sometimes even exceed those of TV stations. Many viewers use the entertainment section of newspapers to learn about new programs broadcast recently.

Mizuhara Yui shook her head, "Not yet."

"Our own newspaper doesn't have it either?"

Private TV stations in Japan have large newspaper groups as shareholders, and their own newspapers generally tend to promote their own programs.

"Anthropological Observation" is not enough to attract the attention of other newspapers. We can only hope that our boss will pamper his own children.

But it is a pity that although my own newspaper mentioned "Anthropological Observation", it was only a line, not even a piece of tofu.

After all, there are too many programs at the same time, so even the promotional resources should be as close as possible to the programs produced by the TV station production bureau.

The latest issue of the newspaper was delivered hot to the conference room. Kei Fujiwara picked up one and turned to the entertainment section to read it.

Most of the entertainment section contains film and television reviews, as well as content about novels, comics and music. As a result, some influential film critics have been born, such as Kato Yamato, Chiba Shinichi and others.

Chiba Shinichi published a commentary article in the "Yomiuri Daily", mainly commenting on a TV series broadcast in the 9th time period of Fukuyama Taiwan, and his words are quite pertinent.

Kei Fujiwara nodded subconsciously, agreed with his evaluation, and then turned the page.

The north is still the entertainment section. On the left is the book sales ranking list for the past week. The number one is still "Aurora Murder". On the right, there is still a review article by Chiba Shinichi, with a line of black and bold titles.

Human eyeball.

""White Night Walk": half a masterpiece, a unique socialist masterpiece."

Fujiwara Kei blinked and was stunned for a while.

It was even published in the newspaper?

It’s funny to say that the work produced by the entire program team was not able to get even a piece of tofu-sized space in the newspaper. However, the book review of "White Night Journey" was published in the most conspicuous position in the entertainment section of the "Yomiuri Daily".

Kei Fujiwara read this book review carefully. The author Chiba Shinichi praised "White Night Journey" very well, but at the same time he raised concerns.

""White Night Journey" is still being serialized, with only eight chapters currently. According to the author's contact with the editor of Spring and Autumn Society, I learned that the book has a total of thirteen chapters, which means that there are still five chapters that have not yet been published."

"Judging from the content of the first eight chapters, "White Night Journey" is definitely at the level of a masterpiece, but it is only half a masterpiece. If the content of the last five chapters is disappointing, no matter how well written the previous chapters are, it will still be a masterpiece after all.

A mediocre work, not worth mentioning."

"But if "White Night Walk" can get rid of the anticlimactic problem that many novels have, then this will be a novel that can completely change the current situation of the mystery literary world!"

"If "White Night Journey" is successful, the world of Japanese mystery literature will be dominated by socialist novels for a long time to come!"

"In addition, the author boldly predicts that if "White Night Walk" can maintain its standard, it will be a strong contender for today's Naoki Award. If the author Keita Shiba can win this supreme honor, he will be the most dazzling new writer in recent years.

.”

"Let us wait and see what the fate of "White Night Journey" and Sima Keita will be in the future."

Chiba Shinichi was very cautious when he wrote this article. Because he could not read the rest of the article, he did not praise the whole book "White Night Journey", and the statement of "half a masterpiece" is also very eye-catching.

Because it is true that many works suffer from the problem of lack of follow-up. The early stages are brilliant, but the last few episodes or chapters just pick up the slack, which makes some critics who do not hesitate to praise them very embarrassed.

So this can be regarded as a warning from Chiba Shinichi. It seems to be saying, you guys, please write well for me. If the next few chapters lose your standard, I will lose my fandom and come back to dislike it at any time!

The Yomiuri Daily is one of the newspapers with the largest circulation in Japan, and its entertainment section has also attracted much attention. I remember when "Aurora Murder" was selling like hotcakes, well-known critics such as Chiba Shinichi also wrote recommendation articles. It was very popular.

Boosted a wave of sales.

Therefore, this article written by Chiba Shinichi is definitely a good thing for "White Night Journey".

But Kei Fujiwara was not in a happy mood at the moment, and instead had some delusions of persecution:

Isn't this a kind of extortion in the industry? Comments on a serialized novel: I read the first part and it was well written, but I don't know what happened next - hinting in this way

Publishers, if they don’t pay editing fees, they will give negative reviews?

Thinking of this, Kei Fujiwara walked up to Yui Mizuhara and asked in a low voice: "Miss Mizuhara, have you ever dealt with a critic named Shinichi Chiba?"

Mizuhara Yui looked at him: "I've heard of him, but I'm not very familiar with him. This person usually only evaluates mystery works."

"What's this person's reputation like?"

Mizuhara Yui said: "It's very good. At least his film reviews are known to be pertinent. At most, he will take money to do things that are icing on the cake and will not ignore the facts."

Hearing this, Fujiwara Kei felt a little relieved. It seems that he has a villain's heart.