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Transformers is the childhood dream of almost every boy born after the 1970s and 1980s, and the fiery collision between robots and urban reinforced concrete makes the adventurous spirit of all boys burn. Therefore, when DreamWorks and Paramount decided to join hands to make Transformers into a real person, it triggered undifferentiated national expectations - 'Especially the male group!

The director of "Transformers" chose Michael Bay, who was particularly good at shooting action and explosive scenes. This director, who only started film production in 199%, won a lot of recognition for his debut "Jedi Men". "Brave the Dead Island" has become one of the irreplaceable classics of action movies in the 1990s. The subsequent "Doomsday", "Pearl Harbor", and "Jedi Boys 2" failed to create further brilliance, but But it does not prevent him from becoming the first choice for action commercial movies.

This time, Michael Bay teamed up with DreamWorks and Paramount, with Steven Spielberg in charge of production, investing 150 million US dollars to create a live-action gang "Transformers". In terms of actors, Michael Bay They all chose newcomers who were not well-known.

The male protagonist Shia LaBeouf debuted for a long time, but he has never had a chance to win the top spot, including the cooperation between "Mechanical Enemy" and Evan-Bell, "Hell Detective" and Keanu-Reeves. However, it was never able to break into the top spot; the heroine chose the model-turned-Meghan Fox, the rookie actor who gained public attention with the music video for "Tonight Tonight (ght with Evan Bell. It has also been unable to get more opportunities; the supporting actor chose Josh Duhamel, a typical honest and honest boy with outstanding appearance conditions, but he has never been able to get suitable invitations, and has been in the second and third tiers. It's really a pity to struggle, but his romance with Fergie, the lead singer of the Black Eyed Peas, has won a lot of attention.

It can be seen from the choice of actors that almost all of Michael Bay's $150 million investment was spent on special effects, which also gives people reason to have more expectations for "Transformers".

Sure enough, "Transformers" chose the American Independence Day schedule, and it landed on the North American market on Monday, July 2, setting new box office records for a single day on Tuesday and a single day on Independence Day, and the box office for a single day on Thursday is also in film history. Ranked fifth, it was released in 4,000 theaters in three days over the weekend, raking in 70 million US dollars at the box office, and easily won the North American box office champion in the second week of July! From Monday, July 2, the cumulative box office of "Transformers" has reached 155 million US dollars in one week. This figure made Paramount feel relieved. This box office can definitely be called It's a good start!

There is no doubt that "Transformers" will become the competitors of "Pirates of the Caribbean 3", "Spider-Man 3", "Shrek 3", and other works, and will launch a violent impact on the year-end box office chart champion. In the situation of internal friction between them, "Transformers" will usher in the impact of "Harry Potter and the Order of the Phoenix..." next week, and the pressure on the shoulders is not small at all.

In the face of the fierce impact of "Transformers", the box office of other films really took a collective plunge, "Fake Tenjin 2, dived 43 percent again," Die Hard 4, plummeted 46 percent, "Fantastic Four" fell even more pitifully by 55%, and "Thirteen Arhats" also fell by 42%. The best performer was the box office dark horse "Overnight Belly," with a 28% drop. Make people jealous.

In this situation, Studio Eleven showed a superior domineering. Not only did "Ratatouille" not timid, but instead rose up to fight back against "Transformers". This kind of arrogance made all film companies stunned. It's gone, should it be said that Studio Eleven is a newborn calf and is not afraid of tigers? Or are young people ignorant?

In the third week of its release, the number of theaters for "Ratatouille" increased instead of falling. The eleventh release added 200 theaters, increasing the total number of theaters for "Ratouto" to 3,300. Three thousand five hundred chalk homes. At this time, the excellent reputation of "Ratatouille" broke out with amazing energy. The box office of a single hall reached 11,945 US dollars, and finally won 41,800,000 US dollars on three days in the weekend. , a drop of only 14%!

Under the crushing of box office giants such as "Transformers", "Ratatouille" fell by only 14%, and the crushing of "Transformers" started on Monday night, which is actually the whole week full pressure! So, what does this drop number mean? It means that "Ratatouille" relies on a strong word of mouth, as well as the strategy of the eleventh issue of swords to go sideways, a strong counterattack, and abruptly grabbed more than 40 million US dollars at the box office from the mouth of "Transformers". It is really a typical case of Xiaoboda!

Naturally, titles like "Transformers, on the occasion of Independence Day, 'Ratatouille's great power..." has become the focus of many media discussions.

What is the reason for this result? Some film critics have made an analysis, but in fact it is nothing more than a few key points. The first is that action blockbusters such as "Transformers" and "Die Hard 4" released last week have a diversion effect. This week's "Die Hard 4", although the decline reached 46%, but this The results have been very good, and it has not passed the "50" threshold. In the end, "Die Hard 4" won the weekend box office of 18 million US dollars, and the cumulative box office is approaching 90 million, and has become "Die Hard 4". The series is the highest-grossing film in North American box office history. It can be seen from this that, for both action films, the diversion effect is still influential regardless of its size.

Secondly, "Transformers" chose to be held on the evening of Monday, July 2, obviously aiming at the box office wave of Independence Day, but after the film created a box office peak on Independence Day, the subsequent downward trend was very obvious. "The $70 million accumulated at the box office can be seen, and the three single-day box office numbers on the weekend are not comparable to the box office numbers on Tuesday and Wednesday, which is hard evidence. In other words, "Transformers" stretched the opening week of its premiere to a full week, undercutting the film's focused firepower.

In the end, it is naturally the credit of "Ratatouille" itself. Imagine the unanimous good reputation of the media and a comprehensive evaluation of up to 95 points. It is definitely the most acclaimed work since the establishment of Eleven Studio. "Brokeback Mountain" is far apart, and "Ratatouille" itself is aimed at the family market, the whole family is happy, the attraction brought by such praise is naturally very considerable. The Eleventh release took into account the film's good reputation, and although the audience frenzy fell a little after two weeks of release, it was the Independence Day holiday, and family travel was bound to rise, so Tey-Case made a quick decision and through the help of Warner Bros. , broke through the limit of the eleventh release, and increased the number of screening venues by 200 more, thereby attracting more scattered passengers.

It turned out that although Tey-Case had the blood and impulsiveness of a young man, he made a decision after careful consideration.

He succeeded, ushering in a week of North American box-office record for "Ratatouille".

In the third week of its release, the box office dropped by 14%. The weekend box office was 41.8 million US dollars, and the cumulative box office exceeded 200 million US dollars, reaching 210 million US dollars! This is the answer sheet handed over by "Ratatouille"!

I have to say that the ingenious strategy of the 11th issue this time has made everyone see the boldness and innovation of this young workshop. Win by absolute advantage; then pick off the impact of "Die Hard 4," next, when everyone avoids "Transformers", but accurately judge the situation, then face the difficulties, and finally complete an almost impossible task. This is definitely a major victory for the distribution strategy, setting an insurmountable case for the major studios!

Independence Day in the second week of July, "Transformers" and "Ratatouille," two of the last remaining non-sequels of this summer's archives, presented all audiences with a heart-pounding box-office battle, although without Evan Bell participation, but the rise of Eleven Studios has to be taken seriously.

Then, "Harry Potter and the Order of the Phoenix..." hit, the fifth work of this "Harry Potter" series was released on Wednesday, with a box office of 77 million over the weekend and three days, accumulating in the first week of its premiere The box office is 140 million US dollars, continuing the brilliant success of this series at the box office. It may be a long way from the threshold of 400 million in North America, but the 300 million club is basically no problem.

After "Harry Potter and the Order of the Phoenix..."~www.wuxiaspot.com~Transformers "Ratatouille" and "Die Hard 4," they were lined up in turn.

In fact, the weekend box office of "Harry Potter and the Order of the Phoenix..." is still recognized as lower than expected. It seems that the diversion ability of "Transformers" and "Ratatouille" cannot be underestimated; Forty-seven's decline was far better than expected. It seems that the firmness of this commercial blockbuster is far better than the film critics imagined, which makes its North American box office breakthrough of 300 million hope to rise rapidly; "Ratatouille" is Continuing the tradition of Pixar: good endurance, this week's 25% decline still ranks among all the old works, under the oppression of British magicians, "Ratatouille" once again reproduced last week's strong performance. The good show against "Transformers" won $31 million at the box office, and in the fourth week of its release, it was on par with the "Transformers" weekend's 37 million results just released last week!

This is definitely a miracle. "Ratatouille" resisted the impact of "Fake Tenjin 2 and "Die Hard 4" respectively in the first two weeks. This can also be considered that the opponent is not strong enough; Under the sweeping momentum of "Transformers, Little "Harry Potter and the Order of the Phoenix...", the little mouse actually performed so well, even exceeding the performance of the second week's decline, this is really an absolute game in the summer. scene!

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Bi, why did the reward suddenly explode, shy, hehe, and the light of the gods also broke out, hehe. Bow thanks wow! (To be continued [This text is provided by the breaking dawn update group @dWatermelon]. If you like this work, you are welcome to come to "First Release" to vote for recommendation and monthly tickets. Your support is my biggest motivation.)