Great Country Academician

In the office, Lei Zong of Xiaomi Group had some curiosity and interest in his eyes.

The national treasure scholar in front of him invited him to come here, which was related to carbon-based chips, but not to research and development. He more or less guessed what it was about.

If he guessed correctly, it should be related to the subsequent marketing and promotion of carbon-based chips.

Of course, for him and Xiaomi Group, this is a good thing, and it is also the field they are best at.

Across the sofa, Xu Chuan thought for a moment, organized his words and said: "According to my plan for carbon-based chips, the first chip that can be commercialized will be available in half a year at the latest."

"Its performance is not to say that it exceeds the current mainstream chips, as long as it catches up with the next level or even the second level, its domestic market is destined to expand rapidly."

"But I think you should also know that it takes time for the relevant industrial parks and production lines to expand."

After a slight pause, he looked at Lei Jun and continued: "To be honest, Xiaomi was not in the initial plan."

"As Lei Jun knows, even if carbon-based chips are commercialized, the first batch of supplies will only be related companies involved in research and development, and purchases for government agencies."

"Whether it is the expansion of the domestic or foreign mobile phone market and chip-related markets, it will not start until the second or even third batch of supply chains are completed."

Hearing this, Lei Jun keenly realized the meaning of these words, and asked with some surprise and excitement: "Do you have the idea to promote Xiaomi to the first batch of carbon-based chip supply chain?"

He was naturally clear about what Xu Chuan said.

Even if carbon-based chips are mature, it is difficult to roll out like silicon-based chips in a short period of time.

Because this requires the construction of supply chains and production lines.

Just like Qualcomm and MediaTek, it is impossible to supply chips to all mobile phone manufacturers without limit every time the chip is updated. There must be a first come first served, which is a very normal thing.

Generally speaking, good chips will be supplied first to those partners with long-term cooperative relationships, great market influence, and strong supply chain management capabilities.

But this is under the condition of stable chip market.

Carbon-based chips are an exception. It is another product that breaks the stability of the current silicon-based chip market. Especially in China.

It is no exaggeration to say that as long as carbon-based chips are available and their performance can meet the use standards, they will inevitably take various actions to clear out the silicon-based chips in the domestic government agencies.

Not to mention all, at least some sensitive gates will definitely be replaced first.

No country will allow its information lifeline to be in the hands of other countries if it has a choice.

This is a huge market, but in theory, only the first batch of domestic manufacturers with carbon-based chips can eat this cake, or eat the biggest bite.

Lei Jun didn't expect these things.

He knows Xiaomi's strategic positioning better than anyone else. Even if the carbon-based chips are successfully commercialized. Xiaomi should get carbon-based chips in the second or even third batch.

But now the situation seems to be a bit beyond his expectations?

Xu Chuan nodded gently and said, "I do have this idea. This is also the purpose of my finding you, Mr. Lei."

Taking a deep breath, Lei Jun forced himself to calm down a little, looked at Xu Chuan and asked, "If Xiaomi can enter the first batch of carbon-based chip supply chain, what should Xiaomi pay?"

There is no free lunch in the world. If it is just to let Xiaomi join the first batch of carbon-based chip supply chain, there is no need for the person in front of him to talk to him about this matter in person. A notification is enough.

Even from another way, this matter should be led by the Development and Reform Commission, and domestic manufacturers should be gathered to discuss and do it, rather than going through the channels of Xinghai Research Institute.

So, the person in front of him must have other exchanges.

Xu Chuan smiled, looked at Lei Zong of Xiaomi and said, "Two things."

"First, after the carbon-based chips enter Xiaomi, Xiaomi will use the group's marketing capabilities, including you, Lei Zong, to fully promote and support the carbon-based chips."

Hearing the first request, Lei Jun nodded without any hesitation and agreed directly: "This is absolutely no problem. Xiaomi and I can promote and market carbon-based chips in the biggest way."

If Xiaomi can join the supply chain of the first-tier carbon-based chips, promoting carbon-based chips is actually promoting Xiaomi.

This is actually not much different from their current promotion and marketing, except that they are changing from Qualcomm and MediaTek chips to carbon-based chips.

And it will be more suitable, because carbon-based chips are domestically produced, which has a natural bonus for Chinese people.

As for foreign marketing methods, they are more diverse.

For example, what he just saw in the laboratory, from the first confirmed power consumption, is a very prominent advantage point.

Stronger performance at the same level, lower power consumption, more advanced technology, etc. can all be used as marketing focuses and plans.

Moreover, carbon-based chips themselves are a huge marketing point.

When all chip manufacturers in the world are looking for ways to surpass silicon-based chips, the birth of carbon-based chips itself brings unparalleled popularity.

Xu Chuan smiled and said, "Don't worry, promotion and marketing have additional conditions."

"You say."

Xu Chuan: "The launch of carbon-based chips will inevitably encounter suppression from silicon-based chip manufacturers, such as the Qualcomm and MediaTek chips you are using now."

"By then, Xiaomi may be forced to make a choice between the two. What will you choose?"

When Lei Jun heard this question, his brows furrowed.

Indeed, for Xiaomi phones, which are currently extremely dependent on chip companies such as Qualcomm and MediaTek, if they are forced to face a choice between the two, they will be quite passive.

Xiaomi is not Huawei. Huawei has no choice. It can only go all the way on the road of self-developed or carbon-based chips.

But Xiaomi is different. Although Xiaomi can be said to be working for Qualcomm and MediaTek, it still has choices.

Especially since carbon-based chips have just been launched, performance and other aspects may not necessarily be comparable to top silicon-based chips.

For Xiaomi's current strategic positioning, this is a gamble.

And it is a very high stakes one. Once a mistake is made, the mobile phone business that has been hard to build for more than ten years may fall into decline.

Of course, if the bet is right, Xiaomi will definitely be able to go further and gain an advantage in the global mobile phone market share.

As his thoughts flowed in his mind, Lei Jun looked at Xu Chuan, took a deep breath, and said: "Xiaomi will choose to stand in the direction of carbon-based chips!"

Xu Chuan smiled and asked: "Are you sure?"

"You must know that you haven't even seen a commercialized carbon-based chip yet, let alone what the carbon-based chip will look like in half a year, and whether its performance can catch up with silicon-based chips."

"If you make a mistake, it may ruin Xiaomi's entire mobile phone business. Don't think about it anymore?"

"Anyway, today's matter is just a conversation. Carbon-based chips should be officially launched in another half a year. Mr. Lei can think about it carefully after returning, and reply to me after confirmation."

Lei Jun shook his head and said: "No need, Xiaomi will stand firmly on the side of carbon-based chips."

"I believe in my own vision and your ability, Academician Xu, for things that should be considered. I will never let me down."

With the absolute advantage of carbon-based chips, it is actually not important who has the initiative.

If Xiaomi really wants to develop, the only chance is to board the ship of the times.

If it is left behind by the times, Nokia is a lesson for us.

And let alone the team, even if this person wants to invest in Xiaomi, he will agree.

"Academician Xu, just talk about the second thing."

Xu Chuan nodded and said with a smile: "Okay, the second thing is actually my personal matter."

Hearing this, Lei Jun looked at Xu Chuan curiously. What ability can he have to help this person with his personal affairs?

It seems that there is no ability, right?

Xu Chuan ignored the curiosity on his face and continued, "This is why I asked Xiaomi whether its strategic positioning will change in the next ten or twenty years."

"Simply put, after the emergence of carbon-based chips, I am sure that it will become the most high-end mainstream chip, but I need Xiaomi to continue to be a catfish."

"Catfish?"

Xu Chuan nodded and smiled, "Yes, just like Xiaomi's current positioning, it takes the route of the best cost-effectiveness."

After a pause, he smiled and looked at Lei Jun, CEO of Xiaomi, and continued, "It is said that Xiaomi is a disruptor. No matter which field it enters, it can quickly bring down the price of products in this field."

"Maybe Xiaomi is not the best product, but at least it provides quality products while ensuring quality. Provide a relatively low price. "

"I am not a businessman, so I don't know how other people evaluate these. But from the perspective of an ordinary person, I do hope that there will be a disruptor like Xiaomi. "

"So the second thing is very simple. I hope that Xiaomi will continue to be a disruptor in the future, leaving a path for most ordinary people to choose. "

"Of course, this does not mean that I am restricting Xiaomi from going high-end or anything. "

"Xiaomi can also compete in the high-end in the future, but I hope that Xiaomi can retain this high-cost-effective, low-profit model. And it is not simply retained, but as a relative mainstream, not the kind with only one or two products. "

After hearing the second condition, Lei Jun was stunned for a long time before he came back to his senses.

He glanced at Xu Chuan and said with some surprise: "You are..."

He did not expect that the second condition of this person would require Xiaomi to retain high-cost-effective and low-profit products and models, leaving a path for most ordinary people to choose, and let Xiaomi be the catfish of the industry.

Xiaomi was actually forced to take this path.

Because when Xiaomi joined the mobile phone industry, other brands such as Samsung, HTC, and Apple all started at around 5,000 yuan, and their brand reputations were also established, with both price and workmanship.

Xiaomi wanted to join, not to mention whether it could succeed, at least it was impossible in a short period of time, so it could only break through the siege by lowering the price and taking the high-configuration and low-price route.

Xu Chuan smiled and said, "If you are poor, you should take care of yourself, and if you are rich, you should help the world. Just think of this as a choice I made from the perspective of an ordinary person."

"I think Mr. Lei should know that I really came from the countryside."

"Capital pursues profits and sucks blood and eats meat from ordinary people. Many times, the real bottom has no choice."

"And the only thing that can change this phenomenon is a stronger ability than capital."

"Coincidentally, I now have the ability to do something like this."

"So I need Xiaomi to be a catfish and an anchor to stabilize the conscience of domestic capital."

Lei Jun asked curiously: "Does Academician Xu trust Xiaomi so much?"

Xu Chuan shook his head and said, "No, this has nothing to do with whether I believe in Xiaomi or not. It's just that Xiaomi is suitable."

"And for these things, after the carbon-based chips are released, I will formally arrange for people to discuss with Xiaomi, let people draw up a contract, and write these requirements and conditions into the contract to ensure stability."

"What I want is not a simple promise, what I want is the provisions and guarantees within the law."

After hearing these words, Lei Jun didn't think too much, and said with some emotion: "You remind me of a sentence I read when I was in school."

"Establish a heart for heaven and earth, establish a destiny for the living and the people, carry on the unique teachings of the past saints, and create peace for all generations!"

"If there is a saint in this era, you are the one."

Hearing this compliment, Xu Chuan smiled sheepishly.

Since the introduction of Hengqu's Four Sentences, it has been regarded as an ideal pursuit by intellectuals of all ages and serves as a spiritual guide for scholars.

Shaking his head, he said: "I am not a saint. I just want to do something within my ability."

Lei Jun smiled and praised: "But what you have done is famous all over the world and has an eternal charm. It is enough to rival the saints and leave your name in history."

Xu Chuan smiled, shook his head gently and said, "What about your choice, Mr. Lei?"

Lei Jun nodded and replied seriously: "Xiaomi is willing to be the catfish! Be the disruptor!"

"I don't know if I'm an idealist, but if I could, I would at least give it a try."

After a pause, he looked at Xu Chuan with a smile, a hint of helplessness in his tone, and continued: "Besides, in fact, Xiaomi doesn't have many other choices."

“The value for money approach has been deeply ingrained in our customer base, and our strategic positioning has determined Xiaomi’s future from the beginning.”

“It’s not like we haven’t tried high-end products, but they failed every time.”

"Maybe carbon-based chips are an opportunity this time, but even if they are made, as Academician Xu said, Xiaomi can only separate a high-end series and give it a try."

"The overall positioning of Xiaomi Group can only be products with high cost performance."