Great Medicine Without Borders
Chapter 710: Pulling Sponsorship
Xu Chunliang said: "Then it involves the issue of receiving traffic. Once the traffic rises, it depends on whether we can catch it. If we can catch it, Dongzhou's cultural tourism can move to a higher level. If we can't catch it, we can't catch it." It might be counterproductive, so I have to discuss with you, should we do it or not?"
This needs to test the courage of a leader. Fu Guomin frowned and thought for a while. He was transferred from the Beijing Office to the Bureau of Culture and Tourism. So far, he has made no achievements. On the surface, everything is calm, but if Dongzhou's cultural tourism still remains this year, If there is no improvement, others will question Secretary Zhou's employment, and it will be difficult for him to explain himself.
Although there are many cultural and tourism plans being planned recently, putting them into practice requires a long process. The most likely action recently is the Fuyang Festival. However, there have been many Fuyang Festivals before, and basically none of them are widespread. If he makes too big a splash, even if he succeeds this time, others will not take all the credit on him. If he fails, it will become someone else's fault and make people laugh.
Fu Guomin said: "Do it!"
Xu Chunliang said: "You have to be fully prepared to do it. We have to prepare a promotion fund."
Fu Guomin said: "You mean to surrender?"
Xu Chunliang nodded, as if it was this word.
The two discussed it and decided that Fu Guomin would strive for the greatest possible financial support. Of course, there was no precedent for this kind of thing, so he couldn't be too optimistic about the result. The best way was to seek sponsorship.
In fact, sponsorship is the safest way. If the promotion of cultural tourism through barbecue is as popular as expected, all sponsors can achieve a win-win situation. If it is unsuccessful, it will not be criticized and said to be a waste of national finance.
It was too difficult to attract sponsorship for a new project, so they discussed and prepared to bundle the naming rights for the Fuyang Festival.
The first thing Xu Chunliang thought of when sponsoring something like this was the wealthy Equator Capital, and he was the first to call Mo Han.
When Mo Han heard that he was soliciting sponsorship, he immediately said angrily: "Are you trying to defraud me of money again?"
Xu Chunliang corrected her seriously. He was not defrauding her money, but he was also defrauding Equator Capital. In the final analysis, he was defrauding Luan Yuchuan of his money. He had given them a lot of benefits recently, and so far he has not taken any money. Equator Capital should be honest and reasonable. expressed something.
Mo Han said: "Don't explain, I have no interest in your promotion, but since you, Director Xu, have spoken, we can't refute your face. So, let's sponsor five hundred thousand."
Xu Chunliang said: "That's a little bit. Why don't you sponsor more, and we will give you the naming rights for the Dongzhou Fuyang Festival."
Mo Han secretly scolded him for being greedy and said, "How much is more?"
"Ten million."
Mo Han said: "No one's money comes from the strong wind. If you want 10 million, you can exchange it for the dragon bones."
"This is boring. I didn't give you a lot of photos before, but you didn't give me a penny."
Mo Han said: "You didn't ask for it at that time, and it's not that I didn't give it to you."
"Then I want it now."
"Sorry, I don't want to give it to you. It's expired."
Xu Chunliang said: "Okay, from now on we will walk on the same road, each side."
Mo Han said: "Hey, I'm still in a hurry. Let's do this. We don't want the naming rights of Fuyang Festival, but we will sponsor you one million."
Xu Chunliang expressed satisfaction with this figure. After all, you can't be too cold when asking for food. He then contacted Chen Qianfan, and Chen Qianfan's attitude became much more positive. He was willing to sponsor two million, but there was a condition that he would name Dongzhou Fu. On Sheep Festival, the name of the Five-Band Rejuvenation Wine is also used.
Xu Chunliang had a headache. Although two million was acceptable, it seemed a bit inappropriate to name the Fuyang Festival with Five-Strength Rejuvenation Wine. He told Chen Qianfan that someone offered ten million, but Chen Qianfan was only willing to offer two million. He would not pay more than this amount. I think it is worthless. After all, there are records in the past. Last year, the naming rights of the Dongzhou Fuyang Festival were auctioned for two million. From this point, we can also see the low influence of Dongzhou Cultural Tourism in the country.
In business, Xu Chunliang can't force others to pay. The basis of cooperation is mutual benefit and reciprocity. It's not easy to deal with this group of businessmen. They don't start early without profit, and they don't let go of the rabbit before they see it.
Fortunately, he knew enough rich people, and he contacted Sheng Chaohui of Enheng Pharmaceutical.
Enheng Pharmaceutical is a local enterprise, and it is natural for Sheng Chaohui to support the construction of cultural tourism in his hometown.
Sheng Chaohui was interested in this matter. When Xu Chunliang contacted him, he happened to be near the Culture and Tourism Bureau and offered to come for an interview.
Xu Chunliang was waiting for him to come over in his office.
Although Xu Chunliang's position is not high, his status in the heart of Fu Guomin, director of culture and tourism, is very important. He has been given an office. Although it is not listed, it belongs to Xu Chunliang's exclusive use.
When Sheng Chaohui came over, Xu Chunliang had already made tea. In fact, there was a reason why he made this trip. He was worried about his health and wanted to check with Xu Chunliang.
After sitting down and drinking a cup of tea, Sheng Chaohui first talked about his recent physical condition. He felt a little bad and had insomnia all day long.
After diagnosing his pulse, Xu Chunliang told him that it was nothing serious. He looked at Sheng Chaohui's face and said, "Are you under a lot of work pressure recently?" In fact, Xu Chunliang understood that this guy was just a puppet in Enheng, and he was the one who was in charge. His wife Liang Wenjing.
Sheng Chaohui smiled bitterly and said: "There is no pressure at work, mainly in life. It's not like you don't know my situation."
Xu Chunliang said: "What? Mr. Liang put pressure on you?"
Sheng Chaohui said: "She has recently found someone to follow me and is collecting evidence about me."
Xu Chunliang knew Sheng Chaohui's character very well. There were colorful flags flying outside, and he and Zhao Xiaohui secretly gave birth to a son. It was too easy for Liang Wenjing to catch him, but Liang Wenjing himself was not a good bird, so he saw it with his own eyes. I saw Liang Wenjing and Zhao Xiaohui’s ex-boyfriend Chen Jianxin having a private meeting in the cinema.
The couple is living in harmony, each playing his own way, and no one can save money. Usually in this situation, it's good for everyone to live in peace.
Sheng Chaohui said: "She wants to draw a clear line between me and kick me out of Enheng."
Xu Chunliang said: "I can't help you with your housework."
Sheng Chaohui sighed, picked up the tea cup and drank a cup of tea: "Director Xu, you know my situation well. I can't talk to others, so I can talk to you."
Xu Chunliang really didn't know whether to laugh or cry. She originally wanted to discuss sponsorship with him, but this guy regarded himself as his close brother.
Xu Chunliang said: "It would be detrimental to the company if you two separate."
Sheng Chaohui said: "I have always thought this way in the past, and we have always been at peace with each other, but the most poisonous thing about women is that this woman has been marginalizing me during this period, constantly weakening my influence in Enheng, and now she is investigating everywhere My evidence, I think it’s not far from her showdown with me.”
Xu Chunliang said: "Since you have difficulties, just pretend that I didn't say anything about the sponsorship."
Sheng Chaohui said: "That's not what I meant. I am willing to sponsor. As a local enterprise in Dongzhou, promoting hometown cultural tourism is our obligation and our honor at Enheng."
Xu Chunliang immediately saw through Sheng Chaohui's motives. He wanted to expand his influence through this event. However, Xu Chunliang did not think that Sheng Chaohui had the right to decide on this matter. After all, the real boss of Enheng Pharmaceutical was Liang Wenjing. , it was she who had to make the final decision.
Sheng Chaohui asked Xu Chunliang how much it would cost to win the naming rights for Fuyang Festival this year. Xu Chunliang told him three million. This was also an asking price that took into account the actual situation. After all, Mo Han had not shown any interest before, so Chen Qianfan was willing to pay two million. , and there are records in the past that the naming rights are only two million at most.
Sheng Chaohui said that the problem was not big, and he would discuss it when he got back. If Enheng was his, he would definitely agree. But in Enheng, his wife was the head of the house, and he wanted to use this opportunity to name Fu Sheep Festival to Liang Wenjing. Get angry.
When Xu Chunliang sent Sheng Chaohui away, he met Zhang Hengyang who came to the Bureau of Culture and Tourism to do business.
Zhang Hengyang had just taken over Hanyuan Hot Spring Resort, and he came to the Culture and Tourism Bureau today to go through relevant procedures. He did not expect to meet Xu Chunliang here, and thought Xu Chunliang was in Hushan Town.
Now that they have met, Xu Chunliang invited Zhang Hengyang to the office for tea. Knowing that Zhang Hengyang was also busy with promotion recently, he deliberately talked about the recent news that the Bureau of Culture and Tourism was going to promote Dongzhou Barbecue, and used food as an entry point to enhance Dongzhou Culture and Tourism. Reputation.
Zhang Hengyang is actually thinking about this opportunity. The Hanyuan Hot Spring Resort he won is a combination of gourmet food and vacation. Of course, he cannot remain indifferent to such a good opportunity. Zhang Hengyang said: "Mayor Xu, how can you treat me with such a good opportunity?" I forgot, there is a main venue for Fuyang Festival every year, and I am wondering if the main venue for this year’s Fuyang Festival can be placed at Hanyuan Hot Spring Resort."
Xu Chunliang said deliberately: "President Sheng of Enheng just came here to negotiate the naming rights. He is determined to win the Fuyang Festival, and I have promised him. You see..."
Zhang Hengyang said: "Barbecue festival is also fine."
Xu Chunliang said that we haven’t planned to hold a barbecue festival yet.
Zhang Hengyang said: "No one named the barbecue festival, right?"
Xu Chunliang shook his head, and Zhang Hengyang said: "I will name it."
Xu Chunliang said: "Are you serious?"
Zhang Hengyang said: "When did I tell you a lie? Is it sincere enough to sponsor the Dongzhou BBQ Festival with three million yuan?"
Xu Chunliang looked at Zhang Hengyang with some surprise. Could this guy be a victim? He asked for three million. Although Zhang Hengyang has some money, his financial resources cannot be compared with Qianfan Group, let alone Equator Capital, which specializes in capital operations. It would not be a surprise if three million was used to sponsor the Dongzhou Fuyang Festival. , after all, Dongzhou Fuyang Festival can be regarded as a mature IP that has been operating for many years, but Dongzhou Barbeque Festival still exists in the imagination. Even Xu Chunliang is not sure, he actually wants 3 million to buy out the naming rights.
Xu Chunliang said: "Are you so confident about this barbecue festival?"
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