Great Medicine Without Borders

Lu Qi's wedding was a very lively event. Su Qing and Ma Xi co-hosted it very well. The lineup of old and new was refreshing. The whole process was full of fun, elegant style and lively atmosphere.

Ma Xi told Su Qing that this was the first time he had hosted a wedding in several months, and it was also the best time for him.

The last wedding of Zhao Feiyang also left a deep psychological shadow on Ma Xi. He was criticized by name on the station. Several of Ma Xi's programs were also affected by this. Recently, Ma Xi has begun to slowly recover. Ma Xi has even Decided not to officiate weddings anymore.

Xue Meizhen, the person in charge of the news channel of the TV station, also came today. She is not familiar with Lu Qi. She mainly wanted to save Lu Ming’s face. Lu Ming is responsible for Dongzhou’s network information security. They usually have many contacts. Lu Ming’s younger brother got married. Of course she wanted to come and support her after hearing about it.

Lu Ming also expressed satisfaction with today's wedding. Many people came here for his sake. As Lu Qi's eldest brother, he also toasted everywhere.

When he came to Xu Chunliang's table, he drank two glasses of wine with Xu Chunliang and said with a smile: "Chunliang, when will I drink your wedding wine?"

Xu Chunliang said: "I am still young, my career is my top priority now."

Pu Jian on the side laughed, Xu Chunliang's mouth was deceiving.

Lu Ming said meaningfully: "Don't be picky."

Pu Jiandao: "Director Lu really understands him."

Xu Chunliang said angrily: "You are everywhere." He asked Lu Ming to discuss something, mainly about promoting Dongzhou Barbecue.

Lu Ming said privately that this matter is related to the development of cultural tourism in Dongzhou, and they will definitely do their best to protect this promotion event. Xu Chunliang said hello to him in advance to take precautions. Once a hotspot becomes a hot spot, it is likely that Internet trolls will swarm in. Network supervision must be increased to prevent things from developing into a bad side.

Su Qing sat with several colleagues from the TV station. After Xu Chunliang finished chatting with Lu Ming, he got up and went over there to toast.

Xue Meizhen and Xu Chunliang have dealt with each other several times, and they can be regarded as strangers without fighting. Now Xu Chunliang calls her Sister Xue. The promotion of cultural tourism this time requires the participation of TV stations. Currently, the video account of the Cultural Tourism Bureau is left to Xue Meizhen’s team to create.

Xue Meizhen told Xu Chunliang the progress of their video account, took out her mobile phone and showed him some of the footage.

Xu Chunliang was a layman and asked Su Qing to help with suggestions.

Su Qing said: "After all, he is a professional, and the photography is beautiful."

Xue Meizhen smiled and said: "Xiao Su, don't just pick nice things to say, but also give valuable suggestions."

Su Qing said truthfully: "The disadvantage is that the camera skills are too professional and the pictures are too beautiful. It looks like it was shot by a professional agency. It is different from ordinary self-media videos and seems ungrounded. There is nothing wrong with such images being broadcast on TV stations." , but if it is placed on a short video platform, it will appear too ingenious and not down-to-earth, and it will be difficult for ordinary people to resonate."

Marci also came over to take a look. He agreed with Su Qing. The threshold for self-media is now low, but why can a seemingly shoddy video defeat their carefully produced TV program? The fundamental reason is truth. People now prefer to see what is happening around them, and do not like to see things with too many filters.

Xue Meizhen seemed to have some understanding after hearing what they said, and whispered: "I will give your opinions back to the production team later." She then said to Xu Chunliang: "Are you in a hurry?"

Xu Chunliang said: "We plan to officially launch the promotion next week. As for the effect, we still don't know yet. It's best to cut out the promotional video of Dongzhou Cultural Tourism first."

Su Qing said: "Of course the more exquisite the cultural tourism promotional video, the better."

Xue Meizhen said: "Actually, we have done Dongzhou food specials in the past, but it didn't have any effect."

Ma Xi said: "We Dongzhou people have a strong taste, and the dishes we cook are all dark, spicy, salty, and generally not refined enough. Isn't it a bit wrong to use food as an entry point to attract foreign tourists?" He said After saying that, he smiled and said, "I only represent my personal opinion."

Although Su Qing doesn't like eating local Dongzhou dishes, she will always stand by Xu Chunliang unconditionally: "Nowadays, we pay attention to personal fireworks. I have been to many places, and the one with the most human fireworks is You have to go to Dongzhou, not to mention anything else, just for the fireworks."

Xue Meizhen said: "Although Dongzhou Barbecue is very good, if the theme of our promotion is barbecue, will we ignore the cultural core?"

Su Qing suggested: "You can give it a nice name, such as - Going to Dongzhou in May, looking for fireworks in the world."

Everyone praised the theme, saying it was full of poetry and painting. Xue Meizhen thought it was useful, but it needed to be more concise.

Xu Chunliang had an idea and said: "Let's just call the fireworks to Dongzhou in May."

On the night of Lu Qi's wedding, three or three videos about Dongzhou Barbecue were officially released online. We have to admit the influence of Internet celebrities. After the video was online, it received crazy clicks and quickly became a hot search list.

The title that first appeared on the hot search list was "Like Dongzhou BBQ" in twos and threes.

The Dongzhou Culture and Tourism Bureau expected that this video might bring a certain amount of popularity to Dongzhou, but they did not expect that this wave of popularity would come so quickly.

The day after the video was released, queues appeared in many barbecue restaurants in Dongzhou. At first, the people of Dongzhou didn't think so. It was a big deal that they couldn't eat at this restaurant. The barbecue was basically the same, but they soon realized that the difference was basically the same. The business of restaurants related to barbecue is much better than usual.

Especially for Lao Shitou BBQ, which has been praised three to three times, the queue stretched for nearly 100 meters, causing the police in the jurisdiction to come here to maintain order.

After Fu Guomin heard about this, he specially called Fan Lida to go and experience it. The two of them were stunned when they looked at the long snake-like queue. Fan Lida suggested that they should go back. In the current situation, there would be no queue in less than two hours. them.

Fu Guomin had to lament that the energy of Internet celebrity anchors is too great. A three-two-three person can make a barbecue restaurant popular. If there are a few more three-two-three anchors, maybe Dongzhou can be turned into an Internet celebrity city.

Fan Lida took a cautious wait-and-see attitude towards this, and used Internet celebrity anchors to popularize a restaurant. Dongzhou is not without experience. In the past, a certain lobster restaurant and a certain Northeastern cuisine all used this method. At that time, there were also a large number of customers. The queues at the door are no less grand than here, but they can only last for two months at most. As the traffic dividends are exhausted and the situation returns to the past, it is difficult for the internet celebrity economy to guarantee its sustainability.

The two decided not to wait in line anymore, so they went to buy some spicy snails nearby, fried a few skewers of stinky dried snails, and sat at a roadside stall to drink beer. Even the stall that usually no one cares about was the fried stinky dried snails. It was so exciting, at least ten people were queuing up.

The two of them split up, bought their groceries, went to a roadside stall by the river, and ordered two bottles of fresh beer. Looking at the queue at the door of the Old Stone Barbecue Restaurant, Fu Guomin sighed: "It's crazy, the people are following the herd now." It’s too psychologically serious.”

Fan Lida said with a smile: "Isn't that right? In the past, no one ate at this barbecue restaurant. After a series of publicity, it became hard to find someone. However, the people queuing up were all locals. These young people usually stay at home. Living at home, I basically rely on takeout for three meals a day, and I don’t know what fireworks are in the world. I checked my phone and saw such an internet celebrity store in front of my house, so I rushed over to join in the fun.”

Fu Guomin said: "They are also filming and helping to promote it."

Fan Lida said: "They are not promoting, they are showing off. They are afraid that people will not know that they have eaten here. This is the Internet celebrity effect. It spreads from ten to ten, just like the replication of a virus."

Fu Guomin ate a piece of fried stinky dried pork and felt that it was dry and dry with no special characteristics at all. He cursed in his heart what the hell was this. He raised his head and took a look at the fried stinky dried dried pork stall. Oops! There's already a long queue, and at this moment there are at least fifty people queuing up, so much so that they don't even bother to check the taste.

Neither Fu Guomin nor Fan Lida believe that the Internet celebrity effect this time can last, not even the leaders of the cultural and tourism departments, and ordinary people are not aware that their lives have quietly changed.

On Saturday mornings, Xu Changshan habitually gets up early to buy breakfast. He usually goes to Ma Shi Street to buy fried buns (饣ita) soup. This (饣太) soup is a local specialty in Dongzhou. It is said that it originated from the pheasant dish created by Peng Zu. The soup is based on chicken soup, accompanied by wheat kernels, gluten, pepper, and other raw materials. It is fresh, spicy, and has a unique taste, which is deeply loved by people.

There is also a legendary story about the origin of the name of the soup. Emperor Qianlong tasted pheasant soup when he went to the south of the Yangtze River. He asked the chef: "What kind of soup is this?" The chef had an idea and casually drew the word "food" and the word "ta", which means Just eat it and casually say: "(饣ita) soup..." (饣ita) soup, the name has been passed down. Shortly after the incident, Emperor Qianlong issued an edict: Dongzhou (Xita) soup was designated as "the best soup in the world".

Although the story is legendary, the influence of the soup is limited to the local area. It is rarely recognized by outsiders except Dongzhou. Even in the local area, it is not as popular as the spicy soup.

But today was a little different. Xu Changshan saw a long queue at the door of the restaurant and thought something had happened in the restaurant. After asking, he found out that they were all here to taste the soup, and most of them had foreign accents. .

Mr. Xu waited in line for an hour and a half to buy breakfast. When he returned home, he saw Xu Chunliang dragging his suitcase and preparing to go out. He asked him where he was going.

Xu Chunliang smiled and said: "Didn't I tell you yesterday that the Provincial Cultural Tourism Bureau has a meeting in Nanjiang tomorrow, and Director Fan asked me to come with him."

Only then did Xu Changshan remember that he had indeed said that it seemed that his memory was getting worse. He asked Xu Chunliang to eat before leaving. Xu Chunliang pointed to his watch, saying that it was too late, and took a few buns to eat on the way.

Xu Changshan originally wanted to talk to his grandson about queuing up today, but seeing that he was in a hurry to catch the bus, he stopped talking. He murmured in his heart, why did the breakfast shop on Ma Shi Street suddenly become so popular?

Xu Chunliang took the subway to the high-speed rail station. It was obvious that there were a lot more people on the subway today. Logically speaking, today is Saturday. There should not be so many passengers at this time, and he also heard a lot of foreign accents.

Xu Chunliang took out his mobile phone and looked at the hot search list. Dongzhou BBQ was nowhere to be found, but there was still a hot search related to Dongzhou - Fireworks descending on Dongzhou in May.