Great Medicine Without Borders

Dongzhou BBQ suddenly fell into disfavor due to two main factors. One was that Wang Tiejun reported that the iron picks did not comply with food hygiene regulations, and the other was the report by CCTV's "Focus" column team.

It should be said that the iron skewers used by some barbecue businesses in Dongzhou do not comply with the regulations, but to be fair, which city in the country does not have this phenomenon? If a census were specifically carried out in this area, I am afraid that no city would be spared.

Why didn't Wang Tiejun focus on other cities but Dongzhou? It was because Dongzhou's barbecue was so popular that any show in the forest would be destroyed by the wind.

Wang Tiejun's crackdown on counterfeiting is different from others. Most people crack down on counterfeiting out of a sense of public morality, wanting to punish evil and promote good, and eliminate the false while preserving the true. However, the starting point of this guy's crackdown on counterfeiting is to make money.

He is one of the first professional anti-counterfeiters in China. In the past, his anti-counterfeiting methods were relatively simple and crude, including purchasing fake and shoddy goods, demanding huge compensation, and even resorting to legal action to gain legal support.

Now is an era where traffic is king. Many counterfeiters no longer rely on compensation for the product itself to make money. Their purpose is to earn traffic. Some people live broadcast through short videos.

Wang Tiejun was a bit late in playing with traffic. He also wanted to keep up with the times, and finally made a big move on Dongzhou BBQ. In the past two days, due to the crackdown on counterfeiting in Dongzhou, he tasted the benefits brought by traffic for the first time. benefit.

Compared with Wang Tiejun's private anti-counterfeiting activities, the "Focus" column group has more official effectiveness. It can be said that what really attracted the attention of Dongzhou leadership is their special topics, and their influence and destructive power are greater.

Putting aside various external factors, Dongzhou Barbecue does have problems, but who dares to say that there is no problem with their barbecue?

Xu Chunliang believes that Fu Guomin missed the key point in handling this matter. When a problem arises, it cannot be solved by admitting your mistake. The leader will not decide whether you should stay or leave based on your attitude of admitting your mistake, but will depend on it. Can you control the impact of the incident as soon as possible, can you eliminate the negative impact as soon as possible, and even turn the situation around from passive to active.

Xu Chunliang told Fan Lida his point of view.

Fan Lida sighed and said: "It is not easy to solve these two problems. First of all, Wang Tiejun has his heart set on Dongzhou, and he will not let go until he gets the benefits he wants. Besides, CCTV's "Focus" column, people even say hello Not even fighting proves that we have no intention of giving Dongzhou face."

Xu Chunliang said: "Things must be resolved one by one. Have you discovered a very important problem? Wang Tiejun is fighting counterfeiting. What is his entry point this time?"

Fan Lida said: "Iron skewers? They say that some of our merchants' iron skewers do not meet food hygiene requirements and are not made of 304 steel."

Xu Chunliang said: "At first glance, there is nothing wrong with this matter, but the more I think about it, the more ridiculous I feel. Isn't he a professional crackdown on counterfeiters? Why is the reaction not about the use of fake mutton, fake beef or fake cumin? Instead, it is targeting people. The iron pick does not meet the health standards?"

Fan Lida scratched his head: "That means there is nothing wrong with the ingredients."

Xu Chunliang smiled and said: "Lao Fan, you finally figured it out. It's like picking out the packaging if you can't find faults with the product."

Fan Lida woke up from a dream: "Damn it, why haven't we thought about this? Doesn't this prove from the side that our Dongzhou BBQ products are genuine? You're confused, we should have launched a counterattack as soon as possible."

He was so upset that he missed the opportunity to carry out crisis public relations immediately. Xu Chunliang was really smart.

Xu Chunliang added: "CCTV's "Focus" column focused on the hygiene issues of individual vendors and also mentioned capsicum. Many people are frightened by capsicum, but capsicum, also known as capsicum oleoresin, is extracted from chili peppers. , a product obtained from concentration, has a strong spicy taste and is used to make food seasonings. In addition to the spicy components of chili peppers, capsicum essence also contains capsaicin, protein, pectin and other complex chemicals. Capsicum extract is not an illegal additive, but an extract of natural food ingredients."

Fan Lida said: "Yes, they didn't say there was a problem with the meat. I have to tell Director Fu quickly that we can't just sit there and wait for death. We must take action."

Xu Chunliang said: "You were right in what you said just now. You should launch a counterattack as soon as possible. It's a bit late now."

"It's not too late to remedy the situation. We can't let them continue to smear Dongzhou BBQ?" Fan Lida showed unprecedented fighting spirit. He was not only fighting for Fu Guomin, but also for his own future. If Fu Guomin fell this time, He definitely played along.

Xu Chunliang contacted San Liang San that night. San Liang San was also very sorry for the predicament Dongzhou BBQ was facing. After all, he was the one who started Dongzhou BBQ. He just responded, watching him build a high-rise building and watching him having a banquet. The guests saw his building collapse.

Xu Chunliang persuaded Three Twos and Threes with just one sentence. Wang Tiejun's trouble this time was not only against Dongzhou, but also against his Three Twos and Threes. If Dongzhou BBQ goes bad this time, the outside world will I think Wang Tiejun wasted three or three.

This time is not only a battle of honor for Dongzhou BBQ, but also a battle of honor for three-two-three. If Wang Tiejun is defeated in three-two-three, his personal brand and reputation will reach an unprecedented height in the future.

Xu Chunliang gave several suggestions in twos and threes. These suggestions were all aimed at Wang Tiejun's weaknesses. Xu Chunliang could have directly fought in person, but he would definitely not have the popularity and lethality of twos and threes.

Three Two Three formally declared war on Wang Tiejun that night, and Three Two Three issued Wang Tiejun's three conscience tortures.

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First question: Wang Tiejun came to Dongzhou to eat barbecue. The merchant sold you the meat but not the iron skewers. How did you get the iron skewers for testing? Is it stealing?

Second question: Wang Tiejun, you are a professional crackdown on counterfeiters. You can’t find fault with the meat because you used the iron pick. Does this mean that there is nothing wrong with the ingredients of Dongzhou BBQ? How many days have you been thinking about this road?

Third question: Wang Tiejun, how much money have you made since you started fighting counterfeiting? Are you angry because the blackmail failed this time?

As soon as San Liang San's Three Questions of Conscience was released, its popularity quickly increased.

Nowadays, netizens are no longer so easy to fool, and they all have the ability to distinguish right from wrong. Some netizens immediately started to comment.

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Yes, Wang Tiejun specializes in cracking down on counterfeiting. When it comes to food hygiene, you should focus on meat and ingredients. Why the hell are you staring at the iron sign? Are you going to Dongzhou to eat food picks or meat?

Don't worry, everyone goes to Dongzhou to eat barbecue. Wang Tiejun can't fault the meat, so he chose the iron stick. This grandson is not a good bird.

This is such a big deal. The iron pot in our house has been used for decades, and it is not 304. Should I throw it away?

My aluminum pot has been in use for 30 years and it doesn’t meet food hygiene standards. What should I do if I still can’t bear to throw it away?

I asked you to go to Dongzhou to make skewers, but I didn’t ask you to make skewers. Dogs could eat them. Are the iron skewers you eat dipped in salt?

According to Wang Tiejun's logic, there are problems with the iron hooks for roast ducks, the iron hooks for pancakes and fruit, and the pots, shovels and kitchen knives we usually use at home. Do you want to come to my house to fight against counterfeiting? Believe it or not, I will slap you flat with a spatula?

This guy just wants to make money. He can't blackmail him. If he wants to slander others with this kind of damaging trick, it won't be profitable. He just wants to make money.

Wang Tiejun, if you didn't rely on such despicable means to make money, I really believe you are a moral model.

…

Even San Liang San did not expect that the majority of netizens would support him overwhelmingly. Supporting him is equivalent to supporting Dongzhou BBQ. This three questions of conscience was a trick that Xu Chunliang came up with, and San Liang San did not have this level.

Professional counterfeiter Wang Tiejun thought he was standing on the moral high ground, but he never expected that the backlash would come so suddenly and swiftly. Faced with overwhelming doubts, he had some doubts that the problems he had exposed were real. What is going on with these netizens? Why are you so sarcastic about yourself? There is simply no distinction between right and wrong!

At first, Wang Tiejun thought that Dongzhou had approached the navy, but as the incident continued to unfold, even the old stories of his past anti-counterfeiting activities were revealed. The Internet has memory. When did he crack down on counterfeiting, how much did he claim, and was he They were listed one by one.

At the same time, rumors continued to spread, saying that he first tried to blackmail the barbecue merchants, so he chose to expose it on the Internet platform.

In order to prove that he was not lying and to force a fight, Wang Tiejun simply posted the test report online, but he was immediately ridiculed and abused even more crazily.

Wang Tiejun still didn't have a deep understanding of today's traffic gameplay, so the Internet taught him a lesson about cyber violence. Wang Tiejun thought that he had experienced all kinds of storms. He even encountered threats to his personal safety in the past, and he survived them all. However, the influence of cyber violence is so pervasive that he could not imagine it.

Everything about his past, including family secrets and marital status, was revealed. Wang Tiejun was so frightened the night after the Three Questions of Conscience was released. The professional anti-counterfeiting industry is quite risky. So he must keep his privacy, and only in this way can he protect his family from being affected. However, this time he encountered the whole Internet. I don’t know how many netizens began to pay attention to him and investigate him. There is strength in numbers. He himself is It is not a flawless white lotus. The more it is exposed, the more faults it has, and the more it is exposed, the bigger the problems become.

Wang Tiejun quickly recognized the reality. If he continued on this path, he would probably be stripped to pieces soon. He chose the wrong entry point to crack down on fake Dongzhou BBQ, but Dongzhou did not react at first. , now people understand, the shot is a sure kill, going straight to his weak spot.

Knowing that this guy was cowarded, he told Wang Tiejun that either you apologize to the people of Dongzhou or you withdraw from the Internet, or I will beat you if you show your head.