Great Tang Broom Star
Chapter One Hundred and Twenty
"It will take two days for the goods to be transshipped."
The accompanying steward kept sending news.
"The merchants in the market are yelling, saying that they were not allowed to buy our goods at the beginning, but now they are fine, and the chickens are all gone."
Cui Chen glanced at Lu Shungui who was drinking tea calmly, and secretly admired him.
Lu Shungui's reputation is not small, but it is strange that he did not become an official.
Cui Chen watched Lu Shungui's methods and was quite shocked. He felt that if this person became an official, he would be the prime minister, needless to say, the most suitable evaluation for him would be to be a general and become a prime minister.
Why did Mrs. Lu hide such a great talent and not let him become an official?
Cui Chen was curious, but he knew that this was Lu's secret, and others were not allowed to pry into it.
After hundreds of years of development, the gentry looks tall on the outside, but there are many dirty things on the inside. Whoever dares to inquire is the sworn enemy.
Thinking of those things in the Cui family, Cui Chen inevitably thought of Cui Jian with regret.
Cui Jian's talent is not bad, but because his father left early, there were few people close to him, and no one to support him, so there was no one to help him after he passed the imperial examination, so he had to rely on his own ability to climb up step by step.
This is herding sheep, leaving some hopeless children in the ups and downs of the officialdom, and the family doesn't ignore it. Whoever can get up after many years, the family will change their face and treat him as a core member to cultivate and help.
This is the boundary between closeness and intimacy, some use talent to divide, but more use background to divide.
There are a lot of nasty things outside, but there are not many inside the gentry.
They are all human!
Cui Chen sighed.
"Jia Ping'an's success failed this time, but brought the emperor a bad reputation. What will happen to him?" Wang Sheng asked this question, "Don't underestimate this son. His methods have caused the gentry to suffer a lot over the years. Last time It is even more shameless to ask Cui Jian to write about the officials of the gentry who forged political achievements, so that his cousin can be impeached, and my family lost more than ten officials because of this."
Cui Chen said: "The goods are gone, can he conjure them out of thin air?"
Lu Shungui said, "What can he do?"
Lu Shunzai said: "Second brother, this person has far-reaching plans, one link after another, and now you have disrupted one link, but it is difficult to continue."
Lu Shungui didn't feel complacent, and said lightly: "Let's watch it."
"Alang."
A entourage came in, "Jia Pingan summoned Chang'an merchants in the name of the Ministry of Households."
What's the meaning?
Lu Shungui said softly: "He invited the merchants, what can he do? Replenish the money to let the merchants reduce the price? This move is interesting, but it will lose a lot of money. Dou Dexuan can eat him. But this is the only way at present. Let’s talk about it after the resentment of the people has dissipated. It’s quite satisfactory and interesting.”
Cui Chen said, "Maybe we can go shopping?"
Lu Shungui shook his head, "He is an official. Once Baiqi is dispatched, our people will not be able to escape. When Jia Ping'an turns his face, what do you think he can do?"
Lu Shunzai said: "He will spread the word that the gentry and the common people compete for profit."
"He just wants our people to mix in and buy."
Lu Shungui said lightly: "But how can the old man make him happy?"
...
Today, all the prominent businessmen in Chang'an came to the household department.
Dou Dexuan squatted in the duty room drinking tea, and by the way admired a painting just obtained.
Jia Pingan sat opposite, "Mr. Dou, whose name is it?"
Dou Dexuan glanced at him vigilantly, "Old man, why? You also want old man's?"
"Yes!"
Dou Dexuan: "..."
"The old man is shameless without you."
"What are you doing with your face?"
The two teased, and the merchants came.
"The old man won't go out." Dou Dexuan said, "You will clean up the troubles you caused, and the old man will help."
hehe!
Jia Pingan said: "Actually, this is an opportunity."
Dou Dexuan sneered, "You like digging pits and burying people the most, but there is nothing you can do about it. Merchants are chasing profits, how can you make them willingly lower prices? If you dare to force them, the queen will hang you in the palace and beat you badly."
"Summer insects are indescribable.
"
There was some noise outside at the moment, Jia Pingan got up and went out.
More than a hundred merchants stood in the courtyard, and there were many more outside.
After seeing Jia Ping'an, everyone gradually quieted down.
"Duke Zhao is here, be careful."
"Will it force us to lower the price?"
The businessmen are ringing the alarm bells, ready to decline at any time.
Jia Pingan said: "I don't think there is a definite number on how to do business. Every successful businessman has his own means, for example, making small profits but quick turnover..."
Clang, clang!
Zhao Guogong is about to start, everyone be careful!
Alarm bells rang in everyone's hearts.
"For example, exclusive means, such as the beautiful female buddy, what kind of tofu beauty."
Everyone couldn't help laughing.
Jia Pingan smiled and said: "I used to do business, but later I got lazy, so I handed over the business to the woman at home. It's not a big deal."
Jia's business is not small, a Chang'an canteen is still the leader in Chang'an's catering industry, the tea house is making a fortune every day, and the wine shop is also making a lot of money.
Some people say that Jia's having these three businesses is enough to make Jia Ping'an the richest man in the Tang Dynasty.
Some people even calculated that Jia Ping'an had long been the richest man in the Tang Dynasty, but this person refused to show off, so it has been unknown to outsiders.
"How to do business, I think I still have some experience, and I will discuss it with you today."
The richest man in the Tang Dynasty was about to teach his business skills, and everyone quickly calmed down.
Xiao Jia, what does this mean?
Dou Dexuan in the value room couldn't guess it, and the tea suddenly tasted stale.
"No matter what the method is, the most important thing is to spread the word widely so that our business and our products are widely known, right?"
Everyone nodded.
"This is the first consensus."
Jia Pingan smiled lightly, "For example, the shop of the Chen family's gourd head is actually in the workshop..."
Today, the original rules of not doing business in the workshop are gradually relaxed, and the desire of the common people to make money is far more intense than the desire of the officials to suppress business.
"Because I was worried about being caught, the Chen family's business was hidden in the Quxiang, and no one knew about it. But the gourd heads of the Chen family are delicious, and it has been widely known, so customers have flooded the door. It is said that the fragrance of wine is not afraid of the depth of the alley."
Thumbs up!
The businessmen nodded.
"It's one thing for the fragrance of wine not to be afraid of the depth of the alley, but what if the alley for the fragrance of wine is not deep?"
This question is very interesting.
"What if everyone knows about it?"
Jia Pingan raised a question.
"I think the business of the Chen family will be better."
This is inevitable.
"I can't count how many merchants there are in Chang'an City. I can't even count them. How can the common people count them? How do they know where the goods they most want to buy are?"
"That's what advertising does."
When Jia Ping'an said this, the businessmen were already itching.
"Zhao Guogong, but what method do you have?"
"I also ask Mr. Zhao Guogong to enlighten me. If it can be done, I will make a plaque for Mr. Zhao Guogong later, and worship it with three sticks of incense every morning and evening."
Jia Ping's head was full of black lines, "How to spread the word? Every family has their own means for this problem, but the most common thing is to yell, so that the guys with loud voices are yelling outside the door. The Hoto of a certain family is the most delicious. A certain house has the strongest furniture."
"Yes! This method is brilliant!"
"The old man paid a lot of money, so he found a guy with a loud voice. Every day he yelled, the surrounding merchants wanted to curse."
Jia Pingan smiled, "It's a good idea to drink wine, but in my opinion, such methods are too crude, no, they are too low-level."
The mood of the businessmen rose instantly.
"Does Zhao Guogong have a good idea?"
"Yes! If there is, the old man is all ears!"
"This old man has been in business for decades, and has traveled far and wide. I have seen a lot of this method of publicity, but I found that this rough method is the most effective."
"By the way, when Huazhou bamboo wares first entered Chang'an, the shouting shook the city of Chang'an. What a big discount, big discount, the eldest sister does not marry the second sister. Take a walk and take a look, the bamboo wares in Huazhou are the most expensive. Overhang. You won’t lose money if you buy it for two pennies, and you won’t be fooled if you buy it for two pennies…”
"Pass by, don't miss the opportunity."
"The whole venue is cleared."
The old man asked: "Dare to ask these are Zhao Guogong's tricks back then?"
Jia Pingan nodded and asked, "What are they calling now?"
Since entering Baiqi, he has gradually lost touch with the Huazhou Zhuqi gang, and he hasn't seen each other in these years.
The old man said: "It seems to be shouting something..."
A businessman said: "Now they are calling for the disaster in Huazhou, everyone has to go home to rescue the disaster, clear the warehouse...the last three days."
"It seems that the last three days were written last year?"
"Yes, until this year, they are still shouting for the last three days. What a rare opportunity."
Jia Ping covered his forehead.
Lose my face!
"Yelling is only the lowest and first-class means of publicity."
Jia Pingan said: "I thought of a way, for example, if you are a seller of hubing, write the name and address of the shop on the oil paper wrapped with hubing, and if you are selling jewelry, write the name and address of the shop on the outside of the box." Name and address... In other words, all products can leave their own shop name and address on it. If someone asks where to buy it, there is no need to say somewhere in Dongshi, just look at the name and address above to find it. "
"Wonderful!"
The old man said: "Some people were like this earlier, but they only wrote the name of the shop. Adding the address is different, and this is widely advertised."
This is just the simplest method!
Someone asked: "But the number of guests that can be attracted by such means is limited."
"It's limited." Jia Pingan said with a smile: "How about if countless customers buy your goods and bring them back to more people?"
The old man was puzzled, "How can you get countless customers to buy our goods?"
"It's not a big deal." Jia Pingan said, "If you want countless customers to buy goods, the only way is to lower the price."
this……
Everyone is silent.
The old man said: "If this is the case, it is a good idea, but how can it attract countless guests?"
This is the biggest problem.
Jia Ping'an said, "Mr. Dou and I have planned something."
I don't know!
Xiao Jia is trying to trick this old man!
Dou Dexuan wanted to get up, but after thinking about it, he gave up.
"Forget it this time."
Jia Pingan said: "After a while, it will be March 3rd. The Ministry of Household Affairs is planning to organize a group of merchants in Dongxishi to participate in this event. Anyone who participates must have a big discount..."
There was a lot of hesitation on the faces of the businessmen.
Dou Dexuan covered his forehead.
What is Xiao Jia trying to do?
Useless!
"Any merchants who participate will get a sign that says March 3rd."
The eyes of the merchants brightened.
This is unique!
Once you get it, it's a qualification.
If it can be known to the common people, it will make a lot of money.
"One price cut, you think you will lose money, but the subsequent customers will fill up the gap, and you will make a lot of money!"
The merchants became restless.
A businessman asked: "How can the common people know?"
"The Ministry of Households will post a notice at the gate of Fangshi to spread the word."
Dou Dexuan was stunned.
"The notice from the Ministry of Household Affairs, the three major price reductions in March, the people are tempted... I went to the Dongxi Market, and when I saw the brand of the Ministry of Households, I went in, and immediately flocked to buy..."
"After buying, if you think it's good, if you like it, you can go shopping again through the store name and address left...and spread it."
Dou Dexuan got up abruptly, "This is a collective discount of hundreds of merchants, and it can attract countless customers... It's wonderful!"
Looking at the excited businessmen, Jia Pingan asked reservedly: "Who wants to quit? Just say it."
Who the hell wants to quit? Saby just quit!
The temporary loss is exchanged for wide advertising, and in exchange for countless customers.
Who the hell would quit?
Dou Dexuan in the inside praised: "Xiao Jia's method is really unprecedented, it's amazing! I see that even if he is not an official, he can shake the government and the public with his business!"
...
The East and West market is busy.
The officials of the Ministry of Households came in and out frequently, and the merchants laughed to match.
"False bids are not allowed, and no rises are allowed."
The clerk of the household department warned: "Once a customer complains, the East and West Market will come to check, but if it is verified, it will be severely punished. Remember, Zhao Guogong said that the merchants who practice fraud will be miserable and regret it!"
The businessman was sweating, "Don't dare."
After the little official left, the businessman smiled wryly, "This old man wanted to go up in the dark, but I didn't expect Duke Zhao to know such tricks, hey!"
Some people wondered, "How did Duke Zhao know about such methods?"
...
In the later generations, those stores with signs of manufacturers closing, manufacturers going bankrupt, liquidation, etc. in the last three days, etc. At first, everyone flocked to them, but gradually everyone realized that something was wrong...
Fuck!
Didn't you say the last three days? Why is it still there after 30 days?
When these methods first came out, they were quite sharp and very attractive. After three days passed, all the truth came to light.
"This kind of method is suitable for those tourists and businessmen. You can sell it here for a while, and sell it there for a while, so you don't need to worry about being exposed."
"Sir, it's okay to be exposed, right?" Wang Bo said, "It's just a trader to change places."
"You kid, you're getting smarter."
The young man in front of him is more and more different from the mallet in history.
That stick could offend people all over the world in order to pretend, but he didn't have the ability to bear the consequences, so he fell into the water in the end.
But the mallet in front of him was much sharper and meaner.
"Sir, what if those families send people to buy in large quantities?"
"They won't, and they dare not."
"Why?"
"The household department is watching this matter, the East and West are watching, and the evil young man is watching. Anyone who dares to play tricks will be given a chance to die. Then Lu Shungui acted resolutely and would not make such a mistake."
Jia Pingan is very confident.
"Aye!"
The second child ran over, looking aggrieved.
"What's wrong?"
Jia Hong wiped away his tears, "Aye, Mommy said I'm easy to bully, and I'll be sad in the future."
Jia Pingan: "..."
Jia Hong loves his parents, so he is very sad, "Aye, I am so wronged."
Wang Bo said softly: "Sir, Erlang is a bit weak, and he is afraid of being bullied in the future."
Jia Ping'an sighed, "Your aunt is just coaxing you! Erlang is the most filial, and both Aye and aunt are happy."
Jia Hong looked up, "Really?"
Jia Pingan smiled and said, "Really."
His smile was so sincere and pure that Wang Bo was also stunned for a moment.
He had never seen such gentleness before.
Jia Hong rubbed his eyes, "Then I blamed Auntie, Auntie is so wronged, Aye, I'll go coax Auntie."
"Go."
Jia Hong ran away in a hurry.
Wang Bo said: "Sir, Erlang is too simple. This simple person in the world has no way to survive, either he is framed by others, or he is fooled by others."
"That's right! Some people don't feel relieved when they see an honest man, but despise him, and then think about how to trick him." Jia Pingan said, "But I don't worry about that."
"Why?" Wang Bo was puzzled.
Jia Pingan said: "I think I can live for more than 40 years. Erlang will get married and have a son in more than ten years, and his child will be in his twenties in forty years. If Erlang is still like this, I will die before I leave." I will leave an explanation before, and Erlang's family will let the eldest son be the master."
Wang Bo was stunned.
"So this is the father?"
Wang Bo thought of his father, and couldn't help being crazy for a while.
Wang Fuchou spent all his money and food every month. It seemed that he had no plan, but where did the money go?
Eat first at Wang's.
As long as he has money, Wang Fuchou will always buy the best food for the children, the food he thinks is the best for the children. Only when you are full can you think about other things. Then there is dressing. Wang Fuchou was worried that the children would feel ashamed when they went out, so he bought them clothes made of high-quality fabrics, and dressed himself like a refugee.
The last thing is to buy books.
Wang Fuchou believes that the most worthwhile purchases in a person's life are books.
Books can bring people knowledge, enable people to talk with sages across time and space, and enable children to increase their knowledge and knowledge.
So whenever he has spare money, he will use it to buy books.
If the family is fine, the greatest pleasure is to sit together and read a book in silence.
So, is this the father?
Jia Hong ran all the way to find his mother.
Wei Wushuang was looking at the account books.
Jia Pingan became the hands-off shopkeeper, and Su Ho was unwilling to take care of things, so all the family affairs fell on Wei Wushuang. Family affairs, the two farms outside, and business and so on.
If these things were for later generations, they could be regarded as the chairman and CEO of a large company.
Wei Wushuang has put in countless painstaking efforts from the jerky at the beginning to the ease with which he is now.
"Auntie!"
Wei Wushuang raised his head when he heard the sound, and seeing that it was Jia Hong, he asked, "Is Erlang doing something?"
Jia Hong approached, looked up at Wei Wushuang, and said seriously, "Aniang, are you wronged?"
Wei Wushuang was stunned, "Why is A Niang wronged?"
Unless it is a major issue that Wei Wushuang cannot solve, Jia Pingan will generally not interfere in Wei Wushuang's affairs, which is respect.
With the respect of the head of the family, Wei Wushuang can kill decisively. No matter whether it is the family, the farm, or the business, no one dares to disrespect her.
So she is not wronged!
Wei Wushuang smiled and said, "Why is Erlang doing this? Who bullied him?"
Jia Hong sniffed, "Aniang, you said I would be bullied in the future, Aye said you were coaxing me! Aye also said you like me, Aye, is it true?"
Wei Wushuang said softly: "It's true, A Niang likes Erlang the most."
Jia Hong said happily: "Then if you feel wronged, mother, can you tell me?"
Wei Wushuang said for a long time: "Okay."
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