He just played basketball and became the chosen one.

The day after the 2003 draft, Ryan discovered that Ajan finally started to fall in love with Jordan under Nike's marketing strategy.

Nike officially released a poster, with the back of No. 23 Jordan on the left and the back of No. 23 James on the right.

Below is a sentence: "The first pick in the draft is not necessarily the biggest winner. The legend of the third pick begins again!"

Wonderful, this wave of marketing is even better than the figure of a beautiful young woman.

As expected of a hook, he was promoted to be a magician before the draft.

If the second pick is taken, it will be called King of the Ring.

If you get the third pick, go for Jordan.

No matter what, James is the biggest winner!

It's just that if you want Jordan, you can be Jordan, and you have to say "the first in the draft is not necessarily the biggest winner."

You just have to do some work, right?

Ryan still thought too well of the other party. He thought that the arrival of the new season would be the beginning of a new round of war.

But in fact, the war has already begun!

Reebok quickly hit back, releasing a poster of Ryan sitting on a throne wearing a crown:

"A true king will never settle for third place!"

This wave of mutual disparagement made everyone think that there was no second place in the NBA draft.

Why not "will not settle for second place"? Why "will not settle for third place"?

Don't ask, asking is a courtesy.

Yin and Yang must complement each other!

Of course, both Nike and Reebok know that this kind of negative advertising is actually useless.

If you really want to defeat the opponent in this war, you have to rely on two things: the performance of the stars and the quality of the product.

Sneaker manufacturers have no control over the performance of stars.

Therefore, they can only control product quality.

Gouzi is very confident about this.

Compared with products, I can't kill Reebok?

In order to create signature shoes for James, they are also intentionally looking for new blood in the design team.

Nike first found independent designer Jason Petrie. He had previously posted some highly professional and design sneaker design sketches on the Internet, which attracted widespread attention in the industry.

But when the Nike team rushed to Petrie's house, they were told: "What? You've signed with Reebok?"

The Nike team is simply unbelievable. When did the guys at Reebok have such vision?

Reebok really doesn’t have this vision, but Ryan does!

As a senior football fan in his previous life, Ryan naturally not only studied Valentino and red-soled CL.

Ryan also knows a thing or two about basketball shoes.

Petrie, who is still unknown now, will be the chief designer of James sneakers in the future!

Although Petrie’s previous dream was to work at Nike,

Reebok has given so much!

Reebok pointed at Ryan to turn around, so within their ability, they were willing to invest as much as possible, and it was not a big deal to help Ryan sign a designer.

In addition to the check, Lane met with Petrie in person and said he liked his design style.

While chatting at Petrie's residence, Ryan also suggested: "There's not much good food nearby, so let's go out and simply eat the most expensive food."

The basketball superstar treated himself to dinner and recruited himself. Petrie, who was still a little transparent, had never seen such a scene before.

Coupled with the Reebok check being written, Petrie instantly sobered up:

“Although my dream is to work at Nike, men should be realistic!

I'm joining! "

In this way, Petrie joined the Reebok design team, and Nike came a step late.

Although losing Petrie is a big loss, Nike's talent pool is still very developed after all.

It doesn’t matter, I’ll just let you be Petrie and see what you can do!

If I pick any ready-made designer, they will be better than you!

Then Nike went out to recruit and failed to recruit. When he came home, he took a look and found that his home had also been stolen!

Eric Alva, one of their current main designers, actually switched to Reebok!

Eric Alva previously became famous with the Hardaway series and became a top designer in the Nike team.

Of course, he has not yet truly become a god. He truly became a god in the industry, starting with the Kobe series.

Since the Kobe Bryant series, Alva has become a legendary Nike designer and even climbed all the way to the position of vice president.

But because Kobe has just signed with Nike, Nike has not yet decided which designer Kobe will cooperate with.

After Hardaway, Alva is extremely eager to cooperate in depth with another top superstar.

As a top designer, everyone hopes to have the opportunity to design their own "AJ".

And if you want to have your own "AJ", you don't just have a design, you also have to have a person who can promote that pair of shoes to the world.

It was precisely because of this that Reebok came to the door and expressed its willingness to let Alva become the chief designer of the Lane series.

This is an irresistible condition for the extremely ambitious Alva.

So after thinking about it for a while, Alva switched to Reebok.

Now Alva, who is looking for a way to become a god, needs a platform like Reebok that gives him enough freedom and a superstar like Ryan!

Nike:? ? ?

Geneva, I went out to take a concubine but failed to accept it, and my wife ran away with someone else?

Ryan's design team went from having nothing to three wives and four concubines in an instant?

What a shitty world this is! ?

Can money buy everything? What are your ideals? Where is your Nike dream?

Laughing to death, in the adult world, are you still going to talk to others about cake? The double-door refrigerator can’t even fit in it, boss!

Although Reebok had begun to decline during this period, its status was not low.

Therefore, it is not unbelievable that Alva would switch to Reebok when he is paid more and is taken more seriously.

The seriousness of Alva and Petrie joining Reebok may be more terrifying than Nike imagined.

Because in the 21st century, Gouzi's two most popular spokespersons are Kobe and James.

The two main designers of Kobe Bryant and James series sneakers were poached.

This wave is like the general pulling out the chariot and the two horses closing in on the palace.

The two design masters are already in place, and Reebok will use all their technological achievements and designers' talents to design Ryan's first-generation boots.

Meanwhile, Ryan is preparing for summer league.

After gaining a certain amount of improvement, Ryan is very much looking forward to his summer league debut.

Moreover, Ryan's opponent in his summer league debut happened to be the Phoenix Suns!

The best rookie, Amare Stoudemire, didn't want to participate in this year's summer league. How could that kind of game be worthy of me, a noble best rookie?

Just let a rookie like Yao Ming fight.

But when he saw that he could play with Ryan in the first game, Stoudemire volunteered and said that if I don't play basketball for a day, I feel uncomfortable all over.

Therefore, the news that Stoudemire decided to participate in the summer league gave the media a direction for speculation.

Best Rookie VS No. 1 pick of the season!

The continuation of the feud between Ryan and Stoudemire!

What a gimmicky showdown!

Moreover, Stoudemire's abilities have improved a lot this year in the NBA.

His shooting is a little more reliable, his face-to-frame skills are a little better, and he is no longer the rough guy he was a year ago.

Therefore, the game is still very suspenseful. Ryan may not be able to beat Stoudemire again!

Before the game started, many media also made wild remarks:

"Stoudemire has already killed the Chinese No. 1 pick in 2002, and will continue to kill the Chinese No. 1 pick in 2003!"

You don’t need to read it to know that these are promoted by Nike.

Don’t forget, Stoudemire is also the spokesperson of Nike.

They wanted Stoudemire to knock Ryan to the ground and make Reebok's 120 million contract a joke.

Ryan didn't respond, just preparing for the battle silently.

On the day of the game, the Pepsi Center was busier than ever.

Although this was just a small summer league, the Pepsi Center was actually full!

Last season, the Pepsi Center was filled only once - when Michael Jordan was playing on the road.

In the rest of the games, the Nuggets' attendance was very dismal.

As a result, now, Ryan is just playing in a summer league, and the Pepsi Center is full!

Kroenke danced with excitement. He felt that he had found the second noble person in his life besides his wife!

Facts have proved that there is only one condition for success: hug your thighs!

Ajan: Bah! Crooked way!

With such a high-profile game, there was already a traffic jam outside the arena five hours before the game started.

A summer league ticket that cost 5 bucks was sold to 80 bucks by a scalper.

When Ryan walked into the stadium, astronauts in space could have seen the flashes of countless cameras in Denver.

Before the game, the players were even blocked in the tunnel by the media and unable to play!

This is the most high-profile summer league in NBA history, bar none!

However, this too lively scene made Kroenke worried and asked Vandeweghe next to him:

"He is only 19 years old. I can't imagine how he can face such great pressure! Will Ryan's performance be a problem?"

It is not new for the No. 1 pick to overturn in the summer league.

For someone as strong as Duncan, who is at full level, his performance in the summer league was a mess.

In the first game of Ah-Dai's summer league that year, he was so defended by "Big White Bear" Ostertag that he couldn't hold the ball for a while, and allowed him to score 21 points.

You must know that Ostertag was just an ordinary blue-collar player throughout his life in the NBA.

It wasn't over yet. In the second game, Duncan met Jermaine O'Neal of the Trail Blazers. O'Neal was a substitute on the bench for the Trail Blazers at the time and was frustrated.

As a result, he showed gorgeous offensive steps when facing Duncan. He scored 23 points, 10 rebounds and 3 blocks on 8-of-13 shooting. Two of the blocks were given to Duncan, which early established Duncan's status as "the GOAT."

In the post-match interview, Duncan even said bluntly: "I performed completely normally, but my opponents were too strong. I never encountered such opponents in college."

Duncan said this, which is enough to show that even a full-level player like him would have a very difficult time playing in the summer league at the beginning.

Even he needs a summer of training to adapt to the intensity of the NBA.

It's rare for a rookie to have a smooth season in summer league.

And what Ryan is facing is not just any substitute, but last season's best rookie!

Kroenke swallowed, such great pressure, such a strong opponent

If Ryan's summer league ends, who will buy tickets to watch him in the new season?

So when the players came on the field, Kroenke personally lay down on the bench and squeezed Ryan's shoulders:

"Don't be nervous, Amare is always the best rookie. We don't seek to surpass our opponents, we just need to surpass ourselves!"

Ryan turned to look at the soft-hearted mustache, and patted his hand on his shoulder:

"Beyond? I don't need to surpass anyone. Amare is chasing me, Stan."

After saying that, Ryan stood up. For a time, the Pepsi Center was filled with roaring waves.

He really is like the king of Denver, and he can make the place boil with just one move.

In the three years since Stan Kroenke took over the team, he has never seen such a hair-raising game atmosphere at the Pepsi Center.

That kid... maybe he can actually win!

Ryan geared up and walked towards his old friend Stoudemire. It was time for the NBA to get to know the No. 1 pick in the 2003 draft!

I am a conscientious old man, begging for reading, monthly tickets, and rewards. Thank you all foster fathers!