Heads Up Hollywood

For the music market, the emergence of digital music has had a huge impact on the traditional recording industry.

Last year, the total sales of records dropped sharply by 23% worldwide!

The main reason is that fans have started to use mobile phones and MP3 players to listen to digital music, and traditional records have gradually become an evening industry.

However, due to the limitation of network bandwidth, movies have not been greatly impacted in this regard.

It is very easy to download a song on the Internet, but downloading a high-definition movie is simply not what the current Internet speed can bear. Therefore, the current film industry is in the golden age of video discs and video tapes.

Otherwise, companies such as Toshiba and Sony will not compete so fiercely in the high-definition video disc format market. It is because they still believe that this market has a bright future.

But a consensus has been formed in the music circle - the record industry is doomed!

The records are going away!

This was unimaginable ten years ago!

The development of the Internet has completely changed the living habits of people all over the world. If they can't keep up with the times, even a huge giant group will collapse in a short period of time.

As the largest record company in the world today, Universal Music is naturally the most affected.

This puts a lot of pressure on Doug Morris.

He is trying to find a way to develop in the post-record era.

"Boss, Disney is taking a new approach."

Doug Morris is very concerned about the transformation of the music market.

If it's a small matter, he will definitely solve it by himself, or communicate with Bill McNick, the director of the film and television entertainment department, and it's almost the same. But the nature of this matter is too serious, and it is likely to make the already precarious record industry worse, and even destroy it directly!

As a music giant, Universal Music must be treated with care and prudence.

After Bill McNick heard about it, it was difficult for him to make a decision, so he asked him to report directly to Tang En.

With a relaxed expression, Tang En said with a smile, "Disney's music...With the help of cartoons and children's signs, it can gain a first-line living space under the monopoly structure of the music industry."

Doug Morris said seriously: "It's on demand."

"On demand?"

Tang En was slightly taken aback.

Is this a new idea?

It came out 50 years ago!

At first, it was on-demand on the radio, and later on-demand on the TV station. Especially after the appearance of song MVs, the scale of music on demand on cable TV has surpassed that on demand on radio stations, and has become a very important music industry. As a result, Viacom Group, which made its fortune on the MTV television network, quickly became an industry giant.

In the pay-on-demand industry of airplanes, waiting rooms, hotels, casinos, clubs, high-end clubs, and private venues, the largest output value is not the on-demand business of movies, TV dramas and sports content, but music on demand!

At this time, Doug Morris spoke up and said: "Disney's music territory is very small, so they are more adventurous, and they go against the development of the traditional recording industry to find more room for innovation. They are very good with the Internet and mobile phones. Combined, launched a music on-demand service based on the mobile phone platform.”

"Mobile on-demand..."

Tang En's eyes widened suddenly, as if he had thought of something.

In 2005, the rudiments of smart phones should have appeared, not Apple, not Samsung, but Nokia.

The 3G network service for mobile phones is already very mature.

Mobile phones have gradually penetrated into everyone's daily life.

If mobile phones can completely replace MP3, who would take an extra MP3 when going out?

Doug Morris said: "Disney took the lead in deploying in Japan, allowing Disney's songs, characters and games to be ordered through mobile phones. At present, this business has been launched for half a year, and it has exceeded 2 million users in Japan. Users every Pay 1-2 dollars a month to download Disney music and cartoons. It is said that this summer, Disney will officially launch similar services in the United States.”

Tang En could understand why Disney chose Japan as an experimental field.

First of all, Japan's genuine environment is the best. There isn't even a word for "piracy" in Japanese, and to express the concept you'd have to have an English equivalent, and most people don't even understand the meaning of the word. This environment allows Disney to boldly launch a music on-demand service. Even if it fails, it will not encounter intellectual property piracy and its interests will be damaged.

Furthermore, in the era of the rise of digital music, Japan is the most supportive country in the world for traditional records. The low-carbon and desire-free Japanese society is the best living soil for physical music.

If Disney's mobile pay-on-demand business can develop well in Japan, then it shows that this service really has great potential.

As it turned out, Disney was a huge success!

In just half a year, Disney can earn $3 million a month in Japan through this service. According to statistics, it is 40 million US dollars a year!

This is really a very gratifying data.

If spread out, Disney can increase revenue by at least US$200 million a year through this service!

You know, as the world's largest record company, Universal Music, last year's total revenue was only 2.15 billion US dollars!

And the asset size of Disney Music is less than one-thousandth of that of Universal Music!

Internet + music is the future choice.

Disney's test has already explained everything.

Tang En pondered for a long time, his face was serious, and he looked at him intently, "What do you think?"

Doug Morris said: "I think Universal Music should also keep pace with the times! This summer, Disney will launch this service in North America. Their partners include Nokia, Motorola, Ericsson and other mobile phone companies. Thankfully Fortunately, this service is not technically difficult. If we successfully and properly handle the case of Michael Jackson, then Universal Music can also launch this service with such a strong momentum, and it will definitely be favored by the market. "

Tang En frowned, "Doug, you have to know that Disney Music is only a small and insignificant part of Disney's business! If Universal Music also enters this market, it will have a huge impact on the already declining record industry and physical music. Fatal blow! At that time, no one will continue to buy records!"

Doug Morris struggled and said: "But the concept of New Global is to use innovative technology to enrich the diversity of traditional industries, so that traditional businesses will be full of new vitality in the new era."

Tang En shook his head and said: "No, this is not good. Maybe the pay-on-demand business of mobile phone music will make a fortune, but it must not become the mainstream. Not only can it not go deep, but it must be resolutely cracked down! The current music market still needs to be substantiated Mainly, it is not yet the era of digital streaming music."

"Digital streaming music?"

Doug Morris's heart skipped a beat when he heard Dun En's words.

It turned out that the boss had already had an idea!

The concept of streaming media is not too new, especially inside New Universal. Netflix's series of layouts in the past few years, defeating Blockbuster is just a child's play, but for the future to be able to show its talents on the big stage of the streaming video industry.

Streaming music?

It seems that it is not much different from the current Disney music paid on demand through mobile phones!

Tang En waved his hand and said sternly: "Streaming media will definitely be the mainstream in the future, not only streaming video, but also streaming music. Disney...has indeed opened up a new path, but it must be resolutely attacked. The current music market, The dominance of physical music must be maintained! This is the livelihood of hundreds of thousands of employees in this industrial chain, and it must not be broken!"

There are too many factors involved in the on-demand service of digital music.

It may be possible to make a small fortune in this business, but it will infringe on larger traditional interests.

The timing is wrong.

too early.

Universal Music will unite with Sony Records and Warner Records to resolutely crack down on and sanction Disney's nonsense behavior that disrupts the record market!

When the time is right, Tang En will personally act to create an unprecedentedly powerful streaming music platform. Or use the "Netflix" brand directly, and launch the Netflix music service.

Streaming video, streaming music, streaming games, streaming news, streaming live sports, streaming online interaction...

Tang En didn't want to let go of any of these trendy concepts that could change the structure of the media and entertainment industry!

He wants to add the halo of these epoch-making nouns to himself!

He wants to become a real god of the entertainment industry!

It is not enough to have money, but also to create a real industrial structure! Just like computers are to Bill Gates, mobile phones are to Jobs.

To a large extent, streaming media is Tang En's biggest tool for rewriting traditional entertainment media.

He will never let go.

Won't let Disney take his chance!

More importantly, Tang En is a shareholder of Apple.

When Apple secretly develops new smartphones, it is impossible for him to start business cooperation with traditional mobile phone companies such as Nokia and Motorola.

The pioneer of streaming video will be Netflix.

The trailblazer of streaming music...and it can't be Disney!

When Disney has signs of this tendency, it must be suppressed.

"Doug, in the name of Universal Music, call on all colleagues in the industry to protect the record industry and boycott Disney!" Tang En's words were resounding.

Although the proposal was rejected, Doug Morris was in a good mood, at least he really realized the importance that the big boss attached to the music industry.

Not just a tool to make money.

Doug Morris nodded seriously, "No problem, I'll take care of it."

"At this time, the three major record companies must put aside their differences, unify their thinking, and maintain the orthodox position of traditional records in the music market. Disney's irresponsible innovation must be firmly opposed."

"OK."

"If you have time, you can go to Netflix to investigate."

"ah?"

Doug Morris froze for a moment.

Tang En said lightly: "As I said, streaming music is the mainstream in the future. On the surface, Universal Music wants to maintain the status of physical records, but secretly... it might as well communicate more with Netflix to accumulate music for streaming music in the future." Certain theoretical and technical foundations."

Doug Morris seemed to have set off a stormy sea.

Forcefully suppress the fledgling Disney music, and then sneakily develop streaming music technology by yourself?

Yin enough!

Hard enough!