Heads Up Hollywood

?s/m Entertainment is the largest artist planning and economic company in South Korea. It is known as the "star-making factory" and "the birthplace of Hallyu". It has unparalleled energy and is well-known throughout Asia.

Not to mention suppressing some artists and bullying some small entertainment companies, even TV stations often have to act according to the face of s/m entertainment!

He has a domineering style and acts ruthlessly.

Because of this reason, s/m entertainment has a bit of a bad reputation.

Especially in the film industry, they almost have a shielding attitude towards s/m entertainment, but dare not speak out.

Imagine that in order to play a supporting role, those unknown actors who walk in the theater have to spend 5-10 years before they can gradually be accepted and recognized by the masses.

And s/m entertainment company, relying on its position in the industry, can almost monopolize the resources in the Korean entertainment industry, and can directly push the "idol" who has no acting experience to the leading role.

This also leads to the reason why actors from "idols" are often despised by people in the mainstream film industry.

Basically, it is similar to the mainland market ten years later.

Professionals definitely look down on traffic artists like Moufan, Mouhan, and Mouying.

"This is Chairman Lee Soo Man, he is the founder and art director of s/m Entertainment, his influence on Hallyu is like Jobs is to Apple, you are to New Universal..."

Director Piao Renfeng introduced many senior executives of s/m entertainment to Twain, but when it came to this point, Li Zairong couldn't listen anymore, and went up and slapped the back of the head twice. He kicked his brand-new trousers and cursed angrily: "Stop farting here, compare with Tang En, compare with Jobs, you also deserve it?"

A group of executives bent over again and again, as if admitting their mistakes.

Such a scene really surprised Tang En.

This strict hierarchy is indeed comparable to that of Japan!

In Japan, Tang En had never seen Zhou Fang Yuxiong go directly to slap his subordinates.

But it is true, how can Zhou Fang Yuxiong be compared with Li Zaiyong?

With just one detail, Tang En deeply felt the corporate culture of s/m entertainment company.

Even shareholders and executives are beaten and scolded at every turn. What will happen to ordinary artists, especially those trainees who dream of being a star?

It's not too much to describe it as miserable, right?

"You can't say that." Tang En smiled and said kindly, "S/M Entertainment is very famous, even in Britain and the United States, there are reports from time to time. I saw it in the British "Financial Times" , I comment that you have created a unique, unprecedented direction and model, and created new things. It is the only company in the world that can complete the process from discovering talents to cultivating, and then recording content.”

The executives of s/m entertainment were almost moved to tears.

Li Xiuman glanced at Li Zairong carefully, and saw that his face improved, and then he smiled boldly: "We have indeed built our own creative system in ten years. It includes four aspects: selection, training, production, and marketing. stage, which is our core competitiveness."

President Xu Daxin added: "For our trainee selection, more than 300,000 people sign up every year, and we organize more than 40 on-site auditions every year, spread over 9 countries in Asia. This does not include our own stars. It’s a good seed dug out by the exploration system.”

The record company that s/m Entertainment cooperates with is Universal Music.

Demonstrating self-strength is also the basis for deepening cooperation between the two sides.

The record market in Asia... In addition to Universal Music, it is Sony Records, and Warner Music has a very small market share.

The Koreans...are not willing to cooperate with the Japanese in their bones.

Xu Daxin and Li Xiuman led Tang En to visit many facilities in the s/m headquarters building, such as video studio, recording studio, practice room and so on. Tang En lost interest, and suddenly asked: "By the way, I heard...there is a plastic surgery hospital on the first floor?"

"ah?"

Everyone in sm entertainment couldn't help being taken aback.

Tang En glanced at Li Zayong, and said calmly, "What? Is it convenient to say?"

Li Xiuman hurriedly said: "No, this is a rumor."

"A rumor?"

"Our company has long-term cooperation with specialized plastic surgery hospitals. This is a fact. But there is really no plastic surgery hospital here. Instead, there is an infirmary that can only deal with some minor problems."

Tang En let out a soft "Oh".

Lee Jae-yong smiled and said, "I know about this. s/m Entertainment has been cooperating with a hospital over there in Pingchang-dong. They are all Samsung's industries, and the confidentiality is very good."

Tang En really believed it now, "By the way, didn't Bao'er undergo a major recuperation before her debut?"

As soon as these words came out, Li Zayong's face darkened, and he glared at Xu Daxin, Li Xiuman and others fiercely.

Li Xiuman had a bitter face, so he had to admit: "Yes, before an artist debut... always be responsible for the fans' perception."

The corner of Tang En's mouth twitched, and he didn't bother too much. Instead, he changed the question and asked some details about artist training.

Li Xiuman said that generally speaking, some artists can make their debut after 1-2 years of training. This kind of artist can usually only harvest one or two waves and has no sustainable ability.

Normal trainees will be trained in the company for 2-3 years before making their official debut.

However, if it is an artist carefully created, fully cultivated, and heavily marketed by the company, the requirements are usually higher, and the practice time of trainees often takes as long as 5-6 years!

This new headquarters building has a total of four floors, and there is really nothing to visit. Tang En is more interested in artists, and he can't help asking: "Five or six years? So long? Isn't it necessary to start training at the age of eleven or twelve?" ?”

Li Xiuman said: "Training from an early age can make you more talented. In fact, training in vocalization, performance, creation, dance, musicality, etc. is not difficult. As long as you are willing to work hard and discipline yourself strictly, most people can do it. The systematic training of speaking tone, manner, and words is relatively more difficult. The most high-end is actually character training.”

"Character training?"

Tang En immediately became curious, and this was the first time he heard such a statement.

"Personality training is the core of our Korean entertainment industry, which is far ahead of Japan." Xu Daxin said proudly.

Li Xiuman paused and explained: "Mr. Walker, I heard that you cooperated with Japan's Burning Agency to set up 'Netflix Japan' and achieved great success. Then you must know a lot about Japanese entertainment idols. They... have too many scandals, and there is a huge difference between the public image and private image of many idols, once exposed, they will quickly lose their popularity and bring huge economic losses to the company."

"Can you solve it?"

Tang En stopped abruptly and turned his head away.

This is amazing!

Li Xiuman said with a smile: "This is the reason why our Hallyu can kill Asia, but the Japanese can't."

"I would like to hear the details!" Tang En asked seriously.

Li Xiuman said: "We adhere to the assembly line model for the cultivation of artists, just like producing a commodity. If you want customers to like it, you must meet the needs of users and keep improving. Only in this way can you stand out in the fiercely competitive market. Character training , is an essential part of the star production process."

"Usually speaking, the agency will arrange a 'personal setting standard' for the artist, so that they can show themselves in front of the public according to this template, so as to gain more favor. However, this kind of packaged personality, once packaged If it is broken, if you reveal the inner quality, you will immediately reveal your stuff. Many idol stars in Japan have learned a big lesson."

"The so-called character training, to put it bluntly, is to live the 'personal design' into the real self! As long as you do this, you will no longer be afraid of the exposure of information, even if the news is leaked, and the package is torn open. It will be loved by fans."

Celebrities have "personal designs", which is probably a common practice in the entertainment industry.

Once it collapses, it will destroy the world.

The development of European and American entertainment circles has become more and more mature, and it has begun to gradually de-personalize. It is advocated that celebrities show their true selves in front of the public, regardless of their shortcomings or advantages, and live a sense of reality, which will give fans a sense of reality. A feeling of getting closer.

Especially Hollywood's first-line stars, most of them don't have any personality.

Except for some industry secrets that cannot be mentioned, what happens in private is how it will be presented in front of the public, and even often reveals its own scars and shortcomings.

This is what a mature entertainment circle should do.

Everything speaks by works.

However, it won't work on idol groups in Japan and South Korea. These groups...mainly show their faces, show off their thighs, and there are no works to speak of.

To put it bluntly, even earn money from fans.

Since this is the case, according to the standards that fans like, but constructing a character set, it is naturally a big killer.

Tang En could understand this, but he still didn't know much about character training, so he asked in a daze, "If you want to make the persona real, isn't that changing a person's character? Can this be done?"

Li Xiuman looked proud, "This is where we are going to be far ahead of Japan! Most Japanese idols are 14 or 15 years old, or even 16 or 17 years old. They start to cultivate their personalities. It's too late. We It’s different, we will start training from around the age of ten. After five or six years of training, we will reach the age of debut.”

Tang En's eyes widened, a little unbelievable: "You mean, while they are still young, follow the standard template to forcibly polish their characters?"

"certainly."

Li Xiuman obviously doesn't think this is an act of inhumanity, and looks very proud, "What kind of girls do nerds like? It's nothing more than cute luoli, pure girl, long-legged sister, sweet-sounding sister, etc. We will give the right girl Each trainee's appearance, personality, and parents' appearance conditions are comprehensively evaluated to select a personality template that suits them. In the next few years, they will be strictly required to follow this standard. After five or six years , the persona becomes the character.”

Tang En took a breath.

I feel a little tight in the chest.

It's too dark!

A person who has even changed his personality and lives according to the standard template that others have designed, then...is he still him?

Sure enough, it's an assembly line product, and it doesn't treat people like people!

Perhaps seeing the shock and unconcealed annoyance on Tang En's face, Li Xiuman quickly smoothed things over: "Of course, we won't overly transform a person, we will only make the cute ones cuter and the pure ones purer. The gentle one is more gentle, the lively one is more lively. Turning an extroverted character into an introverted character, we will not do such a thing.”

Tang En gave a cold "hmm".

Lee Jae-yong almost exploded!

This Li Xiuman, are you stupid?

How dare you say such a thing, you are really out of your mind!

Is ugliness beautiful?

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