Heads Up Hollywood

Chapter 848 Backlash

Mpaa is the American Film Institute, which is so famous that it is the birthplace of the film classification system.

Every movie released in North America must be reviewed by MPAA to determine the rating, so as to target fans of different ages.

However, movie classification is only one of the most basic rights of MPAA.

The fundamental purpose of MPAA is to make Hollywood compete with each other and have a unified platform for speaking, so that everyone can stand on the same front and jointly safeguard the interests of Hollywood.

This is a civil organization.

However, most of the previous chairmen and CEOs of MPAA were senators and were appointed by the then president himself.

From this level of relationship, MPAA is a semi-official organization.

No way, the status of Hollywood is too important.

This is the cultural export window of the United States to the world.

The United States has no Ministry of Culture, no Ministry of Propaganda.

In many cases, the existence of mpaa has exercised this part of power.

The set of universal values promoted by the West is deeply implanted in the hearts of everyone in the world through a Hollywood movie.

The hegemony of the United States... the lowest level means is war.

A little more advanced is economic sanctions.

More advanced is cultural invasion.

Creating a sense of American identity has been a national policy since World War II.

Recently, taking advantage of the general election, mpaa is doing all it can to lobby politically, hoping to revise the copyright law and criminal law of the United States, so as to protect the commercial interests of Hollywood members, that is, the major film companies.

The rise of the Internet and digital rights has led to rampant piracy.

mpaa strongly supports the improvement of digital rights management technology, and users are strictly prohibited from downloading, so as to better maintain consumer demand and content rights.

mpaa put a lot of effort into this.

With the support of Disney, Warner Brothers, Sony Pictures, Universal Pictures, Paramount, and Twentieth Century Fox's six "members", mpaa has filed a lawsuit in the federal court, requesting the banning and closing of several torrent servers website.

The same is true for overseas markets. Mpaa has submitted to the United States Trade Representative a list of notorious markets around the world that illegally distribute films and television programs.

The Office of the U.S. Trade Representative has notified that U.S. companies are required to propose a list of infringers for special 301 notorious market non-periodical reviews...

Including Canada, Ukraine, Estonia, Czech Republic, Romania, China, Russia, Sweden, Germany, Netherlands, Brazil, Argentina and other countries, all of them are on the list.

In the next few years, the United States will inevitably start to deal with the extremely serious vicious incidents of digital copyright infringement around the world.

Not only that, because piracy has greatly harmed the rights and interests of Hollywood, MPAA has filed an application with the federal government. In the next four years... that is, the new term of the next president, it will provide Hollywood with 100 million US dollars per year, a total of 400 million Federal tax incentives for dollars.

This is political negotiation.

This year is an election year.

Any campaign party must win over Hollywood.

The current chairman and CEO of MPAA, Mr. Jack Varti, is highly respected and has been in charge of MPAA for 38 years. Back then, he was appointed by President Lyndon Johnson.

However, his authority... only lies externally.

To put it bluntly, he is just a bridge between the government and Hollywood.

Internally, Hollywood affairs...are still managed by Hollywood itself!

At the beginning of its establishment, MPAA had eight members, namely Paramount, 20th Century Fox, Royce Pictures, Universal Pictures, Warner Bros., Columbia Pictures, United Artists, and RKO Pictures.

Later, Royce Pictures merged with Metropolis Pictures, Samuel Gowan Pictures, and Louis Mayer Pictures to become MGM, replacing Royce Pictures.

Later, RKO went bankrupt, United Artists was acquired by MGM, Disney rose, and Columbia Pictures was acquired by Sony...they became the later seven members, Paramount, 20th Century Fox, MGM , Universal Pictures, Warner Bros., Sony Pictures, Disney.

This year, New Universal completed the acquisition of MGM.

MGM lost its membership and became the current structure of the six giants-Paramount, 20th Century Fox, Universal Pictures, Warner Bros., Sony Pictures, and Disney.

Although there is great competition among each other internally, when it comes to the overall interests of Hollywood, the six giants will always be twisted together.

Be stable, sustainable and prosperous.

However, something went wrong this summer.

The exposure of Harvey Weinstein's scandal has dealt a huge blow to Hollywood's external image!

mpaa was dispatched.

"What? Let me have a meeting in person?"

Tang En was quite surprised to hear Amy Pascal's report.

He really didn't expect that mpaa would suddenly invite him to attend the internal meeting to be held three days later.

Universal Pictures is a member of MPAA.

It stands to reason that for ordinary meetings, such as reviewing and grading new films, only the vice president of Universal Pictures or the director of the production department should come forward.

If it's a major event, it's enough to let the CEO of Universal Pictures, Amy Pascal, come forward.

Tang En is the chairman of New Global Group!

In principle, he has nothing to do with mpaa.

Amy Pascal shook her head, "I heard that there is something very important..."

Before he finished speaking, Lon Meyer hurried to Tang En's office.

"Twain, have you heard everything?"

The tone is a little hasty.

An ominous premonition rose in Tang En's heart, "Is it the MPAA meeting?"

Lon Meyer is currently the vice president of New Universal, mainly dealing with external public relations and the balance of Hollywood's internal forces. He said with a serious face: "Someone is making trouble!"

"Um?"

"The matter of Harvey Weinstein is about to come back."

What Ron Meyer said made Amy Pascal's face change.

Backlash?

That's serious!

Even MPAA has come forward, doesn't this mean... the whole Hollywood will oppose Tang En?

Using the New Universal Women's Rights Association to take down Harvey Weinstein, this brought Tang En a great positive image and benign social influence.

Coupled with the matter of British Jimmy Savile, Dunn has become the God of Justice.

However, people in the industry know it well.

The Harvey Weinstein thing... pissed off a lot of people.

Tang En frowned, "What's going on?"

Lon Meyer said in a deep voice: "The specific situation is still unclear, but the meeting will be of high standard. It should not be as simple as the film company, and the big group behind it may all come forward."

"oh?"

Tang En pondered for a moment, and a sneer appeared on the corner of his mouth.

It seems that those ghosts and snakes are about to go out collectively.

It's not clear though.

But Tang En had a premonition.

Behind this time, there will be Lei Shidong!

With the disastrous box office failure of "King Arthur", the plan to revive Paramount failed completely.

Lei Shidong no longer has any burden.

Maybe they will take this opportunity to make a fuss.

...

"Mad Max 4" is out.

As expected, both fans and critics are full of praise for this film.

"Deliriously imaginative, eerily funny, and one of the best action movies ever delivered on the big screen." - Totally Cinematic.

"The film's most chaotic fights and collisions are plausible, not in the realm of realism, but imaginative discipline. Director Miller demonstrates how to create an action scene that is both physics and ethics. There is cause and effect, both choice and influence.” – The New York Times.

"It's full of perfection, astonishment, and unbelievable madness. Alongside the ingenuity and intensity of the road scenes, the film also includes an astonishing amount of depth and characterization." --Chicago The Sun.

"Of course what makes the film really outstanding is not the story. The literary drama that is so condensed that it is almost unnoticeable is really enjoyable. The drag racing and action scenes run through the whole film. Although it will feel a little tired at the end, it does not prevent the adrenaline from still soaring. ’ – The Hollywood Reporter.

"The key word of "Mad Max: Fury Road" is 'crazy', and the entire film production revolves around this word, whether it is editing and scheduling, character design, drag racing action design, actor performance, special effects or even art soundtrack, etc. , all revealing a cult-like madness, which makes the film extremely complete." - "The New Yorker".

"Charlize Theron, the new icon of feminist cinema, follows 'The Devil' and hits it again!" -Entertainment Weekly.

However, "Mad Max 4" is an R-rated film, and its content is very cult.

It's cool, but it doesn't have a wide audience.

The box office in North America in the first weekend was 46 million US dollars, which is still a pass.

It's unlikely, however, that the box-office hits of this summer's other New Universal films -- "Ghost Rider," "The Day After Tomorrow" and "Bourne Shadow 2" -- have been made.

The most eye-catching character in this movie is undoubtedly "Commander Firoza" played by Charlize Theron. This image completely subverts the inherent vase impression of female characters in traditional commercial blockbusters.

Temperament, image, and setting far surpass the actor Mel Gibson.

It is a typical representative under the promotion of feminism.

In addition, the most amazing thing is the angel supermodels.

Especially Gisele Bundchen, in the movie, she is breathtakingly beautiful. That pair of tall and slender long legs has mesmerized many movie fans.

Boosted by the movie, Gisele Bundchen flew over like a piece of paper in a business contract.

On this day, she made a special trip to the headquarters of New Global Group, intending to meet Tang En.

Thank you in person.

However, Tang En is busy with the MPAA meeting and is having a conference call.

It was Tang En's personal assistant Jasmine Bloom who received her.

"Are you and Leonardo getting married?"

"Yes, at Christmas."

"Congratulations. I know him, two years ago, at poker."