Heads Up Hollywood

The news of the high-level meeting of the MPAA spread.

The content of the meeting, of course, was not that the bigwigs in the industry gathered together to criticize Tang En.

Instead, Dunn Walker personally went to South Korea and proposed a series of blockbuster proposals, which kicked off the development of Hollywood's special effects industry.

All publicity to the outside world is to erect Tang En's positive image.

However, this is just the attitude of the MPAA, not necessarily the attitude of those bigwigs.

Especially Redstone!

"Boss, it's about smart services. Barry has already told me, and I'm working on it." Kevin Turner was specially called to the office by Tang En.

Tang En shook his head, "How about the competition between Netflix and Blockbuster?"

Kevin Turner was slightly taken aback, then smiled, "It's one-sided."

"One-sided?"

"Since Blockbuster also launched the online and offline monthly subscription system last year, the performance income has dropped by 30%. On the contrary, after Netflix cut prices, the number of users has increased rapidly, and it has exceeded 13 million."

"How many users does Blockbuster have?"

"About 38 million, but most of them are offline users. Blockbuster's online website... has no qualifications to compare with Netflix. In the current situation, Blockbuster is already riding a tiger."

Kevin Turner is quite proud.

Leading Netflix and defeating Blockbuster, the leader in the video rental industry at the time, was his most prominent achievement since he became the CEO of the Events and Entertainment Department of New Universal Group.

Although a skinny camel is bigger than a horse, Blockbuster is still bigger than Netflix, but... Blockbuster has lost 520 million US dollars in the first two quarters of this year.

into a complete operational crisis.

At the beginning, in order to suppress the rising star Netflix, Blockbuster launched a monthly membership system, so as to continue to occupy the leading position in the disc and DVD rental business, trying to eliminate all hidden dangers.

Unexpectedly, after Blockbuster launched the monthly subscription system, the online platform was useless, and no users would log on to Blockbox’s website. They preferred to go to Blockbox’s offline stores to rent movies.

Online users prefer Netflix, because Netflix has a more advanced film push system, and a supporting IMDB website to analyze and comment on films.

In order to launch the membership monthly subscription system, Blockbuster also banned the late payment liquidated damages policy that originally accounted for a large part of the total revenue.

But now?

Blockbuster’s monthly subscription system has completely failed, and the online traffic is getting lower and lower, which cannot pose any threat to Netflix. On the contrary, the past economic lifeline "late fee" has been cancelled...

This is definitely shooting yourself in the foot.

Tang En asked calmly: "Will it go bankrupt?"

"Ah?" Kevin Turner froze for a moment, frowning, "It's difficult. Blockbuster has a huge number of users, and the online video business has not developed yet, and disc rental is still a common choice for users to watch movies. In the final analysis , or the number of netizens is not enough.”

"Given a specific time, Blockbuster must die!"

Tang En's tone was very firm.

He passed the MPAA meeting calmly, but it doesn't mean he will handle it lightly.

Ted Turner pondered slowly: "The day Facebook becomes profitable, Blockbuster will go bankrupt."

Tang En almost laughed.

This guy is really slick.

However, he didn't insist, and instead asked, "How is the technical team preparing?"

"The equipment at the Massachusetts Institute of Technology is already in place, and it is still being debugged." Kevin Turner blurted out without thinking. This is the movie of the big boss, and he must pay close attention to it.

Twain will start filming "The Avengers" at the end of next month, and green screen shooting will be used extensively in the filming of the movie.

Not only that, Tang En will take the lead in using many advanced shooting techniques.

Many of them are technologies that James Cameron searched for and integrated for the preparation of "Avatar", such as real-time preview technology, such as headgear facial expression capture technology.

Although these technologies are not yet mature enough, some are better than nothing.

"The Avengers" is the first conclusion of the Marvel superhero movie series, which is of great significance.

The director is Dunn Walker again, he must make some different wonderful shots.

3D shooting is impossible, and imax shooting...is too troublesome.

However, Tang En is very eager to use the latest digital shooting technology.

Once successful, it will open a new era of commercial films!

Dunn chatted a lot with Kevin Turner, and also talked about the development of the Facebook website.

Mark Zuckerberg's character is really a bit paranoid. In just a few months, he has quarreled with Kevin Turner, his immediate boss, several times.

However, the technical level is really good. He is the ace technician of Facebook, and his programming level is even better than many engineers who have been in the industry for more than ten years.

In this era of technology explosion and technology respect, talents like Mark Zuckerberg are the most valued. Otherwise, Kevin Turner would strongly suggest that Dunn should fire him.

At this moment, Tosca Musk walked into Tang En's office gently, with a smile on his face, he said with a smile: "Tang En, the schedule of "Princess Diaries 2" has been adjusted."

"Oh? How is it?"

Tang En's mind moved slightly.

Is Michael Eisner about to react?

"The Princess Diaries 2" is a Disney movie starring Anne Hathaway.

When "Princess Diaries 1", Anne Hathaway was still a newcomer in the industry. With her pure and beautiful image, she was deeply loved by movie fans and achieved amazing results in the box office market.

Now, Anne Hathaway is already a quasi-first-line female star in Hollywood, with a great reputation and a stronger appeal.

It can be said that "Princess Diaries 2" is a major key project of Disney this year.

Tosca Musk said: "In Disney's original arrangement, "Princess Diaries 2" will be released on August 11, trying to avoid the hot blockbusters in the summer, just to be on the safe side. However, Disney has just heard that "" The schedule of Princess Diaries 2 will be moved forward two weeks, and it will be released on July 30."

"July 30th..."

There was a smile on the corner of Tang En's mouth, but he couldn't help feeling in his heart, this Michael Eisner is really a character!

Can bend and stretch, really qualified!

Maybe outsiders don't know the inside story of Disney changing the schedule of "Princess Diaries 2", but those who have participated in the MPAA meeting must be able to understand what's going on.

Especially the delicate schedule of July 30th.

This summer, Paramount will promote two commercial blockbusters: "King Arthur" and "Lemony Snicket's Unfortunate Adventures."

Among them, "King Arthur" has already been released, and the box office in North America is worth more than 30 million U.S. dollars, and the results are very dismal.

Paramount put all its hopes on "The Unfortunate Adventures of Raymond Snicket" in an attempt to stop losses.

The release date of this film will be July 31st!

Disney adjusted the schedule of "Princess Diaries 2", the meaning is self-evident!

This is Michael Eisner's gesture of favor. He will let Disney fight Paramount, risking the failure of the movie and the decrease in the box office, and forcibly suppressing a wave of Redstone to give Twain a break!

Of course, the main thing is to apologize.

Before the MPAA meeting, he also wished to threaten a wave, wanting the rights to the film adaptation of "Fantastic Four".

Twain was very satisfied with Michael Eisner's attitude.

Hollywood movie schedules are often booked a year in advance, and confirmed half a year in advance.

Unless there is a particularly serious accident, the schedule will not be changed.

Because this will involve the arrangement of the cinema and distribution company, it will be very troublesome.

"Princess Diaries 2" will be released in less than two months. Michael Eisner can forcibly change the movie schedule at this time regardless of the cost, which can be described as full of sincerity.

Especially for a medium-sized production like "Princess Diaries 2" to fight hard for a super-big production like "The Unfortunate Adventures of Raymond Snicket", it is necessary to take a great risk of failure.

"This Michael Eisner is quite courageous!" Tang En cursed with a smile, then glanced at Kevin Turner, and said meaningfully: "Kevin, it may take a few years for Blockbuster to go bankrupt." Time, but Blockbuster’s parent company, Viacom... I’m afraid it won’t last long.”

Kevin Turner was a little startled, "What do you mean?"

Tang En snorted coldly, "Viacom must be dismantled!"