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The city of Milan in Italy is known as the fashion capital.

Prada is the top existence in the fashion capital.

In recent years, Prada's life has not been easy.

However, Prada has always been the focus of the fashion circle, especially in Italy.

The secret contact between the American company and Prada is not known whether it is the intentional disclosure of Prada insiders, or whether the media really has the ability to penetrate into every hole to snoop on such confidential information.

In short, the news leaked out and was published in the newspaper!

Milan's "Repubblica" announced a shocking news. Due to continuous large-scale debt acquisitions and mismanagement, "Prada", the pride of the Italian fashion industry, is about to sell and is negotiating with an American company for acquisition.

According to reliable sources, this company is a newly emerging giant group in the United States over the years, with unimaginable influence, not only strong financial strength, but also a strong brand name. If it's just financing, it's okay to say, if it's really an overall acquisition of Prada... the amount involved in the entire acquisition plan may exceed 3.5 billion euros!

However, then "Milan Fashion News" published an official Prada announcement, categorically denying the rumors that the brand is about to be acquired.

A spokesman for Prada said that Prada has indeed received a lot of investment and acquisition intentions, but Prada is operating well and has good debts. Since the beginning of this year, its income has increased significantly, and it has no plans to sell it for the time being.

In front of the media, there is always falsehood.

The truth of the matter is that Ms. Miuccia Prada, the third-generation head of Prada, her husband, Pagio Bethel, the current CEO of Prada, and Anna Wintour, the middle liaison, flew to Tokyo together.

Meet Tang En.

Now Prada has encountered many difficulties, especially the debt ratio as high as 75%, which makes Prada unable to breathe.

Don't look at Prada's current products are selling well, but the annual profit is not enough to pay off the debt.

As a result, Prada's debts are increasing every year.

In the 1990s, Prada Group spent 900 million euros to acquire fashion clothing brand companies Helmut_Lang and Jill_Sander, as well as several fashion brands, in an attempt to integrate resources and create a luxury giant similar to LVMH.

However, due to the contradictions between the two parties in terms of design and business philosophy, as well as Prada's overly artistic management style, the products of new brands have been holding back the group for a long time.

The current Prada has an overall valuation of 2 billion euros and a debt of 1.5 billion euros.

In the previous life, in order to solve the debt problem, Prada had to sell the shares of the two companies at a discount, and the merger completely failed. However, this still fails to solve Prada's debt problem, and the shadow of debt is still looming.

In 2006, Prada sold a 5% stake in Prada's headquarter company to Intesa Sanpaolo, raising 100 million euros, which temporarily eased the difficulties. And because of the subsequent movie "The Devil Wears Prada", the performance has been greatly improved, and it barely survived the subprime mortgage crisis.

However, the fundamental problem is still not resolved!

Although Prada survived the subprime mortgage crisis and did not declare bankruptcy like many luxury companies, the debt crisis has become more and more serious, increasing to 4 billion euros!

I really can't survive. I have been listed for financing several times, but they have failed one after another. I have negotiated mergers and acquisitions several times, but they have all failed.

If the Hong Kong government's stock market hadn't helped a lot in the end and allowed Prada to go public, I'm afraid Prada would also end up in bankruptcy.

It can be said that the current Prada is already in crisis.

Very difficult!

At present, Prada has a market valuation of about 2 billion euros, debts of 1.5 billion euros, and mergers and acquisitions with a total amount of 3.5 billion euros. Few companies in the world can eat them.

Furthermore, the mergers and acquisitions of luxury companies are not the same as those of ordinary companies.

A nouveau riche with no background and brand image, no matter how rich he is, it is impossible to buy Prada!

This kind of proud aristocratic luxury family values ​​dignity very much.

It just so happens that the New Universal Group has enough decency.

Despite the fact that the New Universal Group was established only two years ago, the core industry of the New Universal Group, Universal Pictures, has a history as long as Prada!

And the fame, brand value and attention in the world are higher than Prada!

The brand combination of "Universal + Prada" will definitely have a shocking effect.

The fact that Miuccia Prada and her husband Pagio Bethel came to Japan to meet Tang En in person is enough to show the importance they attach to this merger.

Prada's crisis didn't quite blow out.

But the problem is already very serious.

If the agglomeration cannot be solved, there will be a big problem!

It just so happens that New Global has the strength to solve this kind of problem.

Coupled with the help of Anna Wintour, this meeting was naturally facilitated.

For such a formal meeting, Tang En would not show up with a beautiful girl. Through Zhou Fangyuxiong's relationship, he invited Mr. Yohji Yamamoto, the great god of the Japanese fashion industry, and his daughter Satomi Yamamoto to "meet" the Prada couple together.

When Miuccia Prada came to see Tang En, she definitely didn't come to discuss prices or business negotiations.

Because of the negotiation and acquisition project team, Robert Iger is in charge. Twain would often not intervene in such professional project acquisitions.

They would come to Japan all the way, mainly to experience Tang En's personality charm in person.

Look at his personality charm, can it be matched with Prada!

In this case, calling two top designers in the fashion industry to accompany them, at least in terms of meeting atmosphere, can be more friendly and more artistic.

"I think Prada should continue to raise prices for such an excellent product!"

Communicating with a group of people in the fashion circle, Tang En really couldn't say anything of artistic value. Fortunately, he could say some nice words, which poked Miuccia Prada's heart.

"The price of our products is not low." Miuccia Prada smiled slightly, seemingly disapproving.

Yohji Yamamoto was even more shocked.

price increase?

What are you kidding?

Yohji Yamamoto also runs his own luxury brand "Yoji Yamamoto", which is the most famous world-class luxury in Asia.

However, in the past two years, Yohji Yamamoto has also encountered problems in his business operations. As a last resort, he relied on financing from Adidas on the one hand, and on the other hand, he can only choose discount promotions for his products to increase sales.

Tang En shook his head and said: "Luxury goods are not ordinary commodities. What customers buy is artistic sense, consumption experience, and psychological pleasure. If the 'superiority' in the hearts of customers is discounted, it will inevitably lead to some customers Loss. In the past two decades, LV products have been increasing in price, but sales have been increasing. This reflects the essential difference between the luxury goods industry and the general retail industry.”

Yohji Yamamoto looked shocked.

Tang En secretly sighed.

No wonder Yohji Yamamoto went bankrupt in just a few years, and ended up worse than Prada.

Yohji Yamamoto's idea is even more stupid than Prada!

Prada's CEO is at least Pagio Bethel, a sort of businessman, with Miuccia Prada as design director.

Yohji Yamamoto is different. He is not only the boss of the company, but also the person in charge of the company's operations, and the design director...do you really think of yourself as a god?

Professional things, let professional people do it!