Heads Up Hollywood

The US TV market is very mature. From a relative perspective, the US TV industry is far more leading than the film industry in the world.

For any TV drama to be successful, it must conduct a series of publicity before it is broadcast, just like a movie.

The hit series "Six Feet Under" spends $5 million per season on promotion, and last year's "The Walking Dead" spent as much as $10 million.

This number is simply astonishing.

10 million US dollars is enough for an ordinary TV station to finish filming a TV series, or even film a movie with a good scale.

This year, New Universal continues to break through the record of promotional expenses for TV dramas.

The upcoming American TV series "Warcraft" has reached an unprecedented 15 million US dollars in promotional expenses!

This TV series is not just a TV series, but also has a very strong background behind it-the "World of Warcraft" game.

"World of Warcraft" launched a closed beta in North America this year and achieved great success. In the public beta stage alone, the accumulated total number of accounts has exceeded 1 million.

It can be said that all signs indicate that the most successful online game in history is about to be born.

The Blizzard team is very excited about this, and it seems to be about to open a new era in the game world.

Twain also continued to pay attention to this. The TV series "Warcraft" is the biggest promotional video for the game "World of Warcraft"!

The TV series will be aired on Starz TV at the beginning of next month, and the game will officially enter the official operation stage in the United States, Canada, Mexico, and the United Kingdom in the second half of next month.

...

Tang En invited Barry Diller to lunch as a consolation. After all, some time ago, he used rather brutal means to suppress the power struggle between him and Robert Iger, and put the Prada acquisition and the fashion industry under Robert Iger's management.

Barry Diller seems to be in good spirits, "This new TV series, the media people's comments are a bit polarized."

"Warcraft?"

"Um."

Tang En smiled, "Normal, I guessed it."

"Warcraft" is adapted from a PC game. The plot content in it has a lot of references to the world view of "Lord of the Rings". The settings of dwarves, elves, and undead are exactly the same as "Lord of the Rings".

Coupled with the overly popular content, lack of depth, and lack of the majestic momentum of the grand fantasy, the story of "Warcraft" is quite coldly received in the United States.

"Warcraft" will be very popular in Asia because they have not been influenced by fantasy masterpieces such as "Lord of the Rings" and "The Chronicles of Narnia" since they were young.

Especially the "Lord of the Rings" series, most European and American readers have read this set of classic books, and those who read "Warcraft" really can't stand it...

However, the game is so much fun.

Many middle-aged people are quite disdainful because of their contempt for the world view of Warcraft. However, young people will definitely be very popular because of the game!

Barry Diller said: "The game business is developing very well, let's not mention it for the time being. But TV dramas... I don't like it too much. The total investment of "Warcraft" before and after is nearly 150 million US dollars, but the popularity of the ratings is not necessarily high. There are drama films like "Six Feet Under"."

Tang En nodded, "The purpose of Z TV station is to broadcast and produce excellent TV dramas. The subscription fee of the TV network is relatively high, and most capable subscribers are middle-aged and elderly users with relatively stable families. Young people who are struggling , the subscription ratio is very low. The TV series "Warcraft" is an opportunity to win over this group of people."

Young people like to play games, that's enough.

TV dramas and games influence each other and promote each other.

Now, the member users of sta TV network have exceeded 19 million. Whether it can break through the 20 million user mark this year depends on the strength of the year-end drama "Warcraft".

For now, the outlook looks good.

After a year of internal testing and public testing, "World of Warcraft" has gathered a large number of loyal players, and they will be the biggest fans of TV series.

Besides, although the world view structure of "Warcraft" makes people complain, it is a TV series with a large production and a large investment after all. Viewed from a TV screen with a general 1k resolution, the visual effect will not be worse than the "Lord of the Rings" trilogy!

Shocking enough!

Since the end of Peter Jackson's "Lord of the Rings" trilogy, North American audiences have been looking forward to this fantasy epic drama.

"Warcraft" can be regarded as making up for this gap.

Barry Diller added: "By the way, the negotiations with Citigroup, Morgan and other venture capitalists have ended. In principle, they have agreed to help us issue a bond with a total value of 5 billion U.S. dollars."

"interest rate?"

"Not high, 3.84%."

A bond with an annual interest rate of 3.84% is indeed not high. With such a low interest rate, it can be said that venture capital companies and securities firms are very optimistic about the future of New Global, and have offered the highest credit guarantee.

Usually, bonds with an interest rate lower than 4% are called risk-free bonds, just like government bonds, which must be repaid.

Tang En said: "Yes, it can be done as soon as possible. This year, we will sell out the first installment of bonds, and next year, we will sell two more installments. That's about it."

Barry Diller just glanced at him.

The first phase is 5 billion US dollars, and the third phase is 15 billion US dollars.

How to spend such a large sum of money?

"Just the fashion industry may not be able to spend so much money."

"I know that if there is no accident, the real estate project in Shanghai will definitely be won next year!"

"oh?"

Barry Diller's eyes lit up.

For that project, he ran three times, and progress was slow.

Tang En smiled slightly, and said in a low voice: "The fastest way to establish friendship between men... is to go whoring together. I'm over there, and I have brothers!"

Barry Diller twitched the corner of his mouth and almost collapsed.

Negotiate a multi-billion dollar project by playing women?

You are amazing!

Great!

"However, this may not be enough." Barry Diller was silent for a while, then shook his head, "This year, the group's cash flow balance will reach between 5 billion and 6 billion US dollars. If we issue such a large-scale bond... "

"Ha!" Tang En laughed, "I've made up my mind, next March, let's have a big shareholder dividend!"

"Dividends?"

Barry Diller was taken aback. A company with such potential as New Global could invest by itself.

Will dividends be too wasteful?

"Yes, dividends! At least 5 billion US dollars in dividends! The company is developing so well, it's time for the shareholders to cheer up! We don't need that little money!" Tang En said sternly.

His money bag, Tang En Capital, was out of money, and only 30 million US dollars were left.

Can barely make ends meet.

If history does not change, next year in Istanbul, Liverpool will be able to win the St. Brad Cup and become the champion of the Champions League.

When the time comes, Tang En will no longer have any reason to shirk.

The new Liverpool stadium he promised must start construction!

That was a big investment of no less than $1 billion.

Quickly pay dividends and replenish the wallet.

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