Hero of the Penalty Area

Chapter 157 The Chinese Market (Second Guarantee)

I have to say that Chen Yingxiong signed with Nike for four years at a value of 3 million euros a year. This news is still quite sensational. First of all, the signing price is not low, and secondly, it is naturally the identity of Chen Yingxiong as a Chinese player.

Chinese players are backed by a Chinese market, and it is this backing that can bring them countless benefits. For example, some players may not be able to join those European teams for their own strength, but some European teams are willing to ask for them. Why? It is impossible to say that there is no strength at all. It must have its own strength, otherwise, can any cat or dog go to study abroad? But I am afraid that I have taken a fancy to the Chinese market behind this player. I have one more Chinese player in my team. The attention of the Chinese media alone is already a huge free publicity. With Chinese players, the team will also have a chance to make money when they go to China.

However, these Europeans also obviously take the Chinese market too well. Because the Chinese market is not as good as they thought. The simplest point is that you can’t sell a few jerseys because a genuine jersey costs a few hundred dollars, while a pirated one only costs dozens of dollars. Only more than one hundred. Of course, Chinese fans buy cheap, not big money, a few hundred yuan for a piece of autumn clothes is also painful for a while. Besides, many Chinese fans buy jerseys not for collection, but for playing football. Who wears a jersey worth a few hundred dollars to play football, is torn apart, and who is to blame?

So if those teams sign a Chinese player, I'm afraid the biggest advantage is to expand their visibility and influence in the minds of Chinese fans, but that's only the limit.

For Asian players, including Chinese, *** and South Korean players, the market will always only serve as a stepping stone, never as a life-saving talisman. Commercial factors may make it easier for you to enter the opposing team's team than players from other places, and it may all depend on your ability if you can't stay. If you don't have the ability, I'm sorry, one season or after the contract expires, you will leave. If you have the strength, you can go straight up.

In addition, people with real strength can also land on European teams without relying on commercial factors.

Such as Chen Yingxiong.

Therefore, strength is the decisive factor.

With Chen Yingxiong's Naples, he has been asked more than once whether he would consider leading the team to play a commercial game in China. In the past few years, it has become common practice for European teams to pan for gold in the East Asian market. Naples has the gimmick of "ball king Maradona", and now there is another hero Chen who is very popular in China. It should be reasonable to come to China to pan for gold. In fact, there are also Chinese media who preach on behalf of some domestic companies that they are willing to bear the cost of Naples coming to China and inviting Naples to come to China to play a few friendly matches or something.

But these proposals were rejected by Naples boss Aurelio de Laurentis. He told Chinese reporters this way: "Maybe I will consider this proposal very seriously in the future. But it is not the time yet. Naples still needs to go a long way. It is unwise to be distracted overseas at this time..." To put it bluntly , That is, we are not qualified to go to China to pan for gold, let's try our best to become giants...

In this sentence, many Chinese Naples fans and Chen Yingxiong fans missed their thoughts.

Wrong, then again. Chen Yingxiong signed with Nike and became Nike's spokesperson. This news does not even need to be transmitted to China through the media, because many Chinese people can see huge advertisements in the most prosperous commercial centers of their cities.

On the advertisement poster, Chen Yingxiong stepped on a football with his hands around his chest, his head held high, and his eyes cast down. Since these advertising posters are generally on high places like the walls of buildings, it really feels like Chen Yingxiong is standing high, looking down on all the people.

Next to it is the Nike logo.

Other than that, there was no word, but it showed Chen Yingxiong's domineering and arrogant, exactly the same as Chen Yingxiong in reality. However, the majority of his fans like this unruly fan!

This advertisement has appeared in all the large and medium cities in China, as well as Nike flagship stores, franchise stores, chain stores... various stores. It seems that Nike has really spared no effort to promote this hero in the minds of Chinese fans.

After so many years, Chinese football has finally produced a player that can be used. Of course, it must be praised.

All of a sudden, the media reported that "Chen Yingxiong Signed with Nike at a High Price", and this reputation has risen to a new level.

Taking advantage of this momentum, Chen Yingxiong and his agent team returned to China.

This time it was more than just one going home. Even going home has been brought down to the end of all his affairs. He has a lot of business events to attend. In addition to Nike’s business events, he used to have some endorsement brands in China. Now his reputation has increased, and other companies have to use his reputation to promote themselves.

In addition, it is the new signing endorsement.

And this time I want to sign with him is a Chinese company that has a very close relationship with football, and at the same time has a very high reputation in China, it can be described as a household name. The products of their company are seen everywhere in life, and they are often used.

※※※

"Golden voice?" Chen Yingxiong looked at Dracula in shock. "But to be the golden voice of that throat lozenge Golden Throat Throat Bao?"

Dracula nodded: "The golden voice of Liuzhou, Guangxi."

Hero Chen's mouth twitched twice.

He thought of the advertisement-Ronaldo, who was already obviously blessed, slowly raised his head in front of the camera, then held the packaging of the Golden Throat in one hand, grinning silly at the camera...

He thought of another advertisement-the Brazilian golden boy Kaka holding the golden voice throat treasure in one hand, grinning silly at the camera...

He then thought of another advertisement-the hero of Naples, Chen Yingxiong, holding a golden voice throat treasure in one hand, grinning silly at the camera...

He couldn't imagine anymore, he shivered. "Can you not sign it?"

"We have already negotiated." Dracula shook his head, he wondered why Chen Yingxiong was so resistant.

He once asked Chen Yingxiong about this matter before. He said that a Chinese company wanted to sign a contract with him and the price was not low. At that time, Chen Yingxiong didn't ask which one it was. He just listened to the offer and asked him to make a decision. He thought that Chen Yingxiong liked it very much...

"Uh……"

"Golden Voice has signed agreements with Ronaldo and Kaka two world-class stars. I think this should be an increase in your value..." Dracula explained his reason for choosing Golden Voice.

"No, this is a kind of degradation!" Chen Yingxiong didn't know how to explain this to Dracula. When he thinks that he is going to do that kind of ad with a grin and smirk holding the product, and then being ridiculed by someone, he wants to cry without tears... but wait?

advertising?

By the way, advertising!

The problem lies in the advertisement!

Why does Ronaldo and Kaka’s advertisement make people shudder and feel so stupid? Isn’t it because of that ad?

You are a golden voice throat treasure, and it does have a connection with football. For example, many fans actually keep throat lozenges, because watching football is a very throat-consuming thing. But if you don’t write an article in this area, you have to give the whole star a product grinning silly routine. It’s no wonder that the audience doesn’t accept it...

If you are your own endorsement of the golden voice... absolutely can not make such a giggle advertisement!

He thought for a while and said to Dracula: "It's okay to sign a contract, but I changed the conditions. I have to add a filming advertisement idea to the contract. I think about it, otherwise I won't sign it!"

Dracula froze for a moment: "Are you dissatisfied with their advertisement?"

"Have you seen their advertisement?"

"I've seen it..."

Chen Yingxiong's eyes widened: "Have you seen it? Have you seen it and you still think you sign!"

"I think it's pretty good..." Dracula was aggrieved. A celebrity holds the product and smiles at the camera. Isn’t this a normal, common and common way for celebrities to endorse products? Although it's a bit rigid, it's okay, right?

"Weak, okay!" Chen Yingxiong said angrily. "Be creative but not creative, and make something that is not produced!" Since Chen Yingxiong followed the Panda Cheese to shoot an advertisement in Egypt, and was extremely favored by the advertising director, he also has his own ideas about advertising.

He thought it was very creative like the Panda Cheese commercial.

"Anyway, you go and tell them that if I want to sign it is easy, change the contract and I will be responsible for the creative creativity, otherwise I won't sign, even if I pay the liquidated damages, I won't sign!"

Chen Yingxiong came up with a stubborn temper.

Dracula didn't say much, he just did, so he ran to find the person on the golden voice.

When the golden voice heard Dracula’s words, I suddenly felt that it was difficult to do-the publicity cost is so much. After signing you Chen Yingxiong, I have to go to shoot commercials. If there is a plot advertisement, please ask the director, please invite the photographer, please Don’t you need money for the mess of props, makeup, drama, and actors?

But Chen Yingxiong doesn't care, anyway, he just can't bear the advertisement of his product that smirks in front of hundreds of millions of TV viewers across the country. By then, his image will probably fall in price.

This is a matter of money and cannot be sloppy.

In the end, the two sides saw it for a long time and finally reached an agreement. Golden Voice made concessions, increased funding, and agreed to the terms of ad creative compliance with Chen Yingxiong's opinion.

But the premise is that Chen Yingxiong must first take out the creative book of the advertisement.

Chen Yingxiong felt it was too simple, he only gave his ideas to the other party in one night.

The creative idea of ​​the advertisement is actually very simple. It uses the relationship between the throat lozenges and the football match to make a fuss. Describing a fierce football match, the fans in the stands shouted vigorously, and then broke their throats. At this time, Chen Yingxiong appeared and gave the golden voice throat treasure to the fan who had broken his throat and couldn't make a sound.

It's as simple as that, but it's much better than the previous advertisements that stupidly hold the product and shoot the camera silly, and it is easier to make an impression.

The other party looked at it and gave it to a professional advertising company for evaluation. The operability is okay, and everything is okay.

The two parties held a press conference called "Chen Yingxiong Loves Golden Throat" in the Great Hall of the People, announcing that Chen Yingxiong has formally signed the Golden Throat as an endorsement for Golden Throat. The contract is two years. During the past two years, Golden Voice could use the image of Chen Yingxiong on certain occasions, but not after two years.

After signing the contract with Golden Throat, Chen Yingxiong's business is to shoot an advertisement for Golden Throat...

But this time it will take some time, after all, there is also a need to prepare for this advertisement. This is an advertisement from the plot, but it's not like before. It is said that Golden Voice asked Ronaldo to shoot commercials in the past. During the first phase of the Galaxy Battleship’s visit to China, during a squeezed break, Ronaldo took a special car directly from the hotel where the team was staying to the place where the commercial was filmed, and then set it on. The yellow-green golden voice jersey, holding the golden voice, looked up at the camera, smiled, and finished the work. After wearing the honorarium, I took the car back to the hotel where I was staying. The team is still resting...

While waiting for the commercials to be filmed, Chen Yingxiong took a break from a commercial event organized by Pulsating Drink for him. But this was also the last time he attended a pulsating business event. The cooperation between the two parties will end this summer. But it doesn't matter, Dracula has already found his next home, which is Pepsi, which is more famous than Pulse.

Pepsi has the habit of looking for football stars as endorsements, and Chen Yingxiong, who has a huge Chinese market as a backing, is naturally their goal.

Now Chen Yingxiong has defended the top scorer in Serie A and also crowned the top scorer in the Champions League. His net worth, popularity and commercial value have also risen. Small brands naturally look down on them.

To sign, they are all world-class brands.

Nike and Pepsi are just the first step.

Chen Yingxiong also has another ambition, that is, to help his father and let him travel in the sea of ​​commerce.

I think my father gave up his dream and tried his best to help his son realize his dream. Now that the son is rich, it is time for the father to realize his dream.