Hero of the Penalty Area

Chapter 11 How to Develop the Chinese Market (Third Geng, ask for a monthly pass!)

On the second day, the headlines in the newspaper were "Heroes said he obeyed the call of the Football Association." "The key to the hero's entry into the national team is actually in the Football Association." "The Football Association did not respond to the heroes!"

Of course the Football Association will not respond to the heroes, what can they say? Say "We are looking for Chen Yingxiong, but we ask people to apologize publicly first, they didn't do it"? Or "Chen Yingxiong dare to ask us to apologize publicly and then consider joining the national team. It is simply unorganized and undisciplined. Is there any national honor and patriotism in his eyes"?

These words are not impossible to say, and the pressure on the Football Association is even greater. Otherwise, why should they be low-key, low-key, low-key, low-key people dare not come forward to talk to Chen Yingxiong in person?

It seems that they also know that their demands are a bit too much, but it is obvious that the face of the official is more important. This kind of rigid thinking and perspective of looking at things will not get rid of every day. It is estimated that they will still be like this every day. I don’t know why...

After Chen Yingxiong kicked the ball to the Chinese Football Association, he didn't care about it, and he didn't need a response from the Football Association. He just wanted to tell the Football Association indirectly through the media-don't think I'm a bully!

What he did did made the Football Association particularly passive, and the problems that had been deliberately ignored by them before have resurfaced.

Anyway, the people of the Football Association owe the slightest favor to Chen Yingxiong.

At the same time, Chen Yingxiong's behavior has once again proved how "disobedient" he is. If such a person enters the national team, he will always fight against the Football Association, and it is estimated that no one can bear it. If the toss is bigger, it is estimated that everyone's jobs will be lost, so let him toss in a foreign country...Can we not afford to provoke and hide?

Of course, someone once suggested that Chen Yingxiong should be recruited into the national team to facilitate the management of him. Why? Because he neither plays in the country nor in the national team, the Football Association has almost zero management authority over him. Therefore, he can't control him, and he is not afraid of the Football Association. But if he enters the national team, isn't he a monkey pinched by the Football Association? Do you want to play as you like? Do you dare to offend us, don't you want to wear your national team jersey?

This proposal was quickly rejected. It was very simple. After being expelled from the National Olympic team, they all dared to hold a press conference and confront the Football Association. If people scolded the Football Association, would they still be afraid of the threat of the national team? If you are anxious, people will directly hold a press conference to announce your withdrawal from the national team, and then bombard the Football Association again...Aren't you in trouble to raise a tiger? This proposal is bad.

Let Chen Yingxiong into the national team, in case he can score a goal, it is very important for the Chinese team. If you want to take him again, I am afraid it will not move. When the time comes, he will have to cooperate to promote him as the top star of the national team... Isn't this training another ball tyrant?

It doesn't matter if the ball is dominant. Chinese football has always had a lot of ball dominants. But a ball tyrant who doesn’t listen to the Football Association’s words is unacceptable, and must be strangled in the infancy. Once the opponent is allowed to sit up, the Football Association will only be dumb to eat Coptis chinensis.

They feel like Ming Jing in their hearts...

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No matter what the Football Association thinks of him, Chen Yingxiong’s match against Evergrande at night is his third match for Liverpool, but this match has a special meaning for him-this is the first time he has become famous since he became famous. Race on the land of the motherland. The previous days of working hard in the youth team were ignored, and it didn't make much sense anyway.

Chen Yingxiong gave Hengda enough praise, and the Guangzhou media gave him a lot of face, making him a hero of Chinese football.

Some of these flatteries are even very nauseous, which naturally makes people uncomfortable to watch.

Evergrande’s center Chen Guofeng’s feelings for Chen Yingxiong are very complicated-as a Chinese, he also feels very happy to have a compatriot who raised his country's prestige in the European war. This kind of happiness comes from the heart and does not bring jealousy.

After all, Chen Yingxiong Chen Yingxiong is playing in Europe, he just appreciates, and there is no conflict of interest between him.

But when the news of Chen Yingxiong's entry into the national team was raging, Chen Guofeng couldn't sit still...

If Chen Yingxiong really entered the national team, his position as the main center would be basically gone!

This is the direct threat and the competitive relationship, and Chen Guofeng will no longer be able to treat Chen Yingxiong with that purely appreciative attitude.

Nowadays, looking at articles in the newspapers that praise Chen Yingxiong, he suddenly felt bored from the bottom of his heart...

Of course, Chen Guofeng didn't know that Chen Yingxiong had completely fallen out with the Football Association. At least it would be impossible to join the national team for a while... So in fact, he was just worrying about it.

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The evening game was broadcast live by Guangdong TV station and attracted the attention of countless people.

The reporters who interviewed at the scene even wore the latest Liverpool jersey with Chen Yingxiong's name and number.

Tickets for this game are divided into several grades, the lowest is one hundred yuan, the highest is two thousand, and there are three hundred, four hundred, six hundred, nine hundred and 1,500 yuan in the middle.

All the tickets have been sold out, there are not one left, and there are even people who buy tickets from the scalper party at a high price.

In addition to the reason why Guangzhou Evergrande is already very appealing in Guangzhou, Liverpool's own appeal and Chen Yingxiong's influence are also very important.

Guangdong is a place with great influence in the Premier League. Fans here have watched Premier League games for more than ten years, and many of them are loyal Premier League fans. Perhaps in other places, benefiting from the broadcast of CCTV, the fans of Serie A and Bundesliga are very large, but in Guangdong, the Premier League dominates.

Back then, Liverpool was too wide, so there were already a lot of fans in Guangdong.

In addition, now that Chen Yingxiong has joined again, even many people who have never watched the Premier League or Liverpool before have changed and become fans of Liverpool.

The crowded stands of this game are easy to explain.

Chen Xing is very happy with the enthusiasm of the Chinese fans. In fact, not only Chen Yingxiong has become popular these days, he is also very popular and very popular. Because Liverpool is regarded as the first giant team that the Chinese absolutely controls... Chinese owners are not uncommon. These years, Birmingham is the Chinese boss, but the giants are still the first. Although Chen Xing had nothing to do with China before, he didn't even go back to his hometown in Chongqing very much, but now he is happy to play the role of a Chinese, speaking very unskilled Chinese with Chinese reporters, telling about their family back then. The arduous journey of leaving home from China to Britain...

He did this not because he really loved China-China was still in the Qing Dynasty when their family came out-it was entirely because he wanted to make money from the Chinese market, and there was a name that loved Chinese to do this. It's more convenient and fair to make money, and you have to look much better when you eat.

The Chinese media are particularly adored and interested in two kinds of people, one is the real foreigner, and the other is the banana man. Chen Xing has a Chinese face, but speaks fluent English. From living habits to cultural education, he is all Western "Chinese", so he is particularly popular with them, and it can even be said to be them. The most ideal flattering object in mind. Succulent words can be put on Chen Xing's body, without any psychological barriers. Rich, family, high-quality, fluent in multiple languages, handsome, single...it is simply the most typical "high handsome and rich".

So in the past few days, many media have come to interview Chen Xing.

For the same reason, Luang—that’s Niang, he came to China, so he would naturally call him by his Chinese name—and he also accepted several media interviews, and he was well exposed in the Chinese media. A face.

Although they usually never talk about Chinese traditional culture, Chinese policy and politics in front of Chen Yingxiong, they only talk about picking up girls and football, but now in front of the Chinese media, they still praise China's reform and opening up, and China's reform and opening up. Traditional culture, China's economic development, Chinese food, beauty... and football.

"...Yes, yes, we definitely did not come to China this time to collect money. We want to establish a deeper cooperation with Chinese football and help the development and progress of Chinese football... For example, we intend to let scouts find some in China Potential seedlings, invite them to try out in Liverpool. If they perform well, they can sign with Liverpool’s youth team and become a member of the Liverpool family..." When he said this, Chen Xing looked polite and even Intentionally or unintentionally, she winks at the beauty reporter who interviewed him, and the little beauty who made her smashed and thumped in her heart. As for whether Chen Xing was on the bed in the luxurious suite of Chateau Star River Hotel that night, no one knows...

In short, Chen Xing and Niang are very satisfied with Liverpool’s China trip. They have gained a lot in business and have opened up the situation in publicity. There are many Chinese fans who did not watch the Premier League before and were not interested in Liverpool. Liverpool’s jerseys spend money to buy tickets to watch their training-although it may be a copycat jersey...

This shows that Liverpool has made the right move. In the next step, Chen Xing plans to open an authorized franchise store for Liverpool peripheral goods and jerseys in major cities in China. In addition, in accordance with the characteristics of China’s developed online shopping business, an online shopping business is set up specifically for Chinese fans, so that Chinese fans can directly buy a lot of Liverpool’s peripheral products online—although they will be sold in Chinese stores by then. , But I believe many people will definitely think that paying a high price for mail order a Liverpool jersey in the shop next to the Anfield stadium is more versatile and worth showing off.

Many teams generally can’t sell their jerseys in China? That's because their managers don't use their brains to study the special conditions of the Chinese market. If they can't adapt to the Chinese market, they can only be eliminated by the Chinese market.

Chen Xing naturally has great advantages to adapt to the Chinese market. First, he is a Chinese, and secondly, he has Chen Yingxiong. Thirdly, Liverpool itself is a giant. There are already a large number of fans in China, and he must start from scratch...

As long as Chen Yingxiong stays in Liverpool for a day, he can continuously make money from the Chinese market... and no one will say that he only pursues profit and is a black-hearted capitalist.

When he was constructing a wonderful blueprint for Liverpool's future in the Chinese market, he was awakened by a burst of great cheers. Looking down, the players from both sides have already played, and Chen Yingxiong is the first one to come out from Liverpool. The cheers just now came from him.

He had a yellow captain's armband on his left arm, so he was the first to come out.

In order to please the Chinese fans, Liverpool did everything they could to make some people who could not understand it called riding "too shameless".

Chen Yingxiong only played two warm-up matches on behalf of Liverpool, and he was able to wear the captain's armband. His appointment was not voted by all the players, and the coach did not let the coach decide. It was basically the meaning of the marketing department. The team only Being able to obey it—anyway, it’s just a captain’s armband, and it’s harmless—so in this way, Chen Yingxiong turned out to be the captain. Isn’t this a blatant favor of Chinese fans, or the Chinese market?

But let alone, this trick works pretty well.

When Chen Yingxiong came out with the captain's armband for the first time, there was a huge cheer from Tianhe Stadium.

"Hero!!! Hero!!!"

Chen Xing turned to look at Niang, his college classmate and team general manager was giving him a thumbs up.

Liverpool's China market development plan is going very smoothly!