hollywood billionaire

Chapter 55 Mad Decent

Author: TrojanRW

Chapter 55 Mad Decent

Han Yi raised his head and stood in front of him was Peter Benedek, who had been in a divine state today.

Next to Peter, Diplo, with dark golden hair, was looking at Han Yi. The real person looked a little tired and a little old, but it still couldn't hide Diplo's fatal attraction to women.

In terms of temperament and type, Diplo and G-Eazy are very similar, and they are both the "fuck boy" style that has been extremely popular in European and American society in recent years. They are casual and ostentatious, wild and unruly, and they all have a "can I sleep with you,

I'm not responsible” signal.

"Oh, man, it's awesome set."

Facing people with different personalities and identities, the way of greetings is naturally different. Han Yi raised his palm and put it in one place with Diplo's right hand. The two hooked each other's thumb, pulled their bodies closer, and patted each other's

Back.

"Oh, thank you, brother." Diplo pointed his hands at Dr.Dre, "Thanks for the inspiration of this legend!"

"Nonsense, I don't do traps." Dr.Dre also greeted Diplo in the same way, "But set is really exciting."

"Peter, I finally saw you today." Taking advantage of the greetings between Diplo and Dr.Dre, Han Yi turned his attention to Peter Benedek. Han Yi's face was still hanging on his face and couldn't tell.

A warm smile of any difference, but the look of looking at Peter Benedek showed a touch of playfulness.

A few days ago, when I talked to Jordan Bromley about Diplo's plans at the Grove Mall, he asked the lawyer to help me "refer to UTA's internal relationship with Diplo to recommend it."

Han Yi didn't find Diplo himself, and had to make a relationship through the line of a joint artist agency. He was not unclear. At the level of musicians, Diplo and UTA were not as strong as film and television actors.

If you want to recommend, any of the three giants can have the same effect.

The reason he did this was mainly to see where the newly hired legal counsel stood in the power structure within the UTA and what role he played.

I have to say that the test result was a bit beyond Han Yi's expectations. He originally thought that Jordan Bromley would be closer to Jeremy Zimmer or Jim Burcus, after all, these two people are active in

The real power figure on the table. But today, the person who led Diplo to say hello was Peter Benedek, who retreated to the second line.

Jordan Bromley's intention and the deep meaning behind this line are worthy of his careful consideration.

Did Jordan choose to bypass Jeremy and Jim because he deliberately avoided suspicion, or did he, as the core consultant of the music section, have an offensive and defensive alliance with Peter?

If it is the latter, the upcoming drama of United Artist Agency will be even more lively.

"Oh, sorry, Yi, the old man has nothing to do." He is still familiar with Peter Benedek style, and he must have swear words in his playful words, "But the key point is that I can still stay awake... Last time I met, I remember

You said you were interested in music, especially in the field of electronic music.”

Speaking of this, Peter Benedek patted Diplo on the back, reminding the latter that the topic was about to begin.

"So, I brought him to you as soon as I stepped down. Yi, let me formally introduce it to you - Thomas Wesley Pentz, the founder of the stage name Diplo, Mad Decent."

"Of course, Mad Decent, Major Lazer, Jack, Peter, I'm a long-awaited name to Thomas."

Diplo, DJ Mag No. 20th in the top 100 DJs in 2015... Of course, this list is a complete piece of rotten shit wrapped in gold foil. Whoever buys more advertising packages will be higher.

It is the only reason why the Belgian brothers hang high above the top of the list.

So, although Diplo seems to be in a good ranking, in fact, among the 19 people in front of him, at least 10 of them have achieved far inferior to him. The other 5 people are also in line with each other, only like

Only industry predecessors like Armin van Buuren and David Guetta who have been famous for many years are qualified to say that they are under control of their status.

It is not an exaggeration to call Diplo a top five in the world in the electronic music industry in 2016.

Thomas Wesley Pentz was born in 1978 in Tupero, a small town with only 38,000 people in Mississippi. Although he is from the Mississippi River in the deep south, most of Thomas' youth was in Miami.

Spent.

At that time, Miami had the most prosperous electronic music scene in the United States, where Thomas came into contact with Miami Bass and was captured by this hot rhythm of 108 BPM.

Next, both at the University of Central Florida in Orange County, Temple University in Philadelphia, and Delhi, India, Thomas began to be active on the stage as Diplo.

Since 2003, he has held a series of extremely successful electronic music events in the Philadelphia area. His rich income has given him enough capital to establish an art space that combines recording, video, gallery and music activities.

Mausoleum.Christina Aguilera, Shakira, and M.I.A., who completely changed the trajectory of his life, have recorded music works here.

On February 11, 2008, Diplo and M.I.A.'s popular single "Paper Plane" was officially released. It ranked 4th on the Billboard Hot 100 chart, and was nominated for the 51st Grammy Award for Best Singles.

This has allowed Diplo, as a single producer, to truly enter the mainstream music scene in Europe and the United States, and has also led him to a rapid development lane of thousands of miles.

Chris Brown, Lil Wayn and Busta Rhymes' Look at Me Now, Alex Clare's Too Close, Sia and The Weeknd's Elastic Heart are all produced by him.

In addition, Diplo has also released many popular phenomenal works in the past two years, "Dirty Vibe" collaborated with G-Dragon, CL and Skrillex, "Take There" collaborated with Jack as a member of the company and Kiesza, and "Take There" and "Take There" from "As a member of Jack, and "As a member of the company," and "As a member of the company," and "As a member of the company," and "A" from "A" from "A" and "A" from "A" from "A" and "A" from "A" from "A" and "A" from "A" from "A" and "A" from "A" from "A" and "A" from "A" from "A" and "A" from "A" from "A" and "A" from "A" and "A" from "A" and "A" from "A" and "A" from "A" and "A" from "A" and "A" from

"Where Are Now" sung by Justin Bieber has achieved great commercial success.

Of course, what really pushed Diplo's career to the top was Mad Decent, an electronic music brand founded in 2006, completely independent of the three major music groups, and in 2015, he joined DJ Snake and female singer M, with Major

The song "Lean On" released by Lazer is on the same label.

Even Diplo himself could not have imagined that this Punjabi-style Moombahton can achieve an unprecedented best result under independent channels and independent releases.

Including the top 40 Billboard Mainstream, Lean On top 28 lists and 52 lists ranked in the top 10. By November 12, 2015, Lean On had become a Spotify site.

The single with the highest viewing volume since has surpassed Ed Sheeran's "Thinking Out Loud" with 526 million streaming volumes, ranking first. It not only makes me a lot of money, but also makes electronic music and even music streaming media

, stood on a new level.

It should be repeatedly emphasized that unlike Dr.Dre's Death Row or Jimmy Yowen's Interscope, Diplo's Mad Decent is a real independent brand that is completely roaming outside the three major music group systems, and even channel distribution.

It has nothing to do with Universal, Sony or Warner.

Under such circumstances, Mad Decent was able to release popular singles and emerging musicians over the years, which has to be said to be an amazing achievement.

"Harlem Shake" that became popular on YouTube in 2012, as well as many singles by Alison Wonderland, Boombox Cartel, Dillon Francis, Herobust, Jauz, Slander, Troyboi and Yellow Claw, are mastered by Mad Decent.

This is also the reason why Han Yi has a special liking for Dipl in the list of electronic music artists of United Artist Agency.

The electronic music producer in front of him is not only the top 100 DJs with explosive live effects, but also a trendy entrepreneur who can sit down with him and discuss mergers and acquisitions.

The acquisition target? Of course it is Mad Decent.

"I heard that Mad Decent is still an independent brand now, which is really a great thing."

Han Yi targeted the record business segment of Mad Decent that controls the master copyright. He plans to purchase about 40-50% of the shares, or more, so that Mad Decent becomes a sub-label under the upcoming record company.

As for Diplo's distribution business segment that manages music copyright, he does not plan to do it now.

In 2016, the market for music copyright transactions was still in a relatively chaotic early stage. There was not much capital interested in purchasing music copyrights. Most artists who wanted to sell music copyrights were asking for a huge price.

Han Yi’s plan is that in terms of music copyright, we must start with a world-renowned legendary musician and anchor the market’s benchmark price with the acquisition price of this person, so as to facilitate the next series of copyright purchases.

For example, if you used $50 million to acquire Diplo's existing music copyright at the beginning, wouldn't Bob Dylan be overkill for 300 million?

Therefore, the correct logic should be to first deal with the copyright acquisition case of music Hall of Fame members such as Bob Dylan, Bruce Springsteen or James Brown, and use their price as the criterion and then squeeze other musicians downwards.

This way, Han Yi can reach a deal with the musicians at the most reasonable price.

"It's really difficult, and I'm just barely rushing to this day." Diplo's blood might be full of drugs and alcohol, but this did not make his smart business sluggish mind stutter. Peter Benedek's special introduction,

And Han Yi's casual inquiries have already formed a basic concept in his mind.

This capital tycoon wants to use cash to get a share of the pie from Mad Decent, who is at its peak.

Just so happens, this is my next plan.

Operating an independent brand does not mean Diplo's exclusion of capital. On the contrary, it is precisely because he wants to embrace capital with all his heart and gain as much favor as possible in the capital circle that Diplo has always insisted on allowing Mad Decent to operate independently, rather than following the three.

The Big Music Group signed a contract to sell the body.

Diplo knew very well that only by maintaining an independent position and a simple equity structure could he sit on the negotiating table face to face with the capital management company. Otherwise, the group that can be cashed in from the capital market will only be the group that has taken him into his pocket.

.

"It is not our original intention to enter this industry."

Han Yi smiled and patted Diplo's arm, throwing his point.

"One dollar today is always more valuable than one dollar tomorrow. While you are young, you should live as freely as possible."

"I can't agree more about this, brother."

Hearing Han Yi's words, Diplo stood up and laughed loudly.

In his last life, Diplo packaged his music copyright for $110 million in 2022 and revealed to the media the reason why he chose to cash out as soon as possible. All singles, including "Lean On", have indeed played in this number.

Amazing, but no matter what, the cashing of royalties is also a long process.

For a month, quarter, or fiscal year, no matter how loose the settlement terms are, music people always have to wait for a long time before they can see the funds earned, and they are earned in batches.

For celebrities who spend money like flowing money, receiving payments in batches and withdrawing money in one go is completely different concepts. If you earn $200,000 per month, you may spend it directly in less than the middle of the month, even if you can get the money all the time.

For thirty or forty years, I would have been living a difficult life every day.

But if they can get 60 million, 70 million, or even hundreds of millions of dollars at one time, even if they will never see the profit sharing in their lifetime, it will be extremely favorable for them.

Because in this case, celebrities have sufficient funds that they will consume for a while, which can help them become a capital force that is small but can actually get cash.

They can use this money to purchase assets or make other business investments. If the investment is done properly, they may be like George Clooney, a tequila brand that sells for one billion, completely crosses the class and becomes the official of the upper class.

member.

To take a step back, even if you put money in the investment fund account of a certain capital management company and do nothing, the wealth generated every year is enough for them to spend their lives happily.

This is the underlying logic of copyright transactions between capital and musicians.

Becoming a star only means that you have taken the first step in your career.

Grassroots - Celebrity - Superstar - Capital.

Once you open this path, if you cannot overcome the last level, you may retreat at any time.

So for musicians, what is the fastest way to raise funds and become a member of the capital circle?

Six words.

I will give you songs and I will give you money.

After the popularity of "Lean On", some capital institutions have begun to conduct preliminary contacts with the management team of Mad Decent, and Han Yi's appearance is neither too early nor too late.

Let's see what price he can offer.

"Jordan is your legal counsel, right?"

Han Yi asked knowingly.

"Yes...it's yours, too?"

When I put on the garlic, Diplo was not at all inferior.

"Yes, that's a coincidence. For the same lawyer, it doesn't take so many rounds to draft the documents."

“Verified.”

Diplo pretended to think for a moment, then asked.

"By the way, do you have any arrangements for this time next week?"

"Not yet." Han Yi shook his head and asked, "What's wrong?"

"Jordan and I happened to be together and have to review the contract documents of the Block Party tour artist lineup." Diplo pointed to Century City, which was hanging outside the infinity pool, "just in their office, if we have time, we can

Let's talk about it specifically there. You know, in the lawyer's office, it's easier to do anything, after all, they have a fax machine."

"Yes, they do have a fax machine." Capturing the key information in Diplo's words, Han Yi's eyes suddenly brightened a little. He even missed this key link.

Isn’t live performance the greatest charm of electronic music and the most important thing to attract money?

The Block Party Tour Music Festival held by Mad Decent every year is the most eye-catching live performance brand in the Diplo brand matrix. It has been held for eight consecutive years since 2008, and a large number of raveres have followed this around the world.

A series of performances.

As the name suggests, what Mad Decent wants to present for electronic music lovers is a small carnival that is as casual as a neighborhood party. Therefore, the Block Party Tour Music Festival is chosen in every city.

The venue is not too big, and it can accommodate 1,000-2,000 people at a small scale, and the largest is only a scale of more than 10,000 people.

In Han Yi's opinion, the ten block parties every year are interesting, but if a unified theme and publicity effect can be formed, after the tour of the United States, the ultimate electronic music festival of 30,000 to 50,000 people will be held in the large ticket warehouse.

It is truly a way to make full use of the brand value of Mad Decent and Block Party.

We were going to open a live performance company, and instead of building a new IP on its own, why not participate in the operation of a mature music festival?

The same logic may be extended to many music festivals.

For example, Excision's...

“When will the Block Party start this year?”

Han Yi asked while his mind was moving rapidly.

“The first game was July 30, at Fort Roddale, Florida. The second game was scheduled for August 6 and 7, and the venue was MCU Park in Coney Island, New York. The city and venue behind it are still final.

Confirm."

"Have you found a good financing institution?"

"No, Block Party has always been funded by us... Are you interested?" Diplo took a breath, and his eyes that seemed to be forever lazy also became energetic.

"My principle - since you want to cooperate, then cooperate to the end."

Han Yi blinked and chuckled softly.

"Block Party, then it should become a neighborhood event for residents of the entire city to participate."

(End of this chapter)