Hollywood Director 1992
#173 - Countermeasures
To ensure that "Final Destination" is a guaranteed success, we need to focus on the movie's promotion.
For the previous film, "The Blair Witch Project," the box office subsidy was 1.2 times the initial investment. Later, the publicity was done well, and the 'Blair Witch Incident' spread almost all over North America. Everyone knew that there was a murderous witch in the town of Burkittsville.
The alignment between the movie and the market also gradually improved through promotion.
Later, the box office subsidy slowly increased to 1.5 times, which also allowed "The Blair Witch Project" to break through 300 million in global box office.
After thinking for a while, Link called the company's management and summoned them to a meeting to discuss the publicity and distribution of "Final Destination" and increase the movie's popularity.
In its fourth week of release, "The Firm" earned $16.57 million at the North American box office, with a cumulative total of $123 million, once again topping the weekly box office charts.
However, the film's box office decline was significant this week.
Making it the worst-performing weekly box office champion movie of this summer's blockbuster season.
In addition, due to the delayed release of several major films, the total box office for all films released this week was only $54.75 million, far less than the previous few weeks and the same period in the previous two years.
This has also led to criticism from some filmmakers regarding CAA and "The Firm's" approach.
"The New York Daily News" published an article stating that "The Firm" and Paramount Pictures were suspected of monopolistic practices, which would hinder the development of the film market, and that the judicial authorities should actively intervene to investigate the illegal issues existing during the release of "The Firm."
"The Hollywood Reporter" commented that the Motion Picture Association of America (MPAA)'s silence in this process was condoning the illegal behavior of related companies, which was extremely detrimental to the entire film industry and also harmed the interests of all filmmakers.
The British "Guardian" commented that the recent Hollywood film market easily reminded people of Hollywood before the 'Paramount Decree' was issued in 1948, when the Hollywood film industry was monopolized by Paramount Pictures and other 'Big Eight' film companies, and it still is today.
Famous film critic Will Rogers commented in "The News" that the air of a free film market is fresh, while the monopolized film market emits bursts of stench. "The Firm" is a movie that exposes darkness and criticizes evil, but now it has become the source of evil, and reality is more ironic than the movie.
Some entertainment tabloids also reported that Tom Cruise is a Shoe Cult follower, and after the release of "The Firm," other film distributors were threatened by the Shoe Cult and had to postpone their releases.
Other tabloids claimed that "The Firm" was a terrible movie, with an actual box office of only tens of millions, but CAA and Paramount colluded to hype it up, spending tens of millions to create the box office numbers, making the box office data extremely inflated.
Under public pressure, several films that were supposed to be released later were released as scheduled.
In its fifth week of release, the blockbuster "In the Line of Fire," starring Harry Fordson, was released.
The film earned $27.35 million in its opening week in 2,340 theaters, successfully becoming the weekly box office champion.
This week, "The Firm" only grossed $6.58 million, ranking fourth in the weekly box office, showing weak performance in the later stages.
Ranking second was "Just Us," a fan-oriented movie starring popular singer Janet Jackson and rapper 2Pac, with a first-week box office of $11.19 million.
Ranking third was "The Wedding Banquet," a Chinese-language film produced by Guessing Pictures, with a weekly box office of $6.93 million.
Ranking fifth was "Jurassic Park," which has been in release for 12 weeks, with a weekly box office of $4.15 million and a cumulative box office of $315 million.
After this week's box office data was released, many people were surprised that "The Firm" only ranked fourth, and the box office of "The Wedding Banquet" also surprised many people.
No one expected that Guessing Pictures would release such a movie at this time, and even surpass "The Firm" in the weekly box office, entering the top three.
Some media outlets delved deeply into the movie "The Wedding Banquet," and the information they uncovered was even more surprising.
"The Wedding Banquet" is a gay-themed film produced by Good Machine Films. After Good Machine was acquired by Guessing Pictures, Guessing Pictures was responsible for the film's publicity and distribution.
The production cost was $750,000, and it was directed by the non-famous director Ang Lee. The movie's main actors are also Chinese, with almost no star actors.
"The Wedding Banquet" was shown in limited release in 7 theaters in North America two weeks ago, with a first-week box office of $134,000 and a daily box office of $19,000, which was an excellent limited release performance.
In its second week, it expanded to 426 theaters, with a weekly box office of $6.93 million and a cumulative box office of $7.06 million, almost 10 times the production cost, making it a blockbuster movie.
After this news was reported, people in the industry envied Link's good luck. The movies he made himself were consecutive hits, with extremely high box office returns. Now, the movies produced by the film company he acquired have also become hits, and he has too much luck.
What made people in the industry even more interested was that the low-budget "The Wedding Banquet" could actually surpass Tom Cruise's "The Firm" in this week's box office.
Originally, everyone thought that Link was going to lose when they saw "The Firm's" box office break $100 million.
The success of "The Wedding Banquet" gave many people who thought Link was going to lose some confidence in him.
Even in Las Vegas, several casinos have lowered the odds of Link winning.
From the initial odds of 1 to 11 for Link to win, it was lowered to 1 to 8.
"Damn it! Why would Guessing Pictures release a movie at this time, and even get so much box office?"
Tom Cruise said unhappily.
He is someone who doesn't like to lose, and he doesn't want to lose to a Chinese person even more.
Seeing in the newspaper that the movie under Guessing Pictures was a big hit, and Link also had hope of winning the bet.
This made him very uncomfortable.
"It's okay."
Sherry Lansing, chairman of Paramount Pictures Corporation, comforted him, "'The Firm' currently has a box office of $130 million, with an estimated box office of no less than $180 million and a global box office of no less than $300 million. The annual box office is expected to be in the top five. This is a very good result. It will be difficult for Link's new movie to reach this number."
Sherry Lansing is 50 years old this year. She joined Paramount Pictures in 1992 and became the chairman and CEO of Paramount Pictures, also the first female head of the seven major Hollywood film companies.
After taking office, Sherry Lansing proposed many film production plans to revitalize Paramount.
One of these plans was to build a series of Tom Cruise-style blockbusters centered on Tom Cruise, including last year's "Indecent Proposal," this "The Firm," and the "Mission: Impossible" series that is currently in preparation.
Tom Cruise's status in the industry has improved in the past two years, becoming a world-class movie star, which is also largely related to Paramount's support.
"Sherry, I know it's difficult for Link's new movie to reach $300 million in box office, but some things can happen unexpectedly. I hate surprises. I hope 'The Firm' will have a higher box office, so that Link's new movie will never catch up, can it?"
Tom Cruise looked up at Sherry Lansing with earnest eyes.
Sherry Lansing touched his cheek and said gently, "Don't worry, the company is still continuing to promote 'The Firm.' I will have them increase their publicity efforts to win more box office for the movie."
"Sherry, thank you!"
Tom Cruise hugged her waist and pressed his face against her lower abdomen.
After leaving Paramount Pictures, Tom Cruise called CAA President Michael Ovitz to ask about ways to deal with Link.
Ovitz told him not to worry, "The Wedding Banquet" is just a low-budget art film, with a maximum box office of tens of millions, which will not affect the box office of "The Firm."
In addition, CAA will continue to contact the media and increase publicity efforts, and the box office of "The Firm" will definitely increase next week.
Hearing Ovitz say this, Tom Cruise felt relieved.
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