Hollywood Drawing

Unlike the chaotic downtown of Los Angeles, the living environment here in the suburban Santa Monica Villas is much safer.

At the home of Todd McCarthy, the famous film critic of "The Hollywood Reporter", this film critic, who is known for his bitter and harsh words, stared at the TV in front of him in stunned silence.

---DC, by Wayne Greenberg! On May 15th, witness the miracle with you!

"Oh my god, that madman who worships darkness, what shocking masterpiece has he created again!!"

Thinking back on the trailer just now, Todd McCarthy, with his professional vision and experience, was immediately shocked by the language of light and shadow displayed in it.

The extremely contrasting colors set off an entire sad metropolis, which deeply impressed this so-called top movie viewing expert.

And using this unprecedented publicity method, this extremely exciting trailer in just 30 seconds was sent to tens of millions of people. This publicity and distribution initiative by Warner will definitely change all distribution after 1993. Company promotion methods.

This famous film critic knows that "Joker", an alternative and thrilling film, will become a super box office bomb this summer if nothing else happens!

With a "pop" sound, he turned off the TV that was playing the rest of the commercials, picked up the phone at hand, and dialed the number of another old film critic in Los Angeles.

The call was quickly connected, and before he could say anything, rapid breathing and words came from the other side.

"Todd, what did that kid do!? Damn it, that kid Wayne Greenberg released a demon. I was stunned by those pictures just now. In just a few dozen seconds, he concentrated almost all the people in North America. social problems..."

"Hey, hey! Kenneth!" Todd McCarthy had to interrupt the other party's long speech, otherwise there would be no way to discuss serious matters in a short time. "We feel the same way, damn, listen to me!

The two of us must contact Warner Brothers together, otherwise they will definitely not give priority to inviting film critics for internal previews, and we have to take the initiative to ask Kenneth. "

There was a noticeable pause on the other end of the phone. "You mean we go to their internal test screenings? Todd, this is difficult! Warner Bros. will definitely have to go through the test screenings themselves to ensure that there is no room for modification of the film before they invite us and the theaters before the film is released!"

This is a normal film release procedure. The production company will only invite theater companies, media and film critics before the film is released after its own film viewing experts have watched the test screening once or several times to ensure that there are no problems with the film.

Otherwise, if something unexpected happens during the screening, the film's professional reputation will face collapse. At least your own people have read it first, and if you are not satisfied with it, you can ask the director and producer to modify it. If you are really not satisfied, you can even ask the producer to re-edit!

"There is a way. It depends on whether you are willing to sell favors." Todd McCarthy dared to make this call, so he naturally had an idea to bypass Warner Brothers. "I remember you and Wayne Greenberg hit it off right away? Go find the director himself. He is the leader of this project. The producer is just a decoration!"

He may not remember other things clearly, but he remembers very clearly that Kenneth Turan and the director hit it off immediately and had a great conversation at the party.

It wasn't a good idea, especially for Kenneth Turan, and again it was met with silence on the other end of the line. Kenneth Turan knew that as long as he went to the director, it would not be a problem.

But the price you have to pay is that no matter how good the quality of the film is after it is released, you must sing his praises and spare no effort. This is the default rule, and Warner Bros. does not even need to publicize him!

"I agree, I will call Wayne Greenberg tomorrow." Before he could be happy, Kenneth Turan's words came over again. "I can't let myself pay the price. Since I can't help but want to watch the movie in advance, the movie review you publish in the "Hollywood Reporter" must be in step with me!"

"No problem, that's settled. I believe his new film will have a hurricane-like impact on Hollywood, which is now severely streamlined!"

After saying that, he hung up the phone, ignored the Super Bowl, which he only watched half of, and walked directly to the computer in the living room.

Todd McCarthy has never been a pedantic and old-school film critic, and his ability to accept new things may be better than that of most young people in North America.

As the big head display entered the startup interface, the host made a "buzzing" startup sound. He skillfully opened a new gathering place for online movie fans. On this newly discovered website, there are a large number of die-hard movie fans.

‘Internet Movie Database (IMDB)’ is an online database about movie actors, movies, TV shows, movie stars and movie productions that he accidentally discovered.

The influence of this website is still growing rapidly. IMDB's information includes a lot of information about the film, including actors, length, content introduction, ratings, and the most important comment area, and allows movie fans to rate the movie themselves.

Sure enough, the simple information about the movie "Joker" has been included on the website. Todd McCarthy skillfully clicked on the discussion board and joined in as an ordinary movie fan.

First, he skillfully left a paragraph of his own words in the comment area of ​​the film.

"To what extent have the social classes in this society become solidified? It has reached the point where everything you can pick up can be used as good movie material! As a result, great directors like Wayne Greenberg were born in Hollywood. Let’s count down a few of the films he created. In the film, all the people at the bottom express the most likely choices: struggle! Accusation! Madness! Absurdity! Distortion! The other dark side of these people’s hearts..."

This Super Bowl halftime ad show may be just a fresh sense of excitement and expectation for the public. But the impact on all practitioners in the circle is far more than that.

Also watching the TV dumbfounded was the main competitor of "Joker", the director and producer of "The Last Day" Renny Harlin.

On the day of the Super Bowl, which is known as the most important unofficial holiday in North America, Renny Harlin could not take his eyes away from the TV for a long time. He just wanted to take a look at the result of the game. Unexpectedly, he watched the halftime show just after it started. Here comes the trailer for such a movie.

Just from the trailer that had just been played, he could tell that Paul's words were correct. This is definitely more than just a simple R-rated film like before. The quality of this film is far better than the two previous small productions.

Especially the metropolis shown in the film, in just a few dozen seconds, the atmosphere and atmosphere that he, an old producer, was addicted to, had an emotional resonance. This is simply terrible!

As a competitor at this moment, Renny Harlin also had to express his admiration for the director, and had to admit that the young man Wayne Greenberg had reached a stage of perfection in the use of his own style.

Such an alternative super commercial film is actually my competitor!

And even if he wanted to avoid it now, it was already too late. Considering this, he couldn't help but pick up the phone in his hand and dialed Paul Turner's number.

After the call was put through, the two of them were silent for a while, with only each other's breathing reminding the other that they were listening.

"Renee, you see. The person who came up with this plan to promote the film is a genius. The publicity department of Warner Bros. is really amazing!"

"No, Paul!" Renee Harlin directly interrupted the other person's sigh as he leaned weakly on the sofa. "It's the quality of the video, damn, you got it all right!"

Listening to the producer's feeble and irritable voice, Paul Turner knew something was wrong. No matter what, the producer couldn't admit defeat before the film was released. "The End" might not be as good as the other film's quality, but its box office performance What it will be, we really have to go through market testing to know.

What if the other party’s film only has a good reputation among professionals, but fans don’t accept it? It's not impossible. There are many films that are either well-received or not well-received. This is not a reason for the producer to collapse first.

Sony Columbia deliberately put the film in the summer of 1993, just to make this year's performance better. If they had known this, they might as well have released it earlier during the Christmas period.

"Lenny, no movie company has ever been so extravagant as to advertise on the Super Bowl. It's hard to say how effective it will be." After a pause, he continued: "It doesn't matter if the quality of the trailer is overwhelming. Maybe this will happen." It’s the essence of all his films! There are many big films that audiences don’t buy!”

The other party's words gave Renny Harlin some reminders. Now he not only has to hope for a miracle to happen, but he must also take the initiative to do something. He cannot easily crush himself by watching the other party's videos.

He hung up the phone without continuing to listen to the Colombian distribution executive's consolation.

There are some things that he has not told Paul yet. He knows that after watching the sample film, Warner Bros. directly adjusted the importance of "Joker" to "The Fugitive" starring Harrison Ford, with Julia Roberts, Dan Before "Gannet Assassination" led by Zell Washington!

This production, which was by no means of high importance, has become the top priority of Warner Bros.'s summer schedule. Again, there are no secrets in Hollywood, it just depends on whether you want to know them or not.

It just happened that Renny Harlin had been paying attention to the other party. Before seeing the trailer, it was nothing. After seeing it, he could only feel a sense of despair spreading.

This short 30-second DC dark storm instantly swept across North America and four other English-speaking countries at a speed that no one could have imagined.