Hollywood Drawing

"Hollywood Drawn()"!

"I have a marketing plan here."

Wayne narrowed his eyes slightly to cover up his recollection. However, he still nodded towards Thomas Mendes, indicating that he did not deliberately want to interfere with the other party's own work.

"I don't know much about the various competitions on the scale of movie screenings. Even Jimmy thinks more about it than me, so I don't worry about how to deal with each other."

Thomas Mendes understood that he was afraid of overthinking. After all, the two parties could be said to be in the honeymoon period. He picked up the coffee on the table, smiled and said: "It's okay, Wayne, if you have any ideas, you can just say it. Even if the plan is not very mature, the PR department can still give it a try.”

"Okay, then I'll just tell you."

He took out a cigarette from the cigarette case and lit it. He began to reminisce and said: "In my understanding, if a movie of acceptable quality wants to get more box office, it must be indispensable. Large-scale publicity and marketing.

This is like a special product. Publicity and marketing is to advertise the product so that more potential consumers can understand the product and become familiar with its functions and functions. "

These few words of his immediately aroused the interest of Thomas Mendes. Yes, movies can be said to be a commodity. Unfortunately, there are only a few directors who can see through this. More than 90% of directors are clinging to those damn arts.

But none of them have ever thought that if a movie cannot generate any profit, how can anyone invest in it? In other words, if a film director's films cannot bring profits to the production company, how can anyone ask him to make a film?

From this alone, the distribution executive understood some of the secrets of Wayne's success. This director is so clear-headed that countless people are praising the artistry of his films, but he himself always thinks about creating profits.

So no matter how artistic the content of the film shot by this young director is, how full of personal style the production technique is, the dark core of the story, and the analysis of countless social problems and distorted human nature, in his eyes, the film will always be a commodity.

Only by finding ways to get more people to accept the purchase of this product can it be possible to talk about art, ideas or other things.

Wayne pulled the ashtray in front of him, tapped the burning cigarette with his fingers, and continued: "When it comes to marketing and promotion, I don't know much about it, but I can tell from "Joker" and "Jurassic Park" After the sale, I made a summary.

That is, if you want to get more box office, or let more people buy this product, you must be able to cause a hot spot in society. Whether it is a good hot spot or a bad one, there will always be more people because of it. Walk into the theater for reasons such as following trends and curiosity. "

His few words made several people in the office nod. To put it bluntly, movie marketing and promotion is an act of trying to create topics, create hot spots, and attract public attention.

People who went to see "Jurassic Park" were not watching the protagonists or the storyline, but the whole family went to the cinema together to see the lifelike dinosaur.

So at that time, there was a wave of archeology in North America. The whole society, whether it was children in elementary schools or adults in society, were constantly discussing the topic of dinosaurs. This was a hot social event.

Not to mention "Joker", the announcement was arranged by Thomas Mendes. The special provocative nature of this film has caused all strata of society, full of contradictions, to watch the film crazily, except for a small group of wealthy people, and it has caused huge discussions after watching the film.

"But, Wayne." Looking at his client puffing away his smoke, Jimmy asked very curiously: "You mean, "Return of the Clown" will also trigger social hot topics? But this is just a pure horror movie. , even if you want to make a fuss about the educational issues in the film, it’s not very realistic, right?”

"No."

Smiling and shaking his head, Wayne suddenly put away his smile and said in an extremely serious tone: "It's a horror movie. The biggest selling point of this product is that it's scary and scary. Isn't that right?

I wonder if there is a possibility that someone was scared to death by watching a horror movie! Will this attract more attention? If there is a trend that this film will be banned immediately because it scares people to death, will more people become curious and rush to find out while the film is still in theaters? "

At this point, Thomas Mendes understood how to operate. He couldn't help but slowly perfect the plan in his mind. This can be said to be a very feasible marketing plan.

"Wayne, you don't need to take care of the rest, leave it to the public relations department and the company's media." The distribution director pursed his lips and said: "The person who is going to die, the follow-up media public opinion guidance, and the creation of tension are all important to None of us are the problem.

As long as the plan can be executed smoothly, it will definitely cost tens of millions of dollars to achieve tens of millions of dollars in marketing effects. These things are not difficult to operate. "

To put it bluntly, this is still the same as online viral marketing, but it is a simplified version. The online communication channel is replaced by various media channels.

In essence, just like "Blair Witch", it "cheats" more popular movie fans into the cinema.

But there are some differences. The reason why "Blair Witch" is flooded with saliva is because the secret was revealed as soon as it entered the theater. Everyone who watched it will have a feeling of anger that they were deceived by the film director.

"The Return of the Clown" is different, because this is essentially a high-quality horror film. As long as there are no stupid accidents when the plan is implemented, no one will doubt its authenticity.

"Okay, then I'll leave the follow-up questions to you." Wayne nodded assuredly. For a big capital like Warner Bros., there is no such thing as a bottom line.

In order to cause greater repercussions, they may even go to excess, but that is not their thing to worry about.

Seeing that the two of them had finished their discussion, Jeff Robinoff asked with concern: "How is the preparation for "Batman" going? If you have any questions, you can contact me at any time. This project is the highest investment that Warner Brothers has made in recent years. There must be no problems in a film."

"The preparations went very smoothly. Tim Burton is a good producer. Now he is keeping an eye on everything from prop production, special effects communication, actor training, etc."

Speaking of which, Wayne paused and remembered the bad experiences he had last time filming in New York. "The main filming location is still in New York. After all, the advantages there are too great, and it is unrealistic to shoot on all sets. In addition, we will also go to Hong Kong to shoot some scenes, which is more convenient for Asian actors there."

Jeff Robinov nodded with satisfaction. "You can discuss this with Tim Burton, but you have to give me an approximate time for completion as soon as possible after filming starts. The investment in this project is too high, and publicity must start as soon as possible."

In fact, Wayne did not say everything. In his mind, if communication with New York was not smooth, or there were other restrictions on filming, he would immediately abandon the plan and would never waste time in New York.

With the production funds he has, the cost of personnel and props will not be too much. He will immediately tighten his belt, try full green screen shooting, and synthesize all the images through post-production.

This idea is absolutely crazy. Even if there are hundreds of millions of production funds, even if you tighten your belt and budget carefully, there is a high probability that it will end up overspending. Otherwise, Wayne would not pursue awards and would have eaten the first crab for the convenience of filming.

"Okay, that's it for today. If you have any questions, please feel free to contact me."

After talking about business, Wayne shook hands with several executives and walked out of the Warner Building with his assistant and agent.

Compared to Friday, which is still a working day, as soon as Saturday morning started, there was a bustling crowd of moviegoers in the theater. Most of these people came to watch because they saw Warner Bros.'s promotional ads.

'After "Joker", director Wayne Greenberg has another blockbuster work! ’

‘Adapted from Stephen King’s 1986 national bestseller, the classic story comes to the screen! ’

Such a simple slogan, coupled with a simple movie poster, can be seen everywhere on outdoor billboards in Los Angeles. This is not an isolated phenomenon, it is the same situation in almost every major city in North America.

There are many conventional publicity methods like this. Since the film was released yesterday, various promotional soft articles have appeared in the entertainment sections of major newspapers and film-related magazines and print media, as well as publicized publicity by major film critics. Movie recommendations.

Although the CNN TV station owned by Warner Bros. is not comparable to the four major North American TV networks, the highly rated CNN daily news report is followed by a 30-second trailer for "The Return of the Clown".

After entering Saturday, the first-day box office of the movie also gave Warner Bros. confidence. Even professional TV stations such as HBO and TNT began to have information related to the movie.

Both Wayne and Warner Brothers know clearly that no matter how different the content of this film is, it is still a genre film, so all available means must be used to attract movie fans as quickly as possible. cinema.

At least in the first three to four weeks of the film's release, it will quickly absorb all the potential box office. The uncertainty of this kind of horror film is too great. As long as the box office plummets, the theater alliance will inevitably reduce the scale of screenings on a large scale.

It is basically impossible for this film to stay in the theater for more than half a year like "Forrest Gump".

Even Wayne's goal is very clear. The first purpose of making this simple and easy-to-produce movie is for money, and then to maintain his image of continuous success, enhance his status in Warner Bros., and have a big production in the future. Absolute say in big investments.

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