Hollywood Drawing

The second half of the Super Bowl on TV has gradually come to an end. San Francisco leads the San Diego Chargers by a big score to the end.

Even through the TV signal, you can feel the fanatical atmosphere at the scene. When it was announced that San Francisco 4 won the Super Bowl MVP, the screams from the scene were transmitted through the TV to thousands of households in North America and even the world.

"I'm afraid it's more than just the film rating."

Cheers were still coming from the TV nearby, but the two people in the office were not in the mood to watch the game at all and didn't even take a look. John McTiernan leaned on the sofa and looked at Townsend Roseman through the smoke of his cigar.

He slowly recalled the thirty-second trailer and tapped his fingers on the armrest of the sofa. "Wayne Greenberg didn't just remove the large-scale shots that he is extremely good at just for the sake of the film's classification, just to reach a wider audience."

Obviously, as a producer and director, he saw something more in it, as well as the greater ambition of that young man.

"Townsend, I wonder if you've noticed." John McTiernan's eyes narrowed and he continued in a dull voice: "Compared with his previous works, this film is closer to the taste of the mainstream market.

Although the film clips are only a quick glimpse, there is no shortage of popcorn elements in them, including intense action scenes, grand special effects scenes, thrilling car chase scenes, and the most explosive scenes that can cause fans to cry.

What does this mean? You know, even in "Joker", which caused a global movie-watching frenzy, he did not add these elements. He purely relied on story, emotional resonance, and sense of substitution to win. "

Townsend-Rossman nodded. This is also a point that cannot be ignored. It can be said that in order to please more fans, the other party has also made great changes to its own production style.

No one can ignore that Wayne Greenberg has made rapid progress step by step in one film, from the slightly naive "Happy Death Day" to the "Joker" that embodies his personal style. This young man is almost in black In the field of film, he has climbed to the threshold of a master very quickly.

Obviously, everyone in the industry now recognizes his achievements in the film noir genre.

But the other party is obviously not satisfied. On the premise of maintaining a strong personal style, he is actively moving closer to the mainstream commercial field in order to seek to make the coverage of the work wider and reach a larger audience.

"Huh." Townsend-Rossman took a puff on his thick cigar and exhaled a large cloud of smoke. "We don't have to wait for the preview screening of "Batman Begins," we must take action before then! Warner Bros. will definitely take advantage of the popularity of the Super Bowl and take advantage of this momentum to launch a large-scale publicity offensive.

If they are allowed to increase the reputation, I am afraid it will become like "Joker" two years ago, crushing the entire theater market with unparalleled power. "

These are all to be expected, and if Townsend Rothman were a Warner Bros. executive, he would not let go of such a good opportunity.

"What are you going to do?" John McTiernan looked at his gloomy face and blurted out in surprise. "Warner Bros.'s promotional advantage for "Batman Begins" is too obvious. Even if it only relies on the Super Bowl and the popularity of "Joker", it is enough to give movie fans enough to look forward to."

With both films releasing on the same day, fierce competition is certainly inevitable with a collision already confirmed.

He understands that even if he does nothing, Warner Bros. will definitely not let them go. They will still splash the dirty water that should be thrown on them, and they will use the same methods. These are almost the most common things in the industry. means.

As the producer of "Die Hard 3", he is more troubled than anyone else now. The publicity advantage of "Batman Begins" is too great. Now he only hopes that when the film is released, his film can withstand the pressure and try to seize some market share under the power of the other party.

But this executive from 20th Century Fox obviously has more ideas to control the momentum of competitors, which makes him very curious and looking forward to it.

As long as you can cause a little trouble to the other party, you may be able to increase the box office of your film. Everyone understands this truth.

"You don't have to get involved in this!"

Townsend-Rossman stood up, walked to the TV and clicked it, turning off the chattering screen. "As long as you ensure the quality of the finished film of "Die Hard 3," leave the rest of the promotion and distribution to Fox."

"No problem." John McTiernan was very confident when talking about his film. "Believe me, Townsend, this film will definitely be an outstanding commercial film. Even if we compete head-on with each other, we will not be easily suppressed."

The two exchanged a few more words about film production before ending the discussion.

After John McTiernan left, Townsend Rothman stood in front of the window and looked through the wide glass in the direction of the Warner Bros. Building.

He couldn't just watch as his competitors launched a publicity campaign without any scruples. We were all one of the giant Hollywood companies, so we must have the necessary means without touching the red line.

In his heart, Townsend Roseman had the same idea. Even if he caused more trouble for the other party, it would be better than doing nothing himself. It is the most unreliable way to pin all your hopes on the choice of popular movie fans after the film is released.

Constantly thinking of ways in his mind, he walked back to the back of the work, sat down and directly picked up the phone and dialed a number himself. "Hello, this is Townsend Roseman, yes, it's me..."

The Super Bowl commercial, just as Warner Bros. expected, caused a big sensation and once again caused a big discussion among North American audiences.

On the day after the Super Bowl ended, countless families who watched this event on their TVs had enough interest and expectations in the film "Batman Begins."

Wayne is no longer a nobody, especially among young people, his name is definitely famous.

Among them, the main contributors to the box office, there is a saying that has long been circulating, "Wayne Greenberg's productions must be high-quality!" This sentence is not just a saying, but one of his films has had a huge impact. The film has created a strong reputation and trust among movie fans.

This Super Bowl halftime show also made many people and the media pay attention to the ongoing screening of "The Return of the Clown". This horror film, which can be said to be a record-breaking one, is still slowly absorbing box office figures with a screening scale of 150 theaters.

Warner Bros.'s idea is simple. It is enough to ensure that the film is still shown in theaters until the Oscars begin. The purpose is to be nominated for Oscar awards.

As long as this goal is achieved, they will immediately operate the film's offline market across the board and sell the film's global TV series premiere rights, peripheral licensing, etc. at a high price. There is also the most profitable video tape market, which will also create even more amazing revenue for Warner Bros.

"The Return of the Clown" has been in theaters for four and a half months. According to the latest box office figures released by the media, in more than 80 regions in North America where it has been screened twice, it has grossed more than $650 million.

When other people see this set of numbers, they can at most sigh. Wayne Greenberg has once again created brilliance. Most people have gradually become numb to the high box office of his films.

The name Wayne Greenberg equals success, and this saying is increasingly recognized by more and more people.

But there was a fat man who saw the statistics in the "Los Angeles Daily Entertainment News" and had a different view. He was much more excited than normal people.

He knew very well that a very large part of the North American box office of "The Return of the Clown" had to be accounted for in the marketing plan, otherwise there would never have been so many passerby movie fans who walked into the theater out of curiosity.

Without that marketing plan, this horror film would not have become a trend among young people. In order to show their courage, they would form gangs and watch it repeatedly.

"Are you sure everything is done?"

The night was getting late. In the Miramax manager's office, Harvey Weinstein put down the newspaper in his hand and asked his brother who had just come in worriedly.

Bob Weinstein sat on the sofa, nodded and said, "It's okay. Everything has been arranged. Now it's time to see the effect of the program in these two days. Subsequent promotional activities will also be based on the effect of the program." to adjust.”

After speaking, he raised his wrist and glanced at the time. He leaned his upper body forward and stretched out his arms, turning on the TV that had been prepared long ago.

Seeing his brother's actions, Harvey Weinstein also walked out from behind his desk, also sat on the sofa, and turned his attention to the TV screen. ABC TV's late-night exploration program has just begun.

Most of the documentaries on this kind of late-night exploration program are specially shot. In order to achieve ratings and advertising fees, those so-called real documentaries are almost all specially commissioned to investigate the preferences and curiosity of the audience. Made.

After two commercials, a voiceover was inserted as soon as the screen started. "This was cut out from a video recorder picked up by a farmer in the woods. Part of the video tape is intact, and the rest is still being repaired urgently."

The screen turned, and in the somewhat shaky footage, three college students appeared questioning the residents of the town. Several town residents have frequently mentioned that many people have mysteriously disappeared in the town over the years, and everyone suspects that there is a scary girl named Blair...

After the camera cut away, three young people with strong curiosity entered the mountainous forest where the Blair Witch might exist.