Hollywood Drawing

The AMC chain of theaters in the Santa Monica Business Center is still bustling. The bustling crowd seems to have ignored that lunch time is about to enter. People lining up to enter the theater to watch the movie are almost all excitedly discussing the plot with their friends.

Matthew Webb, who had just entered the cinema, had to watch the screening of "Die Hard 3" for a while, so he turned around and walked out of the cinema. After Peter Imre checked the ticket, he pulled him aside. Hiding from the theater staff, he whispered:

"There's almost no one watching over here. If the movie isn't interesting, I'm sneaking over to you. Pete, you know, I'm a Bruce Weasley fan, not a traitor."

"Okay, I will forgive you this time. The screening time of "Batman Begins" is very long. Your side will definitely finish it first. If you come to me secretly, you might be able to see the final battle scene."

Peter Imre waved his hand and followed the crowd into the cinema.

Whether it is North America or China more than twenty years later, it has never been difficult to change the screening room after the movie starts. There are only a few people in a theater, especially when a hit movie gets busy, there are almost no people dedicated to it. Staring at the theater, it is common for customers to change theaters to watch movies privately.

In the end, the only thing I had to worry about was the projection mode. Because of the emergence of 3D, it was impossible to watch without glasses, so this phenomenon has been reduced a lot.

In the large screening hall that could seat a hundred or dozens of people, the lights on the ceiling were extinguished one by one, and the opening advertisement appeared on the large curtain. Since there were mostly teenagers in the cinema, these children were chatting and discussing the movie with great interest.

After the routine pre-title commercials passed and the film entered the official screening, a low soundtrack sounded first, which, combined with the seemingly irreversible darkness on the screen, instantly attracted everyone's attention.

The chatter slowly died down, and Peter Imre also suppressed his excitement and watched the bats appearing on the screen with the low background music.

A bunch of lights that look like those used in stage plays are turned on, shining on the groups of bats. The cold orange light and the surrounding black fog, combined with the sudden change of the violin sound in the background music, make people feel like this at the beginning of the film. A feeling of being out of breath.

"Sure enough, Wayne Greenberg's movies can only be best enjoyed when watched on equipment in a theater."

Peter Imlay couldn't help but admire that this feeling of being deeply involved in the atmosphere of the film is definitely not something that can be experienced with video tapes.

Without any verbosity, as soon as the camera switched, it started directly talking about Bruce Wayne and Rachel's teenage years, which immediately attracted the attention of movie fans.

The two movie theaters showing two movies at the same time had two completely different atmospheres at this time.

Although "Die Hard 3" only had a few viewers, it was not quiet at all. There were two couples watching the movie, eating popcorn and chatting, as if they were watching TV in their own living room. .

The "Batman Begins" next door is exactly the opposite. Except for the first few minutes of the film, there are some bright colors. Since the story reaches the murder of old Thomas Wayne and his wife, the theme tone of the film has completely darkened. .

There were no less than 150 people in the hall, who were watching the movie quietly all the time. Even the movie fans who came with friends had no desire to discuss the dark and serious storyline. They just wanted to focus on what was going on. Down story found on.

It is also a summer season with a large investment and a large production. Even if you watch a movie while chatting, it will not affect the viewing experience. The other one, from the very beginning, used the director's good method to draw the audience's attention into the story.

It can be said that "Batman Begins" is full of darkness and seriousness even in sunshine. From the beginning, it has used profound themes to guide the audience's thinking, and at the same time, it also allows the audience to follow Batman as he grows up.

How much impact does losing one's parents in childhood, coupled with inner fear, have on a person? How do normal people come out of the shadows? If a superhero loses his direction in life, will he be as fragile as ordinary people?

There are too many issues that people are looking forward to, so fans are not willing to waste even one second of footage.

"Hey, when did you come here!" Peter Imre was tired of looking at him. He was about to change his position when he spotted his good friend sitting on the steps.

The film has reached the end. It can be said that there are no peeing spots in the entire film and basically does not give movie fans a chance to breathe. Although the plot advances according to the timeline, the editing is very compact.

"Shh!"

Matthew Webb stared at the big screen, put his finger in front of his mouth, and told his friends to keep their voices down. "I came here about ten minutes ago. Well, I regret it. "Die Hard 3" is good, but it's just an ordinary summer popcorn. It's not new at all. It's boring."

Peter Imre shrugged in the dark. His favorite film was recognized by his friends, which gave him an inexplicable feeling of pride.

Perhaps this is the joy of sharing.

The whole movie lasted nearly two and a half hours. When Batman took the card on the big screen, jumped up, and soared into the sky of Gotham City, before the lights on the ceiling came on, a violent bang sounded in the darkness. applause.

The thunderous applause lasted for five minutes, until theater staff came in to urge the movie fans to line up to leave.

"How's it going?" Peter Imre and his friends walked out, puffing out their chests proudly. "I'll tell you, you can't go wrong with a Wayne Greenberg movie. Oh my god, this is the best superhero I've ever seen. Did you notice the Batmobile? That's so cool! "

Matthew Webb nodded involuntarily, recalling Batman's equipment in the film with a look of longing. "Yes, there are also Batsuits and Batarangs. Oh my god, they are so cool. If only I could have a set of equipment like that!"

The state of the two of them represents the thoughts of most young people. From the moment they walked out of the movie theater, the most discussed thing among these impatient children was the equipment.

Obviously all this is in Warner Bros.'s calculations. According to the analysis of the marketing department, this film has broad peripheral prospects, which is different from Wayne's previous films.

"Joker" is the first particularly successful comic character. Although its achievements are at a historical level, there may not be many derivatives. Most of the offline profits are from copyright operations and video tape sales and rentals.

Batman is different. According to the research and analysis of the marketing department, the profitability of this kind of superhero movie, especially the superhero that is most familiar to movie fans, if it is run well, will definitely not be lower than that of animated feature films.

As soon as Peter Imre and his friends walked to the theater lobby, they saw the surrounding shops surrounded by crowds. They might have ignored them before watching the movie, but after watching the movie, the two of them changed directions almost at the same time and walked towards the theater. Peripheral shops.

The small space of the store was crowded with people. The Bat suit, mask, cape, Batarang, and even the Batmobile that appeared in the film were parked in the middle of the store. Countless young people were looking at them with fiery eyes. Staring and watching.

"It's a pity that even if we spend all our pocket money, we can't afford this car." Matthew Webb looked at the bright price tag above. The sky-high price of US$250,000 is an astronomical figure for a teenager. .

"Are you interested in this car?" The clerk, Simpson Terry, waited until there were fewer customers and walked up to the two people and asked with a smile. "This Batmobile is what the crew used for filming. It is not for sale, so we put a sky-high price on it."

He was right. It only costs a thousand dollars to buy a used car these days. The reason why a prop car is priced at 250,000 is because it doesn't want people to buy it. Putting it in the store is just a gimmick to attract customers. of.

"Well, if you really like cars, we have a full-scale model tank here for only $29.9. Of course, you can't drive this car!"

"Sir." Peter Imlay took one last reluctant look at the car, turned to the store clerk and asked, "If I buy a complete set of Batman equipment, will there be any discounts?"

"Of course, if you want a set, armor, cape, mask, darts, you can take them away for $199."

After calculating the pocket money in his pocket, Peter Imre reluctantly nodded. "Yes, sir, I want a complete set of Batman equipment. Please find one that suits my body shape. By the way, give me the tank model too."

Matthew Webb looked at his friend with envy. He had very little pocket money, and he was not in the habit of saving money, so he couldn't spend so much money at once. In the end, he just bought a car model.

When the two of them were holding a lot of things and preparing to leave the theater and go home, they heard a domineering voice coming from the store. "I want this car for $250,000? If it still drives, no problem!"

The young man who spoke was probably less than thirty years old. As soon as he finished speaking, he immediately attracted everyone's attention, and everyone looked at him with envy.

"Okay, sir, please wait a moment." The clerk, Simpson Terry, was sweating all over his face. After he stabilized the customer, he immediately ran to the manager's office. It was not until ten minutes later that he ran back with the manager. .

In the end, the Batmobile was bought, but no one knows how they negotiated it later. They were willing to spend hundreds of thousands of dollars on movie peripherals, which was destined to be a crazy move.

"I've decided, let's take a look again tomorrow!" Matthew Webb helped hold the equipment and turned to suggest to his friends. "I didn't see the video for more than an hour before. It's such a pity. Maybe I can discuss it with my dad tonight and spend some pocket money in advance to buy a set of this equipment."

"Okay, I'm going to put on full gear and watch a movie tomorrow."

These two kids weren't the only ones doing this. Movie fans who walked out of the theater more or less bought some movie peripherals, not just at this AMC theater, but across North America.

The film's box office statistics are not fast, but the real-time sales of the film's surroundings were put on the desk of the Warner Bros. CEO before getting off work in the evening.

"Yes, that's it. Well done!" Jeff Robinov didn't look at the specific statistics and focused directly on the final sales estimate. "More than 23 million US dollars were sold in less than one day? Is this number correct?"

"I'm sure, that's right!" Bruce Rosenblum said with certainty. "Jeff, this is the number we created in less than a day. Don't forget that night is the peak time for movie viewing. Many theaters have already called us and asked us to add peripheral goods!"