Hollywood Drawing
Two hundred and eighty-nine-Superhero movies are not easy to copy
There was an atmosphere of surprise and weirdness on the plane. Even though Wayne explained it time and time again, people kept sending him congratulations.
After even Zack Snyder left him with a complicated expression on his face, it became quiet around Nina and the others.
The atmosphere after that became a bit abnormal. The group did not rush to rest as soon as they got on the plane as usual. They no longer chatted and laughed with each other. They almost formed small groups and whispered about the box office figures. From time to time, he glanced at the director's position with various glances.
Tim Burton's mood is equally complicated. If you talk about the Batman movie series or the superhero movie series, you can't avoid his masterpiece.
Now this young man, in just one weekend, has overshadowed the glory of the previous two Batman films, using a superhero familiar to North America and even the world, causing a movie-watching frenzy throughout North America.
Since getting on the plane today, almost everyone in the group has been holding a few newspapers, and Tim Burton himself is no exception. It can be seen from the various newspapers and magazines at the newsstand. Those newspaper editors must have added some newspapers. It took a whole night shift to get all the news about the movie in all print media.
Unlike others, he and Wayne also had a telegram from Warner Bros., which not only contained box office figures, but also detailed analysis of various moviegoers.
After "Batman Begins" took in 35.88 million U.S. dollars on its first day, it surged all the way on Saturday, continuing to maintain a very high attendance rate. Tickets in first-tier cities have reached a point where it is hard to get a ticket. The box office on that day once again reported Received US$22.1 million.
On Sunday, the theaters were finally no longer crowded. Because Monday is a working day, a lot of popularity was consumed in the first two days. It once again took in 15.8 million U.S. dollars that day, and the box office trend was very healthy.
"Batman Begins" was released for three days and grossed US$73.78 million in its first weekend. Facing the new Batman, the media gave a unified title, "The King of Darkness after "Joker" , once again crushed the beginning of the summer season!"
"Die Hard 3", which was released at the same time as Batman, did not perform well. If you don't look at the performance of rival Batman, the film's box office of more than 22 million US dollars in the first weekend was at best not up to expectations. Follow-up It is possible to recover costs or even make a profit.
But when the two films are put together, everyone will find that "Batman Begins" completely crushed "Die Hard 3", leaving almost no market share for the other party.
If it weren't for the film's true summer release, and Bruce Wesley still had some appeal, I'm afraid that after the first weekend, it would have faced the embarrassing situation of reducing the scale of screenings.
There are many factors that contributed to the box office miracle of "Batman Begins", but the most important reason, even Wayne himself has to admit, is that the excessively intensive publicity and marketing drove many family fans and teenage movie fans into the theater. .
You know, because it is rated PG13, parents are completely assured that the movie will not have a bad impact on their children. Once they watch the movie together on the weekend, they will buy at least three to four movie tickets.
The same is true for teenagers. According to a survey report by Warner Bros., groups of teenagers will buy several movie tickets at one time, and they will watch the movie repeatedly in the early stages of the movie.
Compared with these two groups, Wayne's main movie fans are young people aged around 18 to 30 years old. They have not yet exerted their influence. Their attitude towards watching movies is more rational. Many people choose to go to the movies if they can't get movie tickets. Movie viewing plans are postponed.
This is also where Wayne and Warner Bros. are confident in the subsequent box office trends. Almost all of the moviegoers on the first weekend were eager teenagers, who were the most enthusiastic and had free time.
"The profits from those movie derivatives are simply terrifying!" Tim Burton saw that Wayne was not sleeping, so he sat next to him and sighed softly. "Warner Brothers may have made a lot of money this time. Oh, no, you are also one of the bosses of Warner Brothers."
"The cake in this market is too big." Wayne nodded slightly, also jealous of the profits of various derivatives. "Even though I had a premonition and gave those equipment enough shots, I didn't expect that the bat suit and mask would be sold out. Those teenagers were so crazy."
In the fax they received, Warner Bros. clearly stated that the various props that appeared in the movie alone had sold nearly $65 million in sales.
Needless to say, they directly sold out-of-stock Bat armors and masks. Even the expensive Batmobile, three units were taken away. Then Warner Bros. started an ordering campaign, and seven or eight of these vehicles have already been pre-ordered. .
"This is simply huge profits, Wayne." Tim Burton glanced out the window and sighed sincerely: "In addition to the terrifying profits of animated feature films, you have created a second kind! Watch it. , I estimate that there will be many superhero movies next summer, and the benefits are too great for those companies to bear."
"It's hard."
Wayne doesn't quite agree with his point of view. If there are a lot of follow-up productions, he still believes it. Just like when he was making horror films, there have been many shoddy American grindhouse horror films this year.
Why is Hollywood increasingly being called the assembly line? Various collective follow-up productions account for a large part of the reason. If you compare carefully, you will find that many successful movies are very similar. This is a group of production companies who are good at summing up successful experiences and directly nesting dolls.
"Tim, if you want to make a good superhero movie, the investment is too high. This is definitely not a game that small companies can afford. The investment in one movie can make those small and medium-sized companies bankrupt and liquidated. This level can be screened Get rid of most of the followers." "Don't forget, in addition to Warner Brothers, there are also those five giants who are eyeing the film." Tim Burton has been in the industry for so many years, and he knows the virtues of production companies very well. "They won't let Warner Bros. monopolize the huge profits here. By the way, I heard that you have a good relationship with Steven Spielberg? I'm afraid DreamWorks also has the production capabilities."
"Then let them do it. No one will understand the difficulty unless they fall hard." The corners of Wayne's mouth turned up with obvious ridicule. "Even if someone can solve the IP problem, they don't really think that superhero movies have become mainstream, right?"
His words suddenly woke up Tim Burton. Yes, in this era, only he and Wayne have made successful superhero movies. There are many things that need to be prepared and the difficulties that will be faced are too many. It's too much, and it can't be replicated in a few months.
Moreover, the most important point is that the current mainstream commercial films are science fiction, action, war, and epic movies. Even comedies and horror films, which are two genres that are good at small and broad, are better than non-mainstream niche superheroes. .
"Tim, "Batman Begins" was successful because the reputation of the Three Justices was so great that people ignored the situation of superhero movies. And a very important point is that without you in the previous 8 movies, I don’t dare to try easily this time to accumulate movie fans and expand Batman’s influence.”
To put it bluntly, the reason why he dared to try Batman early this time is really because of Tim Burton. This gothic genius director has fully expanded the influence of Batman so that fans can accept it on the big screen. Watch superhero movies on.
This is tantamount to standing on each other's shoulders. DC's three most famous superheroes, Diana Prince, is a woman. Unless the status of women is greatly improved, under the current social ideology, he will never It’s a big production with a single female protagonist, and it’s generally accepted that whoever touches it will die.
Clark Kent's influence is unrivaled and he is truly the world's number one superhero. However, the special effects problem is too big. In Wayne's mind, it will take two years until computer special effects become popular before he can start production. .
The only one left is Bruce Wayne. Whether it is considering the production cost or the difficulty of shooting, this is the best candidate. What's more, the genius director opposite has helped him expand enough influence. force.
"No, Wayne, you're doing better than me." Tim Burton felt deeply about this matter. "After watching "Batman Returns," I figured out one thing. Not all movies have to be overly personalized. Gothic style is great and fans recognize it, but overuse doesn't necessarily mean that."
What he admires most about the young people around him is their ability to restrain their own production style.
All North America knows that Wayne Greenberg's directorial style must have a dark and serious story core. The film analyzes a lot of human nature and social issues, and also has the necessary large-scale shots to let the audience release their emotions. It is a typical academic style. Line narrative technique, etc...
But this time "Batman Begins" does retain most of his production style, but it perfectly restrains its own selfishness, allowing the film to reach a large audience. Otherwise, this kind of story of a bitter and hateful character , R-rated movies are the best choice.
It is never a shame to compromise for the sake of the market. A director who clings to so-called artistic attributes will not be able to achieve such great success.
"Mr. Burton, the plane is about to land. Please return to your seat and fasten your safety measures."
The two people lost track of time while chatting unknowingly, and the flight attendant had to come over to remind them politely.
"Okay, I'm going back, Wayne, are you ready to be surrounded by reporters? Ha, those reporters will never let you go easily." Tim Burton spread his hands and teased as he returned to his Location.
Just as he said, as soon as the plane stopped on the runway, the airport staff reminded them that there were not only a large group of movie fans waiting in the departure hall, but also hundreds of media reporters.
There are not enough security personnel at the airport, so it is best for them to wait a few minutes for the police to arrive before getting off the plane.
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