Hollywood Drawing

"Jurassic Park 2" opened in advance at the same time as its premiere, and reported a box office of 12.4 million U.S. dollars. This figure is indeed higher than the expectations of Steven Spielberg and Universal Pictures. After Universal Pictures released the movie Previous market research estimated that the film's advance box office revenue would not exceed tens of millions of dollars.

"The third-party investigation company hired by Universal Pictures, as well as the investigators sent by Universal Pictures themselves, issued a total of 6,500 questionnaires and received 6,500 questionnaires. According to the survey data just compiled, for "Jurassic Park 2" There were 5,025 pictures rated A and above, and the rest all gave the film a rating of B and below. The overall rating among movie fans is around A."

The secretary read the detailed information of the fax line clearly and quickly, while carefully observing Steven Spielberg's face. "The Dark Knight" has been released for a full week, and its specific data, especially the data related to fan reputation, has been reported by the media countless times.

Now everyone in the circle knows that the first collision between the works of these two friends is like Mars hitting the earth. It seems that the personal relationship between the two is very good, but this kind of can lead to success in this chaotic circle. Who among the top directors is not arrogant?

"In addition to the first fan reputation, which is closely related to the box office, "Jurassic Park 2" has won unanimous praise from film critics. Many well-known film critics who attended the advance screening said that they were very moved by the humanistic care in this film. People's hearts. As of now, the professional score represented by film critics and reviewers is 8 points. This is a rare high score for a science fiction thriller commercial film in recent years..."

Hearing this, Steven Spielberg, who had remained silent, frowned deeply. To be honest, during this special summer season, he really didn't care about the opinions and suggestions of the film critics. Since Hollywood entered the 1990s, it has been proven more than once that this group that claims to be the leader of the film industry has basically zero influence on summer movies.

However, a commercial science fiction thriller that should have been released in the summer and appealed to the public movie fans was praised by film critics for its humanistic care. This made him feel a deep malice.

The elements that can arouse the praise of this group of people are likely to be the elements that ordinary movie fans hate. Steven Spielberg knows this very well. Waving his hand to interrupt the secretary's attempt to continue the report, he carefully thought about the video he had made with his own hands, and judged with an ugly face whether some of his innovations this time would be an inducement to Waterloo.

It took about three or four minutes before Steven Spielberg said, "Is there more?"

The secretary nodded and immediately continued: "Since "Jurassic Park 2" ended early, the emerging online movie database IMDB has included all information related to the film and has begun to be open to website members. So far, The film has an average score of 8.5 on IMDB, and among the more than 500 comments and reviews collected, it is a mixed bag of good and bad reviews, but there have been no negative reviews."

Online movie database IMDB, the influence of this website has begun to show. Warner Brothers has used online marketing methods several times and has been noticed by all Hollywood film companies. Faced with the low cost of the online platform, the marketing effect is very good. There is no filmmaker who is not excited about the emerging channels.

Every time Warner Bros.'s online movie marketing plan starts from this movie database where movie fans gather, there is even definite news that Warner Bros. has set up a special marketing department for the emerging platform of the Internet. It can be seen that the Internet influence on the movie box office.

Steven Spielberg also knows about the IMDB website, and knows that the fans gathered on it are almost all young people who are the main force in movie consumption. Their opinions are definitely comparable to the first-hand reputation of movie fans, or The authenticity of word-of-mouth, which can be known without going through an investigator, is very guaranteed.

"I understand, you go back and rest."

After listening to the secretary's report, Steven Spielberg nodded. Looking at nothing else, just judging from tonight's market feedback, his "Jurassic Park 2" will not surpass "The Dark Knight" at the box office, which makes him feel relieved.

After waving his secretary who was working overtime with him to get off work, he strolled to the window and looked at the night view of the DreamWorks Industrial Park. No one knew what was going on in his head at this time.

"$12.4 million! 12.4 million!"

Movie director Steven Spielberg was not the only one who was not feeling sleepy at this time. In an office on the upper floor of Universal Studios headquarters at 100 Plaza Avenue, Universal City, not far from Glendale, CEO Luo Luo En-Meyer had a proud smile on his face as he tapped his fingers on a piece of paper printed with advance box office data.

In fact, as the head of one of the six major Hollywood giants, Ron Meyer will never underestimate a director who has reached the highest level in the industry, but the results of the previous "Jurassic Park" were too great It’s amazing. It was one of the only two movies from the early 1990s to the present to have a total box office of over one billion US dollars. Moreover, this sequel movie with a clear family-friendly character will obviously not fail at the box office.

This is the main reason why he dares to go head-to-head with Warner Bros., even though this time his opponent is the maker of another movie with a total box office of over one billion US dollars. But now things have reached a point where it is difficult to get off the horse. The two movies that collide head-on have already entered the theater market. Now he can only find ways to increase his confidence. "Catherine." The CEO of Universal Pictures looked at the producer who had remained silent, stood up from behind his desk, and paced slowly while talking about his analysis. “The first-week box office of ‘The Dark Knight’ is indeed an unattainable $200 million, but if we want to win this competition, we don’t need to find a way to achieve that result, right?”

Kathleen Kennedy, the most successful female producer in Hollywood, nodded. Although she had always strongly disagreed with the other party's release plan, these words were correct. What their "Jurassic Park 2" has to face is not the strong first week of "The Dark Knight", but the second weekend when its opponent has consumed most of the fans' enthusiasm.

Given that the number of opening theaters, the number of screens, and even the number of film screenings after opening are almost the same, as long as our side can beat the opponent's next weekend box office, it will be regarded as an initial victory in this competition.

"You are right. As long as the first weekend box office of "Jurassic Park 2" or even the single-day box office can suppress "The Dark Knight", it is very likely to change the screening strategy of theater companies. , to strive for more theaters and screens for our next screenings."

"So." Ron Meyer smiled and shrugged, sat on the sofa opposite Kathleen Kennedy, then put away all the pride on his face, and continued his analysis seriously: "I have studied it carefully and asked The marketing department has conducted a rigorous investigation and found that the weekday box office of "The Dark Knight" is indeed frighteningly strong, with a drop of less than 50% compared to Sunday.

However, starting tomorrow, due to the large-scale release of our movie and the fact that most movie fans have exhausted their enthusiasm for watching movies, this weekend, the box office of "The Dark Knight" will only drop by about 50%. Even with some rebound, I could only get no more than 50 million US dollars in three days! "

Speaking of this, he paused proudly before continuing: "Don't tell me that the sequel to "Jurassic Park" directed by Steven himself did not earn 50 million US dollars in its first weekend?! Then It’s a joke, we’ve already made close to 13 million US dollars today just from the advance ticket sales!”

The production cost of "Jurassic Park 2", because it is a sequel movie, is actually only about 63 million U.S. dollars. In addition, Universal Pictures invested a large amount of 50 million U.S. dollars in publicity costs in the early stage. When Ron Meyer watched When the advance box office reached US$12.4 million, he was extremely confident that the box office of this film could exceed the production cost line in the first three days of the weekend, and even exceed the initial publicity and distribution costs invested.

"According to the current market trend, the three-day box office of this film during its first weekend, even if it does not reach the terrifying US$200 million of "The Dark Knight", will definitely not be less than US$150 million." Filmmaker Kathleen Kennedy also said with a forced smile.

She understood that Ron Meyer was actually very cautious when he said that the box office exceeded 50 million US dollars. Their opponent this time, Wayne Greenberg, dared to underestimate the other's production company and never lost money. Gotta drop it? Universal Pictures' "The Incredible Hulk" was a huge hit the year before last, but it's still fresh in my mind.

In Kathleen Kennedy's mind, even if "Jurassic Park 2" is the first weekend, and "Batman: The Dark Knight" is the second weekend, the box office of the other party this time is too terrible, and the outcome of both parties is still five. Five, but after the analysis by the CEO of Universal Pictures, she became more confident.

"That's right, you can safely lead the team to launch national promotion tomorrow, and leave the rest to the Universal Pictures distribution department." Ron Meyer took the initiative to stretch out his right hand, tilted his head, and said firmly: "One hundred and fifty million US dollars is definitely not difficult for Steven. This number is enough for us to suppress that young man's arrogance. It's enough!"

The woman stretched out her hand to shake the other person's hand, took another deep look at Ron Meyer's confident expression, turned around and left the office. As the first producer of "Jurassic Park 2", she would have to go to the office early tomorrow morning. Taking the team on a plane to start a publicity tour, even if there is still a slight worry, there is no ability to change anything.

Just like the tacit understanding between Universal Pictures and her, the competition with "Batman: The Dark Knight" is destined to only use conventional means within the rules. Everyone, including Ron Meyer, has no choice. People are willing to have crooked thoughts about that young boss. Putting aside Warner Bros.’s counterattack, who can guarantee that the dark madman will go crazy again due to some special means? !