Hollywood Drawing

It's like a media carnival. Newspapers, magazines and other paper carriers all have special reports on Wayne or "The Dark Knight" as the theme, or simply print a supplement.

Media based on credibility and authority almost all choose to report on the box office and influence of "The Dark Knight" from an objective perspective. Compared with authoritative media with full social attributes, more specialized entertainment media behave more unscrupulously.

"A handover of the leadership of Jewish directors in Hollywood! There is no doubt that Steven Spielberg lost to his good friend Wayne Greenberg in this dominant head-to-head competition. If after that During the screening process, "Jurassic Park 2" cannot have explosive box office growth. It is destined that this film will be replaced by "Batman: The Dark Knight" as Steven Spielberg hands over the scepter. Take it all!" ---"Hollywood Daily Entertainment"

"Darkness rules North America! This "Batman: The Dark Knight" can be called the most outstanding combination of artistic and commercial attributes among all Wayne Greenberg's works. Compared with the earlier work that won him an Oscar "The Departed," which received the Golden Award for Best Director, is a DC comic masterpiece that surpasses all his previous masterpieces in terms of artistry and influence!" --- "The Hollywood Reporter"

"Angelina Jolie accepted an urgent interview with this reporter. She expressed that she was proud of Wayne's achievements and praised everything about Wayne. According to Angelina Jolie, Wayne himself Her body is extremely strong and can fulfill almost any fantasy a woman has about a perfect boyfriend. At the end of the interview, she also stated in a high-profile manner that she is very much looking forward to her next date with Director Greenberg..."

"Shit!"

Turning through the newspapers one by one, Wayne threw away the colorful gossip tabloids in his hands. Naturally, these entertainment gossip media are indispensable for this feast of the media industry. The starting point of their reports may be what ordinary people want to see. It was entirely based on the tidbits around him and various controversial remarks as the starting point. Some gossip tabloids even vividly described several versions of his love-hate entanglements with Hollywood actresses.

Not to mention ordinary people, even Wayne himself felt that he was a despicable and unscrupulous tyrant after seeing some so-called revelations.

Just as he was still opening the newspaper helplessly, lighting a cigarette, and looking out the window at the rising sun in the early morning, Nina tilted her head and glanced at the newspaper he threw down, and then picked up a large stack of similar ones from beside her. , dumped directly in front of his boss.

"Here."

The assistant lady stretched out her finger, clicked on a pile of colorful entertainment tabloids, and said: "Angelina Jolie, Cameron Diaz, Charlize Theron, Jennifer Connelly, yes Yes, and Halle Berry, these women have all been interviewed by the entertainment media, holy s**t! They are really a group of smart women, and no one is stupid."

This is a media feast that has detonated all over North America because of "The Dark Knight". The popularity is unprecedentedly high. It seems normal now that women who have a relationship with Wayne, or have had a relationship in the past, come forward to take advantage of the popularity. , at this time, as long as the news related to him, the exposure rate is even far higher than that of an advertising blockbuster.

Moreover, the voices of these women were surprisingly consistent. When interviewed by reporters, they did not say anything bad about Wayne. They praised him almost throughout the process to highlight themselves. For example, Cameron has done this more than once - Diaz, in the next period of time, there is a high probability that everyone will mention Wayne again. This woman is very familiar with these things.

"Aren't you going to take a look? Boss, various media have praised you as a flower, and some have directly compared you to the God of the Hollywood film industry!" Nina saw her boss looking out the window and smoking silently while tidying up. There were various newspapers on the table, and he said: "The fax from Warner Bros. will probably have to wait for a while. It's still too early now."

Raising one hand and pressing the sides of his forehead several times, Wayne shook his head with a smile, exhaled a large cloud of smoke, and laughed at himself: "I'm afraid that after seeing too much media praise, I will really make myself." They think they are as powerful as they say."

Early this morning, Sergey bought almost all the newspapers available on the market. Basically, no matter how big or small the media, they all used the praise of Wayne and "The Dark Knight" as the theme. Those Wei En makes me blush when I read it. There are so many compliments that it seems that the entire North American media has a tacit understanding. If you flip through a newspaper or magazine at random, the first thing you see is always a variety of nauseating praises.

As we all know, there is always an inevitable situation in the media. There will always be scenes where some people praise and others criticize, but this time is very special. In almost all mainstream media, there is no one that criticizes Wayne or "Batman". "The Dark Knight" criticism, even those film critics who have always been bitter, sarcastic, and extremely critical seem to have unified their caliber and began to analyze the greatness of "The Dark Knight" from various angles in their own newspaper columns. at.

Wayne did not continue to read these stereotyped praises. The assistant lady, who was yawning, lowered her head and read each one with great interest.

"This article is quite interesting, boss."

Not long after, the assistant's voice broke the calm in the hotel suite living room again. She directly placed an open magazine in front of Wayne.

This is Vanity Fair, one of the top three most influential magazines in the entertainment industry, and the author of this report is an unfamiliar name called Graydon Carter. "After two weekends have passed, "The Dark Knight" can already declare in advance that it will become the number one box office hit in North American movie history!"

Horrifying headlines, conventional media methods to attract attention, Wayne has seen a lot of these things today. He frowned and took two strong puffs on the cigarette next to his mouth. He knew that Nina would not let him see this thing for no reason. , patiently look at it from the beginning.

"Since "The Dark Knight" was released two weeks ago, it has been constantly breaking all records related to the box office, with the best opening weekend, the fastest breaking through 100 million, 200 million, and 300 million US dollars, and the highest Single-day opening results, etc. Since the film's first-week box office results came out, there have been discussions in the media about whether this film can surpass "Joker" and "Jurassic Park" and top the North American box office and even the global box office. No. 1 box office hit in film history.

The same discussion has occurred many times in the past few years. Back then, "Forrest Gump" had high hopes from the media. When "Toy Story" and even "Independence Day" were released, there were almost all similar discussions. These films No one can deny its success, but in the end, without exception, it fell short of "Joker" and "Jurassic Park" that ranked first and second.

Today, as "The Dark Knight" continues to break records, such discussions are once again becoming more and more vociferous. After our careful investigation and analysis, we can say with certainty that this film will definitely surpass the two mountains of "Joker" and "Jurassic Park" and become the new box office king in film history! Not seemingly, not possible, but certain!

The various data that appeared after the release of "Batman: The Dark Knight" is no secret. If you analyze it carefully, you will find that the total box office of "Batman: The Dark Knight" has actually exceeded that of "Forrest Gump" since its release. It only took a full week! The emergence of this situation represents the huge changes in the Hollywood film industry and theater screening model that have unconsciously occurred with the times.

Let's turn the time back to two years ago, at the beginning of the summer season in 1995, in mid-May when "Batman Begins" was released. In fact, since then, the film industry has seen the beginning of change. From the early 1980s to the present, it takes a few weeks for a movie to reach the box office of tens of millions of dollars after its release. This has almost become a rule that everyone in the theater market acquiesces to and follows.

And because everyone knows this rule, basically only those movies with large investment, big production, good reputation and strong box office after release can be screened in the theater market for a long time, and then it will take at least half a year, and the longest After more than a year of long screening time, it has slowly accumulated satisfactory box office results.

However, since the director Wayne Greenberg, who has a strong personal style, has perfected his shooting style and reached the level of a film master, "Batman Begins" was officially released that year, which has invisibly broken this trend. rule. It was only later that he returned to his roots and filmed the relatively niche "The Departed" in 1996 that this situation did not continue to occur on a large scale.

A year later, Wayne Greenberg made a comeback again, once again using "The Dark Knight", a film that perfectly combines business and art, to break the operating system that Hollywood has always followed. He used DC comics to adapt superhero blockbusters one after another, making studios, distribution companies, theater companies and even audiences lose their patience!

Especially this "The Dark Knight", from the box office achieved during the two weekends of its release, we can find that not only the production company and the distribution company, but also the theater companies and the audience have focused on watching the movie. It’s two weekends before the film’s release. This can explain why this film has only been in theaters for ten days and has earned nearly US$4 at the box office.

Perhaps as more DC comic book superheroes are released, people will become accustomed to the fact that a movie can earn half or even two-thirds of the total box office within two weeks or even a week of its release. This is another change in the Hollywood film industry. The source of this change is "The Dark Knight" and Wayne Greenberg! Looking at it now, no one knows whether this change is good or bad.

But as far as the current "Batman: The Dark Knight" is concerned, such a change is definitely a good thing. This movie is sandwiched between the before and after changes in the Hollywood film industry. It took more than two weekends to get the movie. Accounting for half or even two-thirds of the total box office, it will continue the pattern of previous years and stay in the theater market for six months to more than a year!

This is the main reason why our analysis of this movie will surpass "Joker" and "Jurassic Park" in total box office. Wayne Greenberg used "Joker" in 1993 to break countless closed doors to Hollywood around the world. After entering the market, he is once again using his unique dark epic to completely change the ecology of the Hollywood film industry! "

After closing the magazine, Wayne's mind couldn't calm down for a long time. There will be no shortage of far-sighted and smart people in any era, and as long as these smart people have the necessary analytical conditions, they will be the real trendsetters of this era.

Compared with these guys who can analyze the future operation trend of Hollywood for more than ten years with only a little information, he deeply felt again that he was not a so-called genius, especially compared with these people, two geniuses The word is simply insulting.

That's right, the box office trend of Wayne's "The Dark Knight" will be like that of Hollywood ten years later. It can also be said that this movie is very likely to make the "quick success and quick profit" operation model arrive a few years earlier. .

He couldn't remember much else, but he remembered the movie "Iron Man" that created the Marvel Universe very clearly. The movie was released in May and released in October. In less than six months, it ranked second on the annual box office list in 2008! This movie is also the best example of the changes in Hollywood's business model. With a release date of more than five months, it was released in the most theaters in a short period of time, quickly earned enough box office, and then decisively withdrew from the theater market while the film's influence was still there. , the movie DVD will be released immediately, so that movie fans who have not yet experienced the novelty of watching the movie will pay for it, and various movie peripherals will be released simultaneously to empty the pockets of movie fans in the shortest possible time.

This is the Hollywood movie operation rule that Wayne is most familiar with, and this rule is completely opposite to the strategy in the 1990s where a movie would be released for more than a year, and then slowly sell various licenses, and finally release video tapes. To sum it up in four words: eager for quick success and quick benefits.

"Grayton Carter..."

Whispering the editor's name at the end of this article, Wayne lit up a cigarette again. This article by this man had just defeated Steven Spielberg for "The Dark Knight." The trace of pride that arose was firmly pressed to the ground and rubbed.

The flashes of the best and smartest people in these eras by chance made him realize that he was just a diligent ordinary person every time.

"Grayton Carter, joined the magazine "Vanity Fair" in 1991."

Hearing the muttering, Nina immediately opened her notebook, which contained information on almost all well-known Hollywood practitioners, senior personnel in production companies, distribution companies, and media industries. "It has performed very well in the past few years. He is at least half of the credit for the achievements of the legendary editor-in-chief of Vanity Fair, Tina Brown. This year, Tina Brown officially left, and he has just become the head of Vanity Fair magazine. .”

After closing the book with a "snap", the assistant lady raised her head and pushed up her glasses, looked at her boss opposite, and continued: "Grayton Carter's previous job was the editor-in-chief of the New York Observer magazine. This person is very Low-key, more specific information, there is almost no circulation in the circle.”

Nodding silently, Wayne remembered the head of "Vanity Fair". This guy's analysis of Hollywood and understanding of the trends in the entertainment industry are destined to lead "Vanity Fair" to a higher level in the future. It is very possible. Let this magazine sit on the throne of the best-selling magazine in North America.

"Click, click, click..."

The sound of the fax machine rang. Nina stood up immediately and walked to the fax machine to collect it. Not long after, two pages of fax paper filled with various data were placed in front of Wayne. This was his What I have been waiting for since early in the morning.

Not only is it clearly marked with the box office data of "The Dark Knight" during the ten days since its release, but also the daily survey and analysis of fans after watching the movie, fan ratings, detailed fan opinions and evaluations, and the professionalism of film critic representatives. Ratings blah blah blah.

The data analysis above is much more detailed and more real than those reported by the media. What is more important is not the box office and various ratings, but the various ratings from the release of "The Dark Knight" to now. Various peripheral sales data, these things, the real figures will never appear in the media.

"In the ten days since its release, the total sales of movie peripherals were US$224 million, God!"

Nina knew Wayne's habits very well, so she ignored the detailed data on the fax and looked directly at the peripheral sales statistics. When this figure was reached at the beginning of the year, even the assistant lady, who was always used to keeping calm, covered her mouth with one hand while trying to replenish funds.

She has been in this industry for more than a year or two, and of course she knows how huge the profits are from movie peripherals, compared to the 50-50 split with theaters, and then deducts distribution fees, publicity fees, copy fees, etc. In terms of movie box office, these movie derivatives are the real huge profits, and they can make huge profits faster than selling contraband!

"According to statistics, the best-selling movie peripherals are Batman and Joker dolls, accounting for nearly one-third of total sales. Followed by Batman's various equipment models, keychains, etc., uh, mainly as Nearly 200 units of the Batmobile for exhibition have also been sold, and there are still orders for 300 units, which are being urgently produced in the factory..."

Other Waynes can understand that it is this Batman battle vehicle that confuses him. Each of these vehicles sells for up to 90,000 US dollars. At this price, you can buy a so-called luxury car, and this Bat battle vehicle The car just looks good, but in fact it has no driving experience at all. It is basically equivalent to a big toy.

"There are so many rich people in North America! What a pity..." Nina shook her head and sighed.

"Yeah, what a pity!" Wayne couldn't help but nodded.

Then the two people looked at each other and smiled at the same time. Except for a negligible proportion, the huge profits from these peripherals and the like have nothing to do with Wayne. Even if the sales in this area are high, he will never get a small piece of the cake.

"Damn, this is just the beginning. The income from movie peripherals will be even more in the future, and I'm afraid it will be an astronomical figure." Nina did a rough calculation in her mind and immediately let out a sigh. "And the income in this area is so long-term that it needs to be calculated in years. Jeff is really big-hearted. Isn't he really afraid that after we see this number, we will turn against him and want more in future movies?"

Are you a capitalist? Falling out for money is almost the most normal operation. Let alone falling out. There are countless incidents where brothers and fathers have turned against each other because of money, let alone Wayne’s promise or contract. , if you want to get around it, you can always think of various ways.

"He knew I wouldn't do that."

Wayne shook his head. Of course he was jealous of these incomes. Compared with the box office share of the one-shot deal, peripheral and copyright operations are the real huge profits, and they are long-term huge profits. The report in "Vanity Fair" saw more than just Wayne and the others. While he was studying the report sent by Warner Bros. in the hotel room, in a lounge in the ABC TV studio, Steven - The dressing table in front of Spielberg was also piled with this morning's newspapers.

"Everyone ignored "Jurassic Park 2," Steven!" Producer Kathleen Kennedy, who was sitting aside, was still dressed in a professional skirt. At this time, she was still opening the newspaper in her hand and looking up at An old partner next to me said: "Are these media crazy? Can't they see that the weekend box office of "The Dark Knight" is only more than 10 million higher than "Jurassic Park 2"? Between us The gap is not that big at all! But all the media ignored you!"

As she spoke, Kathleen Kennedy's eyes gradually became sharper, and the expression on her face also showed anger, but then Steven Spielberg waved his hand, took his eyes back from the "Famous Airport" magazine, and smiled. He shook his head.

"You have to know Catherine, "The Dark Knight" is the weekend after its release." There was no reluctance in the voice of the good Jewish man. "Don't care what the media said. In fact, we can't lose money on this film. On the contrary, we may make a lot of money from the collision with the powerful Batman, and..."

As he spoke, he put the magazine he had just read into his old partner's hands and motioned for him to take a look. "Moreover, some things the media said are right, especially this analysis report. Wayne is once again promoting changes in the rules of the Hollywood film industry, although I don't know whether such changes are good or bad."

It stands to reason that when conflicts of interest arise, Steven Spielberg will not care about so-called personal relationships after he puts down the camera. Business is business and this is the code of conduct for people like them. But this is just "Jurassic Park 2". Just think about it. Starting next year, DreamWorks will fulfill its distribution contract with Warner Bros. starting from "Saving Private Ryan". Of course, he knows that he will continue to maintain a relationship with Wayne. The importance of good personal relationships.

This is related to DreamWorks' distribution strategy for many years to come. It is rare that because of Wayne's matchmaking, a giant in the industry is not so desperate to squeeze DreamWorks. Whoever dares to destroy DreamWorks' development hopes, this old man will dare to risk his life with anyone now. , especially at this critical time, not even Universal Pictures can do it!